Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Create content targeted to your new market segments.

New Markets 145

New Markets Content Marketing Transform Whitepaper 145

Hubspot Marketing

MAY 16, 2023

But how can AI assistants help marketers? Where Marketers Can Best Use AI Assistants Personalizing customer support. Email is a common time sink for marketers. Luckily, marketers now have powerful AI tools at their disposal to help manage their inbox and calendar. Managing your calendar and inbox. Creating content.

CRM 91

CRM Marketing Marketers User-Generated 91

Search Engine Land

MARCH 1, 2023

The lawn care company below included a convenient lawn mowing calculator on their local page specifically for the Houston, TX area. Get the daily newsletter search marketers rely on. You must bring value to the location page – something that the end user will find worthwhile and useful. (If SUBSCRIBE See terms.

Real Estate 101

Real Estate Food Entertainment SEO 101

Duct Tape Marketing

JANUARY 21, 2021

The Making of GreenPal with founder Bryan Clayton written by Kyndall Ramirez read more at Duct Tape Marketing. Marketing Podcast with Bryan Clayton. In this episode of the Duct Tape Marketing Podcast , I interview Bryan Clayton. An online marketplace that connects homeowners with local lawn care professionals.

User-Generated 85

User-Generated Analytics Customer Marketing 85

Sprout Social

MARCH 15, 2024

And this speaks to the power of YouTube influencer marketing and sponsored content for brands. Tagger by Sprout Social Revolutionize your influencer marketing with data-powered social intelligence. From beauty and fitness to gaming and beyond, YouTube creators drive billions of views from any audience you can imagine. Published on 1.

Transform 106

Transform Influencer Marketing Education Entertainment 106

Duct Tape Marketing

OCTOBER 15, 2019

Basics of On Page SEO written by John Jantsch read more at Duct Tape Marketing. If you run a lawn care business and are including a photo of a garden you worked on, rather than leaving the image file as the date the photo was taken, change it to something like “[Business name] garden care Denver Colorado.”

SEO 62

SEO Product Branding Customer 62

Sachs Marketing Group

AUGUST 2, 2023

Take the example of a local home services provider offering landscaping and lawn care. By choosing relevant categories like “Landscaping Service” and “Lawn Care Service,” they ensure that their business appears in the search results when locals are looking for these specific services.

SEO 52

SEO Transform Energy Customer 52

Duct Tape Marketing

AUGUST 27, 2019

How to Segment Your Buyer Personas and Create Unique Content for Each written by John Jantsch read more at Duct Tape Marketing. When you marry great, meaningful content with the right audience, you can generate hot leads and drive them down the marketing hourglass quickly. For example, let’s say you run a lawn care business.

CRM 74

CRM Fashion Price Customer 74

Duct Tape Marketing

AUGUST 28, 2019

Content is More Than Blog Posts – It’s the Voice of Strategy written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch on Content as the Voice of Strategy. In reality, you can’t do much in your marketing efforts without a serious, strategic approach to your content.

Customer Journey 75

Customer Journey Communications SEO PR 75

Search Engine Land

FEBRUARY 3, 2023

Get the daily newsletter search marketers rely on. Offers online appointments, Offers online care, Language assistance) Depending on your business category, you may see other options available like: Check-in and check-out times (hotels only). Offers online care (medical categories only). Cards will also vary. Crowd (i.e.,

Management 98

Management Product Health Advertising 98

Duct Tape Marketing

JUNE 18, 2019

How to Craft the Perfect Email written by John Jantsch read more at Duct Tape Marketing. Some small business owners are intimidated by email marketing. Not only is it the law to give folks a chance to opt-out of your marketing messaging, it can also help you maintain a clean email list. ” Write Smart Body Copy.

Copywriting 78

Copywriting Law Shipping eBook 78

Duct Tape Marketing

SEPTEMBER 2, 2020

Why reviews are so much more than social proof written by John Jantsch read more at Duct Tape Marketing. Online reviews are a crucial part of marketing these days. For this business and so many others that I’ve worked with over the years, reviews are a strategic marketing asset as much as a vehicle for social proof.

Customer 101

Customer Marketing Strategy Marketing Marketers 101

Duct Tape Marketing

JANUARY 15, 2019

How to Create Effective Follow Up Campaigns written by John Jantsch read more at Duct Tape Marketing. The first step to just about any marketing strategy is establishing the why behind it. The first one might be a video, showing families spending more time together at the beach because someone else is taking care of their landscaping.

