Hubspot Marketing

AUGUST 26, 2024

I spoke with Jake Cerf , Head of Corporate Marketing at Asana , to untangle the biggest challenges most teams face when it comes to productivity in 2024 – and how you can solve them. That’s what makes a product like Asana so crucial. Assign your AI a "role" to uplevel your team's productivity.

Product 128

Product Energy Marketing Marketers 128

Sprout Social

MAY 1, 2025

But to reap those rewards, companies need to master using and managing LinkedIn direct messages (DMs). In this guide, we break down the benefits of LinkedIn DMs for brands, along with the dos and donts of managing them. LinkedIn is also an excellent place to network with other brands.

Management 101

Management B2C User-Generated Communications 101

Hubspot Marketing

MAY 28, 2025

They're the secret weapon that can make you 10x more productive than everyone else in your company. In my role at HubSpot, I manage three pods. With my prompts in place, I can upload additional knowledge to train my GPT. This isnt just incremental improvement; its productivity that puts you leagues ahead of your competition.

Product 97

Product Transform Management Communications 97

Hubspot Marketing

NOVEMBER 4, 2024

How to Get Approved for Instagram Shopping Instagram Product Tagging Savvy Tips for Getting the Most Out of Instagram Shopping Are Instagram Shopping tools effective in 2024? of Instagram users report following or researching brands and products on the app. Table of Contents Are Instagram Shopping tools effective in 2024?

Product 110

Product User-Generated eCommerce Shipping 110

Trade Press Services Newsletter

JANUARY 9, 2025

A Future-Proof Marketing Plan According to business management expert Peter Drucker , “The best way to predict the future is to create it.” Create or Update Your Marketing Plan If you dont already have a marketing plan in place, now is the perfect time to create one.

Marketing Plan 220

Marketing Plan Whitepaper Direct Mail Marketing 220

Hubspot Marketing

JUNE 9, 2025

Our customers use these specialized agents for concept development across different pieces of the product innovation process. You can even create a “project management agent” that oversees all these interactions, ensuring agents aren't overlapping in scope and identifying potential conflicts.

Management 85

Management CMO Branding Transform 85

Martech

AUGUST 26, 2024

Traditionally, only simple products were suited to “mail order” (now ecommerce); products like copier paper and replacement parts. These days, marketers are emboldened just as buyers are demanding to place orders through their mobile phones. Marketers have plenty of tools and skills to help account managers achieve their goals.

eCommerce 137

eCommerce Direct Mail B2C Marketing 137

Martech

JANUARY 14, 2025

Foundational excellence An exceptional product or service, coupled with a seamless and positive customer experience, is the bedrock of customer retention. “Your product/service has to be great, and the customer experience also has to be great, Stevens said. Here are seven ways to keep your most profitable customers.

Customer 134

Customer Shipping Customer loyalty Analytics 134

Martech

DECEMBER 6, 2024

As such, they can be placed at different places on an organizational chart. Where martech fits in the organization As a martech practitioner, I have sat in marketing, IT and on a product team. These factors, in turn, influence how martech is managed within an organization.

Place 116

Place Management Product Search Marketers 116

Backlinko

NOVEMBER 8, 2024

People still want great products, fair prices, convenient access, and compelling reasons to buy. We’re talking about: What you’re selling (product) How much it costs (price) Where people can buy it (place) How you tell people about it (promotion) Simple, right? Your product stands out. Nailed place and promotion.

Price 113

Price Real Estate Promotion Food 113

Martech

OCTOBER 29, 2024

Whether you’re looking for a solution to power your personalization efforts, consent management, attribution tracking or other use cases where a point solution is available, a CDP is likely capable of meeting your needs. For example, a marketing automation tool might be great at orchestrating email journeys, but it can’t manage SMS or ads.

Customer 125

Customer Customer loyalty Customer Journey Analytics 125

Martech

OCTOBER 25, 2024

The benefits are clear: enhanced productivity, deeper data analysis, personalized experiences, content generation and more. One that supports change management across every element of the current workflow that needs to evolve. The following four recommendations address how to manage these challenges.

