Buffer Marketing

APRIL 22, 2025

It’s not a trend; video marketing is here to stay. Can you succeed in your social media marketing strategy with a text-first approach? You don’t need to hop on the video marketing bandwagon just because everyone says so. How to build a video marketing strategy in 7 steps Video marketing can be overwhelming.

Video Marketing

Neil Patel

JUNE 10, 2025

Experiential marketing is a promotional tactic that engages consumers through memorable, immersive experiences. Top Experiential Marketing Strategies These are the forms experiential marketing usually takes. Note: Most experiential campaigns blend several of these at once.

Gen Z

Rock Content

JULY 11, 2024

Trello in use by Rock Content’s content team Ecommerce tools for content creation Amazing content is the heartbeat of any digital marketing strategy, and the right tools can help you create the best. It also offers a Shopify pack that makes it easy to integrate the platform with your store. Here are a few key options: 7.

eCommerce

Sprout Social

MAY 7, 2025

How UK brands are using WhatsApp in their marketing strategies Brands use WhatsApp marketing to support and market to customers in several ways. Here are some successful WhatsApp marketing strategies businesses in the UK are using. When using WhatsApp for business, also apply for a verification badge.

Gen Z

Customers.ai

DECEMBER 30, 2024

Here are the three main reasons website demographic tools are necessary for marketers: 1. Smarter Marketing Strategies When you know your audience, you stop wasting time and money guessing what they want. 5) Reviews: Audience Overlap: Marketers love its ability to find shared audiences with competitors. Rating: (4.4/5)

Price

SocialPilot

APRIL 29, 2025

Heres why handling reviews manually can turn into a logistical nightmare: 1. SocialPilot allows you to highlight glowing customer feedback by integrating reviews into your marketing strategy. What starts as a manageable task can quickly turn into a never-ending game as your business grows. Why let them go unnoticed?

Management

Lynton Web

MAY 8, 2025

It's your most powerful marketing tool, membership generator, and community hub. While we explored comprehensive marketing strategies in our previous article , this second installment focuses on transforming your website into a conversion powerhouse that attracts visitors and converts them into active members and program participants.

Transform

Welcome Software

JUNE 30, 2025

Industry adoption is broad as well, spanning Retail (18.1%) , Business Services (9.1%) , Hospitality & Travel (4.9%) , and extending into traditionally cautious sectors like Financial Services (9.2%) , Healthcare (2.9%) , Education (3.3%) , and Transportation & Logistics (2.2%). adoption Software follows at 12.4%

Transform

Vertical Response

JULY 14, 2025

This article explores their roles, types, tax-exempt status, annual reporting requirements, funding sources, and marketing strategies. Effective marketing strategies, including content, social media , and event marketing , are essential for nonprofits to engage supporters and secure ongoing funding.

Non-Profit

Animalz blog

JUNE 17, 2025

How do you organize the schedule, like the logistics of it? Matt Hummel [00:09:54]: So we say, hey, reps with that market, start scheduling every meeting possible from, you know, San Jose to San Francisco and everywhere in between. So that’s kind of the invite and then the meetings get set and the plane tickets get bought.

Whitepaper

Hubspot Marketing

SEPTEMBER 6, 2024

Create a Solid Marketing Strategy Your marketing strategy is only as good as its ROI. And if you’re not using your customer data and insights to create a solid marketing strategy, what are you doing? Of marketers who use AI tools, 86% say they save over one hour a day by streamlining their creative tasks.

eCommerce

Unbounce

JANUARY 31, 2025

TABLE OF CONTENTS SHARE Andrew Dod Andrew Dod is a Chief Marketing Officer with 35 years experience in marketing, strategy, and communications, during which he launched over four dozen technology companies and hundreds of products. Author of two books, he is a five-time entrepreneur, including three agencies.

Logistics

Businesses Grow

JULY 2, 2025

Suddenly, your limitations as a creator—whether they’re artistic, logistical, or even emotional—become machine problems, not human ones. For leaders ready to accept the risk, AI can transform not just your marketing output but your whole organization’s metabolism. The Takeaway So, where does this leave us?

Transform

SocialPilot

JULY 14, 2025

Performance Marketing Strategy,” “AI-Powered CRM,” “Employee Advocacy Tools”) Tip: Don’t stuff generic terms like “Marketing” or “Digital.” They’ll get ignored algorithmically and by users alike. Go niche, go specific, and align with the language your audience uses.

Real Estate

Hootsuite

MARCH 31, 2025

As you expand your research, youll also gain insights from your competitors marketing strategies and consumer sentiment that can help you identify strategic gaps in the marketplace. AI-driven audience segmentation reduced our content planning time by 50% last quarter, said Ashwin Thapliyal , head of marketing at Exemplifi.

User-Generated

Buffer Marketing

MARCH 12, 2025

If you have the budget, Instagram ads can be an excellent addition to your Instagram marketing strategy. Cost is one of the primary factors in deciding whether you’ll add Instagram advertising to your marketing strategy. But navigating the ad manager is like untangling a spiderweb. How much do Instagram ads cost?

Advertisers

Zumvu

NOVEMBER 12, 2024

Did you know that 89% of B2B marketers say email is their most effective channel for content distribution? Yet, in the high-stakes world of supply chain and logistics, many still need to utilize this powerful tool.

Logistics

Marketing Insider Group

SEPTEMBER 13, 2021

Does the thought of having to develop a content marketing strategy give you anxiety? It’s a big lift — one made easier with a content marketing strategy template. A content marketing strategy is the roadmap for all your content efforts. Using a template provides an easy way to organize your strategy.

