Search Engine Land

JUNE 9, 2023

Reddit launched two new ad products today – Contextual Keyword Targeting and Product Ads. The new features have been rolled out to help advertisers reach higher-value customers and to simplify the Reddit Ads Manager tool. Product Ads. What Product Ads look like. Why we care. What’s new? SUBSCRIBE See terms.

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Search Engine Land

FEBRUARY 24, 2023

Google Images to replace dimensions overlay on image thumbnails 2020: Google would instead show product, recipe, video, and soon, licensable labels in place of that dimensions information. 2010: Google confirmed that they placed these ads and that they were always looking for ways to promote their products.

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Search Engine Land

JANUARY 7, 2023

With Bing Pages, brands can manage their profiles across Microsoft products, including Bing Search. Report: US Search Ad Spend Rises 12 Percent YoY In Q4 2013; Smartphone CPCs Drop. 2014: IgnitionOne released its fourth quarter Digital Marketing Report, showing that the paid search market in the US continued to grow.

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Search Engine Land

JANUARY 13, 2023

We love this product and team; on strategy and profitable.” ” Google Search Suggestions For Mobile Get Locally Relevant. 2010: As the new Senior Vice President of the Yahoo Search Products team, Seth would manage Yahoo’s Search team and all things related to Yahoo Search. 2011: “Q.

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Search Engine Land

AUGUST 2, 2023

If you’re a brick-and-mortar or ecommerce retailer, you’ll want to ensure your inventory appears as part of Google Shopping’s free product listings. Below are key tips for retailers looking to optimize their free listings for search. What are free product listings on Google? This change, which initially took effect for U.S.

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Search Engine Land

JANUARY 11, 2023

E-commerce sales jumped this holiday season as search marketers weathered Google updates. Google Business Profiles sets waiting period for new owners and managers. 2022: Newly granted users had to wait 7 days before they could manage all the features of the profile. consumers spent $204.5 by Jordan Kasteler.

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Search Engine Land

MARCH 15, 2023

Microsoft’s Automotive Ads get more placements, roll out globally 2022: With this expansion, the format could also display in the Microsoft Audience Network, the Microsoft Autos Marketplace and the Windows search bar. DuckDuckGo launches Directions!

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Search Engine Land

FEBRUARY 4, 2023

Also on this day Justice Department homing in on Google Ad Manager in antitrust probe 2020: The feds were interviewing publishers and ad-tech rivals about whether Google has too much control “over the monetization of digital content.” 2015: Would it be Bing, Yahoo or Apple itself that supplied Safari’s search engine?

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Search Engine Land

FEBRUARY 2, 2023

Read all about it in How Google uses artificial intelligence In Google Search. Also on this day Google will suspend merchant sites that show higher prices at checkout 2021: Starting on April 6, Google would begin enforcing price accuracy between Merchant Center feeds and checkout. wealth rather than merit).

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Search Engine Land

JANUARY 22, 2023

Google removes ‘ads’ and ‘sponsored’ labels from flight search results 2020: There would be no more referral fees from partners in flight search, as Google sought to emphasize price and convenience in rankings. SEMPO Institute: Online School For SEMs Announced 2007: The fundamentals course went live and provide 15+ tracks.

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Search Engine Land

NOVEMBER 1, 2022

Microsoft has just announced a slew of new product updates, including the global adoption of credit card ads. Credit card ads appear on the right rail of Bing search results and run alongside mainline text ad placements. Now available in all Shopping Campaigns global markets.” Audience Ads management in Microsoft Editor.

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Search Engine Land

FEBRUARY 6, 2023

Google tests Buying Guides in mobile search results 2022: It presented users with various drop-down menu options to learn more about the product they were searching for. Google Search Console performance reports data issue may impact analytics 2022: It impacted Google Search, Google Discover, and Google News data.

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Search Engine Land

JUNE 23, 2023

So how can we scale the content creation process, especially for ecommerce sites with plenty of products? If you were to pay for a copywriter to produce thousands of product snippets from scratch, you’d likely be out of pocket pretty quickly. Get the daily newsletter search marketers rely on. Here’s how.

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Neil Patel

APRIL 23, 2021

There are a lot of misconceptions about online reputation management. In this guide, I’ll explain the role of online reputation management in today’s digital age, explain why it matters, and outline 10 tips for improving and protecting your brand’s online image. Why Does Reputation Management Matter?

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Search Engine Land

MARCH 28, 2024

Google is piloting new product discovery elements designed to give users a more personalized shopping experience, including: Style recommendations. Generative AI for product search. Managing style recommendations. ” Get the daily newsletter search marketers rely on. Brand preferences. Why we care.

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Search Engine Land

FEBRUARY 3, 2023

Managing a GBP listing from Google search is not new. People have been able to manage a Business Profile from Google search since 2017. But now, managing your profile from search is the new norm. Knowledge Panel) at the top of the search results – right above the organic results. Cards will also vary.

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Search Engine Land

JANUARY 19, 2024

However, the LinkedIn product team is actively working on developing numerous additional functionalities, which are expected to be rolled out shortly. ” Get the daily newsletter search marketers rely on. .” ” Get the daily newsletter search marketers rely on. What LinkedIn is saying.

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Search Engine Land

NOVEMBER 7, 2023

New pricing tools. Marketers should stay current with Google’s new features to expand their avenues for reaching potential customers, broaden their reach, and potentially improve conversions for a better return on investment (ROI). New pricing features. Get the daily newsletter search marketers rely on.

