Martech

DECEMBER 4, 2024

The boom in ecommerce has transformed how we shop, but it’s also brought a pressing challenge: managing product returns. Retailers must find the right balance between keeping customers satisfied and protecting their bottom line, making returns a key factor for building customer loyalty. trillion in 2024 to $8 trillion by 2027.

eCommerce

Martech

MAY 12, 2025

Retailers across the U.S. The importance of holistic advertising for retail If you think traditional advertising methods, such as Google Ads alone, still suffice, then its time for a reality check. Retailers should be asking strategic questions, such as: Is my marketing campaign effective, and is it reaching the right audience?

Retail

SmartBrief - Marketing

AUGUST 23, 2024

Millennials, comprising over 30 million women in the US alone, are entering perimenopause stages, bringing with them a tech-savvy and proactive approach to managing their health. Market dynamics and untapped potential Recent market analyses project the menopause market to surge to $22.7

Health

Hubspot Marketing

MARCH 11, 2025

The retail media network (RMN) is what runs behind the scenes to enable that integrated experience. Table of Contents What is a retail media network? The Benefits of Retail Media Networks How Retail Media Networks Work Top Retail Media Networks Tips for Using Retail Media Networks What is a retail media network?

Retail

Martech

AUGUST 5, 2025

A new report suggests retail media networks (RMNs) need to evolve from platforms that push ads and pricing into content engines that influence how a new generation of consumers shops. Dig deeper: Retail media networks: What you need to know What could RMNs look like in the future? Email: See terms. appeared first on MarTech.

Retail

Use Insider

NOVEMBER 18, 2024

On October 24th, I attended the Women in Retail On the Road event in New York City —a gathering designed to foster connections and bring together women leaders who are shaping the future of retail. Amy addressed this directly but it was also a topic of conversation from several retailers and brands in attendance.

Retail

Martech

NOVEMBER 21, 2024

Now, here are this week’s AI-powered martech releases: Optimizely launched AI agents for marketing tasks like content creation, campaign management, and experimentation. This acquisition lets the retail technology company provide retailers with the ability to create a conversational shopping experience.

Law

Hubspot Marketing

APRIL 3, 2025

The UK's largest retail bank made the same mistake. To encourage saving, Nationwide, the UK's largest retail bank, advertised how "11.5 To tackle missed medical appointments, some NHS managers displayed stats on no-shows. A new sign urging preservation was far more effective, more than halving the theft.

Retail

Welcome Software

DECEMBER 4, 2024

That's where Customer Experience Management (CXM) comes in. What is customer experience management? Customer experience management (CXM) is the process of optimizing every detail of the customer lifecycle, from their first encounter with a landing page to their thousandth purchase. CXM connects all individual touchpoints.

Management

illumin

JANUARY 14, 2025

Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry. Retail advertising trends in 2025: Shifting strategies for a more personalized shopper experience a.

Gen Z

Use Insider

AUGUST 6, 2025

The figure underscores how important it’s become for retailers to embrace an omnichannel approach. It also reveals that the rules of retail are being rewritten, especially within physical stores. Unify your touchpoints with Insider Watch our Interactive Demo What is an omnichannel retail software?

Retail

Martech

MAY 8, 2025

I remember a major retailer replacing its entire integration platform after a failed digital transformation. A clothing retailer spent 18 months connecting their website to their store systems. It runs on human connections, shared understanding and aligned incentives. The problem wasn’t their previous technology.

Transform

Martech

JANUARY 22, 2025

Retail media networks (RMNs) are a big part of that something. Dig deeper: IAB finalizes retail media networks standards for in-store “They actually met the people at the moment in time they were craving this new dessert ice cream,” Svikas said. Change is the only thing you can rely on in digital marketing.

Gen Z

Martech

AUGUST 27, 2024

Google today introduced four updates to help retailers ahead of the holiday shopping season. Google is streamlining the management of local inventory ads by automatically syncing in-store availability from retailers’ websites. This means retailers will be under pressure to hit holiday sales goals. AI-powered insights.

Customer Acquisition

The Drum

JULY 8, 2025

Each July, both retailers go head-to-head with overlapping sales that challenge brands to balance visibility with tight budgets. They’re about winning shopper loyalty, commanding advertising dollars, and expanding retail media power. These events aren’t just about who has the best discounts. For brands, ignoring them isn’t realistic.

Retail

Martech

NOVEMBER 20, 2024

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. Creative power: The same team member can generate assets on the spot for any channel.

Customer

Businesses Grow

AUGUST 26, 2024

Interesting retail trend I’ve been reading about Retail Media Networks (RMN), which allow brands to connect with consumers more directly and in real-time. Retailers leverage their private first-party data to offer brands ad opportunities with engaging (and even interactive) messaging. I think this is beautiful and elegant.

Retail

Martech

NOVEMBER 15, 2024

Once, in my retail email career, my boss caught me off guard with a metrics question during a meeting at the height of the holiday season. These short, focused catch-up meetings were a holiday season fixture in my retail days, too. In my work for a global big-box retailer, our holiday email program was insane. What went well?

Email Marketing

Marketing Insider Group

DECEMBER 5, 2024

CRM SEO integration combines customer relationship management systems with search engine optimization strategies. Image source Enhancing Marketing Management with CRM SEO Integration CRM SEO integration transforms marketing management into a data-driven powerhouse. What is CRM SEO Integration?