Transform 136

Transform Customer loyalty User-Generated Management 136

Martech

JANUARY 10, 2025

Digital marketing leaders must carefully manage the reality and perceptions around personalization. For example, more (47%) baby boomers felt negatively when they received an advertisement for a product after discussing or mentioning a product or brand online than younger generations. But differences in attitudes exist.

Manufacturing 130

Manufacturing Advertisers Advertising User-Generated 130

Sprout Social

NOVEMBER 26, 2024

In other words, if a content creator is paid to talk about a product, receives a free item or gets a discount, they must make it clear in their posts. If an influencer received a free product, discount or any other benefit, they must disclose it—even if their review is genuine and unbiased. DO: Be crystal-clear. Keep it simple.

Gen Z 127

Gen Z Influencer Marketing Health Promotion 127

Martech

OCTOBER 31, 2024

The revealing nature of search Traditional search strategies analyze data to find the most searched queries relevant to a brand or product. Their level of knowledge about a product. For example, if a large volume of searches centers around troubleshooting or product limitations, this may signal an opportunity to improve your product.

Analytics 123

Analytics Marketing Mix Customer Journey Education 123

Martech

OCTOBER 30, 2024

At this crucial and overlooked point in the customer journey, most brands provide content about the product and the industry, when they should address specific customer pain points. It switches very quickly from thought leadership to product but fails at placing your brand into the consideration set for buyers.”

Content Marketing 141

Content Marketing Customer Journey Thought Leadership Marketing 141

Backlinko

DECEMBER 28, 2024

This is a free business listing that appears in places like Google Maps and Search. Pro tip: Use a tool like Semrushs Listing Management to automatically distribute your information to GBP and dozens of other directories all at once. You can also manage these listings within the tool. Scroll down the page to see your reviews.

User-Generated 113

User-Generated Energy SEO Place 113

Martech

OCTOBER 22, 2024

Features include low code setup for branded storefronts and tools to manage products and prices. Management of products, orders, customers, pricing and promotions in one place. The new offering is available immediately but only to customers in the United States. Why we care.

eCommerce 121

eCommerce Transform CRM Price 121

Hubspot Marketing

JULY 12, 2024

I asked Jenny Sowyrda , Manager of Community Strategy and Operations at HubSpot, her tips for building an online community and understanding your motivations was her first piece of advice: “Know why you’re building a community (from a business perspective) and who you’re building a community for. Understand why you’re building a community.

Management 112

Management Promotion Law Market Research 112

Hubspot Marketing

JANUARY 8, 2025

The first place a potential customer may hear about your brand could be from your social media, a passing ad, or even a friends recommendation. If your landing page doesnt present your service or product value well enough, you could be losing out on traffic simply because your teams UI/UX could use a facelift. Easy, right?

Price 104

Price User-Generated Finance eCommerce 104

The Marketing Operations Leader

JANUARY 11, 2025

PMO (Project Management Office) "Designing workflows, processes, and standard practices to drive operational efficiency." 3: Fully optimized, scalable processes with SLAs in place. Recommendation: 1-2: Use a project management tool to map out workflows and create playbooks for recurring tasks.

Finance 130

Finance Marketing Marketers Succession Planning 130

Sprout Social

JULY 23, 2024

5 of the best brands on Pinterest More brands are using Pinterest as not only a place to upload shareworthy images, but to promote products and drive conversions. The brand’s Pinterest profile gets over 10 million monthly views using a mix of keywords and product-focused hashtags.

Gen Z 133

Gen Z Branding Retail Content Placement 133

Martech

NOVEMBER 22, 2024

You have to have an entrance and an exit ramp for your customers,” said Lynn Hunsaker , a consultant in customer-focused management and a certified customer experience professional. Here’s an exercise to document your customers’ experience and identify places within the process that could be improved: 1.

Customer 129

Customer Customer Journey Management Product 129

SocialPilot

JANUARY 6, 2025

That said, acquiring and managing these reviews isnt easy. However, manual review management is fraught with several challenges. They can tell you how a customer really feels about your product or service. Automated tools notify you in real-time when new reviews come in and help manage them on a centralized dashboard.

CRM 110

CRM Management User-Generated Price 110

Backlinko

AUGUST 7, 2024

An SEO roadmap is the place to plan, schedule, and prioritize the work your SEO strategy requires. Linking the Marketing and Engineering Teams One big thing to call out is that it’s generally the main documentation informing collaboration between the Marketing and Product & Engineering teams. What Is an SEO Roadmap?

