Backlinko

JANUARY 23, 2025

In this guide, youll learn how to conduct keyword research for high-intent terms, create lead-generating content, and dominate the local SERPs. But SEO can get your business to appear directly under those ads without spending a dime. It should describe the page’s contents and include the main keyword.

Real Estate

Backlinko

JULY 19, 2024

But keyword rank trackers also help us find opportunities where we can drive even more value from underperforming content. And they can help your business do the same. That’s why we put together this list of the five best rank tracking tools for businesses, SEO agencies, and blogs of all sizes. Business: $499.95

SEO

Martech

FEBRUARY 12, 2025

Technology providers are rapidly developing AI agents for various jobs to be done and are now selling them to businesses and customers alike. In collaboration with business planning teams, AI assists in evaluating pricing across different regions, bundling offerings and comparing special deals against competitors.

Transform

Backlinko

OCTOBER 23, 2024

Want to create a content marketing strategy that actually works? Through content marketing, Backlinko attracts over 772,000 monthly sessions. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. It helps you tailor your content to your audience’s specific interests and needs.

Marketing Strategy

Backlinko

NOVEMBER 18, 2024

Making great content isn’t easy, but a solid content brief can make all the difference. At Backlinko, we’ve seen how strong content briefs drive results. In this guide, you’ll learn what to include in a content brief, see three examples, and get step-by-step instructions to create your own. High-performing content.

Whitepaper

Buffer Marketing

JULY 18, 2024

  Moz Local Listing Score See how your local business looks online Limitations:  Data is only available for three countries: US, Canada & UK Moz crunches data from more than 10 different sources—including Google, Yelp, and Facebook—to score your brick-and-mortar business on  how it looks online.

SEO

Marketing Insider Group

AUGUST 27, 2024

This article explains how to market a manufacturing company in 2024, guiding you through innovative strategies that work in this sector. Optimizing your website for SEO, creating valuable content, and engaging on the right social media platforms can reach and attract your audience.

Manufacturing

Backlinko

NOVEMBER 22, 2024

As a decision-maker in an enterprise-scale business, you need more than just a list. Speed Up Your Content Optimization Workflows When you have thousands or millions of pages on a site, it can seem like an impossible task to optimize them all. From content and relevance scores to average word count. Let’s get started.

SEO

Hootsuite

SEPTEMBER 18, 2024

And when is the best time to publish your content? Psst: Once you grab your benchmarks, head to our guide to using social media for citizen engagement to find out how to action these insights. #1 Note: Time of day was localized across 118 countries where sample data came from, i.e. the graphs are accurate across time zones.

User-Generated

Hubspot Marketing

DECEMBER 10, 2024

Ill cover why startups need SEO, a detailed step-by-step guide on how to do SEO for startups, and tips from entrepreneurs and SEO professionals who have had great success. SEO drives business growth. If marketing and SEO arent making money for your business, then theres no point in doing it. SEO has compounding benefits.

SEO

Martech

SEPTEMBER 18, 2024

Success in micro-moments requires anticipating customer needs, providing relevant content and delivering seamless experiences at the right time. Brands that effectively meet these needs with useful content gain a significant edge. Ensure this content is optimized for search so it’s easily discoverable.

Customer

Martech

DECEMBER 12, 2024

Dig deeper: What is mobile marketing: A guide for marketers Do the groundwork first Youre probably already using email pop-ups on your brand’s website to collect the addresses of new visitors. Usually, new subscribers use email to gauge your brand’s sending frequency and the value your content offers them. Processing.

Law

Backlinko

SEPTEMBER 6, 2024

Like why a competitor’s metadata gets more clicks or how they organize their content. Review Content Structure Get crucial details about your competitors’ content structure without having to scroll each page. This lightning-fast insight will help you build better outlines and make valuable updates to existing content.

SEO

Scoop.it!

JULY 18, 2024

These days, you can’t just bombard your target audience with tons of generalized content and hope something sticks. Of course, it would be impractical to create unique content for every single customer. However, you can identify shared characteristics among your audience and tailor content to meet the needs of these distinct groups.

Gen Z

Hubspot Marketing

JULY 16, 2024

Everyone knows that ChatGPT can generate content on nearly any topic you can imagine (some information might be made up, but that’s a story for a different article). After all, if they land on a page and see that the content doesn’t relate to them, they’ll leave your site, negatively affecting your SEO efforts. Let’s dive in.

SEO

Backlinko

AUGUST 19, 2024

But for businesses that rely on organic (unpaid) search traffic, this can be concerning. Similar to featured snippets and local packs (the local business results that appear alongside a map), AI Overviews may change how users engage with search results. But only because I know a lot of businesses aren’t gonna adapt.

User-Generated

Marketing Insider Group

JANUARY 15, 2025

This guide covers the essential elements to help you achieve those goals. It covers everything from technical aspects like site speed and mobile-friendliness to content strategies that target high-value keywords. Use internal links to guide users to popular products. Seasonal shopping tips or gift guides.

SEO

Backlinko

DECEMBER 23, 2024

As a general contractor, you want a steady stream of customers for your business. Whats a surefire way to get your business top-of-mind for potential clients? When someone in your local area searches for services like yours, you want your website at the top of the results. But how does a business show up on the first page?

SEO

Marketing Insider Group

JANUARY 20, 2025

Creating consistent, high-quality blog content can be a challenge for any businesses juggling multiple priorities. Outsourcing content writing to professional agencies has become a fantastic solution for businesses looking to keep a thriving online presence while focusing on what matters most to them. Image source 1.

