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Personality Content: Strategies for Creating AI-Proof Content

Hubspot Marketing

As a result, it’s increasingly difficult for brands to maintain a unique voice and stand out in an oversaturated market. But what exactly is personality content, and how can you add it to your marketing playbook? Instead of trying to compete for web traffic everywhere, zoom in on one or two places where you can truly win.

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Why delegating makes you a stronger email marketer

Martech

“How are summer vacations like email marketing?” I usually book the vacation rental and plan the logistics, but I don’t want to be the one making all the daily arrangements. Dig deeper: Email marketers: What’s on your vacation to-do list? Both are more enjoyable when you delegate duties.” That’s why I delegate.

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Challenges Faced By Native & Indigenous Entrepreneurs [Data + Expert Tips]

Hubspot Marketing

Chad Johnson (Cherokee), founder and president of farm logistics company The Akana Group, pointed to a shortage of such programs at nationwide financial institutions. Getting the Word Out and Building Awareness Then there’s the marketing. Marketing is a necessary evil,” Quis Quis said.

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Email Marketing Plan: Craft & Track Your Email Campaign [Free Template]

Hubspot Marketing

If youve ever tried to put together an email marketing plan, you might have wanted to pull your hair out at least once or twice. Email marketing requires a lot of attention to detail, which is why we put together an email planning template that removes the guesswork and helps set your email campaign up for success.

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5 Proven Ecommerce Growth Strategies ($0 to $100 Million)

Backlinko

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Content Marketing MX Store $65M Search Marketing Who Is Elijah $13M Operational Efficiency Whether your goal is to do $1M or $100M, it comes from executing the fundamentals.

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We Need to Talk About Personalization: Evolution & Trends

Litmus

As personalization becomes the norm for all kinds of marketing channels, I think it’s time for us to get more specific about these tactics that involve vastly different levels of resource and data to pull off and also have vastly different levels of impact, depending on the scenario. And here’s where things got blurry.

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Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score

Hubspot Marketing

When most people start implementing inbound marketing, they're primarily worried about getting enough new leads in the funnel. This process helps sales and marketing teams prioritize leads, respond to them appropriately, and increase the rate at which those leads become customers. That's where lead scoring comes in.