Adobe Experience Cloud Blog

JUNE 5, 2019

Let us know when this scenario starts to sound uncomfortably familiar: You tell your boss you think spending money in a new marketing channel will produce a strong return. But after it’s up and running, your boss asks, “So, what did that marketing program get us?”. Digital marketing key performance indicators (KPIs).

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Digital Marketing Key Performance Indicator Transform Thought Leadership 134

Adobe Experience Cloud Blog

APRIL 17, 2014

This sort of proactive air cover establishes a common definition of marketing success defined by key performance indicators (KPIs). Getting your company leadership to agree to exact KPIs ahead of time makes it easy to measure marketing automation’s success month by month. Have a clear 30-, 60-, and 90-day plan.

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Key Performance Indicator Thought Leadership Customer Acquisition CRM 125

Sprout Social

MAY 1, 2025

It also opens up access to new markets, boosts brand awareness and generates more leads. Some key metrics include follower growth rate, engagement rate and conversion rate. With this data, youll see whether youre on track to meet your LinkedIn key performance indicators (KPIs).

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Management B2C User-Generated Communications 72

Rock Content

SEPTEMBER 15, 2023

Define key objectives Each new marketing campaign or strategy should start with clearly identifying what you want to accomplish. Rawpixel on Freepik Identifying True Key Performance Indicators (KPIs) So, what’s the difference between a metric and a KPI? Here are some actionable tips to keep in mind.

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Key Performance Indicator Digital Marketing Influencer Marketing Marketing Strategy 98

Martech

JUNE 13, 2023

Shake Shack can use this feedback to monitor and measure key performance indicators. Drive-thru ordering is an important part of breaking into new markets and strengthening existing ones with added sales. Shake Shack curbside ordering with a service agent. Image: Shake Shack.

Customer 110

Customer Key Performance Indicator Customer Journey Analytics 110

Martech

JANUARY 12, 2024

Your efforts should directly contribute to key business outcomes and can never operate in isolation from them. Identify and focus on key performance indicators that genuinely measure the impact of your marketing on business results. Leverage data analytics Emphasize analytic-driven decision-making.

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Key Performance Indicator Transform Marketing Mix Marketing 136

Adobe Experience Cloud Blog

FEBRUARY 2, 2016

Author: Jamie Lewis While it may seem like there is a new marketing channel available almost every day (I’m devising my smart fridge strategy as we speak), email marketing, when done right, is still one of the most profitable acquisition and lead retention channels available.

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Non-Profit Thought Leadership Key Performance Indicator Fashion 106

Hubspot Marketing

NOVEMBER 1, 2022

Whether you're creating a new content campaign, launching a YouTube series, or revising your social strategy, you're going to be asked the same question by leadership before getting their support: "How will this impact our company's bottom line?". CAC (customer acquisition cost) : Track this over time.

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Key Performance Indicator Customer Acquisition Marketing Marketers 129

Martech

DECEMBER 21, 2022

Effective marketing management can help your organization achieve key objectives for your business. For example, your brand might want to gain exposure, improve revenue, or break into new markets. In a highly competitive environment, effective marketing management helps you to remain competitive.

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Management Key Performance Indicator Marketing Marketers 103

Marketing Insider Group

AUGUST 27, 2020

Whenever you launch a new product, roll out a new marketing campaign, or experiment with a new sales approach, you want to know as soon as possible whether or not things are working. In order to do so you generally track certain metrics and numbers that shed a light on the performance of the project.

Digital Marketing 111

Digital Marketing Key Performance Indicator Marketing Marketers 111

Marketing Insider Group

JANUARY 2, 2020

Until you can get leadership on board to trust your teams to make decisions on the fly, you won’t have the kind of agility that data-driven, rapidly changing marketing requires. Each business has its key performance indicators (KPIs) that it must keep track of for a truly effective transformation.

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Transform Whitepaper Thought Leadership Key Performance Indicator 109

Rock Content

AUGUST 6, 2023

However, you can benefit from identifying key performance indicators (KPIs) that can provide you with relevant information. KPIs to help you achieve this include: Market share New customer acquisition rate Sales growth in new markets 7. How to measure it Measuring brand awareness can be a challenge.

