Know How Google-Ads Can Also Help You In Leading Organic Search Result
Zumvu
APRIL 12, 2019
Google-Ads and organic ranking of a page seem like two completely distinct things as one is an explicitly paid stuff and brought to the top in SERP.
know-how-google-ads-can-also-help-you-in-leading-organic-search-result 
Localized SERPs: Winning traffic and leads with service area pages
Search Engine Land
MAY 3, 2024
Google’s local search results have been shifting quite a bit since the start of 2024. As with the rise of Reddit and other forums , Google is trying to serve users more relevant and relatable content – and in the local space, that means showing users more localized content.
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Online reputation management: Top 10 hurdles and how to overcome them
Search Engine Land
MAY 9, 2024
Your online reputation is what users can learn about your brand within a few seconds. We also need to care about AI. In this article, you will learn: How to properly monitor what is said about your brand online across different platforms. The search landscape is changing heavily. Who you do it for.
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How to avoid an SEO disaster during a website redesign
Search Engine Land
MAY 6, 2024
Just last year my agency partnered with a company in the fertility medicine space that lost an estimated $200,000 in revenue after their organic visibility all but vanished after a website redesign. A 301 redirect communicates to Google that the destination of your page has changed. New URLs and missing 301 redirects.
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Paid search for lead gen: Tips for new accounts with limited budgets
Search Engine Land
DECEMBER 12, 2023
Service and lead-based businesses create thousands of new Google Ads accounts yearly, but few are (or ever will be) high spenders. One fundamental part is developing a well-rounded paid search strategy that matches your strengths and works within the PPC platform’s limitations. Advice on campaign structure.
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What Is CTR? And How You Can Improve It
Backlinko
DECEMBER 21, 2023
Your click-through rate (CTR) is one of the most important metrics to track if you’re running online ads or investing in SEO campaigns. If you don’t keep tabs on it, you might struggle to determine which content resonates the most with your audience. How to Calculate CTR What Is a Good CTR? So, let’s dive right in.
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Nonprofits: Steal These Marketing Practices from Tech Startups
Buffer Marketing
APRIL 11, 2024
From higher education to arts and literacy organizations, I’ve seen it all. As a tech writer and editor, I’ve also steeped in the “rocket fuel” of the startup world. In nonprofit culture, an executive mindset is “Who can I ask?” Here's how: Unfilled positions.
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Local Keyword Research: 4 Easy Steps to Attract More Customers
Backlinko
APRIL 12, 2024
Local keyword research is the process of finding the keywords people use when they’re searching for locations, products, or services in their area. Like this: Why are local keywords useful to know? Keywords are a fundamental element of search engine optimization (SEO). More traffic can mean more customers. Let’s dive in.
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Understanding explicit vs. implicit searches: The key to dominating local SEO
Search Engine Land
SEPTEMBER 28, 2023
Most SEOs know the difference between short-tail and long-tail searches. In local SEO , we take it further by giving these search term types another name: implicit and explicit searches. Here’s how knowing the difference can help you get better results in local search.
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PPC Keyword Research: The Complete Guide
Hubspot Marketing
DECEMBER 21, 2023
Pay-per-click (or PPC) marketing can feel like a daunting task. From creating ads to monitoring performance and understanding bidding strategies, there’s a lot to take in. But PPC keyword research is an often under-appreciated, yet necessary, component of search engine marketing. Table of Contents What is PPC keyword research?
SEO scalability: We have a problem
Search Engine Land
SEPTEMBER 14, 2023
Whether we know it or not, we’re caught in a paradox. More specifically, how we can use generative AI to help with scalability. On the one hand, efficiencies of scale are amazing and AI can help craft more content to grow organic visibility and rankings. You can ask ChatGPT just about anything.
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Why traffic declines despite solid rankings and what to do
Search Engine Land
DECEMBER 13, 2023
Have you ever seen your traffic decline over time despite your top keywords ranking in Position 1? It might feel like Google is punishing you for being successful, but that’s not the case. Google doesn’t know you, but they do know users. Here’s what you can do to revitalize your website’s traffic.
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Generative AI to create content: To use or not to use it?
Search Engine Land
FEBRUARY 2, 2024
Did you know that 65.8% Are there any risks regarding Google penalties ? While generative AI can streamline and enhance content creation, it raises ethical concerns, particularly regarding the originality and authenticity of the content. Visitors are then converted into money, and that’s how the SEO industry was born.
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How to communicate Google core updates to executives
Search Engine Land
SEPTEMBER 28, 2023
Google releases broad changes to their ranking algorithms several times a year, which can cause major shifts in websites’ search visibility and traffic. As an SEO , your role extends beyond optimizing for search engines. As an SEO , your role extends beyond optimizing for search engines.
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SEO Pricing: How Much Should You Spend on SEO Services?
