Sprout Social

JUNE 13, 2023

As a solutions engineer at Sprout Social, I work with our customers to help them uncover the power of social across their business, from optimizing digital workflows to making the most of the tools in their martech stack. Atlassian started using Sprout Listening in 2019. in savings over three years.

Health 102

Health Key Performance Indicator Communications Management 102

Sprout Social

NOVEMBER 30, 2023

Determine your competitors To find your direct competitors, turn to search engines, social media and customer insights to learn who’s competing against you. Monitor their social media reach According to The Sprout Social Index ™ 2023 , 68% of consumers follow brands on social to stay informed about new products or services.

CRM 106

CRM Whitepaper Marketing Marketers 106

Sprout Social

NOVEMBER 21, 2023

Businesses can then analyze this data to derive actionable insights and develop long-term strategies to gain competitive advantage. It deals with collecting insights that help your business stay ahead, adapt and grow. With Sprout Social, you can track your competitors’ social media performance on a visual dashboard.

Market Trends 97

Market Trends Market Segmentation New Technology Price 97

Sprout Social

AUGUST 15, 2023

Staying agile seems daunting and finding meaningful insights from non-stop social and online chatter feels akin to finding a needle in a haystack. AI tools extract key data points from thousands of social conversations across multiple networks within minutes, giving you actionable insights that impact your market growth and revenue.

Branding 85

Branding Key Performance Indicator Transform Health 85

Martech

MARCH 22, 2024

Insights and research Typically, an early phase of the content marketing lifecycle involves gathering data and conducting trend research to inform your content strategy. These days, they’re adding more AI features to help retrieve detailed insights more easily. Brandwatch for consumer research on social media and influencer insights.

Transform 114

Transform Content Marketing Marketing Marketers 114

Sprout Social

FEBRUARY 19, 2024

AI marketing tools automate repetitive tasks with speed and efficiency and enable you to analyze vast amounts of data, such as customer or employee feedback and social conversations, at speed and scale, to surface necessary insights that can be instrumental in improving a business.

Marketing Strategy 105

Marketing Strategy Manufacturing PR Marketing 105

Sprout Social

NOVEMBER 1, 2023

Why behind-the-scenes content works According to The 2023 Sprout Social Index™ , the top three things consumers don’t see enough of from brands on social are authentic, non-promotional content, transparency about business practices and values, and information about how products are made/sourced.

Transform 91

Transform Manufacturing Education Entertainment 91

Sprout Social

SEPTEMBER 18, 2023

Look for industry benchmarks to gain insights into what your competitors are spending on marketing. Such insights will help you identify new areas in marketing where you can focus your budget or refine existing ones. Research how the market has changed since last year: Do you have the same competitors? How has AI impacted the market?

Social Media Marketing 132

Social Media Marketing Marketing Marketers Influencer Marketing 132

Sprout Social

AUGUST 16, 2023

In a recent webinar, Sprout Social CFO Joe Del Preto explains how listening can help brands facing a crisis: “Identify the crisis before you have a bigger problem on you hands, and respond appropriately, ensuring your team is empowered with the correct information. That’s why social listening is the most valuable way to mitigate risk.

Gen Z 75

Gen Z Branding Finance Health 75

Sprout Social

APRIL 25, 2024

This social media campaign brief template encourages you to incorporate insights from across your organization. Success on the world’s second largest search engine starts with a commitment to organization. It provides an at-a-glance method of sharing key insights with C-suite leadership on a regular basis.

Social Media Marketing 65

Social Media Marketing Key Performance Indicator Influencer Marketing Management 65

Martech

MAY 18, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. Messagepoint has added AI-powered content generation to its AI engine, MARCIE (Messagepoint Advanced Rationalization and Content Intelligence Engine). While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot.

Product 102

Product User-Generated eCommerce Influencer Marketing 102

Sprout Social

JUNE 26, 2023

Besides workflow efficiencies, AI tools provide nuanced insights that can transform your customer journeys to become more engaging and supportive. These valuable insights empower employees to make better decisions that improve the overall customer experience and satisfaction.

Customer 105

Customer Price Transform Logistics 105

Sprout Social

OCTOBER 16, 2023

This article will unpack how social media insights are essential to understanding younger consumers and how brands are using that data to transform and reach new audiences. By monitoring social, brands can unlock insights to support the business and take the right course of action to connect with their target demographic.