Thought Leadership

Vertical Response

AUGUST 25, 2024

Plan Your Holiday Marketing Strategy Early Starting your holiday marketing strategy early helps you stay ahead of competitors and capture customer attention before the busy season. Utilizing these platforms allows you to tap into a vast audience eager to engage with holiday-themed content.

Marketing Strategy

Hubspot Marketing

JULY 12, 2024

The station has a popular Facebook Community page called First Coast Weather Watchers, where viewers can speak to the station's meteorologists in real time, discuss local weather, and share interesting photos and videos of weather phenomena. It can generate unique user-generated content. Still not convinced?

Management

SocialPilot

DECEMBER 29, 2024

In today’s digital age, online reviews are no longer a nice-to-have; they’re a must-have for your business. Marketing agencies and local businesses that understand the role of customer review management can leverage them across platforms such as Google Business profile, Facebook page, and more to gain a sharp competitive edge.

Management

Backlinko

JULY 1, 2025

In this article, you’ll learn how to: Create SEO reports that people actually read (and act on) Tie SEO performance to business goals Highlight wins and uncover growth opportunities Free resource: Download our SEO Report Template. Then, connects them to business outcomes, opportunities, and priorities. Win bigger budgets.

SEO

Sprout Social

OCTOBER 10, 2024

The most successful strategies strike a balance between your business objectives and the behaviors of your audience. A social media network is an online platform that supports communication, interaction and content sharing among individuals and communities. What is a social media network? That number climbs even higher for Gen Z.

Gen Z

Search Engine Land

OCTOBER 2, 2024

Increasing the volume of relevant searches is an effective strategy to expand your campaigns and business. Dynamic search ads (DSAs) These ads leverage website content to automatically generate ads and the associated keywords. Business email address Sign me up! Get the newsletter search marketers rely on. Processing.

User-Generated

Backlinko

JANUARY 23, 2025

million in their first year and sold the business for $7 million in 2024. In this guide, you’ll learn exactly how to implement an effective travel SEO strategy, including: How to optimize for travel-specific search intent 10 proven strategies to outrank major OTAs Technical fixes that boost rankings fast No generic tips.

SEO

Hootsuite

SEPTEMBER 18, 2024

And when is the best time to publish your content? Psst: Once you grab your benchmarks, head to our guide to using social media in financial services to find out how to action these insights. #1 Note: Time of day was localized across 118 countries where sample data came from, i.e. the graphs are accurate across time zones.

User-Generated

Customers.ai

JANUARY 7, 2025

Heres a fun fact: 81% of businesses say email is their primary customer acquisition channel. Think free trials, limited-time access to premium features, or exclusive content like eBooks or templates. Dont Miss Out on Our Local Deals!” A reader checking out your beginners guide? Unlock Exclusive Content Instantly.

Customer

Hubspot Marketing

NOVEMBER 20, 2024

In this guide, I’ll share tips for running a risk assessment in five easy steps. Table of Contents What is a risk assessment? Types of Risk Assessments How to Conduct a Risk Assessment for Your Business Free Risk Assessment Template What is a risk assessment? Without this, your business could be exposed to new vulnerabilities​.

Manufacturing

SocialPilot

DECEMBER 23, 2024

A good Google Business review serves as a virtual word-of-mouth, appearing whenever someone looks for your business online. It not only enhances credibility and trust in your business, but also appear in search results making them vital for potential customers evaluating your business. But how to get Google reviews?

Management

Hubspot Marketing

SEPTEMBER 23, 2024

And although I’m on the content creation side of things, I can tell you with certainty that SEO budgets impact every part of the process. Focuses on content and page optimizations that help a site rank for certain keywords. Or worse, tactics that put your business at risk. Off-page SEO. Technical SEO.

SEO

Backlinko

MARCH 26, 2025

This could be reviews, social mentions, or business listings. Online reputation management (ORM) tools help you monitor brand mentions, manage reviews, and keep business details consistent across directories. It helps you appear in business directories, track customer reviews and engage with them. Its also prone to mistakes.

PR

Backlinko

OCTOBER 21, 2024

Information gain measures how unique and valuable your content is compared to existing content. It’s what makes your content fresh—often leading to better rankings. I interviewed three content leaders in various industries about their best work. Your content should satisfy the user’s primary search intent.

SEO

Buffer Marketing

JULY 23, 2025

With that many eyes on the content of brands and creators, there’s more than enough opportunity to grow on the platform. This internal spike confirms Instagram’s staying power for creators and small businesses alike. Your content should reflect a mix of perspectives (or at least not assume a default voice).

Gen Z

Hubspot Marketing

AUGUST 20, 2024

According to HubSpot’s State of AI, 62% of business leaders say their company has already invested in AI and automation tools for their employees to leverage. Generate content and assets. Let’s go ahead and get the obvious out of the way — content generation. AI-generated content is derivative by the very way it’s made.

User-Generated

Backlinko

JULY 30, 2024

So that your content attracts more visitors to your website. Seed Keywords Seed keywords are short and generic words or phrases related to your business. How to Find Seed Keywords To come up with your own seed keywords, think about the core aspects of your business, industry, product, or service. Let’s get started.

User-Generated

Vertical Response

JULY 14, 2024

This guide covers everything from understanding your audience to mastering SEO and creating great content. Key Takeaways Understanding your target audience is crucial for creating relevant content that attracts and retains the right visitors to your website. Get ready to boost your traffic naturally! Sounds chaotic, right?

SEO