Backlinko

APRIL 7, 2025

Google advises against generic, regurgitated advice on its website: By including personal experiences in your content including your successes and failures youll create the kind of content search engines reward. Content that feels like you’re learning from someone whos been there, done that not canned advice you can find on any site.

User-Generated 103

User-Generated Health SEO Finance 103

Backlinko

NOVEMBER 22, 2024

Semrush Enterprise: Best for customization and advanced automation seoClarity: Best for scaling SEO workflows BrightEdge: Best for content optimization Conductor: Best for end-to-end digital marketing management Botify: Best for technical SEO Yext: Best for multi-location organizations 1. Let’s get started.

SEO 96

SEO Price User-Generated Analytics 96

Vertical Response

SEPTEMBER 15, 2024

Are your email marketing efforts getting lost in the inbox? Key Takeaways for Email Marketing Craft compelling subject lines and preheaders to boost open rates and create curiosity. Key Takeaways for Email Marketing Craft compelling subject lines and preheaders to boost open rates and create curiosity.

Email Marketing 105

Email Marketing Transform Fashion Communications 105

Hootsuite

OCTOBER 18, 2024

IMO*, to ELI5*, not all brands need Reddit marketing, CMV*. Reddit isn’t often first in marketers’ minds, but for the right type of business, it can really pay off. Reddit isn’t often first in marketers’ minds, but for the right type of business, it can really pay off. Is Reddit a good platform for marketing?

Marketers 98

Marketers Marketing Promotion User-Generated 98

Orbit Media Studios

JANUARY 8, 2025

When you say it, its marketing. Nancy Harhut, Author of Using Behavioral Science in Marketing “Choose a testimonial that expresses some doubt. Heres what it looks like on our site: Nancy Harhut, Author of Using Behavioral Science in Marketing “And don’t worry if you don’t have 5 stars. Its very simple.

Copywriting 112

Copywriting Transform SEO Place 112

Businesses Grow

AUGUST 12, 2024

Marketing too dull to survive Here’s my concern. Marketers have cornered the market on dull. Nearly all marketing is dull, especially social media marketing. My advice: The marketing world is about to become universally spectacular. Mark Schaefer is the most trusted voice in marketing.

Social Media Marketing 75

Social Media Marketing B2C Marketers Marketing 75

SocialPilot

NOVEMBER 28, 2024

Synup offers a comprehensive suite of features, including social media management, making it a powerful tool for businesses that want to integrate their review management strategy with their overall marketing efforts. If a negative review pops up, you’ll receive an instant notification to address the issue promptly.

Price 88

Price User-Generated Management Analytics 88

Hubspot Marketing

NOVEMBER 20, 2024

It was “SmarterChild,” a chatbot available on AOL Instant Messenger (AIM) and Windows Live Messenger in the early 2000s that you could have a “conversation” with when your real friends weren’t online. Let’s unpack how to maintain your human touch while still reaping the benefits of AI content as a marketer. But why exactly?

User-Generated 140

User-Generated Thought Leadership Management Branding 140

Marketing Insider Group

MAY 28, 2025

Provide Exceptional Customer Service Word-of-mouth remains one of the most powerful marketing tools available. Employees should engage warmly with customers, offer expert advice, and go above and beyond to ensure satisfaction. This kind of scarcity marketing brings in foot traffic.

Retail 103

Retail Shoppers Promotion Place 103

Welcome Software

NOVEMBER 11, 2024

On the other hand, a broad AI strategy aims to integrate AI across multiple facets of the organization, from marketing and sales to operations and HR. What AI is and isn’t It’s tempting to think that ChatGPT and other generative AI tools can handle all your sales and marketing content needs.

Transform 72

Transform Whitepaper Thought Leadership eCommerce 72

Backlinko

MARCH 3, 2025

At Backlinko, organic traffic brings us over 571K monthly visitorseach one specifically interested in SEO and digital marketing. million backlinks, they’ve become the go-to source for financial advice. Relying solely on organic traffic is risky, even for the most experienced SEO or marketer. Their approach?

SEO 109

SEO User-Generated Analytics Finance 109

Scoop.it!

OCTOBER 24, 2024

Content marketing is an increasingly vital digital marketing strategy for law firms to attract new leads, establish authority and brand awareness, and widen the client base. However, legal content is often associated with being dry and dull. Introduce Your Attorneys and Their Achievements People love people-focused content.