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Search Engine Land

NOVEMBER 29, 2023

Vidhya Srinivasan, who previously led product and engineering for ads, will take over to lead the Ads team and will report directly to Google’s Senior Vice President, Prabhakar Raghavan. Srinivasan, who joined Google from Amazon four years ago, has overseen technical teams across various aspects of the ads product portfolio.

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Search Engine Land

MARCH 4, 2024

The advertisers claim that Google monopolizes the ad exchange market, leading to higher ad prices for advertisers and limiting their access to more budget-friendly alternatives. Get the daily newsletter search marketers rely on. The allegations. Business email address Subscribe Processing.

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Search Engine Land

SEPTEMBER 4, 2023

Q4 is looming, and many brands are strategizing how to optimize their budgets to get more traffic to their products when buyer intent soars. Get the daily newsletter search marketers rely on. It’s not solely for low-priced or mid-priced products. It’s not solely for low-priced or mid-priced products.

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Search Engine Land

OCTOBER 9, 2023

Auction manipulation: Manipulating auction mechanics across several of its products to insulate Google from competition, deprive rivals of scale, and halt the rise of rival technologies. Get the daily newsletter search marketers rely on. These products include Performance Max, Demand Gen, Video Views, and Video Reach campaigns.

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Hubspot Marketing

DECEMBER 11, 2023

Whether you’re looking to level up your paid search expertise or earn a certification to boost your industry credibility, pay-per-click (PPC) advertising courses are a great way to learn and to grow your career. Google Ads currently offers several certifications for everything from Search to Display to Video.

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Search Engine Land

OCTOBER 23, 2023

Use social media posts and public relations for brand and product awareness, linking to the website for SEO link building. Employ traditional offline marketing methods, including event booths, networking events, television, radio, and print ads. Optimize solution pages and pricing pages with SEO for brand and cost-related keywords.

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Search Engine Land

SEPTEMBER 22, 2023

Get the daily newsletter search marketers rely on. Find a way to segment that works for you – be it profit margin, product type, price, etc. One thing that has worked well for us is segmenting our Shopping and Performance Max campaigns by product type (which inadvertently is also by the client's profitability).

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Search Engine Land

APRIL 8, 2024

Does price impact your service quality? No, price is not part of how customers would view the quality of your service. Did you know that popular methods for measuring service quality, like SERVQUAL , don’t factor in the price? So, changing your price won’t necessarily make customers think your service is better.

SEO 110

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Martech

OCTOBER 23, 2023

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone.

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Search Engine Land

AUGUST 3, 2023

They revolve around three key concepts: Product profitability. Product profitability When you know the profitability of individual products, you can prioritize efforts and allocate budgets more effectively. You can now: Create a product scoring out of the profitability and inventory custom label. Inventory status.

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Search Engine Land

AUGUST 10, 2023

Historically, PPC marketers are accustomed to spending hours behind a spreadsheet crunching numbers, analyzing bid models, finding statistical significance for test results, and carefully plotting the next move. But the industry is shifting, and creative is arguably one of the best levers PPC managers have to optimize performance.

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Search Engine Land

SEPTEMBER 25, 2023

Initially, curiosity leads them to sift through various options, scrutinizing features, reviews, and personal recommendations while considering the product’s aesthetic appeal. An emerging emotional connection to the product influences their choice, potentially aligning with their personal narrative or lifestyle.

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Search Engine Land

APRIL 30, 2024

You try to define your target market, only to be told, “Our audience is anyone who wants our product – we don’t exclude anyone.” The problem is that going ultra-deep in a psychographic profile doesn’t actually help you craft a 30-character headline for fleet management software. Get the daily newsletter search marketers rely on.

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Search Engine Land

JANUARY 16, 2024

Frequent readers of Search Engine Land – and all SEOs, for that matter – know why: GA4 wasn’t ready for prime time when Google forced us to make the switch, and we’re still working through kinks months later. Get the daily newsletter search marketers rely on. Let’s dig into: What they are. How to set them up.

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Search Engine Land

AUGUST 21, 2023

For instance, a user views a product or adds an item to the cart. With event parameters, you can create settings that describe the product they are viewing or the product they are adding to the cart, such as the name, the page, the link, the method or the price. Get the daily newsletter search marketers rely on.

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Martech

NOVEMBER 12, 2021

“Their alogrithms are garbage,” said Lesley Hensell Demand, partner in Riverbend Consulting, a firm which helps Amazon sellers overcome a host of challenges, including account de-activation and loss of ASINs (a kind of ISBN number Amazon assigns to products. Riverbend is heavily staffed by former Amazon employees.

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Search Engine Land

DECEMBER 4, 2023

Announcements like this reinforced the question that’s been on digital marketers’ minds for years: what will our roles look like as AI continues to do more of what we used to do manually? To help answer that, let’s first look at what chatGPT has done for search marketers. Early uses for GPT-3.5

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Search Engine Land

DECEMBER 6, 2022

Imagine walking into a grocery store, list in hand, and all of the store’s products were randomly strewn on tables displayed throughout. You wouldn’t want to spend the rest of your life sorting through all the products to find the things on your list. What you call “Products” and where you have them on your ecommerce site (i.e.,

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eCommerce SEO Manufacturing Price 96

Moz

JANUARY 28, 2019

Is a local business you’re marketing missing out on a host of B2B opportunities? If I say “B2B” and you think “tech,” then you’re having the same problem I was finding reliable information about local search marketing for business-to-business models. A travel agency could manage business trips.

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