Gen Z 115

Gen Z Branding Millennials Transform 115

Sprout Social

JUNE 28, 2023

And yet, with shrinking bandwidths, having the time to uncover insights from that vast sea of data is becoming less realistic. They empower teams to uncover insights or connect with customers in a faster, smarter way—all while offloading time-consuming tasks. Automation tools are popular in marketing departments.

CRM 110

CRM Marketing Marketers Customer Journey 110

Martech

MARCH 23, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. The integration will improve product matching and recommendations while making the insights more accessible through conversational modes in a language aligned with user personas. With so many new AI products coming out, it can be hard to keep track of them.

Direct Mail 110

Direct Mail CRM Shoppers User-Generated 110

Sprout Social

JUNE 17, 2021

The Harris Poll, on behalf of Sprout Social, surveyed more than 1,000 US consumers and 250 business executives to better understand how they use social media, the importance of social media marketing, social’s impact on organizations and how its influence will change in the coming years. Why it’s important.

Social Media Marketing 145

Social Media Marketing Transform Gen Z Marketing 145

Search Engine Land

SEPTEMBER 25, 2023

Before embarking on a shopping journey, customers often find themselves in a state of awareness where a specific need or desire has sprouted in their minds. This approach enhances the user experience and positively impacts search engine rankings by aligning the two. This leads to more impressions, traffic and increased brand loyalty.

Customer Journey 129

Customer Journey SEO Customer Logistics 129

Sprout Social

MARCH 16, 2022

Dive deeper into video engagement performance with Sprout Social. Sprout’s Premium Analytics give you a full, 360-degree view of how your videos—paid and organic—perform on social. Dig into how sound on vs. sound off video plays compare using Sprout Social’s Premium Analytics tools. Full video views vs. partial. Story metrics.

Analytics 125

Analytics User-Generated Energy Product 125

Sprout Social

OCTOBER 31, 2023

Prompts enhance the efficiency of an AI platform so it processes data more efficiently to derive valuable insights and generate engaging content. It’s only then that you will fully utilize your AI tool and get the insights and ideas you need. These are mostly used to draw insights from data or in image or video creation.

User-Generated 100

User-Generated Copywriting Influencer Marketing Energy 100

Sprout Social

JUNE 22, 2021

According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands. In this article, we’ll share the need-to-know stats and insights about each platform to help marketers determine the top social media platforms to prioritize for their strategy.

Customer 119

Customer Gen Z User-Generated Health 119

Sprout Social

NOVEMBER 2, 2023

In fact, The Sprout Social Index™ shows 51% of customers believe the most memorable brands on social respond to customers. Facebook Shops, Instagram Shopping and TikTok Shop data also provide valuable insights into how customers find products and engage with content via social commerce. Enhance customer communication. What’s the trick?

Customer Journey 104

Customer Journey Customer Social Media Marketing User-Generated 104

Sachs Marketing Group

JULY 1, 2023

These tools provide insights into the performance of content, user behavior, and ROI, and can include features for tracking website traffic, social media engagement, and keyword rankings. Think about the countless opportunities and revenues you might be missing by not harnessing the insights your data has to offer.

Digital Marketing 52

Digital Marketing Analytics Marketing Marketers 52

Sprout Social

MAY 24, 2022

— Sprout Social (@SproutSocial) May 12, 2022. Search engine results. Plus, in-network brand survey tools provide timely insights on how people are responding to your awareness efforts. Comparing your month-over-month performance will provide the most meaningful insight on how you’re tracking toward goals.

Key Performance Indicator 98

Key Performance Indicator Transform Communications Customer Acquisition 98

Sprout Social

SEPTEMBER 30, 2020

Gain valuable customer insights. And for businesses, these conversations can prove to be a valuable source of customer insights. In fact, according to Joe Rice, who leads Twitter’s EMEA Data & Enterprise Solutions, “Twitter is the world’s largest focus group because at its core, Twitter is a consumer insights engine.

Marketing Mix 141

Marketing Mix Promotion Branding Market Research 141

Sprout Social

DECEMBER 29, 2022

According to The Sprout Social Index™ , 71% of consumers believe it’s important that brands take a stand on social issues. Meet #Yardrunners 2021: former student-athletes turned pharmacists, entertainers, engineers, entrepreneurs, and the world’s next leaders coming out of Historically Black Colleges and Universities. Social analytics.