Law 106

Law Content Marketing Education Marketers 106

Hubspot Marketing

DECEMBER 2, 2024

Their enthusiasm about AI's ability to improve everything from business operations to AI marketing funnels piqued my interest. More importantly, it lowers the barrier to entry for sophisticated marketing efforts, improving the way we can interact with and build on customer relationships. So, where are the challenges?

Customer Journey 135

Customer Journey Copywriting Marketers Marketing 135

Hubspot Marketing

DECEMBER 23, 2024

Heres a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, theyre only using about 56% of the tools they buy. This disconnect raises important questions: Are marketers investing in the wrong tools, or are they simply not harnessing their full potential?

Transform 120

Transform User-Generated Marketers Marketing 120

Martech

JULY 14, 2025

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Real-time information access AI agents can provide instant access to product information, reviews and comparisons.

Product 67

Product Affiliate Marketing Transform Shipping 67

Hubspot Marketing

JUNE 6, 2025

Let’s explore what this means for content marketers. Folks in finance, science, tech, consulting, and, of course, marketing, can benefit from using this iteration of AI as a research assistant. Results aren’t instant like with a regular search. Table of Contents What is deep research? What is deep research useful for?

Content Marketing 110

Content Marketing User-Generated Finance Marketers 110

Martech

JULY 18, 2024

Here are some highlights, the first one is especially interesting for marketers. This is because AI assistants will be giving tailor-made shopping advice and automatically restocking your household essentials. By obsolete, they mean having bots market to other bots. Sinch’s Sinch AI is designed to enhance customer engagement.

Shoppers 117

Shoppers Advertisers Advertising Health 117

AWeber

MAY 12, 2025

Whether youre new to email marketing or looking to reach the next milestone in your subscriber count, these actionable tips will help you not only attract more readers but build a loyal following. Lets say you run a small business advice blog. Offer a free 30-Day Business Growth Checklist for new subscribers.

Promotion 52

Promotion Finance Analytics Email Marketing 52

Welcome Software

SEPTEMBER 17, 2024

Think about it: companies like Chime and N26 are harnessing the power of AI and machine learning to analyze spending patterns and provide real-time, personalized financial advice. They don’t just help users track expenses—they offer actionable advice, like smart savings tips based on spending habits.

Gen Z 52

Gen Z User-Generated Law Transform 52

Buffer Marketing

FEBRUARY 12, 2025

Social media marketing has become a necessity in most businesses' toolkits today. If you’re saying, “But we sell to other businesses, not individuals, why do we need to practice social media marketing?” B2B social media marketing vs. B2C social media marketing: How should your strategy differ?

Social Media Marketing 95

Social Media Marketing B2C User-Generated Entertainment 95

Buffer Marketing

FEBRUARY 27, 2025

it doesn't cost me anything to publish," said Fio Dossetto, who writes the content marketing newsletter Content Folks. "That When asked which Substack feature has had the most impact, Lily Ugbaja, who writes about great marketing from different companies on Marketing Cyborg , said, "The network effects honestly.

Promotion 74

Promotion Price Affiliate Marketing Fashion 74

Buffer Marketing

APRIL 29, 2025

To be eligible for Instagram shopping, your business must: Be located in a supported market where Instagram shopping is available (that includes the U.S., Encourage word-of-mouth marketing When I'm looking for a new. Tap into word-of-mouth marketing by sharing user-generated content. much of Europe, and Asia-Pacific).

Gen Z 115

Gen Z Influencer Marketing Manufacturing User-Generated 115

Backlinko

JANUARY 24, 2025

This helps customers make better decisions through one-on-one advice. Predictive search offers instant results that make browsing fast and easy. Its website has a clear focus: Stand out in a crowded market. Its a way to reduce cart abandonment, and Sephora makes it impossible to miss. But SHOP YOUR RIDE? No need to hit enter.

eCommerce 98

eCommerce Shoppers Transform User-Generated 98

Backlinko

JANUARY 31, 2025

You grew inbound leads by 40% with conversion-focused content marketing. Aim for a VP of marketing or founder for the most significant impact. It can manage all your sales data and give you access to a full range of marketing tools. It’s an instant trust signal. The key is to be specific. See the difference?

