Search Engine Land

AUGUST 1, 2024

PR/digital PR I’m not saying everyone needs to become an expert in outreach and brand management. However, it’s increasingly important to connect with the people in your company who handle press and PR. Traditional PR is catching up on SEO and practices like deep-linking, but they might need some guidance or reminders.

SEO 98

SEO PR User-Generated Education 98

Hubspot Marketing

APRIL 23, 2025

They pour money into ads and PR, hoping to buy attention. Channels That Drive Earned Media Value Public relations (PR): Getting your brand featured in news articles, magazines, TV, or radio through strategic outreach for free. Most brands chase exposure. And, it works if you have deep pockets. But if you dont? For example, Net.hr

PR 101

PR User-Generated Transform Thought Leadership 101

Search Engine Land

JULY 23, 2024

Platform management: Promoting your brand on platforms like Facebook , X, Instagram, LinkedIn , Pinterest and others. Community engagement: Interacting with followers, responding to comments and managing your online community. Promotional emails: Sending offers and promotions to drive sales. Processing. See terms.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Hubspot Marketing

MAY 27, 2022

These days, PR departments, regardless of the brand or organization, go to social media first to spread the latest information about services and products and gain the broadest coverage. By aligning social media and PR, brands can boost engagement and keep customers aware of the latest developments. How to Use Social Media for PR.

PR 144

PR Transform Communications Price 144

Marketing Insider Group

JULY 7, 2021

PR and SEO? When it comes to dynamic duos, PR and SEO didn’t always match up so easily. For a long time, SEO teams were considered behind-the-scenes technical wizards helping brands climb the Google rankings ladder while PR teams were out in the real world doing the actual marketing. Why Companies Need PR and SEO.

PR 145

PR SEO Thought Leadership Communications 145

Sprout Social

SEPTEMBER 18, 2024

For example, KFC’s Kazakhstan account uses the country’s local language and influencers, while promoting country-specific promotions and products. One example below shows Nando’s Pakistan account promoting the recent gold medal victory of a Pakistani athlete. You can create audience personas using your current social media data.

Social Media Marketing 132

Social Media Marketing Marketers Marketing User-Generated 132

Hubspot Marketing

FEBRUARY 21, 2018

Here's a hypothetical for you: Let's say your company has decided to invest in a website redesign so you can improve lead generation, and you're responsible for managing the project. Our latest offer, 8 Free Budget Templates to Manage Your Marketing Spend , has got you covered. The answer, of course, is “it depends.”

Management 145

Management PR User-Generated Advertisers 145

SocialPilot

APRIL 23, 2025

billion global social media users sharing and shaping opinions daily, social media is a crucial channel for PR. However, one wrong move, and you will find yourself in a PR crisis receiving instant backlash from large audiences that may even trigger a brand boycott.

PR 40

PR Branding Whitepaper Thought Leadership 40

Neil Patel

DECEMBER 10, 2020

How do you successfully manage your online reputation, too? But if you’re already managing a lot, your best bet is outsourcing it to an ORM, or an online reputation manager. To help you put your best image out there, I’ve reviewed and done extensive research on online reputation managers, so you don’t have to.

Management 145

Management PR Price SEO 145

Search Engine Land

NOVEMBER 21, 2023

At a time when brand reputation and visibility are critical, blending SEO with digital PR is a must. This article gives an overview of integrating SEO into digital PR to achieve business goals, plus best practices for effective collaboration and communication. Why support digital PR efforts with tested SEO strategies?

PR 110

PR SEO Branding Non-Profit 110

Hubspot Marketing

JULY 1, 2019

Social media has transformed the relationship between individuals and organizations -- which is why the community management role is now so vital. Simply put, a community manager needs to negotiate the connection between a company and its audience. But what exactly is a community manager, anyway?

Management 145

Management PR Transform User-Generated 145

Sprout Social

MAY 3, 2017

There are many ways to use social media in your PR strategies. The purpose of PR is to have as much positive coverage on your company as possible and as often as possible. We’ve never had more ways to promote a product. Of course, being too promotional will also make your brand unattractive. Avoid promotional material.

PR 109

PR Influencer Marketing Promotion Management 109

Scoop.it!

APRIL 25, 2023

As a business owner, it’s true that a solid PR strategy can help you build positive brand awareness. But what about integrating content marketing into your PR efforts? In this article, I will share how you can integrate content marketing and PR to achieve even better results.