CRM 68

CRM Law Communications Energy 68

Duct Tape Marketing

FEBRUARY 4, 2020

5 Must-Have Elements of Every Small Business Landing Page written by John Jantsch read more at Duct Tape Marketing. Whether you create an online product ad, have an event coming up, want to tell people about your latest book, or otherwise have a special offer to promote, landing pages need to be part of your marketing.

Social Media Marketing 83

Social Media Marketing Product Promotion Place 83

Search Engine Land

JULY 31, 2023

An HVAC company, hardware store, or real estate agent may not have the time, budget or capacity to roll out an exhaustive content marketing program that a B2B SaaS startup would implement to gain market share. What restrictions, insights, or specifics can you give about your services in your target market? Why do you like them?

Manufacturing 87

Manufacturing Price Real Estate Retail 87

Exposure Ninja

JULY 6, 2023

Business-to-consumer marketing, more commonly known as B2C marketing , has been shaken up in the past year thanks to the AI boom we saw in the first half of 2023. Because of this, you might be left wondering what marketing strategies are best for B2C businesses. Is your digital marketing underperforming ?

B2C 52

B2C Marketing Strategy PR Influencer Marketing 52

Neil Patel

AUGUST 31, 2021

Content Marketing. If you have been reading about digital marketing for a while, you must have heard the term “content marketing.” Content marketing strategies often include blog posts, podcast episodes, infographics, YouTube videos, downloadable PDFs, etc. Content marketing isn’t limited to blog posts.

SEO 145

SEO User-Generated Transform Social Media Marketing 145

Duct Tape Marketing

MARCH 2, 2015

6 Ways to Develop Repeat Customers written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Today’s Guest Post is by Duct Tape Marketing’s own Kala Linck – Enjoy! You may have heard us talk about the Marketing Hourglass. Photo via PhotoPin. If so, please share below!

Customer 74

Customer Shipping Energy Customer Journey 74

Neil Patel

OCTOBER 29, 2020

It offers companies a way to potentially attract more organic traffic without investing the time and money needed for paid search engine marketing. For many small businesses struggling to navigate the complicated world of pay-per-click search marketing , the Google Guaranteed Program could make a significant impact.

Real Estate 137

Real Estate Law Advertising Advertisers 137

Rock Content

JULY 16, 2023

However, businesses can leverage personal blogs for influencer marketing purposes. Additionally, personal blogs provide an excellent opportunity to establish an affiliate marketing network within a specific niche, such as parenting or travel. Since video marketing is such a valuable tool for businesses, it makes sense to host a vlog.

Food 40

Food Affiliate Marketing Influencer Marketing Entertainment 40

Adobe Experience Cloud Blog

SEPTEMBER 13, 2013

Author: Jeff Ogden On Marketing Made Simple TV, Jay Baer of Convince and Convert (the top rated content marketing blog) leaned in to the camera, and said earnestly “If only you create really awesome content , buyers will flock to you.”. Tip 2 – Map Customer Needs to Useful Marketing Content. Tip 3 – Market Your Marketing.

Thought Leadership 134

Thought Leadership New Technology Content Marketing Analytics 134

Duct Tape Marketing

MAY 23, 2016

15 Cause Marketing Ideas to Supercharge Your Referral Marketing Efforts written by Kevin Jordan read more at Duct Tape Marketing. One less utilized but potentially very effective method for getting people to talk about your business and refer new customers to you is cause marketing. How to make cause marketing effective.

Non-Profit 53

Non-Profit Health Entertainment Real Estate 53

Hootsuite

NOVEMBER 15, 2019

A lawn mowing business in Charlotte? How about… Language , Relationship Status , Education , Job Titles , and Market Segments ? Looking at the top 10 categories, that’s what people sitting and sipping in your coffee venue care about. Use this intel to inspire ideas to test out in your organic Facebook marketing strategy.

Shipping 109

Shipping Education Food Entertainment 109

Duct Tape Marketing

JANUARY 8, 2019

Why Behavior Scoring is the Missing Ingredient in Your Marketing Approach written by John Jantsch read more at Duct Tape Marketing. With inbound marketing becoming ever more popular in recent years, a marketer might be tempted to think broad when it comes to their approach. Let’s say you own a tree care company.

Customer Acquisition 58

Customer Acquisition Inbound Marketing Energy Price 58

Duct Tape Marketing

NOVEMBER 24, 2021

Ramping Your Brand For Exponential Growth written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Dr. James Richardson. In this episode of the Duct Tape Marketing Podcast , I interview Dr. James Richardson. More About Certified Marketing Manager Program Powered By Duct Tape Marketing: Check it out here.

