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AI-powered martech releases and news: November 21

Martech

To be fair, the machines only violated one of Asimov’s Three Laws of Robotics: A robot may not injure a human being or, through inaction, allow a human being to come to harm. A robot must obey orders given by humans, except where such orders would conflict with the First Law. Bluecore , acquired the AI Shopping Assistant, alby.

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What is generative engine optimization (GEO)?

Search Engine Land

While SEO has traditionally helped brands increase visibility on search engines like Google and Microsoft Bing, GEO is transforming how brands appear on AI-driven platforms. Evolution in user search behavior GEO is essential because AI-driven search is transforming how people find and consume information.

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Data clean rooms: What you need to know

Martech

The way marketers use data is shifting fast, mainly because of privacy laws like GDPR and CCPA. Why use a data clean room Clean rooms are becoming popular because they make it easier to comply with privacy laws while still gaining value from data. Data transformation and enrichment. Data anonymization. Attribution.

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2025 advertising trends cheatsheet: the future of marketing in a rapidly evolving world

illumin

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. will have the edge, as this data will be more reliable than third-party data adhering to stricter privacy laws. Dont feel like youre prepared?

Gen Z 101
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How to START building a modern digital marketing plan

Search Engine Land

Additionally, changing privacy laws and attribution challenges add to the complexity. Transformation The last phase of START planning is transformation. Right now, Google is rapidly changing organic and paid search, causing excitement and confusion. With so much happening, it can be overwhelming to keep up.

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3 strategies to navigate change as digital privacy evolves

Martech

Tools like customer data platforms (CDPs) can help bridge the gap by centralizing data from various touchpoints, transforming this data to inform audience strategies and then personalizing customer interactions across your activation channels effectively. You’ll also want to invest in tools that leverage your owned, first-party data.

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What Is Generative AI and How Does It Work?

Backlinko

It uses generative pre-trained transformer (GPT) technology to produce human-like responses to text prompts. 2017 Transformer models Newly developed transformer models allowed gen AI systems to create natural language text for the first time. It also generates outlines and creative content. How does ChatGPT work?

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