PR 105

PR Content Marketing Marketers Marketing 105

Hubspot Marketing

NOVEMBER 15, 2024

PR and earned media. Direct sales conversations and promotions. Brand management tool Marq found that “ consistent brand presentation across all platforms can increase revenues by up to 23%.” Channels to use to manage customer relationships. Digital marketing like SEO, email, and social media. Employee engagement.

CMO 126

CMO Traditional Marketing Communications Marketers 126

Search Engine Land

JULY 22, 2024

The previous election was during the pandemic, so shopping habits and promotions are not comparable The shorter shopping period means the last shipping day deadline is earlier, there’s less time to clear inventory for 2025 and fewe ad space and promotions available will increase costs. It’s an election year in the U.S.

SEO 98

SEO Shipping Retail PR 98

Sprout Social

AUGUST 24, 2022

Similar to marketers and social media managers, public relations professionals must wear several hats while balancing collaboration. A brand’s online presence is also tied to brand image and voice, so collaborating with social media teams is essential to managing an organization’s communications.

PR 106

PR Branding Transform Communications 106

Marketing Insider Group

MAY 13, 2024

Between trying to boost SEO and managing your brand’s online presence, it’s easy to get some wires crossed. What if we told you that digital PR and link building aren’t just parallel lines running side by side; they actually cross paths more often than you might think? Knocking it out of the park with your digital PR?

PR 104

PR SEO User-Generated Promotion 104

Backlinko

OCTOBER 23, 2024

Include all content stages in your calendar, noting key steps like the following: Research Writing Editing Design SEO optimization Publication Promotion Social media scheduling Most importantly, ensure each piece ties back to your initial objectives. You need to promote it effectively, too. And your site protects user privacy.

Marketing Strategy 112

Marketing Strategy Content Marketing eBook Marketers 112

Hubspot Marketing

MAY 1, 2019

Here, let's explore reputation management software you can use to monitor your brand's reputation online, as well as strategies you can implement to manage your corporate reputation. Reputation Management Software. To start managing your reputation online, it's helpful to use reputation management software.

Management 145

Management Branding PR Price 145

Sprout Social

SEPTEMBER 1, 2021

As brands find new channels and avenues to promote their products, there’s no shortage of data to track and measure. Brand management. This helps prepare you to quickly develop an appropriate response and manage your brand reputation. This will give you an idea of which publications to focus on for your outreach and PR efforts.

PR 145

PR SEO Analytics Shipping 145

Sprout Social

MAY 22, 2025

Just ask Adam Jorgensen, Social Media Manager at GivingTuesday, whose role blends content creation, video editing, graphic design, copywriting and morea reflection of the wide-ranging skills todays nonprofit marketers bring to the table. The goal isnt just to promote a service or productits to mobilize people around a cause.

Social Media Marketing 107

Social Media Marketing Transform Marketers Marketing 107

Adobe Experience Cloud Blog

JUNE 30, 2015

But what do Social Media Managers really do all day? In celebration of Social Media Day, I’m pulling back the curtain to give you a sneak peek into a day in the life of a Social Media Manager, alongside some easily actionable tips on how to incorporate social into your daily routine. 5:30AM: BUZZZZ! Don’t be mean”.

Management 134

Management Thought Leadership PR CMO 134

Sprout Social

APRIL 29, 2024

Whether it’s an unfavorable comment, review, social media post or press mention, without action, these incidents can spread like wildfire online and become a full-blown PR crisis. Reputation management services help businesses handle and avoid these situations, minimizing professional damage and guiding them through the storm.

Management 130

Management Branding PR Food 130

Adobe Experience Cloud Blog

APRIL 10, 2018

By being aware of competitive and industry insights, you can ensure your community management strategy isn’t created in a bubble. Engagement first’ content also considers content promotion before the content creation. Community management is all about joining conversations. STEP 3: Join the Conversation.

Management 133

Management Whitepaper Thought Leadership Promotion 133

Hubspot Marketing

MAY 7, 2025

Sprout Social You may know Sprout Social as a social media management platform, but it also produces a value-packed blog. Sprout Social also produces value-packed reports on the social media landscape with insights that social media managers can use to refine their strategies. It also earns you a fresh Social Media Certification.

