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Are these email subject lines deceptive, clever copywriting or bad data at work?

Martech

You could even face fines or other legal action under laws like CAN-SPAM in the United States, Canada’s Anti-Spam Law (CASL), the EU’s General Data Protection Regulation (GDPR) and the UK’s Privacy and Electronic Communications Regulations. For CAN-SPAM alone, fines can reach $51,744 for each email violation.

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Guardrails and governance: How to protect your brand while using AI

Martech

state data privacy laws: What you need to know Some rules like color palette, fonts and spacing can be hard-coded into AIs parameters. Ethical considerations : Preventing AI from perpetuating bias or promoting harmful content. Instead of A/B testing, marketers can programmatically test from A to infinity. Dig deeper: U.S.

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6 effective influencer marketing examples in Australia (& why they work)

Sprout Social

money or free products or services) to promote brands must clearly communicate this business relationship to their audience. The most common methods are to include hashtags such as #ad in the caption or use native social toggles like Branded Content, Paid Partnership or Paid Promotion. As a result, influencers who accept payment (i.e.

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Should You Choose a Single vs. Double Opt-In Strategy?

Litmus

Your opt-in strategy also goes beyond your email program’s preferences, since there are data privacy laws to follow. Marketers with subscribers in the UK and EU have had to adhere to GDPR rules for years now, but new data privacy laws pop up frequently. What is the single opt-in process?

Law
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How to Build a Successful Online Community: A Step-by-Step Guide

Hubspot Marketing

Setting up an email inbox for a bakery vs. a law firm, however, will look different. Create a promotion plan. “I I would recommend having a detailed promotion plan before you launch to ensure you understand how you’ll get folks into your community. Leverage the promotion plan you created, and watch it come to life.

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2025 advertising trends cheatsheet: the future of marketing in a rapidly evolving world

illumin

will have the edge, as this data will be more reliable than third-party data adhering to stricter privacy laws. Example : In 2024, Patagonias ads focused on its commitment to environmental sustainability and its “Worn Wear” initiative, promoting the repair and reuse of old products.

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When UGC Goes Wrong: How Smart Brands React to Controversy [Expert Interviews]

Hubspot Marketing

Even when users are trying to promote your brand, these posts can be damaging. The claims aren’t hurting anyone, they’re hard to falsify, and they’re promoting the brand, right? Misinformation This involves outright false claims about your product or service. A rumor that Celsius hasn’t spoken out on. But, should they?