Analytics 90

Analytics Shoppers Customer loyalty Fashion 90

Sprout Social

OCTOBER 14, 2021

Last week at Untapped , Waldman sat down with Sprout Social’s Chief Marketing Officer Jamie Gilpin to share how Universal Standard stands out from its contemporaries by capitalizing on opportunities that match their focus and audience. Relying on these insights proved to be successful. And so we just really threw ourselves into it.”.

Branding 137

Branding Shoppers eCommerce Analytics 137

Sprout Social

APRIL 20, 2020

At Sprout, we believe in the power of social video which is why we are excited to welcome our newest partner: Youtube. Now, you can streamline your video publishing strategy and deepen connections with your audience on Youtube directly from Sprout. Did you know that YouTube is the world’s second largest search engine?

Promotion 93

Promotion Education Management Branding 93

Sprout Social

JUNE 29, 2020

"I realised there was so much power in engineering… to really change the world." With Sprout Social’s analytics offerings , social teams are empowered to quickly aggregate social data and create reports filled with insights like historical performance data and campaign analysis.

Marketing Strategy 132

Marketing Strategy Education Marketing Marketers 132

Sprout Social

JANUARY 4, 2022

In this article, we’ll share the latest social media video statistics from the Sprout Social Index™, Edition XVII: Accelerate and other reputable sources to help you make sense of video’s value and feel confident incorporating it into your social media strategy. A post shared by Sprout Social (@sproutsocial). Tweets with video get 2.5

Social Media Marketing 142

Social Media Marketing Marketing Marketers B2C 142

Sprout Social

APRIL 7, 2021

In this article, we’ll discuss which metrics give you insights into your silent fans, how to come up with social media content that appeals to your entire audience and how social listening tells you what they really care about. It’s time to put all of these insights into action. Ongoing audience insights. Have a clear goal.

Education 136

Education Branding Marketing Marketers 136

Sprout Social

DECEMBER 5, 2022

Before Sprout, I managed a viral social media campaign at Shedd Aquarium that was so widespread, it reached all seven continents—yes, including Antarctica. ?? Start your free Sprout trial. — Sprout Social (@SproutSocial) October 18, 2022. — Sprout Social (@SproutSocial) November 14, 2022.

Health 140

Health Advertising Advertisers Communications 140

Sprout Social

OCTOBER 29, 2020

In fact, Social Media Today reports that 97% of search engine users have searched online to find a local business. And Sprout Social makes that easier with a new feature to post directly to your GMB profile. Make the most of the Sprout GMB feature to update your customers with what’s new and share details about upcoming events.

SEO 111

SEO Customer Advertising Advertisers 111

Sprout Social

JULY 11, 2022

Part search engine, part streaming service and part social network, YouTube has a little bit of everything. Part branding opportunity, part interest-grabber, custom thumbnails like the ones for these two Sprout series tie each collection of videos together. YouTube is considered the second largest search engine behind Google.

Analytics 95

Analytics Real Estate Health User-Generated 95

Sprout Social

JANUARY 31, 2024

From there, you can draw insights to boost engagement. Leveraging insights from YouTube analytics can uncover ways to optimize your content and channel’s for further engaging your target audience. Off-platform activity such as traffic from search engines or social networks can help you here, too. Video duration.

Analytics 100

Analytics SEO Promotion Food 100

Sprout Social

FEBRUARY 13, 2019

They provide insights that can inform an entire business strategy. Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. Putting insight into action is where brands truly capture the opportunity to better drive connection.

Product 103

Product Market Research Branding Communications 103

Sprout Social

APRIL 30, 2020

Luckily, Sprout Social provides both the tools and data to inform your next move. While it’s imperative that you understand your audience and their unique engagement patterns—insights that Sprout’s ViralPost® algorithm can deliver—it’s also helpful to consider macro trends as well. Sprout Queue with ViralPost®.

Management 87

Management Place Communications Advertising 87

Sprout Social

SEPTEMBER 26, 2023

Sprout’s Director, Associate General Counsel, Michael Rispin, provides his insights on the subject. This is especially important as AI tools also provide brand insights vital for cross-organizational teams like customer experience and product marketing. What is the foundational layer?”

User-Generated 109

User-Generated Transform Marketing Marketers 109