Search Engine Land

SEPTEMBER 8, 2023

Make sure you’re there before you need to be Potential candidates often casually browse rather than actively search for a new job. Traditional job postings are effective at attracting those actively seeking opportunities. When the audience list is large enough, you can target them across various ad types and platforms.

Advertising 137

Advertising Advertisers Transform Analytics 137

Trade Press Services Newsletter

JULY 6, 2023

Whether you are looking for a new job, seeking professional speaking opportunities or applying for industry awards, a resume is a critical element of a personal branding strategy. Today’s resumes are more than a laundry list of past jobs and responsibilities. List information chronologically with the most recent entries first.

Whitepaper 130

Whitepaper Branding Thought Leadership Transform 130

Jeff Bullas

FEBRUARY 19, 2023

The Luddites were so worried by change and the threats to their jobs that they rioted and England devoted a lot of their army to quelling the uprising. The Luddites saw the increasing use of machinery as a threat to their jobs, as well as to the quality and craftsmanship of the products they produced. Extinction?

New Technology 207

New Technology Product Content Marketing Marketing 207

Martech

APRIL 18, 2024

Instead of creating a list of hundreds of AI marketing tools that may (or may not) be around in a few months, I hope to arm you with the foundational knowledge to select AI tools strategically well into the future. Everything else has changed dramatically (the not-so-good news). What does your business need to do with AI?

Price 123

Price User-Generated Education eBook 123

Hubspot Marketing

NOVEMBER 24, 2023

These digital job applications hold so much weight in the job search process. The Benefits of Electronic Resumes In my experience, electronic resumes helped me refine my approach to better position myself for a job. I’ve submitted hundreds of electronic resumes throughout my career. Did I use the right font ?

Real Estate 104

Real Estate Education SEO Communications 104

Search Engine Land

APRIL 9, 2024

You don’t want your brand to land on a list of AI fails. Audience details (job titles, company size, demographic info, etc.). This prompt details audience job titles, company size and industry. Consider listing audience pain points, challenges, likes and dislikes to improve your AI tool’s output. Brand tone of voice.

User-Generated 116

User-Generated Copywriting Advertising Advertisers 116

Jeff Bullas

MARCH 15, 2023

Today, Instagram ranks 7 th on the list of the Top 15 Most Popular Social Networking Sites with over 100 million unique monthly users and over 300 million active users posting photos and videos every day. Get an influencer on the job for you If you know a celebrity like Kim Kardashian, you’re one lucky duck! Find her on Google+.

User-Generated 357

User-Generated Fashion Product Branding 357

Martech

APRIL 22, 2024

Consider factors such as company size, industry segment, job titles, and pain points. Build a quality email list: Focus on building a permission-based email list consisting of individuals who have expressed interest in your telecommunications products or services. Please list four examples of each and keep answers simple.

Whitepaper 111

Whitepaper User-Generated Marketing Automation Platform Email Marketing 111

Hubspot Marketing

FEBRUARY 28, 2024

But it technically only “counts” if I’m using that side hustle as a sense of security in case I lose my day job as HubSpot’s Marketing Blog Editor. Career cushioning allows you to “cushion the blow” if you lose your job unexpectedly. Think of it like, “Hey, just in case this job or career doesn’t work out, I’m going to have a backup.”

Promotion 105

Promotion Place Branding Marketing 105

Hubspot Marketing

DECEMBER 26, 2022

They allow you to complete a job-specific task and often vary from one industry to another. In fact, Gartner found that 58% of the workforce needs new skills to successfully do their jobs. To understand the skills you need in the workplace, start by looking at job descriptions for positions you want now — and in the future.

Copywriting 142

Copywriting Key Performance Indicator Transform Marketing 142

Hubspot Marketing

APRIL 14, 2023

Fortunately, I've compiled a list of 190 prompts to enter into ChatGPT to take the guesswork out of figuring out how to use the AI. 25 ChatGPT Prompts for Marketing "List [number] ideas for blog posts about [topic]." List common challenges faced by [buyer persona description]." List the key marketing segments in [industry].

Marketing 141

Marketing Marketers Analytics Influencer Marketing 141

Hubspot Marketing

MAY 30, 2023

AI Marketing Jobs AI Trainers Writers with AI Experience Digital Marketers with AI Knowledge What do AI-driven marketing jobs mean for marketers? AI Marketing Jobs The following are marketing jobs and opportunities that are on the rise due to advancements in AI and marketing automation. Here's what we've found.