Social Media Marketing 112

Social Media Marketing eBook Marketers Marketing 112

Adobe Experience Cloud Blog

OCTOBER 3, 2016

Author: Joel York You might have heard about the rule that marketing managers should spend about 95% of their time thinking about marketing and 5% of their time thinking about management. Let’s take a look at five common marketing management disasters and how you can prevent them using concrete survival tips: 1.

Management 134

Management Thought Leadership Marketing Automation Platform Marketers 134

Customers.ai

NOVEMBER 20, 2024

It was a brilliant strategy to maximize the impact of such a major promotional moment! Their preparation got us thinking: what are the must-do steps marketing teams need to take before launching a campaign, whether it’s a Shark Tank debut, a product launch, or a big promotional push? What is a PR checklist, and why is it important?

PR 76

PR Gen Z User-Generated Analytics 76

Hubspot Marketing

AUGUST 16, 2018

Commonly abbreviated to PR, public relations defines how a company communicates with people. It’s how brands manage the spread of their information, so it’s similar to branding. Your PR strategy should be using all three. It has the aim of acting as a virtual home for your PR activity. Guess what? Owned Media. Paid Media.

PR 145

PR Communications Inbound Marketing Management 145

Jeff Bullas

JANUARY 30, 2023

And… In the middle of the chaos of my life, I had managed to wrangle some ideas into one idea of what was at the time just an actionable fantasy. Affiliate marketing : You can earn a commission by promoting other people’s products on your blog. My new girlfriend had taken pity on me and we had started living together.

Fashion 290

Fashion Affiliate Marketing PR Industry Insights 290

Buffer Marketing

OCTOBER 31, 2024

It's promotion and engagement all in one! If you're a creator, you can partner with a brand on a giveaway or offer up items you've tested or received in PR. For PR company Tori Porter Communications , press features for her clients are a top priority. You can ask about their opinions (e.g.,

Transform 117

Transform PR Product User-Generated 117

Hubspot Marketing

JANUARY 22, 2025

Also, unlike many other channels were discussing here, email doesnt have a paid option, though some ads are designed to look like email, such as Gmail Sponsored Promotions. Blend's Marketing Manager, Dan Stillgoe explained saying, Its true that you cant directly attribute leads or revenue from a podcast, but that's not its purpose.

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Backlinko

JANUARY 23, 2025

Now, imagine you manage one outdated, overpriced resort there. Utilize the Q&A Section Proactively manage the Questions & Answers section by addressing common guest inquiries. Like this: Use Digital PR for Industry-Wide Authority In the travel industry, digital PR campaigns are one of the best ways to establish authority.

SEO 88

SEO PR User-Generated Non-Profit 88

Search Engine Land

JUNE 28, 2023

There are simply many more effective ways to generate backlinks and build an effective digital PR strategy. When backlink efforts are combined with high-quality PR, these tactics drive more traffic to your site, boost quality inbound leads and – ultimately – generate more revenue to grow your business. SUBSCRIBE See terms.

PR 88

PR Thought Leadership SEO Place 88

Litmus

SEPTEMBER 10, 2021

You should consider using separate email subdomains within your email program to track and manage reputation without different activities affecting one another. Promotional emails. People who work in sales, outreach, or PR in your company likely send messages from the root domain. That’s where email subdomains come into play.

Management 105

Management PR Marketers Marketing 105

Litmus

APRIL 12, 2024

You should consider using separate email subdomains within your email program to track and manage reputation without different activities affecting one another. Promotional emails We know you do your best to follow email marketing best practices, but spam complaints can happen. So, the more you can isolate variables, the better.

Management 112

Management PR Health Marketers 112

Hubspot Marketing

JULY 22, 2024

Here's an example: if you found that one of your competitors employs stronger social media marketing strategies , you might add "We'll post 3 times per week on our social media profiles" under "Promotion." Map out any campaigns needed for each project (social media, PR, sales promotions, landing pages, events, etc.).

Marketing Plan 106

Marketing Plan Social Media Marketing Marketers Marketing 106

Search Engine Land

OCTOBER 1, 2024

By analyzing these patterns, you can answer very strategic digital marketing , PR and SEO questions: What types of media placements drove these search patterns? Should we consistently invest in PR or SEO instead of short-term campaigns? Mentions in 2021 were more consistent, while late 2022 saw a focus on holiday promotions.

Branding 95

Branding PR Price SEO 95