Rock Content

SEPTEMBER 18, 2017

Take NBC’s Olympics debacle and a projection that fell short and was blamed on Millennials. Sorry NBC, you don’t have a “Millennial problem.” OK, now that we’ve got the logistics out of the way, let’s talk about how to pick a marketing method that’s right for your audience. Lead the Marketing Strategy with Intent.

Outbound Marketing 45

Outbound Marketing Inbound Marketing Branding Logistics 45

Spiralytics

MARCH 7, 2023

Millennials are the main drivers of ecommerce. Millennials likely edge out Gen Z due to adulthood’s increased spending power and responsibilities. In response to this challenge, ecommerce platforms and online retailers partner with logistics companies to improve delivery capacities, speed, and reach.

eCommerce 52

eCommerce Shoppers Gen Z Retail 52

Econsultancy

NOVEMBER 22, 2021

It came about because of a specific set of planned circumstances: the rollout of fast-speed mobile networks even to rural communities, the building of logistics networks including warehousing and delivery; and the near total adoption of mobile payments across China in recent years.”

eCommerce 52

eCommerce Gen Z Fashion Retail 52

Sprout Social

JUNE 27, 2023

For my generation, Millennials, the majority of us will be primarily on Instagram. For this campaign we wanted to target the shipper segment and those individuals working in supply chain and logistics positions at brands. When I came into these industries—underwear, automotive, freight and logistics—they were ripe for disruption.

Logistics 102

Logistics Gen Z Management Millennials 102

Econsultancy

MARCH 4, 2022

“It will take continued agility and resilience if they are to battle the storm ahead, while also tackling issues from labour shortages to rising transport and logistics costs,” she concluded. Total time spent in shopping apps on Android in 2021 reached more than 100 billion hours globally.

eCommerce 98

eCommerce Non-Profit Retail Shoppers 98

Digital Marketer

OCTOBER 31, 2022

YES, even Millennials and gen-Z-ers prefer email to social media. You know, the left-brain, back-end, logistical stuff. And not only is email your consumer’s favorite way of communicating… it should be your favourite too! And that’s because your list is YOURS. CAN help us to optimize, streamline and improve…. The truth is that A.I.

Email Marketing 84

Email Marketing Copywriting Gen Z Marketers 84

Marketing Insider Group

MAY 11, 2020

Much of it has to do with a changing B2B buyer (millennials now account for 73 percent of the B2B buyer group ). Additionally, given the improvement in logistics and delivery, it could take less time to get what they need online, instead of visiting a physical location. Why the growth, which could actually outpace B2C ecommerce?

Content Marketing 93

Content Marketing Thought Leadership eCommerce Marketers 93

Litmus

APRIL 10, 2020

And also it will be one of the hardest things that you ever do because logistically it’s insane. That’s like very, I don’t know, millennial of me. And so moving across the world was big and scary. And if anybody has the opportunity to move internationally, I would say take it. But try other things, do other things.

CRM 69

CRM Communications Email Marketing Copywriting 69

Econsultancy

DECEMBER 13, 2021

The increased numbers of people now shopping online, whether for necessity or convenience, seems to have thrown retailers’ logistical issues into the spotlight. With the UK having been in full or partial lockdown for much of this year, 51% say they feel more reliant on having products delivered to their homes.

Advertising 52

Advertising Advertisers Retail Shoppers 52