New Markets 110

New Markets Copywriting Digital Marketing Marketing 110

Backlinko

FEBRUARY 22, 2024

This is a complete list of the most important AI statistics every marketer needs to know in 2024. So if you want to find data and facts on: AI Market Size AI Adoption AI Use by Marketers Consumers Views on AI AI Impact on Jobs and Employment You’ll love the massive list of up-to-date stats on this page. AI Market Size 2.

Transform 85

Transform B2C User-Generated Communications 85

Hubspot Marketing

JANUARY 23, 2023

You can create job listings and career pages explaining your company values and giving in-depth information, but what you create might differ from what marketers look for during their job hunts. Where do marketers find job listings? They also visit LinkedIn and find jobs via Google search.

Health 96

Health Marketing Marketers Advertising 96

Martech

JANUARY 24, 2024

In addition, you might want to include programmatic marketing material like buys, ad rates, campaign themes and calendars, checklists, mailing lists or other data commonly attached to assets in your DAM. Research at the University of Pittsburgh discovered that Google Jobs showed higher-paying job ads to men more than it did to women.

Price 115

Price Management Product New Markets 115

Hootsuite

JUNE 15, 2023

People apply to companies, not jobs. Experts say 2023 will continue to be a job seekers’ market with 90% of hiring managers currently struggling to fill open positions. Scrollin’ social: 63% of active job hunters have applied to jobs they found on social media , including almost half (48%) of Gen Zers and Millennials.

Social Media Marketing 93

Social Media Marketing Fashion Health Millennials 93

Hubspot Marketing

JANUARY 7, 2024

If you don't already know about marketing careers, scanning jobs online could convince you that this isn't your dream job. We'll show you how you can get into marketing and the different marketing jobs that are out there. But the job involves much, much more than that. Some internships can lead to full-time jobs, too.

Copywriting 95

Copywriting CMO PR Social Media Marketing 95

Sachs Marketing Group

JANUARY 15, 2024

The Fake Job Offer: Victims are contacted by these scammers, who claim to represent Marberg Staffing, offering an enticing job opportunity. To apply for the fictitious job, victims are required to complete a web form, which requests sensitive data, such as their name, email address, phone number, and even financial information.

Marketing 100

Marketing Marketers Education Product 100

Hubspot Marketing

APRIL 5, 2023

Refer to the job description. It’s easy to copy and paste information from a job description into your career objective. These are often listed within the job description under a section labeled “Required Skills” or “Core Responsibilities.” Pro tip : Include what you hope to get out of the job experience as well.

Finance 140

Finance Logistics Communications Management 140

Hubspot Marketing

FEBRUARY 19, 2024

Like most job seekers, I’ve had to answer the dreaded salary expectation question over email. Or worse, what if I miss out on the job opportunity because my salary expectation was too high? Check the job posting. Before you come up with your salary expectation, reference the original job posting. Research salary data.

Communications 93

Communications Law Market Research Management 93

Search Engine Land

MARCH 18, 2024

The steps we will follow here are: Step 1: Create a list of related keywords Step 2: Identify search intent Step 3: Strategize Step 4: Create Step 5: Optimize Step 6: Promote You will detail this in our simple One-Page SEO Plan template. Step 1: Create a list of keywords Our goal here is to identify a list of related keywords.

SEO 118

SEO User-Generated Promotion Product 118

Search Engine Land

NOVEMBER 15, 2023

Make a list of non-negotiable skills Start with your job description and prioritize the most important skills. Your list of non-negotiable skills might be a mix of technical and soft skills. The strongest resumes in these areas can go to the top of the list. Which skills take up the highest portion of this person’s time?

SEO 96

SEO Analytics Search Marketers Customer 96

Hubspot Marketing

JUNE 7, 2023

These resumes focus on your work experience by listing your employment history in reverse chronological order, i.e., from your current or most recent job to the oldest. Each work experience includes your job title, company name, employment start and end date, achievements, and job duties. But that’s a bad idea.

Copywriting 95

Copywriting Health Education Communications 95

Search Engine Land

MARCH 22, 2024

When it’s time for a big job, you’ll be at the top of their mind because they already know and trust you. Just like no one wants to see your employees show up to a job in an old vehicle, using dated techniques or looking unkempt, your website needs to be updated and maintained to stay with the times. Will it be direct conversions?

Real Estate 116

Real Estate User-Generated Price SEO 116

Martech

APRIL 23, 2024

Carefully weigh the pros and cons of your tool against a list of competitive ones. But to be honest, paying attention to what’s available to help you do your job right now is only half of your job. Survey the organizations and partners you collaborate with to determine how the tool works for them.