Branding 89

Branding Food Fashion Education 89

Rock Content

MAY 3, 2016

When it comes to creating content, marketers and publishers face a number of challenges. For example, the Content Marketing Institute’s annual survey of B2C content marketers had some trouble with everything from creating engaging content to lack of budget. Suppose you are a marketer for the lawn care industry.

User-Generated 58

User-Generated PR SEO B2C 58

Neil Patel

JANUARY 30, 2022

There is no one-size-fits-all approach to digital marketing. These trends highlight where industry leaders are focusing their marketing efforts—and whether those results are paying off. These companies should focus more on SEO and content marketing but also keep an eye on how to leverage paid ads since competition is low.

SEO 101

SEO Advertising Advertisers Fashion 101

Hubspot Marketing

APRIL 2, 2019

Better yet, the companies that create and market them know exactly the experience they want you to have when you make (or consider) a purchase. Branding supports your marketing and advertising efforts. Brand extensions are when companies “extend” their brand to develop new products in new industries and markets. Brand extension.

Branding 145

Branding Shoppers Entertainment Advertising 145

Neil Patel

DECEMBER 15, 2020

For example, my Marketing School podcast, which I co-host with Eric Siu, directly addresses the brands’ marketing pain points. Our goal at Marketing School is to raise awareness of our content marketing services and increase conversions. A podcast, after all, should fit into your holistic content marketing strategy.

Entertainment 125

Entertainment Promotion Branding Education 125

Duct Tape Marketing

MAY 24, 2012

Marketing is a pretty simple thing to describe. The only problem in traditional marketing is that you’re competing with everyone else who is trying to reach someone about the same thing. The only problem in traditional marketing is that you’re competing with everyone else who is trying to reach someone about the same thing.

Customer 60

Customer Customer loyalty Traditional Marketing Promotion 60

Duct Tape Marketing

FEBRUARY 15, 2016

Five Essential Elements of a Terrible Small Business Ad written by Guest Post read more at Duct Tape Marketing. It’s one of those things that shouldn’t really exist anymore outside of a marketing museum, and yet somehow does—a great testament to the power of tradition, perhaps. I have been told that in ancient times—i.e.,

Price 50

Price Advertising Advertisers Place 50

Unbounce

SEPTEMBER 19, 2023

/ AI marketing Unprompted: 7 specialized AI tools you need to try By Paul Park. 42 min read What do a lawn mower, a table saw, and a ball pit cleaning machine have in common? Following up on the popular “Try AI” episode , our three intrepid podcasters bring more marketing AI tool reviews to the table.

Copywriting 93

Copywriting SEO Price User-Generated 93

Duct Tape Marketing

APRIL 18, 2016

Five Tips for Using Local Networking Groups to Grow Your Business written by Kevin Jordan read more at Duct Tape Marketing. I’m talking about good, old-fashioned networking, which—especially at the local level—is still one of the most cost effective marketing methods available to a small business. About Kevin Jordan.

B2C 52

B2C Fashion Energy Education 52

Duct Tape Marketing

JULY 30, 2019

Transcript of Why Reviews Matter to Your Business written by John Jantsch read more at Duct Tape Marketing. John Jantsch: Hello and welcome to another episode of The Duct Tape Marketing Podcast. Aaron Weiche: Yeah, I definitely think small business owners and marketers, we fall victim to the perception of perfect. Transcript.

Customer 67

Customer Place Food SEO 67

Duct Tape Marketing

JULY 16, 2019

Transcript of Setting Priorities to Make Time for What Matters written by John Jantsch read more at Duct Tape Marketing. John Jantsch: This episode of The Duct Tape Marketing Podcast is brought to you by Klaviyo. John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing Podcast. Back to Podcast. Transcript.

Non-Profit 56

Non-Profit Management Product eCommerce 56

Duct Tape Marketing

DECEMBER 5, 2019

Transcript of Make Pinterest Your Marketing Secret Weapon written by John Jantsch read more at Duct Tape Marketing. John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by ManyChat.com. John Jantsch: Hello and welcome to another episode the Duct Tape Marketing Podcast. Back to Podcast.

Gen Z 57

Gen Z Marketing Marketers Finance 57

Kevin Indig

JUNE 26, 2023

What excites me so much about CRO is that it sits between marketing and product. This expert guide features input from: Travis Bernard , VP CRO @ Graphite Chris Nolan , former Head of Growth @ ShipBob Joshua Kim , Growth Marketing Lead @ Notion (Thank you all so much for making this piece truly special!)

User-Generated 91

User-Generated Price SEO Product 91