Search Engine Land

SEPTEMBER 26, 2023

The social platform was accused of not showing insurance ads to women and older people after 48-year-old Samantha Liapes tried to use Facebook to find an insurance provider. Liapes claimed she wasn’t shown insurance ads due to her age and gender. 2020 outcome. ” However, Liapes appealed the decision. .

Law 108

Law Advertising Advertisers Communications 108

Martech

SEPTEMBER 28, 2023

Dig deeper: How cognitive biases prevent you from connecting with your audience The ‘magnetic middle’ generates a 459% increase in sales for a difficult-to-sell product Selling life insurance is not easy. This insurer included in their marketing message a graph. At the left end was $0, the least amount of insurance a person could have.

Finance 126

Finance Marketing Marketers B2C 126

Marketing Insider Group

APRIL 11, 2017

For insurance brokerages, accounting firms, and plumbing repair services, getting people excited about your brand isn’t as simple. The post Follow My Exciting … Insurance Blog: How to Make Any Industry Riveting appeared first on Marketing Insider Group.

Food 54

Food Branding Marketing Marketers 54

illumin

APRIL 9, 2024

Creative ads like this make it obvious why the insurance giant is garnering such success. GEICO creates an experience that audiences will remember next time they need insurance, rather than a forgettable list that pushes audiences away. TV-style commercials work because they entertain and engage.

Advertising 105

Advertising Advertisers Entertainment Place 105

The CMO Survey

APRIL 24, 2024

Industry winners include Amazon, Nike, the Proctor & Gamble Company, Nike, State Farm Insurance, and Microsoft. It is given each Spring to one company that is judged to set the standard for excellence in marketing across all industries and the companies viewed as setting the standard in their respective industries.

New Technology 182

New Technology CMO B2C Marketing 182

Search Engine Land

NOVEMBER 28, 2023

Here’s an example: The page in green (“/cat-health-insurance/”) is ranking for “pet insurance for cats.” However, the same homepage also ranks for top unbranded or non-branded keywords (like “pet insurance” or “dog pet insurance”). That’s good! Hence, the green. But look at the terms in yellow. That’s bad!

SEO 112

SEO Health Branding Search Marketers 112

Search Engine Land

JANUARY 18, 2024

Google’s Search Generative Experience (SGE) is having an “extreme” impact on healthcare queries and a high impact on ecommerce, B2B tech, insurance and education. That’s according to new data released by enterprise SEO platform BrightEdge and the company’s new-ish technology, BrightEdge Generative Parser.

Finance 131

Finance eCommerce User-Generated Entertainment 131

Search Engine Land

APRIL 25, 2024

Below are two simple examples of searches: “best car insurance” and “car wash near me.” Comparing the two results from Google and Perplexity, I first notice the lack of ads in the car insurance example. Is there new information you had not considered before that should be something you work into your marketing and content strategy?

User-Generated 86

User-Generated Search Marketers Advertising Advertisers 86

Search Engine Land

DECEMBER 2, 2021

Make sure to update your healthcare client’s Google Business Profile and website to ensure Google is showing accurate details. Please visit Search Engine Land for the full article.

102

102

Search Engine Land

SEPTEMBER 28, 2023

See the examples below of a search for “auto insurance agency” vs. “auto insurance agency new york.” (My This makes the proximity/distance factor less influential and allows you to strategically go after various keywords. My location extension is set to ZIP code 10007 for both searches.) The results differ significantly.

SEO 133

SEO Education Search Marketers Marketing 133

Search Engine Land

MARCH 12, 2024

For example, one of the headlines I got while testing out an insurance website was “Hard Driving Insurance.” Typically, for people who are not convinced to click on the ad, we try to include copy like “We accept your insurance” (link to insurance page) or “Chat with somebody now” (link to live support).

User-Generated 123

User-Generated Advertising Advertisers Logistics 123

Search Engine Land

OCTOBER 19, 2021

Microsoft is keeping the formula the same across its vertical-specific ad types, which may help PPC professionals at agencies more easily get this ad type going for different clients. Please visit Search Engine Land for the full article.