Marketing Strategy

Martech

JULY 31, 2023

Account Based Marketing is intrinsically strategic. ABM is a B2B marketing strategy that focuses on working with target accounts to market in a measured and structured way. If you’re entirely new to ABM check out our introduction guide to account-based marketing , then circle back to learn how to apply it.

Marketing Strategy

Adobe Experience Cloud Blog

JULY 10, 2015

Traditionally, integrating gifting and rewards has required significant staff and budget to manage the logistics and administration. Thankfully, the advent of digital gifts and marketing automation platforms is making this powerful marketing approach available to companies of all sizes.

Marketing Strategy

Sprout Social

JULY 28, 2020

And it’s not just operations and logistics teams that need to prepare—your business’ social team also needs to have a plan in place for reopening. Use data to create a back-to-school social strategy that speaks to consumers’ needs and gives them confidence in your business’ approach.

Marketing Strategy

Zumvu

NOVEMBER 12, 2024

Did you know that 89% of B2B marketers say email is their most effective channel for content distribution? Yet, in the high-stakes world of supply chain and logistics, many still need to utilize this powerful tool.

Logistics

Lynton Web

OCTOBER 15, 2024

You must use that information creatively to drive innovative marketing initiatives that speak directly to your audience's needs and desires. Let's explore creative, data-driven marketing strategies that go beyond the basics so you can forge deeper connections with audiences and drive meaningful results. Not sure where to start?

Marketing Strategy

Adobe Experience Cloud Blog

MAY 8, 2013

Visual content for events can be a valuable tactic before, during, and afterwards, becoming a cornerstone of your event marketing strategy. Not only is it a fun and unique visual take on events, but it also provides your audience with important logistical information in a way that is easy to understand. Event Graphics.

Promotion

Martech

MARCH 8, 2022

The best marketing strategies in the world fall flat if the product can’t be delivered according to consumer expectations. The route to the consumer now passes through a highly complex and fragmented chain involving manufacturing, logistics and retail. Get the daily newsletter digital marketers rely on.

Logistics

Search Engine Land

OCTOBER 23, 2023

Marketing strategies should incorporate problem-related keywords, informative blog articles, engaging social media narratives, and instructional videos. Marketing strategies should focus on content that addresses doubts or objections, such as comparison pages that validate the company’s credibility.

Customer Journey

Marketing Insider Group

APRIL 4, 2024

It takes persistence and a variety of marketing strategies to reach your audience and increase sales. The alternative of slamming customers with aggressive marketing at once overwhelms buyers or, even worse, irritates them. The same is true in ecommerce growth.

eCommerce

Marketing Insider Group

NOVEMBER 30, 2020

Just having a strategy isn’t good enough. You have to have an effective content marketing strategy. Many reasons come to mind—stakeholder interference (and not in a good way), there’s no time to be strategic because you’re always in the logistics, and you don’t have expertise in the area. Why is that so hard?

Content Marketing

Adobe Experience Cloud Blog

NOVEMBER 12, 2019

Let your creative team get excited about the concept of your experiential marketing, but align their imaginative thoughts with logistical possibilities. Going beyond traditional marketing strategies means you must go beyond traditional metrics as well. Keep your head in the clouds and your feet on the ground.

Transform

Hubspot Marketing

JUNE 13, 2024

At HubSpot, we saw firsthand how these updates impacted previously high-performing articles and pages, leading to declining traffic, reduced visibility, and an urgent need for new, responsive marketing strategies.

SEO

Marketing Insider Group

FEBRUARY 1, 2017

This year already is chock-full of some great marketing events, as noted in this comprehensive guide of the best marketing conferences scheduled for 2017. Your business may have its own event planned for this year, and if so you’re probably engrossed in all the planning and logistics that come with putting on such a massive […].

Logistics

Adobe Experience Cloud Blog

MAY 13, 2014

The best way to capitalize on your platform’s potential is to craft a long term transformational marketing strategy that’s tactically tailored to your specific company. Marketing Strategy. First, we look at your organization’s current marketing strategy and assess how well it’s working. And how well ?

Transform

Rock Content

AUGUST 13, 2020

With the Covid-19 pandemic, forcing people to buy even more from home, its logistics and competitive prices are helping them thrive. What to learn: for e-commerce businesses, the amount of traffic Amazon gets, shows how important it is to be present in marketplaces — and tie them to Content Marketing strategies to boost visibility and sales.

Logistics

Marketing Insider Group

MAY 21, 2013

How will this impact our marketing strategies and plans? The Internet of Things and Marketing. I think the Internet of things will allow us all to become smarter marketers. I have already predicted that in the future social business, the marketing nerds will win.

Logistics

Search Engine Land

SEPTEMBER 25, 2023

Optimizing for search throughout the entire customer journey The customer journey process intricately branches into six well-defined stages, each necessitating a tailored marketing strategy. To facilitate this phase, brands can employ SEO and email marketing strategies, offering resources like: User guides. Setup manuals.

Customer Journey

Rock Content

MAY 14, 2020

The data that supported sales projections, marketing strategies , hiring plans and product development are no longer very accurate. The context has changed, as have consumer behaviors and the market. DHL Express , the globally famous logistics company, felt the COVID-19 impact rapidly. DHL Express.

Management

Neil Patel

OCTOBER 24, 2020

If managed badly, performance can suffer Not all the agencies may be as good as each other It may be difficult to get agencies to collaborate together on a holistic marketing strategy. For instance, if you are in a niche market and need content creators who have deep knowledge of your market. 8) Personal Workload.

Logistics