SEO 127

SEO PR Communications Management 127

Martech

JULY 17, 2024

These statistics come from an extensive global survey of 1,600 decision makers in genAI strategy or data analytics in organizations across key sectors conducted by Coleman Parkes for data management and analytics vendor SAS. But what is meant by full implementation? “I think China’s probably a good example of that where the U.S.

Transform 144

Transform Food Analytics Place 144

Scoop.it!

OCTOBER 31, 2024

But the fact is, shopping (whether for products or services) isn’t an instant, made-in-the-moment decision — at least not in most cases. To see real results from your content production efforts, you need to align your strategy with your audience’s position in the buyer’s journey. Check out how Aura does it.

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketing 117

Hubspot Marketing

JANUARY 20, 2025

Start Your Root Cause Analysis With Our Free Template Marketers experienced in project management know its important to monitor your systems and take an honest look at things when they break down. Theres a place in this process for extreme ownership and to follow through on improvements personally. What was I doing wrong?

Management 114

Management Place CMO Energy 114

Hubspot Marketing

DECEMBER 30, 2024

After working with large ecommerce sites, I can tell you from experience that without content monitoring in place, the overwhelming volume of data can be downright paralyzing. One example comes to mind here: When I worked as a content manager for one site, our Christmas rush started in July. Choose your goals.

eCommerce 117

eCommerce SEO User-Generated Key Performance Indicator 117

Martech

OCTOBER 2, 2024

The new offering aims to optimize targeting to Pinterest users and manage campaign budgeting. For instance, a product image with a blank or single-color background can be enhanced with relevant “lifestyle” imagery that places the product shot in context. GenAI creative tools.

Shoppers 125

Shoppers User-Generated Price Promotion 125

Martech

JULY 31, 2024

Responsible list management to stay under spam thresholds means subscriber volume will likely decrease over time. To adapt to these new realities, here are some effective approaches for list management, subscriber acquisition and personalization in your email program. Setting up automations based on types of engagement (e.g.,

Customer Acquisition 125

Customer Acquisition CRM Email Marketing Place 125

Hootsuite

OCTOBER 7, 2024

The best comprehensive social media analytics tools allow you to compile data from multiple platforms and create custom reports so you never find yourself in a position like this: My manager wants me to create incredibly granular analytics of all our social media pages. Which network drove the most brand awareness for our product launch?

Analytics 118

Analytics PR Price CRM 118

Hubspot Marketing

JULY 26, 2024

In a report from May 2023 , Google states that “with Consent Mode in place, Air France’s visible conversions rose by 9% across Europe” after experiencing a 20% drop in conversions due to recent cookie guidance compliance. Best Practice: Use a Consent Management Platform. It can also be configured via Google Tag Manager.

Law 123

Law Analytics Advertisers Advertising 123

Hootsuite

JANUARY 10, 2025

Once upon a time, there was this magical beast called data that social media managers slayed. We sat down with Vancouver-based digital marketing manager Leeann Froese of Town Hall Brands for expert insight on every chapter of data storytelling. says Froese.

PR 125

PR Communications Management Food 125

Buffer Marketing

NOVEMBER 4, 2024

How many social media platforms  can you manage at once ? If your target audience is not active there, the platform isn't worth the time and effort it will take to manage it. billion MAU As a visual social networking platform,  Instagram  is the place for showcasing your products or services with photos or videos.

Branding 123

Branding Social Media Marketing User-Generated Advertisers 123

Martech

DECEMBER 10, 2024

It acts as a centralized, dynamic resource for creating, managing and delivering consistent and personalized brand content across all customer interactions and engagement channels. Traditional methods of managing brand assets no longer meet these demands. Managing your brand goes beyond merely storing assets on a shared server.

Branding 126

Branding Transform Manufacturing User-Generated 126

Martech

DECEMBER 12, 2024

You may need to acquire data management technology that provides a means to manage the integrity and governance of your data. Half of all governments worldwide will regulate the use of AI by 2026, per Gartner’s prediction , so make sure you have a compliance framework in place.

Transform 115

Transform User-Generated B2C Management 115