Martech

AUGUST 2, 2024

Incorporating major new technologies. Preparing to serve new generations of “buyers and hires.” A culture that manages conflict well is beneficial. Actions to realize the plan can be parsed into six-month or quarterly investment and workstream cycles that are reviewed and adjusted regularly.

Transform

Martech

SEPTEMBER 16, 2024

According to the experience management company Qualtrics, 63% of customers believe companies need to get better at listening to their feedback. This data is often stored in disparate systems, creating silos that are difficult to manage and integrate. This aligns with my experience as both a customer and a marketer.

Law

Martech

AUGUST 19, 2024

The short-term project manager or consultant Project-based work isn’t supposed to last forever. Consultants and project managers brought in to help guide a project to completion often need to buy tools to see the project through, but once it’s complete, they often disappear. You can also work to identify new champions.

Price

Martech

NOVEMBER 1, 2024

The problem with AI pilots Too slow for the pace of business AI pilots might sound like a lower-risk way to ease into new technologies, but they often come with a downside — things move too slowly. Where possible, break broader initiatives into manageable phases. Iteration should be expected and planned for.

Key Performance Indicator

Martech

NOVEMBER 21, 2024

Now, here are this week’s AI-powered martech releases: Optimizely launched AI agents for marketing tasks like content creation, campaign management, and experimentation. As a first-of-its-kind solution for ensuring brand compliance in both text and visual content, Jasper’s new technologies aim to empower marketers with AI.

Law

Martech

AUGUST 19, 2024

Answer: A headless CMS (content management system) is a back-end content management system that allows users to create, manage and store content without being tied to a specific front-end presentation layer. Dig deeper: What is a headless content management system? Future-proofing: Technology is always evolving.

User-Generated

Martech

OCTOBER 29, 2024

Cliches such as “you can’t manage what you can’t measure” come to mind, for how can you quantify something as subjective as creative? Traditional methods just aren’t keeping pace with modern marketing methods. Of all the elements in a marketing campaign that can be measured, creative content is the most elusive.

New Technology

Hubspot Marketing

NOVEMBER 20, 2024

It helps businesses understand the threats they face and determine how best to manage or reduce those risks. When Adopting New Technologies Integrating new technologies , such as IT systems or machinery, can introduce new risks. The hierarchy of controls provides a structured approach to managing hazards.

Manufacturing

Trade Press Services Newsletter

MARCH 6, 2025

Whether looking for a new opportunity, seeking a promotion, or showcasing your thought leadership accomplishments, optimizing your resume can help you stand out in a competitive marketplace. AI-powered writing assistants have transformed the way resumes are created but savvy hiring managers can spot an AI-generated resume a mile away.

Transform

Martech

AUGUST 15, 2024

As new technologies emerge, the temptation to buy and implement the latest AI software will be great. Marketers who implement new software without considering people and process are almost guaranteed to learn a few hard lessons along the way. Dig deeper: What is marketing work management? But buyer beware.

Marketers

Martech

MARCH 13, 2025

Change Organizational change is a risk, whether it means a shakeup in team structure and management or the introduction of new technology and processes that disrupt the established flow of business. We see this every day in our agency because we help companies manage the migration process from one ESP to another.

Marketers

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. In the coming years, agencies will rely heavily on AI for campaign management, media buying , content personalization, and performance measurement.

Gen Z

Martech

DECEMBER 23, 2024

Emerging trends in marketing: Insights into the latest trends, such as advancements in digital marketing, consumer behavior shifts, or new technologies, can provide fresh perspectives that are crucial for strategic planning.

Whitepaper

Martech

AUGUST 14, 2024

Quarterly Stack Reviews : Every three months, gather key stakeholders to a) Review the entire stack’s performance; b) Identify tools for potential elimination or upgrade; and c) Discuss new technologies that might fill gaps in functionalities. Whatever you do, don’t be a hyper-consumer.

Customer Acquisition

Martech

NOVEMBER 27, 2024

The new iPhone 16 with Apple intelligence is just the beginning. Let’s not forget Facebook, which is rolling out new tools via Meta’s Ads Manager. Could the real value and strategy lie in experimenting with new AI technologies, even if costly, and then transitioning to more efficient platforms as they emerge?

Transform

Hubspot Marketing

MARCH 27, 2025

In this article, Ill share how you can use Claudes incredible new Projects feature to create an executive assistant. That virtual EA can help you analyze meeting transcripts, manage action items, draft follow-up messages, and more. I recommend setting up a separate assistant for each larger project that you manage.

Transform

Martech

JULY 10, 2024

New tech always breeds resistance There are similarities between the birth of social media marketing and the latest advances in generative AI. In both cases, brand-new technology caught on like wildfire, affording marketers the opportunity to reach audiences in new ways. I wish it were that simple when it comes to AI.

User-Generated

Search Engine Land

JULY 16, 2024

While some authors and news media are fighting back with lawsuits against AI, others are establishing contract agreements for fair use of content. AI-generated content spam and scams Large companies are not the only ones using this new technology irresponsibly.

Transform

Martech

MAY 15, 2025

Marketing operations (MOps) has evolved far beyond its early role of managing spreadsheets, technical integrations and last-minute fire drills. As enterprises double down on marketing technology, big data and artificial intelligence, MOps is now a strategic function of marketing. Constant monitoring. Robust governance policies.

