Rock Content

MAY 1, 2024

Integrating the seven marketing functions into your campaign gives your team a well-traveled road map that will ultimately get you where you want to be with your ongoing goals. Promotion is all about raising awareness of your brand and laying the groundwork for it to become a household name.

Finance 52

Finance Price Marketing Marketers 52

Bannerflow

SEPTEMBER 10, 2021

We spoke to Elina Soreby, Brand Manager at Tele2 about the rebrand and the challenges of such an important undertaking. Elina Soreby, Brand Manager, Tele2: The challenge for our team was that we wanted to modernise our graphic identity. How did display advertising help promote the rebrand?

Marketing Mix 98

Marketing Mix Advertising Advertisers Communications 98

Martech

AUGUST 14, 2023

With the rise of digital marketing, AI and analytics, these new areas complement traditional specializations such as brand management and advertising. Dig deeper: Driving marketing at scale: People, processes, platforms and programs The renaissance marketer: How generalists shape success Enter the generalist.

CMO 92

CMO Marketing Marketers Marketing Mix 92

Martech

DECEMBER 21, 2021

2021 was the breakout year for marketing operations. The marketing function that was once behind the scenes is now stepping onto center stage, largely driven by the need to manage digital and data, not to mention the heavy migration to a remote-first work environment. billion in 2025.

Marketing 141

Marketing Marketers Advertising Advertisers 141

Exposure Ninja

OCTOBER 16, 2023

Rather than thinking of marketing as an advert, some social posts or a website, these marketing fundamentals help you see the bigger picture and understand how every part of the business you’re promoting impacts your marketing strategy. What Is the Marketing Mix?

Price 52

Price Promotion Marketing Marketers 52

Martech

NOVEMBER 22, 2021

In this post, you’ll get the lowdown on email signatures and what you stand to gain by including this highly underestimated but powerful solution in your marketing mix. Email signatures make it possible to use personalized, targeted and non-intrusive banners to promote your brand and products. Email signatures are not new.

Communications 123

Communications User-Generated Promotion Email Marketing 123

Litmus

NOVEMBER 23, 2021

To get a better idea of how email marketers can prepare for the new year, we spoke with experts Bruce Swann (Principal Product Marketing Manager at Adobe) and Cliff Mcgowen (Director of Marketing Operations at Nationwide), as well as our very own Jaina Mistry (Senior Email Marketing Manager at Litmus) and Cynthia Price (VP of Marketing at Litmus).

Customer Journey 84

Customer Journey Email Marketing Marketing Mix Promotion 84

Litmus

MARCH 23, 2020

Which skills will be in hot demand in the future, and how can managers set up their email teams for future success? The creative and managerial skills that made email an essential marketing and revenue channel at the turn of the 20th century aren’t the only ones that will move email into the core of the marketing mix for the next decade.

Marketing Mix 66

Marketing Mix Email Marketing eBook New Technology 66

Rock Content

JANUARY 8, 2024

Marketing Strategy : Your marketing strategy outlines your approach to achieving your marketing goals. It includes your value proposition, core brand messaging, and details on your marketing mix (product, price, place, promotion). Now is the time to take the next step.

Marketing Plan 68

Marketing Plan Shipping Marketing Mix Marketing 68

Bannerflow

MAY 23, 2023

With a comprehensive 360 approach, every aspect of its campaign* was executed in twelve countries using Bannerflow’s Creative Management Platform. An additional goal was added to the original ones; to immediately overhaul all promotional material across all twelve countries, replacing logos in more than 7 000 creatives.

Transform 52

Transform User-Generated Advertising Advertisers 52

Marketing Insider Group

NOVEMBER 18, 2020

Acquire Digital Marketing and Technology Competencies. Have a Formal Marketing Plan. In a significant and encouraging shift from the data released in our B2B Marketing Mix Report , more B2B teams are using formal plans to guide their branding and marketing. Spend 10% of Revenue on Marketing.

Marketing Strategy 140

Marketing Strategy Finance Marketing Marketers 140

Adobe Experience Cloud Blog

SEPTEMBER 30, 2016

In some cases, you may need to create more content to drive growth, but in other cases, the volume of content may not be the issue; rather, it’s the quality or promotion that needs to be addressed. When you consider your marketing mix, the programs you run and channels you use typically have well-established metrics.

Thought Leadership 134

Thought Leadership Promotion Marketing Mix Advertising 134

Hubspot Marketing

DECEMBER 2, 2022

To get more insight, I spoke to Senior Marketing Manager at HubSpot Creators Andrèa Hudson. We've gone from an 'influencer' strategy to a 'creator' strategy, which means that the creator is actually a part of the marketing mix," Hudson said.