Whitepaper 104

Whitepaper New Technology Price Product 104

Hubspot Marketing

NOVEMBER 2, 2022

The job search process can feel daunting. However, an organized to-do list can keep you on track. In this post, you’ll learn the essential steps for an organized job search and tips to help you land your dream gig. 10 Important Steps in the Job Search Process. 10 Job Search Tips. 10 Job Search Tips.

Digital Marketing 122

Digital Marketing Copywriting Management Education 122

Hubspot Marketing

MARCH 14, 2024

Standard job applications have a standard set of practices. You turn in a resume and cover letter, and then, if selected, you move through a few rounds of interviews and get the job. However, not all potential job opportunities start with an application. In fact, many begin with initiative from a job seeker. Initiative.

Education 91

Education Communications Management Branding 91

Hootsuite

MARCH 20, 2023

If you’re looking to get a job in social media marketing, you need to create a social media manager resume. And not just any resume—one that’s visually appealing, succinct, and shows exactly why you’re the person for the job. Job hunting and resume-building can be stressful. Download them now. This is all about you, after all.)

Management 93

Management Education Social Media Marketing Fashion 93

Hubspot Marketing

JUNE 7, 2022

I write a variety of copy, including articles, landing pages, sales emails, and job descriptions. This article will walk you through an approach to job descriptions that allowed me to double my conversion rate of visitors-to-applications in less than a year. What is a job description? Optimize the job title with keywords.

eBook 142

eBook Food Entertainment eCommerce 142

Search Engine Land

FEBRUARY 21, 2023

At SEOjobs.com, I’ve been reviewing thousands of job descriptions for open SEO positions for almost a year now. No more excuses for subpar job descriptions. 5 of the biggest mistakes SEO job descriptions contain Do you know why people view your description and choose not to apply? What makes this job description special?

SEO 97

SEO Education Affiliate Marketing Search Marketers 97

Hubspot Marketing

OCTOBER 4, 2023

Table of Contents How to Write a Simple Resume 20 Simple Resume Examples How to Write a Simple Resume While resume specifics vary depending on the type of job you’re looking for and the experience required, there are seven steps that apply in any circumstance to help your resume stand out. List your education and experience.

Education 84

Education Management Communications Advertising 84

Buffer Marketing

SEPTEMBER 11, 2023

Thanks to all of the above, I’ll never have to apply for a job again. Don't just list your job titles and tactical specialties. When you're writing your experience, be sure to use keywords that are relevant to your industry and the jobs you're interested in. What’s the true ROI?

Thought Leadership 127

Thought Leadership Transform Communications Branding 127

Search Engine Land

DECEMBER 21, 2023

Multichannel approach Take advantage of all opportunities on what will become increasingly competitive SERP real estate with limited inventory for organic listings. Listings management alone will not be enough. “A common fear has been around since the advent of AI – with many people asking ‘Will AI take my job?’

Real Estate 129

Real Estate Transform User-Generated Customer Journey 129

Hubspot Marketing

MARCH 11, 2024

I've never been more nervous about writing a job application email than when applying for my first marketing internship. It's important to tailor your resume and email to address the specific needs in the job posting. copy/paste information from job listing] How well can ChatGPT write an internship email?

Marketing 81

Marketing Marketers Communications Digital Marketing 81

Hubspot Marketing

JULY 25, 2023

We’ve all heard the phrase, and when it comes to your new job search , those “receipts” are your references on a resume. The difference between snagging that dream job or being left in the dust can sometimes come down to the glowing endorsements of your professional network. Should you list references on your resume?

Real Estate 68

Real Estate Management Communications Marketing 68

Hubspot Marketing

OCTOBER 19, 2022

A job hunt is a time-consuming process. It usually takes a few weeks, if not months to land a job. If you want to cut the time to hire and explore all your career opportunities, it’s worth following a job search strategy. Ten Effective Job Search Strategies. Job Search Strategy Tips. Table of Contents.

Copywriting 102

Copywriting Non-Profit Management Content Marketing 102

Hubspot Marketing

JANUARY 11, 2023

As we collectively enter into yet another year of an uncertain employment landscape, having a stand-out marketing resume will only strengthen your position in the job market. Depending on the company and the job, you can also add skills, certifications, and other sections to your marketing resume.

Management 145

Management Marketing Marketers Inbound Marketing 145