Buffer Marketing

MARCH 5, 2025

But what’s the difference between a social media calendar and a social media marketing strategy? A social media marketing strategy is the driving force behind why you post what you post and choose the social media platforms you’ve selected. Why do you need a social media marketing strategy?

Social Media Marketing 117

Social Media Marketing Marketing Strategy Marketing Marketers 117

Marketing Insider Group

OCTOBER 21, 2024

Take the influencer space: Plenty of products are available to help you find and automate your relationships with influencers, including Sprout Social’s influencer marketing platform. Billed as a full lifecycle influencer campaign management tool, the platform eases you into the influencer scene.

Marketing Strategy 123

Marketing Strategy Marketing Marketers Influencer Marketing 123

Sprout Social

SEPTEMBER 24, 2024

While we’ve structured this influencer marketing plan template into weeks, the actual timing may vary depending on factors like influencer availability and contract negotiations. What is an influencer marketing strategy template? To make this step easier, we’ve created an influencer marketing brief template.

Influencer Marketing 98

Influencer Marketing Marketing Strategy Marketing Marketers 98

Litmus

SEPTEMBER 25, 2024

By matching your marketing to each customer journey stage, you can build trust, increase customer lifetime value, and turn buyers into brand advocates. As Dan Oshinsky from Inbox Collective shares, “I would love to see more organizations build newsletters into their overall strategy because it is such a powerful relationship-building tool.

Management 99

Management Marketing Marketers CRM 99

Hubspot Marketing

OCTOBER 28, 2024

It’s that prediction market for politics (and more) that’s been all over the place lately. I’ve been following their rise for the past year from a no-name niche betting market to over $1B assets under management — with the CEO on the cover of Forbes and presidential candidates mentioning them in speeches.

Marketing Strategy 113

Marketing Strategy Marketing Marketers Fashion 113

Martech

DECEMBER 16, 2024

These insights completely reshaped Dropboxs marketing strategy. Dig deeper: How to augment market research and glean customer insights with AI Why do we fall into the assumption trap and how to get out Dropboxs transformation was powerful, but they arent alone. These insights completely reshaped Dropboxs marketing strategy.

Marketing Strategy 107

Marketing Strategy Customer Transform Marketing Mix 107

Hubspot Marketing

DECEMBER 16, 2024

As of 2024, almost a quarter of marketers already use AI for customer segmentation. Email marketing Best for: Running a smooth, personalized email marketing campaign. Ive dabbled in email marketing quite a bit throughout my career.

Marketing Strategy 116

Marketing Strategy Marketing Marketers Health 116

Trade Press Services Newsletter

JANUARY 9, 2025

To drive continued success, it’s essential for businesses in all industries to future-proof their marketing strategies to adapt to these emerging trends and changes. A Future-Proof Marketing Plan According to business management expert Peter Drucker , “The best way to predict the future is to create it.”

Marketing Plan 219

Marketing Plan Whitepaper Direct Mail Marketing 219

Martech

NOVEMBER 12, 2024

Dig deeper: How marketing fuels the shift from problem-market fit to product-market fit Email: Business email address Sign me up! The post 2025 GTM forecast: Key shifts redefining the future of go-to-market strategy appeared first on MarTech. Processing.

Marketing Strategy 124

Marketing Strategy B2C Finance Analytics 124

Martech

NOVEMBER 6, 2024

The recent launch of TikTok’s search ads and Smart+ expands business opportunities by providing greater control over ad placements, improved targeting and easier campaign management. By optimizing its marketing strategy, it uncovered TikTok’s significant impact, achieving an 11.1

Transform 128

Transform Advertisers Advertising Branding 128

Martech

AUGUST 20, 2024

It’s reasonable to infer that many of those laid off were in marketing and customer service roles, where AI is handling many more tasks. Up to 87% of marketers have used AI or experimented with AI tools, while 68% of marketers use AI in their daily work, a recent study by The Conference Board found.

Marketing 132

Marketing Marketers CMO Communications 132

Hubspot Marketing

MAY 20, 2025

With eight years of experience as a consultant, I know that each brands approach to inclusive marketing looks different, tailored to its audiences and its products. So, I wanted to share how role model companies have created strategies that win. Inclusive Marketing Strategies from Top Brands 1. Lets dive in.