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Key Performance Indicator Marketing Marketers Whitepaper 94

Marketing Insider Group

APRIL 29, 2024

Leveraging data and analytics isn’t just a new marketing trend —it’s a direct path to learning what’s working, what’s not, and how you can improve. Focus on key performance indicators (KPIs) that align with your goals. Choose metrics that give you insight into these areas.

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Customer Acquisition Customer Key Performance Indicator Transform 124

Buffer Marketing

MAY 17, 2023

Collaborations allow both partners to experiment with new content formats and ideas , keeping their existing audience engaged and attracting new followers. Finally, collaboration doesn’t end when its duration is over – but many people shake hands and go their separate ways, failing to measure collaboration performance.

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Non-Profit Key Performance Indicator Communications Branding 127

Sachs Marketing Group

AUGUST 30, 2023

Scalability One of the most compelling benefits of hiring a digital marketing agency is the inherent scalability it offers. As your business grows—maybe you’re launching a new product, or entering a new market—your marketing needs will change.

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Digital Marketing Key Performance Indicator Marketing Marketers 96

Sprout Social

JANUARY 9, 2024

Here are some key ways in which AI analytics is benefitting businesses today. Automation AI analysis helps businesses automate statistical calculations to monitor key performance indicator (KPI) metrics across platforms. Take advantage of AI-enabled automation to optimize and see the ROI of your social and digital data.

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Analytics Transform Key Performance Indicator CRM 134

Lusha

NOVEMBER 18, 2024

Develop Key Performance Indicators (KPIs): Set clear KPIs to track the effectiveness of your RevOps initiatives. Next, establish key performance indicators (KPIs) to track your progress. Are you looking to: Increase market share? Expand into new markets? Improve profitability?

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CRM Marketing Automation Platform Key Performance Indicator Customer Journey 40

Duct Tape Marketing

NOVEMBER 17, 2015

I even work with a coach who is focused on the growth metrics inside my business, but I insist on staying on top of key performance indicators and managing the money inside the business. I have an accountant for tax preparation as well. Focus on high payoff. That my friends is how scale happens.

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Key Performance Indicator Management SEO Place 78

Hubspot Marketing

NOVEMBER 15, 2023

You’ll also want to determine how you’ll measure your success and key performance indicators (KPIs). By monitoring key metrics, you can make data-backed adjustments to optimize your campaigns or tactics for better results and higher ROI. Define the objective. Collect and prepare data.

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Transform Key Performance Indicator Analytics User-Generated 107

SocialPilot

FEBRUARY 6, 2024

When you follow a well-structured strategy, you are making sure that your influencer marketing efforts are aligned with your overall marketing goals, effectively reaching your target audience and fostering long-term relationships with influencers. A strategy is just the opposite of randomness.

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Influencer Marketing Marketing Strategy Key Performance Indicator Marketing 111

Orbit Media Studios

JANUARY 26, 2022

Re-focus your marketing efforts on that ideal audience. Define Your Key Performance Indicators (KPIs). An optimized growth marketing strategy knows what it plans to accomplish. This comes in the form of key performance indicators (KPI). Try New Innovative Strategies.

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Marketing Strategy Key Performance Indicator Marketing Marketers 64

Lusha

JULY 22, 2024

” Tech Hook : “Hi [Prospect Name], I saw that [their company] is expanding into [new market]. To continuously improve your cold-calling game, you need to track and analyze your performance. ” Call to Action : “I’d love to show you how our platform can make a difference. That’s exciting!”

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Customer B2C Real Estate Key Performance Indicator 52

Lynton Web

OCTOBER 9, 2023

Are your key performance indicators being met? Read More: Top 5 Benefits of Partnering with a Remote Marketing Agency Moving On: Selecting a New Marketing Agency So you've decided to move on. But before jumping into a new relationship, let's talk about what you should look for in your next agency partner.

Customer Acquisition 64

Customer Acquisition Key Performance Indicator Communications Marketing 64

Duct Tape Marketing

DECEMBER 19, 2023

So if you are going to execute at the highest level on your plan, what people, what new offer, what new product perhaps, what constraints do we actually need to get rid of in many cases to execute on a marketing plan, the founder of the business needs to get out of certain aspects of what they're doing.

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Marketing Strategy Key Performance Indicator Marketing Marketers 93

Marketing Insider Group

JANUARY 13, 2022

If you make slight adjustments to your sales cadence or adopt a new marketing tagline, you can update your courses accordingly. Define goals and tie them to key performance indicators (KPIs). That’s just not true! Able to be updated over time. How do you want that improvement to impact your bottom line?

