Backlinko

JULY 22, 2024

First, put yourself in your customers’ shoes and brainstorm questions they might have about your product, service, or industry. For example, a law firm client might seek advice about filing for divorce in their state. Enter your product or service, and the tool will list question-based keywords.

SEO

illumin

JANUARY 14, 2025

Example : Nike has already integrated AR into its mobile app, allowing consumers to scan products in-store and visualize how they would look in different environments or on their bodies. This trend will be more prevalent in retail ads by 2025, enhancing product discovery and purchase convenience.

Gen Z

Martech

SEPTEMBER 30, 2024

Since California legislators passed a fiercely contested AI safety bill at the end of August, the question has been whether Governor Gavin Newsom would sign it into law. That industry accounts for almost 20% of the state’s gross regional product.

Law

Hubspot Marketing

JANUARY 13, 2025

Before writing this article, I stumbled on Akins laws , which aptly summarize work breakdown structures. The fun law reads: It's called a Work Breakdown Structure because the Work remaining will grow until you have a Breakdown, unless you enforce some Structure on it. This law is clear and true! Heres a quick truth.

Law

Hubspot Marketing

NOVEMBER 15, 2024

Marketing, sales, customer support, product development: each department was accountable to the company in total but operated within their own walls. He defines it as “shaping an experience for the customer that goes beyond the product.” Invite teams who influence how customers experience your company’s product or service.

CMO

Martech

AUGUST 14, 2024

Among the possibilities being explored following a judge’s ruling that Google violated antitrust laws , according to Bloomberg : Chrome, Google’s web browser. Somehow limiting Google from gaining an “unfair advantage in AI products.” This one seems highly unlikely – web browsers aren’t exactly a lucrative business model.

Law

Martech

AUGUST 20, 2024

The focus of most B2B companies is developing products and services customers need. Here’s our guide to finding the right data enrichment provider How to tell if you need data enrichment “What we hear is, ‘Our marketing campaign is all top of funnel,’” said Sneh Kakileti, VP of Product Management for data provider ZoomInfo. “‘Our

Law

Hubspot Marketing

JULY 24, 2024

Misinformation This involves outright false claims about your product or service. The trend got so out of hand that a spokesperson had to give a media tour to Fox and other outlets to state “Celsius products do not contain, and have never contained, Semaglutide (the generic name for Ozempic and Wegovy)." million searches on TikTok.

Branding

Sprout Social

JUNE 26, 2025

money or free products or services) to promote brands must clearly communicate this business relationship to their audience. Specifically, it manages violations and verifies that companies abide by the Australian Consumer Law. Because they have a hand in creating them, the influencer’s promotion of the products feels more authentic.

Influencer Marketing

Marketing Insider Group

NOVEMBER 6, 2024

These privacy laws aim to give individuals more control over their personal information, making it harder for advertisers to rely on third-party data. This approach guarantees compliance with data protection laws and builds trust with consumers. The influencers then promote these products through paid ads.

Advertising

Backlinko

SEPTEMBER 6, 2024

Data Privacy Law Compliance Privacy should be a top concern when choosing a new analytics tool, especially if you have a European audience or customer base. European laws require compliance with the General Data Protection Regulation (GDPR), a strict information privacy law. Cloud: $26 per month for most features.

Analytics

Martech

MARCH 13, 2025

“The question is the same, whether it is generative AI, traditional AI, machine learning or agentic,” said Kavitha Chennupati, senior director of global product management at SS&C Blue Prism. ” Constant vigilance The different privacy laws mean you must know where the data lives and where it may be transmitted.

Law

Customers.ai

DECEMBER 17, 2024

Heres how it works: Send a promo email highlighting the offer or product. First, they send a clean promo email showcasing the sale or new product. For example product shots, GIFs, or UGC all grab attention without word overload. The best part? Its simple and doesnt double your workload. The result? SMS : 1-2 lines.

Outbound Marketing

Search Engine Land

AUGUST 22, 2024

Google is updating its advertising policies for financial products, specifically focusing on cryptocurrencies. However, these products must be limited to storage functions only and must not facilitate purchasing, selling, or trading of assets. The new rules will take effect on Sept. Why we care.

Law

Martech

OCTOBER 17, 2024

A well-aligned talent strategy and streamlined operations are essential, as both directly impact the quality and performance of the final product. While offshore teams are often tapped for production work, they can also assist in localization. Working arrangements and employment laws. Cultural understanding of local markets.

Law

Hubspot Marketing

JULY 12, 2024

Setting up an email inbox for a bakery vs. a law firm, however, will look different. If you’re getting community feedback, I’d recommend involving product management stakeholders. She says the main factor that changes your community is the persona you’re building for vs. the platform you’re building on. Remain adaptable.

Management

Hubspot Marketing

SEPTEMBER 12, 2024

Due to a combination of aforementioned land laws and a lack of generational wealth, credit in Indian Country is a different beast - and without specialized financial programs, that means Indigenous entrepreneurs miss out, Johnson said. He just ordered his fourth run of 20,000 cans of his product.

Logistics

Martech

JULY 9, 2025

The post Ripping up the rulebook: Marketing’s new frontier appeared first on MarTech.

Law

Search Engine Land

JULY 29, 2024

GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. Users are now starting their searches on AI platforms for information, product research and purchases. Law and government, debate and opinion: Relevant statistics provided valuable insights.