Marketing Strategy 91

Marketing Strategy Food Marketing Marketers 91

Martech

OCTOBER 14, 2024

Prompt: What are the top areas I should focus on to improve marketing operations? Answer: To improve marketing operations effectively, consider focusing on the following key areas: 1. Marketing technology stack management: Ensure you have a well-integrated marketing technology stack that aligns with your marketing objectives.

Key Performance Indicator 116

Key Performance Indicator CRM Marketing Automation Platform Customer Acquisition 116

Martech

NOVEMBER 11, 2024

A martech center of excellence (COE) bridges strategy and execution, turning marketing ideas into powerful customer experiences. Central to this is the execution team — a skilled group that includes UX designers, web experts, email marketers, social media strategists, CRM managers, campaign analysts and operational strategists.

CRM 116

CRM Customer Journey Customer loyalty Management 116

Hubspot Marketing

NOVEMBER 15, 2024

Table of Contents What is holistic marketing? Benefits of Holistic Marketing How to Apply a Holistic Marketing Approach 3 Tips for a Strong Holistic Marketing Strategy For a long time, companies divided operations into discrete business units. What does holistic marketing look like in practice?

CMO 132

CMO Traditional Marketing Communications Marketing 132

Hubspot Marketing

OCTOBER 18, 2024

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. I didn’t know it yet, but I was about to take a crash course in event marketing. Marketing Your event can’t drive brand awareness or deals if your target audience isn’t there.

Event Marketing 133

Event Marketing Food Direct Mail Entertainment 133

SocialPilot

APRIL 29, 2025

Managing reviews for a business across different review management platforms is complicated enough. Add to this several more storefronts, franchises, or branches, and suddenly, multi-location review management gets even more overwhelming. What is Multi-location Review Management? Enter GBP Insights.

Management 59

Management Logistics User-Generated Place 59

Martech

NOVEMBER 1, 2024

While your team is cautiously working on a pilot, competitors may be scaling AI across their operations and capturing market share. Lack of integration with broader marketing strategy Another drawback to starting small with AI pilots is that it can lead to a lack of integration with your broader marketing strategy and broader organization.

Key Performance Indicator 122

Key Performance Indicator Customer Acquisition PR Marketing Strategy 122

Marketing Insider Group

AUGUST 26, 2024

You can use AI to predict customer behavior and trends, allowing for data-driven marketing strategies. AI Marketing Automation Basics On a basic level, AI marketing automation refers to using artificial intelligence technologies to automate and enhance marketing tasks.

CRM 123

CRM Transform Marketing Marketers 123

Trade Press Services Newsletter

APRIL 3, 2025

From social media posts and infographics to short videos and GIFs, microcontent enables marketers to break down long-form content into more manageable and engaging chunks. This approach helps marketers cater to the needs of audiences who seek concise and relevant information.

Whitepaper 224

Whitepaper Digital Marketing Branding Marketing Strategy 224

Martech

AUGUST 8, 2024

adults will turn off cookies to manage their online privacy, so moving away from third-party dependence is still worthwhile. Dig deeper: Navigating the future of marketing with data Integrate data for a unified view With this greater understanding, start building a robust data ecosystem. Up to 67% of U.S. Processing.

Transform 128

Transform Analytics eCommerce User-Generated 128

Power Digital Marketing

JUNE 3, 2025

For brand leaders and enterprise marketing teams, this isn’t a platform to experiment on—it’s a platform to scale on. They’re executing with strategy. A strong TikTok marketing strategy doesn’t just drive visibility—it fuels engagement, new customer acquisition, and measurable business growth.

Marketing Strategy 52

Marketing Strategy Gen Z Entertainment Millennials 52

Martech

JULY 18, 2024

Set clear objectives and prioritize With information overload, it’s often a matter of managing competing priorities. Marketers should identify the most critical decisions and allocate resources accordingly. Learn to manage emotions like anxiety regarding difficult tasks. Break big tasks into smaller steps.

Marketing 120

Marketing Marketers Marketing Automation Platform Price 120

Marketing Insider Group

OCTOBER 7, 2024

Let’s take a closer look at what each can bring to your marketing strategy. With tools like Facebook’s ad manager or Google’s keyword planner, you can focus on the perfect demographic. Organic Media: Breaking Down the Benefits Both paid and organic media have advantages, but they serve different purposes.