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Key Performance Indicator Price Management Customer 67

DIY Marketers

DECEMBER 21, 2021

Marketing Objectives For New Customers and Lead Generation. These marketing objective examples should serve as good key performance indicators. If you’re a solopreneur, you’ll want to keep these handy or forward this to your marketing department, they will thank you. Conclusion.

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Key Performance Indicator Marketing Marketers Customer Acquisition 70

Sprout Social

JULY 31, 2018

Benchmarks are not only important because they give you a snapshot of your brand’s performance now; they also provide the foundation to optimize your new marketing campaigns and learn from past mistakes and successes. Look at Website Performance. Assess Your Brand Reach Today. Set Your Benchmarks.

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Key Performance Indicator Analytics Promotion Communications 79

Rock Content

SEPTEMBER 20, 2023

When to Create a Go-to-Market Strategy With any launch, you need a go-to-market strategy, regardless of whether you are a new entrepreneur, a start-up, or an already established company. Examples of when you need a GTM strategy include: Launching a completely new product or service. Relaunching your brand.

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Marketing Strategy Customer loyalty eBook Key Performance Indicator 95

Rock Content

AUGUST 25, 2020

Challenges exist, but there is no doubt that content personalization is one of the leading factors of the new market reality. Customization is a key point to deliver users a good experience while consuming your content. Read our article about the content experience and see how it can change your marketing!

Transform 95

Transform Whitepaper User-Generated Law 95

Girl Power Marketing

JANUARY 26, 2021

TikTok is still largely untapped as a marketing tool, with only 10% of marketers saying they’ve used it. While engagement is certainly still an excellent indicator, we can expect to see a much bigger push toward measurements that mean bigger bottom lines. Of that 10%, however, 66% say they experienced success.

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Influencer Marketing Food Key Performance Indicator User-Generated 52

Lusha

MARCH 13, 2023

When starting a project, attacking a new marketing channel, planning a campaign, or even just checking you’re still on the right track, you need to be aware of some key B2B benchmarks for your industry. Wait, that is a lot of pressure! If you’re currently running around like a headless chicken you’re not alone.

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Real Estate Key Performance Indicator Logistics Shipping 52

Lusha

NOVEMBER 11, 2024

Expand into New Markets or Customer Groups Researching New Markets Before entering new markets or targeting new customer groups, it’s important to do thorough research. Good research helps you decide which markets or customer groups to target and how to tailor your offerings to meet their needs.

Price 52

Price Key Performance Indicator Customer Acquisition Inbound Marketing 52

Adobe Experience Cloud Blog

JUNE 5, 2019

Let us know when this scenario starts to sound uncomfortably familiar: You tell your boss you think spending money in a new marketing channel will produce a strong return. But after it’s up and running, your boss asks, “So, what did that marketing program get us?”. Digital marketing key performance indicators (KPIs).

Digital Marketing 48

Digital Marketing Key Performance Indicator Transform Thought Leadership 48

Rock Content

APRIL 21, 2020

From now on, you will start assessing and planning if you want a truly successful campaign in such competitive markets as today. If you are starting to plan a new marketing strategy development, this is the best time to revise what you have been doing until now. Understand your current situation.

Marketing Strategy 52

Marketing Strategy Non-Profit Marketing Marketers 52

Welcome Software

MAY 3, 2022

The building blocks of your marketing plan When developing your marketing campaign plan template, you should be able to apply it to multiple instances whenever you’re developing a new marketing campaign plan. Metrics offer tangible evidence of how your campaign is performing against its set goals.

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Key Performance Indicator Gen Z Marketing Marketers 40

CXL

NOVEMBER 22, 2022

Goals determine your key performance indicators (KPIs) , which inform the metrics to track. KPIs vs. digital marketing metrics. KPIs and digital marketing metrics are often used interchangeably because they both measure performance. Demographics can also uncover new opportunities. – Seth Godin.

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Digital Marketing Customer Acquisition Analytics Non-Profit 88

Customers.ai

OCTOBER 17, 2023

The best digital marketing agency tools are built to scale, will impress your clients, and win you new business. Two of the most reported challenges for marketing agencies are finding services to offer that differentiate themselves from the competition and adopting new marketing technologies to gain a competitive advantage.

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Digital Marketing Marketing Marketers Analytics 52