CRM

Martech

DECEMBER 9, 2024

For this prompt, try selecting the marketing manager persona. There are many possibilities, depending on the human users industry and main objectives: Before we start, you are a marketing manager for an outdoor apparel brand available direct-to-consumer and through boutique retailers.

User-Generated

Martech

AUGUST 23, 2024

The correlation between EX and CX A 2022 Harvard Business Review study examined a large global retailer whose business relied on customer-facing employees. Of all the drivers from Gallup’s research, the outsized importance of managers surprised me. Gallup found that the manager determined 70% of the variance in team engagement.

Customer

Sprout Social

JULY 23, 2024

Sephora French beauty retailer Sephora uses its Pinterest boards to drive traffic and conversions through product placements. It partners with retailers across numerous industries—everything from auto and home goods to clothing, electronics and travel.

Gen Z

Martech

AUGUST 19, 2024

Retention.com helps online retailers using Shopify re-engage lapsed audiences and abandoned shopping carts. The short-term project manager or consultant Project-based work isn’t supposed to last forever. When a consultant or project manager moves on, someone is usually left with the project. At some point, reality sets in.

Price

Martech

SEPTEMBER 10, 2024

Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. If you’re managing these with manual tasks, you’re also increasing your likelihood of branding and compliance errors. Automation has changed the paradigm for local advertising execution and management.

Advertisers

Welcome Software

FEBRUARY 27, 2025

In an era where 73% of consumers feel frustrated when their shopping experience feels impersonal, retailers are rushing to implement personalization strategies. Yet, according to McKinsey's research , only 15% of retailers believe they are fully implementing personalization strategies successfully.

Retail

Martech

JANUARY 10, 2025

Digital marketing leaders must carefully manage the reality and perceptions around personalization. As this chart shows, 81% say that after discussing a product offline, they either received an ad for the product online or a recommendation for the product on a retailers website. Digital personalization is a double-edged sword.

Manufacturing

Martech

JANUARY 22, 2025

Business owners, managers and digital service providers often face a simple yet complex question: “How much will this cost?” Separating these from the core deliverables allows both you and the client to prioritize and manage costs effectively. Only then can you determine how much string is needed and what it will cost.

Price

Martech

JULY 11, 2024

Plai, an ad platform for small and medium businesses, has added new features to help users manage their advertising campaigns more effectively. Plai also now offers translation for multilingual campaigns and an ad spend management tool for agencies. Data Axle , a data and marketing solutions provider, is adding GenAI to its services.

User-Generated

Sprout Social

DECEMBER 12, 2024

Currys: Going all-in on employee-led original content Currys is the leading omnichannel retailer of technology products and services in the UK and Ireland. Like this video, where viewers spend a day with a Communications Manager at Cisco in London. Here are brands putting the person back in personal technology.

Gen Z

Martech

APRIL 28, 2025

Bridging physical and digital industry ecosystems I often focus on B2B, but Michaels yep, the arts and crafts retailer just capitalized on a mind-blowing opportunity other B2C retailers might have missed: creating an integrated ecosystem where physical and digital assets amplify each other.

Transform

Marketing Insider Group

JANUARY 20, 2025

Book a call with our growth manager to discuss how our content writing services can help your business connect with audiences and achieve measurable results. Delegating these steps to an agency allows your employees to focus on driving revenue, managing client relationships, or developing new products.

Thought Leadership

Martech

DECEMBER 2, 2024

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, you are a business analyst for a direct-to-consumer line of beauty products that also sell in some regional retail chains. HubSpot: For managing and analyzing marketing campaigns.

User-Generated

Martech

APRIL 16, 2025

and Constantine von Hoffman, managing editor, MarTech. from retailers or digital platforms). Collaborating with tech providers or retailer partners can supercharge your targeting and insight generation. Collaborating with tech providers or retailer partners can supercharge your targeting and insight generation.

Retail

Martech

MARCH 17, 2025

retail sites over the holiday season, and the trend persisted into 2025. One of the most interesting findings from Adobe covers what happens once generative AI users land on a retail website. Budget management, 31%. retail sites. Adobes first report on traffic from generative AI interfaces found a surge in traffic to U.S.

Retail

Martech

SEPTEMBER 9, 2024

This data can typically be found in your customer relationship management (CRM) system or sales reports. Context) In addition to your other context, you are a business analyst for a consumer pet food brand that sells directly and also through national retail chains. How do you calculate the company’s CAC?

Customer Acquisition

Martech

AUGUST 30, 2024

Apparel and home decor retailer Tuckernuck, and beauty brand Kitsch, have adopted AI-powered tools in Meta’s Advantage+ shopping campaigns solution to drive campaign performance on social media. Meta is also testing genAI tools that create and deploy ads from prompts, according to Karin Tracy, Meta’s head of retail, fashion and luxury.

Branding

Use Insider

AUGUST 5, 2025

Marketing teams in retail are busier than ever, juggling customer engagement, managing multi-channel campaigns, analyzing performance, and personalizing interactions across countless touchpoints. That’s where they need the power of retail marketing automation. What is retail marketing automation and how does it work?

Retail