Branding 128

Branding SEO User-Generated Price 128

Hootsuite

NOVEMBER 28, 2024

Where ads on other social platforms disrupt the flow of content, Pinterest marketing blends seamlessly into a feed of aesthetic content — making it a worthy option to add to your social media marketing strategy. In this case, developing affiliate marketing efforts or a paid marketing strategy for Pinterest may be your forte!

Gen Z 119

Gen Z Affiliate Marketing Fashion Social Media Marketing 119

Lynton Web

MAY 8, 2025

Review generation and management across Google, Yelp, and Facebook builds credibility, improving search rankings through positive sentiment and engagement. Content Marketing Strategy Content marketing transforms your recreation center from just a facility into a trusted community resource and wellness hub.

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52

Hubspot Marketing

DECEMBER 30, 2024

You can then use the performance data to improve your content marketing strategy. Below, some incredible SEO specialists and I share the key benefits of adding this process into your content marketing strategy. To stay competitive within your industry, you need to develop a strong content marketing strategy.

eCommerce 125

eCommerce SEO User-Generated Key Performance Indicator 125

Scoop.it!

OCTOBER 2, 2024

This is proof that brands can’t get away with using cookie-cutter templates and copying their competitors’s strategies and selling points. Hence, in this article, we will explore different types of UGC, strategies to encourage and manage it , and the benefits of incorporating UGC into your broader content marketing efforts.

User-Generated 120

User-Generated Branding Fashion Promotion 120

SocialPilot

SEPTEMBER 5, 2024

This is because you don’t have the right strategy and methods to capture attention and drive effective travel bookings. SocialPilot is the social media management partner for several travel agencies and businesses. We have bought the secret strategies they have implemented in their social media marketing plans to gain success.

Promotion 108

Promotion Social Media Marketing User-Generated SEO 108

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. What is a global social media marketing strategy?

Social Media Marketing 130

Social Media Marketing Marketing Marketers User-Generated 130

Martech

NOVEMBER 4, 2024

Your experience can help you take on roles that shape marketing strategies and drive innovation. Diverse opportunities: The martech field encompasses a wide range of areas, including automation, customer relationship management (CRM), data management platforms, and more. Roles to consider 1.

CMO 117

CMO Marketing Automation Platform Analytics Digital Marketing 117

Martech

AUGUST 26, 2024

With a BI tool, you can make data-driven decisions and optimize your marketing strategies. By understanding how users interact with your website, you can optimize user experience, improve conversion rates, and refine your marketing strategies. Marketing automation platform: Example: HubSpot or Marketo. Processing.

CMO 119

CMO Marketing Automation Platform Key Performance Indicator Analytics 119

Hubspot Marketing

JULY 26, 2024

Best Practice: Use a Consent Management Platform. A Consent Management Platform (CMP) is a software solution designed to collect, store and manage user consent for specific data collection activities (i.e., It can also be configured via Google Tag Manager. When using a CMP, Consent Mode is usually enabled by default.

Law 129

Law Analytics Advertising Advertisers 129

Martech

AUGUST 12, 2024

Here’s how a marketer can effectively integrate a CDP: 1. Centralized customer data management Unified customer profiles: A CDP aggregates data from various sources (e.g., This data can inform future marketing strategies and optimizations. This allows for better tracking of customer interactions and preferences.

Customer 118

Customer B2C CMO Customer Journey 118

Duct Tape Marketing

SEPTEMBER 18, 2024

Because marketing today can feel incredibly complex. There are countless channels to manage, strategies to execute, and metrics to track. But what if I told you that marketing doesn’t have to be complicated? . What if you had a clear, concise plan that guided every marketing decision you made?

Transform 86

Transform Marketing Marketers Marketing Strategy 86

Martech

OCTOBER 29, 2024

Whether you’re looking for a solution to power your personalization efforts, consent management, attribution tracking or other use cases where a point solution is available, a CDP is likely capable of meeting your needs. Here are 12 ways your marketing team can use a CDP. A closely related concept is customer journey mapping.

Customer 124

Customer Customer loyalty Customer Journey Analytics 124