User-Generated

Hubspot Marketing

JULY 15, 2025

Law firms must balance client confidentiality, complex case timelines, and regulatory requirements while delivering timely, personalized service. In this section, I’ll explore top CRM options tailored for law firms and legal service providers, breaking down their key features, strengths, and ideal use cases. Take a look below: 1.

Law

Martech

SEPTEMBER 16, 2024

What journey does that data take to influence marketing, product and technical decisions. Conway’s Law posits that technology follows the communication structures of an organization. You are now collecting clean data and (hopefully!) analyzing it in real time.

Law

Hubspot Marketing

MAY 21, 2025

The Cost of Predictive Analytics Platforms Want to know which products might become holiday bestsellers? They analyze user data and activity to suggest products, services, and content your customers might like next. Examples include Shopifys product recommendation API and Hubspots smart content recommendations.

Price

Sprout Social

FEBRUARY 26, 2025

Most influencers and content creators operate like small businesses, relying on timely payments to cover production costs, software and subcontractors (e.g., Legal violations : Addresses situations where either party violates relevant laws (like FTC regulations) or engages in behavior that could damage the brands reputation.

Affiliate Marketing

Lusha

OCTOBER 1, 2024

Here’s what you’ll find: Detailed legal rundowns: Access straightforward explanations of how we comply with privacy laws like the GDPR and CCPA. Join Lusha’s Q3 2024 Product Updates Webinar With Lusha, you’re not just using a product, you’re part of an exclusive group focused on your success. Legal compliance made simple!

Product

Hubspot Marketing

JULY 2, 2025

Privacy laws aside, there are more reasons why you should turn to zero-party data. These are the people who see the value of your products, so they’re more likely to respond. The same goes for Google’s update, although it’s been postponed. Ask about their workout habits to further tailor their fitness plan. Collect new data regularly.

User-Generated

verse.ai

JANUARY 28, 2025

This most often happens on comparison shopping websites, where consumers fill out one form to learn more about a product or service, and from there, are contacted by a large number of companies about their offers. Under federal law, the TCPA regulates telemarketing calls and text messages.

Telemarketing

Customers.ai

DECEMBER 11, 2024

You dont need to break any privacy laws or feel like youre sneaking around. Theyre clicking around, checking out products, and maybe even adding items to their cart. email with a curated list of products theyve browsed. Use AI to recommend the most relevant products or actions for each visitor. And the best part?

Shipping

Martech

OCTOBER 16, 2024

Forward-looking Statements This press release contains forward-looking statements within the meaning of the federal securities laws, which are statements that involve substantial risks and uncertainties. “MarTech” and “SMX” are registered trademarks of Third Door Media, Inc.

Law

Buffer Marketing

OCTOBER 30, 2024

The Meta ad library shows more details in the EU region The European Union's transparency laws have different regulatory requirements than the rest of the world. You can also use the search bar to hunt for specific keywords, products, or offers. Use this information to give your audience what’s missing in the market.

Advertising

Martech

AUGUST 29, 2024

Yelp will argue that Google harms consumers by promoting its own inferior local search product over other local search providers, stifling competition and increasing costs for its rivals. Yelp is claiming damages in an amount to be calculated, the damages to be treble under the 1914 Clayton Act. .”

Law

Search Engine Land

JULY 25, 2024

Additionally, changing privacy laws and attribution challenges add to the complexity. Things will happen in your company, like new products/services, new audience focuses and new competitors. Right now, Google is rapidly changing organic and paid search, causing excitement and confusion.

Digital Marketing

AWeber

JUNE 3, 2025

You've worked hard to create a product or service people love. Example: Sign up and get our weekly email tips plus priority access to product launches. Laws like GDPR and CAN-SPAM regulate how you obtain and use email addresses. The answer lies in building a strong opt-in email list. No spam, ever.

Law

Martech

APRIL 15, 2025

The bill would force businesses to waste money showing ads to people who live far away or arent in the market for their products. There are currently 12 states with data privacy laws, by the end of the year, there will be five more. Most of those laws are based on California’s. Dig deeper: U.S.

Non-Profit

Marketing Insider Group

JUNE 17, 2025

And way less likely to comment “beautiful” on a product post for hiking boots. Product recommendations that don’t feel like guesswork. New privacy laws and cookieless tracking force marketers to rethink how they collect and use data. Product teams understand what features users actually want. Now, it means empathy.

CRM

Sprout Social

DECEMBER 20, 2024

Branded content on TikTok is a form of advertising where brands collaborate with creators to produce content that seamlessly integrates the brand’s message or product. TikTok branded content can take several forms, including: Paid promotions : Where a creator is compensated with money or free products to feature a brand.

Branding

Marketing Insider Group

MARCH 18, 2025

g Sell products? For example, lead generation ads focus on forms, while e-commerce ads highlight products and pricing. Running a local law firm? If your product skews under 35, TikToks short-form video ads can generate serious engagement. Ever looked at a product, left, and then seen ads for it everywhere?

Marketing Strategy

Sprout Social

APRIL 15, 2025

There are many specific laws (and punishable criminal offenses) marketers at financial services brands must consider. Our content isnt product-driven, its inspired by feelings and conversations about money everyday people have. People dont scroll social to discover financial services product announcements.

Finance