Hubspot Marketing
MAY 11, 2023
But where do you start? And how much will it cost? In this post, we’ll explore what SEO agencies do, how they structure their prices, and how you can tell if they’re worth the cost. Search engine optimization (SEO) is an important marketing strategy because it helps you rank higher on search engines.
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AI might kill organic traffic—here’s what SEO marketers need to know
Unbounce
JUNE 15, 2023
Alexa, add organic baby carrots to my grocery list and play Walk This Way by Run-D.M.C.! From virtual assistants to self-driving cars, AI-powered technology is transforming us into a more efficient species by automating mundane tasks, providing personalized recommendations, and helping us make informed decisions. GPT’ to you.”).
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YouTube SEO: A Simple Step-by-step Guide to Videos That Rank
Buffer Marketing
MARCH 19, 2024
You could be making the most attention-grabbing, helpful, entertaining videos — if you’re not leveraging the power of YouTube SEO, you’re leaving views on the table. Optimizing your YouTube videos for search is one of the best ways to ensure they get in front of your target audience.
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How to make PPC work for SMBs
Search Engine Land
JANUARY 23, 2024
Smaller budgets, limited data and an emphasis on quick ROI mean that SMBs can’t simply replicate the strategies of big brands. This article outlines the key differences between enterprises and SMBs when it comes to PPC and specific optimization tactics for maximizing ad spend. This significantly impacts marketing strategy.
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When your business doesn’t need SEO
Search Engine Land
SEPTEMBER 11, 2023
While SEO can be highly effective, it’s not a one-size-fits-all solution for all businesses. You require fast results Do you need fast results for your business and a way to attract tons of visitors to your website in no time? New websites can take at least three to six months to rank on Google.
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How to Advertise Your Business Online with PPC Ads
Sachs Marketing Group
DECEMBER 22, 2023
Understanding how to advertise your business online with PPC (Pay-Per-Click) ads can help you outperform your competition. PPC advertising allows you to display ads on various digital platforms, paying only when a user clicks on your ad. What are PPC Ads?
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25 Timeless Articles Every Content Marketer Needs to Read
Marketing Insider Group
APRIL 17, 2023
We know what it takes to share insight that makes a difference. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. And if they do, they definitely don’t have the time to sift through Google SERPs to find the real marketing gems. No problem.
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Why bottom-of-the-funnel SEO is the game-changer your B2B needs
Martech
FEBRUARY 8, 2024
While this approach can generate traffic, it often fails to convert them into leads and sales. Let’s delve into how we turned our agency’s SEO strategy upside down and generated revenue as a result. And yes, while niche content traffic may be low, conversions can be high.
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How the HubSpot Blog Generates Leads [+ How Yours Can, Too]
Hubspot Marketing
JUNE 26, 2023
That's right – for well over a decade, content has been published on the HubSpot Blog to help hundreds of millions of readers discover best practices in the areas of marketing, sales, customer service, website development, agency work, and general business best practices. Audit existing blog metrics.
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Digital Marketing Acronyms Defined
SMA Marketing
JANUARY 11, 2024
Do you know the meaning of CRM? How about CMS or COS? But one thing that I have found over and over again is that many people need help figuring out the meaning behind some basic terms. We will break down some of the most common marketing abbreviations to give you better insight into what they mean.
How to Create an SEO Report — The Complete Guide
Hubspot Marketing
OCTOBER 18, 2023
My first stop is likely Google or another search engine. The coffee shops higher on the list may have better site structure, making it easier for search engine bots to crawl and categorize their pages. If you want to understand why your site ranks (or doesn’t) in search, you’ll need to run an SEO report.
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How to hire an SEO agency: The definitive guide
Search Engine Land
FEBRUARY 15, 2024
You’re ready to hire SEO help – where should you start? This guide goes A to Z on selecting and vetting an SEO agency, including the exact things you need to watch for as you search for the perfect one. How to evaluate an SEO agency. In a perfect world, you would have both. So there’s less guesswork.
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SEO vs. PPC: Differences, pros, cons & an integrated approach
Search Engine Land
APRIL 18, 2023
SEO helps your webpages rank higher on the non-paid search results by improving the quality and relevance of the content on your website. PPC ads are paid online advertisements that are laser targeted by demographics and keywords to get in front of the right people at the right time. What is right for you?
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How to convince leadership why they can’t ignore SEO
Search Engine Land
MAY 24, 2023
.” It’s like trying to teach an old dog new tricks, except the dog is a business and the trick is “not being invisible in the search engine results.” Still, some don’t understand the value it can bring. That means explaining what SEO actually does and how it can support basic marketing objectives.
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How paid placements will evolve alongside AI-powered search
Search Engine Land
MARCH 31, 2023
Google’s ad business will celebrate its 23rd year this fall, but not before paid search undergoes massive changes. As traditional search evolves with the advent of AI-powered functionality, so will pay-per-click (PPC) advertising. ” In other words, there’s a new UI on the horizon for search.