Branding 130

Branding Marketing Marketers Marketing Mix 130

Search Engine Land

SEPTEMBER 14, 2023

Promote your vocal fans using your existing platforms and channels. But that isn’t how everyone likes to be loved or have their love returned,” Christina Garnett , HubSpot’s principal marketing manager of offline community and advocacy, told me. Now that you know who likes your brand, interact with your fans.

Branding 136

Branding Marketing Marketers Communications 136

Hootsuite

JUNE 17, 2020

If you’re using Stories as part of your Instagram marketing mix, you’ve probably wondered: Can I schedule Instagram Stories? Save time and look professional while promoting your brand in style. Save time and look professional while promoting your brand in style. Well, great news. Let’s dive right in.

Transform 145

Transform Marketing Mix Promotion Management 145

Adobe Experience Cloud Blog

OCTOBER 23, 2014

They “own” the 4P’s – Price, Placement, Promotion, and Product. The Play Owners manage the budget, get approval on programs and campaigns, and determine the right content and messaging. They decide how you should position yourself to a particular audience and define the right marketing mix. Campaign Managers.

Thought Leadership 134

Thought Leadership eBook Marketing Marketers 134

Use Insider

AUGUST 25, 2023

Senior eCommerce Manager | Adidas Adidas increased AOV by 259% with Insider’s Category Optimizer 2. When we first came up with WhatsApp as a potential marketing channel, we thought it was a big ask… but this couldn’t be further from the truth. Insider’s Growth Management Platform has become an essential tool for us.

Retail 52

Retail Shoppers Transform eCommerce 52

Hubspot Marketing

AUGUST 21, 2023

For instance, if you found that one of your competitors employs stronger social media marketing strategies , you might add “We’ll post 3 times per week on our social media profiles” under “Promotion.” Here’s a marketing budget template to get started. Conduct a situation analysis. Set up a system for tracking metrics and KPIs.

Marketing Plan 98

Marketing Plan Marketing Marketers Social Media Marketing 98

Litmus

NOVEMBER 16, 2021

Email plays a critical role in your marketing mix—and not just because it provides a 36:1 ROI. You can also use email to inform the rest of your marketing strategy. In this blog, I’ll answer the following questions: How can email inform your marketing strategy? What kind of data will you find in Email Analytics?

Analytics 97

Analytics Marketing Strategy Marketing Marketers 97

Digital Marketer

NOVEMBER 26, 2022

Promotional Videos & Video Sales Letters. In fact, 87% of video marketers say that video gives them a positive return on investment. In fact, 87% of video marketers say that video gives them a positive return on investment. Video marketing is indeed where it’s at! Community Management. VIDEO IS THE FUTURE!

Copywriting 88

Copywriting SEO Promotion Video Marketing 88

Adobe Experience Cloud Blog

MAY 19, 2017

In this blog, I’ll make a case for why you should consider adding Quora to your marketing mix, and more specifically, try their advertising. The Marketing Benefits of Quora. When you click the “Create Campaign” button on your Quora Ads Manager, you will be presented with several fields. Create Your Campaigns.

Thought Leadership 133

Thought Leadership Advertising Advertisers Marketing Mix 133

Exposure Ninja

OCTOBER 16, 2023

Social media marketing can appear in text, images or videos on platforms such as Facebook, X, LinkedIn, Instagram, TikTok, YouTube, Reddit, Tumblr or Snapchat. Influencer Marketing Influencer marketing is a marketing strategy that uses famous figures to promote a product.

PR 52

PR Marketing Marketers User-Generated 52

Econsultancy

MAY 16, 2022

 “It has always been a big part, but today, marketing automation is making reporting easier and faster. We are finally at a stage where influencer marketing technology vendors are very good at what they do, featuring reporting dashboards and CMS (content management systems) that connect automatically to the important data points.

Influencer Marketing 91

Influencer Marketing Marketing Marketers Marketing Mix 91

Martech

SEPTEMBER 7, 2022

In the meantime, I have found three primary areas where immersive technology is effectively helping B2B marketing teams. Events have been a mainstay in B2B teams’ marketing mix. 3 of the best use cases for the B2B metaverse. Events, events, events. Despite the global pandemic, this will not change.

Marketing 102

Marketing Marketers Communications Education 102

Neil Patel

OCTOBER 25, 2020

But drill down to Apple and its individual products’ success in the market spaces they compete in, and you’ll see that design alone doesn’t do the magic. Marketing is just as important. Apple drives growth with a marketing mix that does an excellent job to create raving fans even before product launches.

