Search Engine Land

MARCH 1, 2024

TikTok is providing a roundup of the latest trends gaining traction in the app with a new Trends Digest series. The monthly updates offer content ideas and practical tips on integrating these trends into your videos to boost reach and engagement. TikTok added that trends comprise four key elements: A trend message. Why we care.

Branding 119

Branding Search Marketers Marketing Marketers 119

Calvyn Lee Blog

JANUARY 28, 2023

Tiktok Marketing Trends Social Commerce and Accessibility Marketing Trends Trends #1 Tiktok Marketing Since 2019, TikTok has consistently ranked as one of the world’s most downloaded apps. TikTok shows no signs of slowing down its commitment to advertisers into 2023.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

Martech

JANUARY 3, 2024

The space continues to diversify, with more user-generated content inspired by the emergence of TikTok in recent years. Longer-form video formats on Instagram Reels, as well as TikTok, enable deeper storytelling, Lawrence added. And for consumers with money to spend, there are new ways to shop through social commerce. of all U.S.

Entertainment 140

Entertainment Advertising Advertisers User-Generated 140

Search Engine Land

SEPTEMBER 22, 2023

TikTok is testing displaying links to Google search results from its own internal search results page. TikTok added to its search pages a small link with a Google logo to its search results page. TikTok is also running a disclaimer that it “does not endorse or take responsibility for search results from Google.

Marketing 122

Marketing Marketers SEO 122

Search Engine Land

JANUARY 8, 2024

TikTok has launched two new ad performance measurement tools: Cross-Channel Partners – which analyzes how ads perform across different online platforms and touchpoints before a purchase is made to understand their overall impact. This feature analyzes the impact of TikTok ads across various marketing touchpoints before a purchase is made.

Customer Journey 109

Customer Journey Advertising Advertisers Education 109

Martech

OCTOBER 31, 2023

Shoppers intend to keep the holidays going after the season, at least those on TikTok. A full 79% of TikTok users say they’re likely to continue shopping in the weeks after Christmas, according to a new study by the video platform. TikTok’s U.S. Dig deeper: Executing a TikTok campaign: Best of the Bot Reasons to shop.

Gen Z 115

Gen Z Shoppers Food Marketing Plan 115

Calvyn Lee Blog

JANUARY 28, 2023

As we discuss Tiktok marketing trends earlier and a few marketing trends later for this year, social commerce and accessibility are playing an important role. At the same time, a wave of new integrations and updates may very well accelerate adoption internationally in 2023, presenting a new world of opportunities for marketers.

Market Trends 130

Market Trends Gen Z PR Shoppers 130

Martech

JANUARY 23, 2024

Site search, recommendations and integrated data A key part of the site experience for customers is the search bar, which helps users find what they came for and continue shopping once they’ve added their initial purchase to their shopping cart. To ingest and integrate these insights, ThriftBooks is experimenting with large language models.

eCommerce 116

eCommerce Price Shoppers Customer 116

Search Engine Land

OCTOBER 24, 2023

TikTok is testing increasing its video upload limit to 15 minutes. Meanwhile, the extended video format offers increased potential for integrating in-video ads. TikTok has been gradually increasing its video upload limit over the years, starting with 15 seconds, moving up to 60 seconds to three minutes to five minutes.

Branding 109

Branding Marketing Marketers 109

Search Engine Land

NOVEMBER 28, 2023

TikTok has rolled out a new feature to help small businesses create content that is more engaging, relevant, and relatable. Creative Cards may prove particularly valuable to brands that are new to TikTok and unsure of how to effectively optimize content for maximum exposure and engagement. What TikTok is saying. Edutainment.

Customer loyalty 108

Customer loyalty Communications Search Marketers Product 108

Rock Content

APRIL 24, 2024

Since late 2022 and into early 2023, as ChatGPT has gained popularity, businesses worldwide have begun to integrate artificial intelligence into their daily routines. According to Demand Stage “TikTok has 1.7 TikTok seems to be on the possibility that brands could soon count on artificial intelligence to create virtual influencers.

User-Generated 65

User-Generated Advertising Advertisers Price 65

Martech

FEBRUARY 13, 2024

A Traackr integration via the Snapchat Creator API aims at making it easier for brands to connect with the Snapchat creator and influencer community. Snapchat has been in a close race with TikTok to secure the attention of that generation. Traackr, the international influencer marketing platform, is partnering with Snap Inc.

