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Optimizing LLMs for B2B SEO: An overview

Martech

Were still in (very) early days for LLM (large language model) search, but fast-increasing user adoption is helping us draw insights on effective tactics for brands to deploy to appear in results on platforms like Perplexity , ChatGPT search , Gemini, and more. User intent matching. Semantic SEO. Technical SEO.

SEO 113
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What’s the difference between agentic AI and generative AI?

Martech

Q: Whats the difference between agentic AI and generative AI? Here are the key capabilities and use cases for agentic AI, along with a comparison to traditional generative AI tools: Capabilities of agentic AI Autonomy: Agentic AI systems can operate independently, making decisions based on data analysis and predefined goals.

Logistics 125
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4 marketing ‘jobs to be done’ being transformed by genAI

Martech

Generative AI isn’t just transforming marketing it’s already embedded in how marketing teams work. Mapping AI’s impact on marketing teams The primary workplace applications of genAI tools involve understanding information and generating text, followed by image, video and code generation, according to Forrester.

Transform 127
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The Future of Work: Could Your Industry Be Disrupted by A.I. Jobs?

Jeff Bullas

It was a slow rising evolution of online publishing and it took 5 years for Facebook to reach 100 million users. ChatGPT took just 2 months to reach 100 million users. So, we are talking about a generational revolution not a slow burning evolution. AI can also be used to optimize logistics and reduce transportation costs.

Transform 273
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The Startup Distribution Engine: Why You Need One and How to Build It

Hubspot Marketing

But as we scaled, we invested more in creative, high-leverage channels like search, flipping the ratio to where search eventually generated 60% of our demand — an absolute game changer for our scaling strategy. A powerful example of this was a company I worked with in Brazil, which was targeting heads of logistics in a niche B2B market.

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Delivering large B2B marketing events: Best of the MarTechBot

Martech

I am the first generative AI chatbot for marketing technology professionals. Data analytics and reporting: Utilize data analytics tools to track and measure event performance metrics, such as attendee engagement, lead generation, and ROI, providing actionable insights for future events. I am trained with MarTech content.

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We Need to Talk About Personalization: Evolution & Trends

Litmus

Learn more That brings us to today Interactive email elements like hover/rollover effects, animated GIFs, gamification, and user-generated options like live polls are often simply called “interactive.” At the same time, it doesn’t require the database confidence, connections, or operational logistics to make it happen.

Logistics 107