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When UGC Goes Wrong: How Smart Brands React to Controversy [Expert Interviews]

Hubspot Marketing

Even when users are trying to promote your brand, these posts can be damaging. The claims aren’t hurting anyone, they’re hard to falsify, and they’re promoting the brand, right? I’m not your PR or legal team and recommend that you consult trusted brand experts when and if the unthinkable happens. But, should they?

Branding 129
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Holistic Marketing Works — Here's How You Can Apply It to Your Campaigns [+ Expert Tips]

Hubspot Marketing

PR and earned media. Direct sales conversations and promotions. For instance, use post-purchase engagement surveys to determine Net Promoter Scores (NPS). UX designers may recognize this challenge as Miller’s Law : Longstanding research shows most people can hold about seven pieces of information in their minds at once.

CMO 124
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The guide to winning social media for law firms

Sprout Social

But that’s no longer the case as the use of social media among independent attorneys and law firms is becoming increasingly popular. That said, some law firms may still be struggling to use social media effectively. You’ll be able to understand how social media can benefit your law firm and how you can make the most of it.

Law 111
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The 2023 Guide to Social Media for Law Firms and Lawyers

Hootsuite

Social media for law firms brings in clients, boosts your credibility, and keeps you up to date on your competitors. That equals big opportunity for law firms willing to invest in social media. Read on for how to create a winning social media marketing strategy for law firms. #1

Law 105
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10 of the Best Public Relations Examples to Inspire Your Next Campaign

Hubspot Marketing

When you need a dose of inspiration, blogs like PR Examples are a great place to find the most compelling PR plays. Lawyer.com’s brilliant marketing play resonated with audiences because Lohan’s troubled past and her frequent brushes with the law makes people who might’ve gotten in a little trouble feel like they’re not alone.

PR 145
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How to Rank Your Law Firm at the Top of Google

Exposure Ninja

But how does law firm SEO differ from standard SEO? How can your law firm make the most of SEO and get to the top of Google? By the end of this guide, you’ll know the answer to those two questions, and you’ll have plenty of actionable insights into how to improve your law firm’s SEO.

Law 52
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How To Put AI To Work for Better Content Marketing

Content Marketing Institute

Ruth Carter, evil genius, Geek Law Firm Teams that see generative AI as a way to cut staff and increase content volume without making process improvements are doomed. AI helps me promote our content in more ways and in less time than I thought possible. AI provides a lot of ingredients, but it is not a meal.