Gen Z 106

Gen Z User-Generated Influencer Marketing Branding 106

Buffer Marketing

APRIL 4, 2024

TikTok has become the go-to platform for brands looking to let loose and connect with their audience in an authentic and fun way. From jumping on meme bandwagons to pulling back the curtain on company culture, TikTok offers endless opportunities for creative expression. of its US user base to be exact.

Gen Z 85

Gen Z User-Generated Entertainment Millennials 85

Hubspot Marketing

APRIL 9, 2024

If you want to leverage AI more than you currently do, consider hiring an AI expert or consultant to help you integrate AI into your work processes and advertising efforts. Unfortunately, most marketing teams aren’t integrating email marketing programs into other marketing channels, limiting email’s impact. I’m not alone.

Advertising 70

Advertising Advertisers PR Millennials 70

Businesses Grow

FEBRUARY 28, 2024

While Instagram and TikTok are visual mediums with editing, CapCut starts with cinematic editing as a means to the content. CapCut is owned by ByteDance, the parent company of TikTok. Sara explained CapCut this way: “TikTok is the engine colonizing the world’s attention. It’s really a power pairing.

Gen Z 87

Gen Z Market Trends Email Marketing Branding 87

Hubspot Marketing

MARCH 12, 2024

I was scrolling through the “For You” page on TikTok when something caught my eye — a TikTok from the clothing brand Foxblood showcasing a black, flowy mesh cloak. TikTok made it easy for me to check out the product and add it to my cart. While I didn’t make the purchase, TikTok put this brand (and this cloak) on my radar.

Shipping 77

Shipping Logistics User-Generated Social Media Marketing 77

Buffer Marketing

JUNE 21, 2022

We have a brand-new integration that enables you to publish content directly from Buffer to TikTok. You might have noticed that we’ve started talking about TikTok more on our blog, in our emails, and on social media. We’ve also been thinking deeply about TikTok from a Buffer customer’s perspective.

Management 102

Management Place Branding Customer 102

Buffer Marketing

MARCH 20, 2024

The big five, also known as Meta’s Instagram and Facebook, then LinkedIn, TikTok, and X/Twitter, have all integrated some form of scheduling since they came to be.  Reduce potential for failed posts : Integration issues can arise with third-party tools, leading to posts not going live as scheduled.

Management 88

Management Analytics Place Product 88

Hubspot Marketing

DECEMBER 26, 2023

Short-form videos are soaring in popularity across all social channels, including Facebook Reels, Instagram Reels, YouTube Shorts, and TikTok. Marketers who can leverage an influencer’s followers with integrity can create compelling — and high-selling — content for a pre-built audience.

Gen Z 103

Gen Z Direct Mail User-Generated Millennials 103

Businesses Grow

MARCH 18, 2024

Integration with AI allows more human-like decision-making. TikTok has established an expectation that brands are defined by co-creation (re-mixing memes) and community instead of “broadcasting.” Another realization … almost every TikTok viral brand “success story” is a fluke.

Gen Z 126

Gen Z Transform Energy Thought Leadership 126

Hubspot Marketing

SEPTEMBER 16, 2022

Nowadays, when I want to search for something – whether it’s a product, a recommendation, or a review, I go right to TikTok. According to a TechCrunch article , a Google exec recently suggested that apps like TikTok and Instagram are threatening two staple Google discovery apps: Google Maps and Google Search. “In Why is this happening?

Gen Z 136

Gen Z Product Place Social Media Marketing 136

Sprout Social

MAY 26, 2022

We have some exciting news: As of today, Sprout Social is partnering with TikTok to launch a first-of-its-kind integration. Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks.

Gen Z 142

Gen Z User-Generated Marketing Marketers 142

Buffer Marketing

OCTOBER 2, 2023

LinkedIn + YouTube + TikTok LinkedIn With Microsoft’s Immersive Reader, LinkedIn adds text-to-speech and real-time translations, enhancing platform accessibility. YouTube retires its ad-free Premium Lite Subscription TikTok TikTok’s e-commerce venture faces hurdles amidst global backlash, a roadblock in its commercial expansion.

User-Generated 92

User-Generated Analytics Management Advertising 92

Bannerflow

JUNE 1, 2023

The app, partially integrated with Instagram, will allow users to maintain their verification and handle while inviting followers to join the platform. Meta’s decentralised and interoperable approach sets it apart, with integration with Mastodon on the ActivityPub protocol.

User-Generated 98

User-Generated Transform Law Price 98

Search Engine Land

NOVEMBER 17, 2023

Ease of creating content TikTok, Instagram and other social platforms have made it easier for audiences to create content. Tips for leveraging UGC in SEO Leveraging UGC effectively requires a strategic approach for seamless integration into your SEO workflow. SUBSCRIBE See terms.