Health 81

Health 81

Adams & Knight Marketing

NOVEMBER 15, 2022

There are many people whose contributions, large and small, make a big difference in the execution and success of our clients’ campaigns and these awards demonstrate a commitment to always thinking outside the box.” “These awards are a direct reflection of the incredible work we did with each of them.”

Advertising 246

Advertising Advertisers PR CMO 246

Calvyn Lee Blog

NOVEMBER 24, 2023

Leverage Generative AI Tools to Scale Content Production While questions remain about the quality and uniqueness of AI-generated content, some niches demonstrate success leveraging these tools: Finance – A currency exchange startup called Causal claims to drive 750,000 monthly sessions via AI content generation Insurance – An AI tool created (..)

Transform 130

Transform Digital Marketing Key Performance Indicator User-Generated 130

Search Engine Land

AUGUST 22, 2023

A link from a Viagra site is definitely not relevant to an insurance broker. As an example, let’s say you sell Pet Insurance. So most people think “relevant” is something around “insurance” or “people looking for pet insurance.” Ask yourself: What kind of big, active online audiences would buy pet insurance?

SEO 92

SEO Fashion Product Branding 92

Search Engine Land

JULY 24, 2023

Seasonal trends An example of changing search behavior is the search market for health insurance in the Netherlands. In the Netherlands, health insurance is mandatory, and you can only switch healthcare providers around November and December. This has a clear impact on the search results.

SEO 93

SEO Health Customer Journey Branding 93

Search Engine Land

APRIL 9, 2024

A perfect example of this is insurance companies. People don’t need insurance often, but when they do, it sure helps that the Geico gecko is one of the first things you think of. Keyword research Identify keywords that are informational in nature that align with your brand’s offerings and your target audience’s interest.

Marketing Strategy 110

Marketing Strategy Marketing Marketers Shipping 110

Martech

DECEMBER 14, 2023

Einstein Copilot can also power a customer-facing chatbot, improving customer experience for self-service on a company’s website or app. “As

CRM 107

CRM User-Generated Analytics Customer 107

Zumvu

MAY 27, 2020

Many small business owners might believe they would never fall victim to cybercriminals, but this could be a fatal mistake for your business.

52

52

Search Engine Land

OCTOBER 24, 2023

The findings are based on a dataset of 10,000 keywords with various intents, across 10 industries (banking, insurance, retail, software, higher education, real estate, advertising/marketing, manufacturing, travel/hospitality and industrial machinery). About the data. Data was collected in August. Blogs remain popular.

Real Estate 128

Real Estate Manufacturing Retail Education 128

Calvyn Lee Blog

NOVEMBER 26, 2023

Major companies rely heavily on different shades of blue in their branding and websites including healthcare networks, technology companies, airlines, banks and insurance providers. American Express and IBM both utilize blue logos to align with their images of dependability and professional authority.

Automobile 130

Automobile Marketing Strategy Food Fashion 130

Zumvu

AUGUST 13, 2020

Have you spent time speaking about your funeral plans with your family? Although nobody wants to engage in end-of-life issues, we are all going to pass away someday.

52

52

Ariyh

JANUARY 1, 2024

Geico insurance famously uses short, personalized letters with slogans like “Inside this envelope is a simple way that could save you $500 on car insurance.” Google, Burger King ) continue successfully marketing with physical coupons or questionnaires.

Direct Mail 108

Direct Mail Email Marketing Retail Customer Acquisition 108

AWeber

OCTOBER 24, 2023

Register your business Obtain State and federal tax ID numbers Obtain licenses/permits Open a business bank account Purchase business or liability insurance You may not need to do all of the above to get started. Check with your local and state laws and your insurance company to confirm whether a certification is required.

Non-Profit 84

Non-Profit Transform Price Health 84

Martech

MARCH 13, 2024

If it’s a bank or an insurance company, they’re saying, “I have sales staff everywhere. Like, I don’t want my insurance bot answering a question with how to make a martini recipe or how to get a pizza. How do I train them? A: First, they all jumped on it, and they thought it’s going to be great.