Market Research 136

Market Research Marketing Marketers Analytics 136

Search Engine Land

FEBRUARY 16, 2023

Is it better to create a new name you can then promote to generate demand? Get the daily newsletter search marketers rely on. Many companies are tempted to add SEO as just another part of the marketing mix, which reinforces the silo approach I mentioned earlier and leads to missed opportunities. Email newsletters.

SEO 98

SEO PR Key Performance Indicator Communications 98

Digital Marketer

AUGUST 5, 2022

So, by incorporating SMS into your marketing mix, you can open your messaging up to a far wider audience. You can do the same with your email marketing. You can even promote your SMS list in your regular emails. From SMS automation to data-management platforms and CRMs to centralize your data, there’s plenty out there.

Email Marketing 74

Email Marketing Customer Journey Marketing Marketers 74

Hootsuite

DECEMBER 10, 2019

Citadel used traditional public social feeds to promote the tournament and create excitement. That strategy should define your brand and promote customer happiness. They originally used an outside agency to manage their social media profiles. But they wanted to better coordinate their brand and performance marketing goals.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Content Marketing Institute

AUGUST 27, 2018

While the Content Marketing Institute doesn’t have that Kardashian/soda brand relationship or actor/automobile manufacturer combo, we use influencers to create an e-book to market Content Marketing World. TIP: If you opt not to create the influencer content on your own, properly vet an influencer marketing partner.

Automobile 73

Automobile Influencer Marketing Thought Leadership Manufacturing 73

Adobe Experience Cloud Blog

JUNE 1, 2012

The value of social media as part of the B2B marketing mix includes branding, messaging, lead generation, and customer interaction. Marketo’s recent acquisition of Crowd Factory is a good example of how the sophistication of automated B2B marketing campaigns will continue to increase the impact of social media.

Key Performance Indicator 126

Key Performance Indicator Customer Acquisition Social Media Marketing Marketing Automation Platform 126

Econsultancy

DECEMBER 13, 2021

Nicola Fry, Principal Industry Manager for Google, explains how the company has set up a steering committee in partnership with MandM Direct, “all around data, platforms, and privacy, because we knew that was of critical concern. And by the end of the year, we were there or thereabouts.”

Customer 52

Customer Retail CRM Marketing Mix 52

Duct Tape Marketing

SEPTEMBER 26, 2014

How to Create the Happily Ever After with a Genuine Business Referral written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Lisa at PA Promotions – Enjoy! photo credit: flickr.

Promotion 61

Promotion Health User-Generated Marketing Mix 61

Marketing Insider Group

FEBRUARY 25, 2015

And it should be part of every large brand’s marketing mix. But when I attended university, and took that Introduction to Marketing course, I remember something about 4 Ps. Yes Promotion was one. To put it another way, the job of most of us in marketing has been to simply get a message out.

Marketing 83

Marketing Marketers CMO Advertising 83

CXL

JULY 21, 2022

Omnichannel focuses on quality, creating marketing campaigns based on customer interests. How to create an omnichannel marketing strategy. According to the Journal of Marketing Management , a seamless omnichannel customer experience is built on: Consistency; Synchronization; Freedom in channel selection.

Customer 99

Customer Customer Journey Non-Profit Marketing 99

Content Marketing Institute

JANUARY 31, 2018

But, despite its strong growth, plethora of marketing benefits, and tremendous creative potential, marketers have been slow to incorporate this format into their content marketing mix: According to CMI’s 2018 Benchmarks, Budgets, and Trends research , only 17% of B2B and 13% of B2C brands leverage podcasts. GE’s Lif-e.af/ter.

Branding 105

Branding B2C Logistics Content Marketing 105

Adobe Experience Cloud Blog

AUGUST 15, 2011

by Shonal Narayan Even in the digital age, trade shows continue to have a place in the marketing mix. What have you done to promote your presence at the event? One of the most critical factors in turning your trade show participation into revenue is your lead management process. When: Don’t show up late for setup!

Real Estate 132

Real Estate Shipping Marketing Mix CRM 132

Adobe Experience Cloud Blog

AUGUST 10, 2016

It’s also a good way to drive people
 to a conversion or sale, either immediately (sometimes even on the platform) or by bringing in new marketable contacts into your database and nurturing them across all channels. Just like any other successful marketing channel, social media doesn’t work in a silo. Multi-Channel Campaigns.

Social Media Marketing 94

Social Media Marketing Thought Leadership User-Generated Marketing 94