Transform

Duct Tape Marketing

DECEMBER 20, 2024

AI-Driven Marketing Orchestration AI will become the central nervous system of campaign management. Small and mid-sized businesses often lack the resources for a full-time CMO, but they do need someone who can build strategy, orchestrate teams, and navigate new technologies. MLaaS fills that gap.

Market Trends

Martech

OCTOBER 29, 2024

To do so, organizations must consider integrating new technologies and help their organizations navigate a complex change curve. Like previous disruptors, it is the organizations that can move quickly, respond to change and keep up with lightning-fast advancements that will win. Email: Business email address Sign me up!

Native Marketing

Martech

MAY 6, 2025

But there’s a new technology in the shed that marketers and sellers are anxiously learning and could be the saving grace: artificial intelligence. Neither team trusts the other’s data or priorities. Sound familiar? This disconnect is expensive. AI fundamentally reshapes how marketing and sales work together.

Transform

Martech

DECEMBER 19, 2024

Its common for companies to invest in a new technology and then, a year later, wonder why theyre not getting anything out of it. Unfortunately, technology, like workout videos, doesnt work that way. Sometimes a new technology is part of a skunk works project that doesnt have to fit in precisely with your overall strategy.

New Technology

Martech

MARCH 19, 2025

Instead of waiting for data teams, creative teams and campaign managers to complete their sequential tasks, marketers are empowered to execute across functions independently, reducing bottlenecks and delays. It means embracing new technologies and methods.

Transform

Martech

SEPTEMBER 13, 2024

Those agents are: Campaign Optimizer manages and executes full campaign lifecycles. ” The company compared the new technology to that of self-driving cars in that it can interpret data to adapt to conditions in real time and can act independently within a company’s guardrails.

Shoppers

Marketing Insider Group

JUNE 18, 2025

Embrace Technology: It’s Not Just for Big Companies One of the most potent unspoken guidelines is to not be afraid of new technology. Opportunities to produce better, more captivating content more quickly are presented by new tools and AI-driven platforms. The foundation of effective content creation is this.

Transform

Martech

MAY 9, 2025

Prioritize and focus Avoid the temptation to adopt every new technology ; instead, concentrate on the tools that directly address the most critical marketing needs and offer the greatest potential impact.

New Technology

Martech

JULY 2, 2025

Marketing operations: Agility, personalization, autonomy Business impact answers why your team needs new technology. Can you centrally manage experience elements while adapting appropriately to channel-specific requirements? The right system reduces the operational complexity of managing global marketing operations.

Transform

Use Insider

NOVEMBER 29, 2024

The Marketing School podcast covers a wide range of topics, including: SEO, social media marketing, influencer marketing, content optimization, industry trends, and new technologies. Proven YouTube lead generation tactics New SEO and AI strategies Must-have marketing tools Are physical events still worth it?

Millennials

SmartBrief - Marketing

AUGUST 13, 2024

This newsletter provides news, features, campaign examples and industry trends stories from leading and niche media delivering the inspiration and insights you need to stay at the forefront of marketing innovation. SmartBrief editors curate a list of daily news from Adweek, eMarketer and other leading sources. Sent daily.

Market Trends

Litmus

DECEMBER 24, 2024

The Litmus team is constantly abuzz discussing new email marketing ideas and predictions. Well spend more time perfecting lifecycle email marketing strategies and data management while leaving room to experiment with the latest personalization and automation tactics. You might even add a data management tool for data consolidation.

B2C

Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. In interviews with hundreds of CEOs and CFOs, many shared strong — and often blunt — opinions on what’s working, what’s failing and what needs to change.

Marketing Strategy

Sprout Social

JANUARY 9, 2025

In her experience training CMOs, Leffer says the most common challenge is getting teams to embrace and use new technology. I think about how were managing the data inputs and making sure were not putting anything sensitive on the other side. Ultimately, it comes down to leading by example.

User-Generated

Hubspot Marketing

DECEMBER 20, 2024

Anna Sokratov, Brand manager for Jeppsons Malrt: A 31-gallon galvanized steel trash can with a lid. Maryam Banikarim, Managing director of Fortune Media: When something works really well, I dont like holding onto it. (Plus, a bonus rip in the spacetime continuum.) Browning cooked up this one: Malrt is one of Chicagos mascots.

Transform

Vertical Response

JUNE 11, 2025

This approach ensured that emails were easy to create and manage, but it also meant that they lacked the visual appeal that captivates today’s audiences. Features like folders and simple filters helped users manage their mail, but advanced sorting, tagging, or smart search options were limited. Organization tools were basic at best.

Transform

Sprout Social

APRIL 21, 2025

Brands have the opportunity to support financial literacy efforts in the space, as well as offer products, apps and services they may have that help consumers budget and manage their money better. Threads on these subreddits range from product reviews (and critique) to philosophical discussion about the impact of technology on society.

Branding

Martech

JANUARY 24, 2025

The limitations of traditional sentiment analysis Before exploring the new capabilities offered by modern language models, it’s essential to understand the limitations of traditional sentiment analysis. Without this understanding, we risk repeating the same problems with new technology.

New Technology