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Optimizing LLMs for B2B SEO: An overview

Martech

Along with optimizing for a primary keyword, like lead generation software, include synonyms and variants like Automated lead management tools and B2B marketing platforms. For example, a logistics software company could secure backlinks from: Industry publications like Logistics Management.

SEO
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3 elements of a customer technology strategy

Martech

Yet, many companies manage martech, salestech and support tech in isolation, resulting in fragmentation of that experience. The customer experience imperative: Moving beyond isolated tech solutions In many companies, the norm is to purchase and manage martech separately from other teams. Architecture : Managed centrally.

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How to maximize event ROI using smart budgeting

Martech

Understanding the real costs of events and how to manage them effectively is the difference between a successful conference and a budget nightmare. “It can range anywhere from $150,000 to $600,000, depending on how much bandwidth you want and if you’re going to bring in your network team to manage the in-house internet on site.”

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4 marketing ‘jobs to be done’ being transformed by genAI

Martech

Automation also streamlines product launch logistics, managing handoffs and approvals between teams. Social media managers have benefited from AI through dynamic creative optimization (DCO) partners, which distribute timely and relevant ads to consumers.

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How to Write a Content Brief [Template + Examples]

Hubspot Marketing

I've worked in a lot of different industries as a freelancer, as a manager of freelancers, as a marketer, as a writer and you know what never changes? If you manage freelance writers, a content brief will be a lifesaver for both you and your writers and thats only a slight exaggeration. Post-assignment expectations.

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5 Proven Ecommerce Growth Strategies ($0 to $100 Million)

Backlinko

That’s enough to spot patterns while being totally manageable. Add production, logistics, and overhead costs. Start with your three most time-consuming processes, e.g., order fulfillment, customer services, and inventory management. Ask what their perfect product would look like. Follow interesting threads that emerge.

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Challenges Faced By Native & Indigenous Entrepreneurs [Data + Expert Tips]

Hubspot Marketing

Chad Johnson (Cherokee), founder and president of farm logistics company The Akana Group, pointed to a shortage of such programs at nationwide financial institutions. Fleming said it could be difficult to stay on top of marketing trends while managing all the other aspects of starting a business. Be judicious.”