New Technology 82

New Technology Education Management Customer 82

Search Engine Land

AUGUST 29, 2023

It is a combination of an analysis of 10,000 keywords across various major verticals (including finance, retail, travel, insurance) and a survey of 300 enterprise marketers. Every week: 50% invest 4-6 hours. 30% invest 7-9 hours. 20% invest 1-3 hours. About this research. Both were conducted this month. Correlation is not causation.

Finance 132

Finance Retail SEO Product 132

Martech

OCTOBER 30, 2023

Case study: A leading life insurance company’s success with a well-known digital experience platform A leading life insurance company leveraged a well-known digital experience platform’s capabilities to focus its marketing efforts on two specific audiences: direct-to-consumer (D2C) and business-to-business (B2B).

Key Performance Indicator 119

Key Performance Indicator Logistics Analytics Advertising 119

Calvyn Lee Blog

NOVEMBER 22, 2023

million in FDIC insurance. By prioritizing an intuitive user interface alongside security, we help you easily invest with issuers you recognize and trust. Every Silo account also includes $500,000 of SIPC coverage plus $2.5 So you can feel fully protected while conveniently locking in higher interest rates.

User-Generated 130

User-Generated Shipping Communications Customer 130

Search Engine Land

NOVEMBER 6, 2023

How to build an insurance policy that keeps your brand in the mix. Use user-generated content as an insurance policy On the opposite end of the content spectrum, we have user-generated content (UGC). In this article, I’ll take a look at: Where SGE currently stands. Potential shifts in user behavior. Where do we stand on SGE?

SEO 118

SEO User-Generated PR Education 118

Martech

MARCH 31, 2023

Jennifer Paaske runs customer success at Boomer Baby , an independent Medicare insurance agency. We help match people with the right insurance plan and get paid a commission by the insurance carrier when we help people enroll.” Is there also a separate marketing organization?

Marketing 100

Marketing Marketers Food Email Marketing 100

Martech

MARCH 31, 2023

Jennifer Paaske runs customer success at Boomer Baby , an independent Medicare insurance agency. We help match people with the right insurance plan and get paid a commission by the insurance carrier when we help people enroll.” Is there also a separate marketing organization?

Marketing 100

Marketing Marketers Food Email Marketing 100

Martech

JANUARY 8, 2024

There are many possibilities, depending on the human user’s industry and main objectives: I’m a CMO for a large auto insurance company. Context) I’m a CMO for a large auto insurance company. Can you provide a step-by-step outline for a CDP use case that targets lapsed customers? How long should the test run?

Direct Mail 68

Direct Mail Customer CMO CRM 68

Duct Tape Marketing

FEBRUARY 18, 2021

Layr is redefining the way businesses purchase and manage their commercial liability insurance by giving control of the process back to the business owner. Layr is redefining the way businesses purchase and manage their commercial liability insurance by giving control of the process back to the business owner.

Customer Journey 98

Customer Journey Customer Place Management 98

Duct Tape Marketing

FEBRUARY 17, 2021

Layr is redefining the way businesses purchase and manage their commercial liability insurance by giving control of the process back to the business owner. Layr is redefining the way businesses purchase and manage their commercial liability insurance by giving control of the process back to the business owner.

Management 95

Management Marketing Marketers 95

Duct Tape Marketing

FEBRUARY 11, 2021

Layr is redefining the way businesses purchase and manage their commercial liability insurance by giving control of the process back to the business owner. Layr is redefining the way businesses purchase and manage their commercial liability insurance by giving control of the process back to the business owner.

Copywriting 94

Copywriting Marketing Marketers Management 94

illumin

APRIL 18, 2024

For example, by complying with The Health Insurance Portability and Accountability Act ( HIPAA ), the California Consumer Privacy Act ( CCPA ), and other regulations brands make customers feel more comfortable using their product(s).

Law 98

Law Health Retail Marketing 98

Duct Tape Marketing

MARCH 3, 2021

Layr is redefining the way businesses purchase and manage their commercial liability insurance by giving control of the process back to the business owner. Layr is redefining the way businesses purchase and manage their commercial liability insurance by giving control of the process back to the business owner.

Transform 94

Transform Place Management Customer 94