User-Generated 119

User-Generated SEO Education Promotion 119

Sprout Social

JUNE 9, 2022

TikTok is more than just a platform for entertainment. In fact, according to the latest TikTok stats , 30% of Gen-Z social media users choose TikTok for researching products. Additionally, 49% of users made a decision on what to buy because they saw the product promoted or advertised on TikTok. Published on.

Gen Z 135

Gen Z Entertainment Branding Analytics 135

Adams & Knight Marketing

FEBRUARY 8, 2023

February 9, 2023) — Adams & Knight , one of the leading integrated marketing agencies in the region, is celebrating the one-year anniversary of its integrated marketing podcast, What’s the Big Idea? AVON, Conn., Each of the 17 episodes provides listeners with meaningful tips and actionable advice.

PR 130

PR Advertising Advertisers Influencer Marketing 130

Sprout Social

JUNE 27, 2022

Each month, 80 million people spend an average of 24 hours on TikTok. Can TikTok for B2B marketing unlock the same potential? When it comes to awareness, TikTok may be just what a B2B social media strategy needs. The path to success for businesses on TikTok isn’t totally uncharted. Published on Categories. Published on.

Branding 136

Branding B2C Real Estate User-Generated 136

Jeff Bullas

FEBRUARY 13, 2023

To put this into perspective, it took Facebook almost five years , Instagram two years, and TikTok nine months to reach this milestone. And just this week it is being integrated into Bing’s search platform. They can be integrated into websites and messaging platforms to provide quick and efficient customer service. As Arthur C.

Digital Marketing 280

Digital Marketing Transform User-Generated Analytics 280

Martech

FEBRUARY 22, 2023

The rise of TikTok has been nothing short of revolutionary. With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. 53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report.

Gen Z 119

Gen Z Millennials User-Generated Marketing 119

Martech

MAY 26, 2022

Today, social media management platform Hootsuite announced it has joined TikTok’s Marketing Partner Program. Through the partnership, Hootsuite has launched an integration that allows brands to manage, execute and optimize TikTok content at scale. Additionally, Hootsuite is rolling out TikTok-related resources for marketers.

Social Media Marketing 113

Social Media Marketing Marketing Marketers Education 113

Hubspot Marketing

DECEMBER 1, 2023

I can use the social media tool to generate captions to promote the products on Instagram and TikTok. HubSpot Sales Hub Source By integrating seamlessly with popular social media platforms, HubSpot Sales Hub enables you to execute social selling. For example, let’s say I want to sell some art prints I made.

Price 94

Price CRM Social Media Marketing Management 94

Sprout Social

SEPTEMBER 13, 2022

TikTok has made it as simple as having a smartphone, the TikTok app and sometimes, a tripod or ring light—your call. After all, half of TikTok users buy from brands they see on the platform. And with 1 billion active users in TikTok , there’s a good chance your future customers are on the platform. TikTok editing tools.

Analytics 123

Analytics Promotion User-Generated Influencer Marketing 123

Sprout Social

JULY 28, 2022

TikTok has been quietly rolling out and expanding TikTok Stories–short, segmented videos that serve as TikTok’s answer to popular story features on Facebook, Instagram and Snapchat. more engaging for audiences, TikTok Stories are another tool in your arsenal. What are TikTok Stories? How do TikTok Stories work?

Management 126

Management Branding Marketing Marketers 126

Search Engine Land

JANUARY 29, 2024

Conducting a search universe analysis (SUA) across platforms like Google, YouTube, TikTok and Reddit is vital to benchmark competitors, identify trends, and optimize content. Brands that embrace an expanded search universe and execute integrated multi-platform strategies will gain a competitive edge. As you see on a Google SERP.)

Gen Z 117

Gen Z User-Generated SEO Millennials 117

Econsultancy

DECEMBER 22, 2022

Influencer marketing is now an integral part of the digital marketing mix, enabling brands to engage audiences and to promote authenticity and trust. billion this year; this growth has been buoyed by the continued success of TikTok, new social commerce capabilities.

Influencer Marketing 119

Influencer Marketing Marketing Mix Marketing Marketers 119

Search Engine Land

NOVEMBER 9, 2023

Social platforms TikTok and Pinterest are some of the biggest search engines after Google. Dig deeper: How to optimize your social media pages for search Public relations An integrated approach to PR and SEO is an ideal way to reach audiences and make authentic connections. Dig deeper: So, you started a company TikTok – now what?

SEO 118

SEO PR Transform eCommerce 118