How AI is changing the game for PPC account managers
Search Engine Land
SEPTEMBER 12, 2023
AI is helping PPC managers focus more on strategic initiatives, such as campaign inputs and back-end management, rather than manual operations. Here’s a closer look at how AI will impact the daily activities of PPC account managers. We expect significant changes in how PPC managers work over the next few years.
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3 steps to mastering the right indicators for lasting SEO results
Search Engine Land
OCTOBER 24, 2023
If next year’s SEO results come from what you’re doing (or not doing) right now, then too many SEOs want to have their cake and eat it, too. Here’s why obsessing over lagging indicators like “traffic” or “trials” is a mistake and how you can better predict future SEO success by focusing on inputs and leading indicators instead.
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SEO year in review 2023: The year of generative AI
Search Engine Land
DECEMBER 27, 2023
The year 2023 was unlike any other I’ve seen in SEO and Search. By March, Search Engine Land had published multiple stories that, in any other year, all could have been the story of the year. Although, with how this year has gone, I may be tempting fate – it’s entirely possible that a major Search story will break on Dec.
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What is RGSP? Google’s Randomized Generalized Second-Price ad auctions explained
Search Engine Land
OCTOBER 13, 2023
The concept of randomized generalized second-price (RGSP) auctions sent shockwaves through the PPC community after the subject took center stage at the Google antitrust trial. But what is RGSP, why does the DOJ think it’s problematic for ad auctions and how exactly does it impact Google’s ad revenue?
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How one tech company is doing marketing without cookies
Martech
JANUARY 30, 2024
How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies.
11 realizations from testing Search Generative Experience
Kevin Indig
MAY 29, 2023
In a pitch, SEO forecasting can be a game changer, setting you apart from the competition. But here's the catch: using the wrong methods or error-prone formulas will only lead to missed opportunities and failures. You'll see successful forecasting in action through real-life use cases and best practices.
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Modern link building starter guide
Search Engine Land
SEPTEMBER 6, 2023
Approaching link building with this perspective can lead one to focus too much on nurturing skills for bulk outreach or email automation. The second path is harder at first, but staying focused will lead you to build more skills in content marketing. I started building links in 2010. This guide is for the second path.
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6 reasons why SEO audits seem like a waste and how to fix them
Search Engine Land
APRIL 5, 2024
My comment got a lot of engagement, so the idea for this article was born: There are good arguments why you could say that audits are indeed a waste of time, but this cannot be generalized. Especially if no SEO team has a deep understanding of what you are dealing with, an SEO audit will help you to get up to speed.
SEO 101
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Is Your Video Content Fulfilling Its Goals?
Marketing Insider Group
MARCH 11, 2024
In this article, we’re sharing everything you need to know to not only meet, but surpass your video content goals. Quick Takeaways In 2024, the significant increase in spending on video ad campaigns underscores the critical role of video in marketing strategies. How many people are watching your videos?
Why Your Nonprofit Should Invest in Search Engine Optimization
Hubspot Marketing
JULY 8, 2022
However, most nonprofits haven't considered investing in search engine optimization (SEO), even though it can have one of the highest returns on investment. Let's dive into what SEO is, how it works, and SEO best practices for nonprofits. How does SEO work? What is SEO? On-page optimization. Off-page optimization.
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5 useful GA4 dashboards for local SEO
Search Engine Land
SEPTEMBER 29, 2023
But how do you find these gaps in Google Analytics 4? A local SEO practitioner should regularly analyze information about organic user locations, behaviors, and landing pages accessed from search results. Select exactly matches , check Organic Search , and then click Apply.
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Local SEO for new physical locations
Search Engine Land
NOVEMBER 22, 2023
Opening a new business location can be an exciting yet chaotic time. As a local SEO expert, you want to do everything possible to hit the ground running and get the new location visible immediately. Once you have the business details, plan tactics to reach your client’s target audience and engage potential customers effectively.
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How to use GA4 to optimize your digital marketing strategy
Search Engine Land
MAY 30, 2023
Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. But first, you need to get some basic considerations nailed down. And you can also use this framework to figure out how to best use GA4 within your organization.
3 steps for effective PPC reporting and analysis
Search Engine Land
AUGUST 25, 2023
How you provide performance reports or insights can impact the rest of your project. If a client or boss doesn’t understand your analysis of what’s happening in their PPC accounts, that can lead to more questions and stress for all parties – even if you’re doing great work.
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Google’s shifting approach to AI content: An in-depth look
Search Engine Land
DECEMBER 21, 2023
The prevalence of mass-produced, AI-generated content is making it harder for Google to detect spam. AI-generated content has also made judging what is quality content difficult for Google. However, indications are that Google is improving its ability to identify low-quality AI content algorithmically.
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