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AI-powered martech releases and news: November 21

Martech

To be fair, the machines only violated one of Asimov’s Three Laws of Robotics: A robot may not injure a human being or, through inaction, allow a human being to come to harm. A robot must obey orders given by humans, except where such orders would conflict with the First Law. Bluecore , acquired the AI Shopping Assistant, alby.

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Elevate your data strategy: From cookies to universal consent and preferences by Edna Chavira

Martech

In an age where data privacy laws are rapidly evolving, businesses are in search of more than just the standard cookie banner solution. Learn how a single, universal consent platform is revolutionizing the way organizations gather, manage, and activate customer preferences for transformative success.

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How to START building a modern digital marketing plan

Search Engine Land

Additionally, changing privacy laws and attribution challenges add to the complexity. Transformation The last phase of START planning is transformation. Right now, Google is rapidly changing organic and paid search, causing excitement and confusion. With so much happening, it can be overwhelming to keep up.

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What is generative engine optimization (GEO)?

Search Engine Land

While SEO has traditionally helped brands increase visibility on search engines like Google and Microsoft Bing, GEO is transforming how brands appear on AI-driven platforms. Evolution in user search behavior GEO is essential because AI-driven search is transforming how people find and consume information.

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How AI is changing the rules of web traffic

Martech

It’s also the reason behind the ongoing dispute between Meta and the Canadian government, with Canada introducing revenue-sharing laws to ensure news publishers are compensated when platforms display their content without driving traffic to their websites. Many who ignored the shift struggled to catch up or disappeared altogether.

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Why ChatGPT will profoundly transform every marketing career, starting now

Businesses Grow

In 2023, marketing and the marketing profession will be transformed. The proposed Journalism Competition and Preservation Act would allow news publishers to collectively negotiate with online platforms such as Facebook and Google for compensation for their content, granting them an exemption from antitrust laws in the process.

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3 strategies to navigate change as digital privacy evolves

Martech

Tools like customer data platforms (CDPs) can help bridge the gap by centralizing data from various touchpoints, transforming this data to inform audience strategies and then personalizing customer interactions across your activation channels effectively. You’ll also want to invest in tools that leverage your owned, first-party data.

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