SEO 76

SEO Price Outbound Marketing CRM 76

Backlinko

MARCH 26, 2025

For example, when outlining an email marketing guide, AI might suggest adding a section on automation that I hadn’t considered” The key is to start with your own research. Now you have instant access to millions of sources. Then, I’ll use AI to spot potential gaps. This ensures the foundation reflects real expertise.

eCommerce 85

eCommerce Shipping Transform User-Generated 85

Animalz blog

NOVEMBER 14, 2024

Create Triggers Across Channels Key takeaway: Increase your marketing surface area by engaging with your audience across multiple channels. Getting people to develop internal emotional triggers in response to your business marketing content is, in my opinion, a step too far.

User-Generated 67

User-Generated Energy Industry Insights Product 67

Martech

APRIL 22, 2025

The marketing team nods along to promises of omnichannel this and data-driven that. But they don’t take the advice they’ve paid me to provide. Marketing organizations buy on features but fail on fundamentals. That’s not just lost technology investment that’s real market share down the drain.

CMO 71

CMO Retail Manufacturing Price 71

Hubspot Marketing

APRIL 15, 2025

Delphis chatbot is built to sound like you and to give answers based on your perspective not just generic, AI-generated advice. Marketers or operators experimenting with productized utilities or free tools as part of their marketing strategy. Marketing and branding materials. These werent surreal or off-brand.

Product 111

Product Marketers Marketing Entertainment 111

Hubspot Marketing

DECEMBER 20, 2024

Over at Masters in Marketing, Caroline, Laura, and I have interviewed some very bright minds from some very bold brands. But we got to wondering: What happens when noted marketing masters get to ask each other the questions? The rules are simple: Each interviewee answers a question from the previous master of marketing.

Transform 113

Transform Marketers Marketing Energy 113

Lynton Web

MAY 8, 2025

It's your most powerful marketing tool, membership generator, and community hub. While we explored comprehensive marketing strategies in our previous article , this second installment focuses on transforming your website into a conversion powerhouse that attracts visitors and converts them into active members and program participants.

Transform 52

Transform User-Generated Price Health 52

Sales Force: CMO

JUNE 23, 2025

Watch the Marketing Cloud keynote on Salesforce+ See the new features in action and hear from Salesforce product leaders about this new era of marketing. Google’s evolving search experience It’s not just LLMs like ChatGPT, Perplexity, and Claude that marketers need to monitor. Available to watch anytime you’d like!

SEO 45

SEO Transform eCommerce User-Generated 45

Litmus

JULY 7, 2025

Key takeaways Email QA (quality assurance) is a critical step in the email marketing process that ensures emails perform correctly and reach inboxes. Litmus can help email marketers at every stage of the email QA process, including previewing emails across 100+ clients, monitoring for email client changes that can impact rendering, and more.

Marketers 79

Marketers Marketing Email Marketing Retail 79

SocialPilot

JULY 3, 2025

And, we’re not just talking about analytics demographics like “marketers” or “CXOs.” Bite-sized tips or how-to advice Thought leadership pieces Product updates or behind-the-scenes insights Consistency matters here, too; publish on a regular schedule and repurpose blog content into short, newsletter-friendly posts to keep it easy.

Thought Leadership 52

Thought Leadership User-Generated Education Branding 52

Vertical Response

MARCH 22, 2025

Effective email marketing can significantly boost a Non Profits outreach, engagement, and fundraising efforts. This article will guide you through top strategies to leverage email marketing for your Non Profit Organization. Email marketing also helps build community and foster connections within the nonprofit sector.

Non-Profit 52

Non-Profit Email Marketing Marketers Marketing 52

SocialPilot

MARCH 9, 2025

The market is congested, your audience is overwhelmed, and the constant rush of content makes it easy to get away in the crowd. Use Video Marketing for Maximum Engagement Video marketing is one of the essential tools in real estate social media marketing. How to Use Video Marketing? serhant) 3.

Real Estate 45

Real Estate Social Media Marketing Marketing Strategy Transform 45

Hubspot Marketing

JULY 9, 2025

HubSpot Source Best For: Growing private equity firms that need a scalable platform combining deal management with marketing automation to streamline investor communications and portfolio company reporting. This guide explores the leading CRM options designed specifically for the unique needs of private equity professionals. Take a look: 1.

Transform 89

Transform CRM User-Generated Price 89

Vertical Response

JANUARY 26, 2025

Analyzing subject line performance and employing A/B testing are essential strategies for optimizing email marketing efforts and improving open and click-through rates. Why Subject Lines Matter in Email Marketing Email subject lines are pivotal in determining the success or failure of a marketing campaign.

Email Marketing 52

Email Marketing Communications Promotion Shipping 52