Search Engine Land

JULY 19, 2024

Some of them even managed to create a huge following on their preferred channel and were able to skyrocket their business. Persona definitions are an important part of marketing and greatly help your brand’s messaging, design, ad creatives and more. Enter ChatGPT, leading the movement of generative AI. Processing.

Management 92

Management Branding User-Generated SEO 92

Search Engine Land

JULY 17, 2024

Men earn an average of 36% more than women in search marketing in 2024, according to a new Search Engine Land survey. The gap between salaries for men and women in search marketing hasn’t closed. That means men earn $34,500 (or 36%) more, on average, than women in search marketing, according to our survey.

Search Marketers 89

Search Marketers Promotion Marketers Marketing 89

Search Engine Land

JULY 16, 2024

Search marketers earn between $85,000 to nearly $200,000 in annual compensation (salary and bonuses), on average, according to a new Search Engine Land survey. it continues to be a good time to be a search marketer. Managers earn $99,933 (an increase from $87,688 last year). Why we care. Methodology.

Search Marketers 88

Search Marketers Marketers Marketing Management 88

Marketing Insider Group

DECEMBER 5, 2024

Integrated systems track campaign performance and refine marketing efforts effectively. CRM SEO integration combines customer relationship management systems with search engine optimization strategies. The objective is clear—leverage CRM data to enhance search engine rankings and craft targeted marketing plans.

CRM 57

CRM Management SEO Transform 57

Martech

OCTOBER 16, 2024

As a reader of the MarTech website and newsletter and an attendee at the MarTech Conference, you’re part of a community of marketers created by Third Door Media, the company that built and continues to invest in MarTech and its sibling brands Search Engine Land and SMX. Today, our company takes another step in its maturation.

Law 131

Law Education Digital Marketing SEO 131

Martech

AUGUST 6, 2024

There would be no problem if this came by legitimate business practices — “a better product, superior management or historic accident,” to quote the FTC. As someone around when Google launched in 1998, I can attest that it was a gigantic improvement over other search engines. But, is that how it maintained that position?

Advertisers 123

Advertisers Advertising Price Search Marketers 123

Search Engine Land

JULY 25, 2024

It doesn’t take a lot of sentences to cover the number of disruptions in search marketing in the season (or era?) Right now, Google is rapidly changing organic and paid search, causing excitement and confusion. New AI Overviews , leaked information and potential OpenAI search engines are creating distractions in our careers.

Digital Marketing 110

Digital Marketing Marketing Plan Transform Marketers 110

Martech

DECEMBER 6, 2024

ActionIQ brings expertise in customer data management, enabling businesses to gain deeper insights into customer behavior and preferences. The Zero Data AI Cloud helps organizations use their data better by removing the need for complicated data migrations and integrations.

Transform 111

Transform Search Marketers Management Customer 111

Martech

OCTOBER 31, 2024

Search data can show you: The specific problems your customers are trying to solve. Dig deeper: What is search marketing: Why marketers should care The unique insights in search analytics Consumer search data offers brands a window into their audience’s intentions, preferences and behaviors.

Analytics 119

Analytics Marketing Mix Customer Journey Education 119

Martech

NOVEMBER 27, 2024

Let’s not forget Facebook, which is rolling out new tools via Meta’s Ads Manager. All of this is happening as marketers look to consolidate and/or reduce costs related to their martech stack. The marketer’s dilemma: Experiment or wait for integration? The new iPhone 16 with Apple intelligence is just the beginning.

Transform 124

Transform B2C CMO New Technology 124

Martech

JANUARY 16, 2025

Compared to traditional search, which relies mostly on keyword matching, AI search uses advanced algorithms to understand the context and intent behind the query. If marketing executives dont act now to create a plan to manage AI, Hal could become your CMO in a few years.

Transform 128

Transform User-Generated CMO Marketers 128

Martech

DECEMBER 6, 2024

These factors, in turn, influence how martech is managed within an organization. Some companies now have commercial organizations encompassing marketing, IT and other functions. In addition to attending regular meetings with their martech counterparts in marketing, it is good if they attend broader marketing department meetings.

Place 112

Place Management Product Search Marketers 112

Search Engine Land

APRIL 12, 2024

The Google-Reddit partnership is a significant development that is reshaping online brand management. This collaboration allows Google to access Reddit’s data API to enhance its product search results with real-time content from Reddit’s platform. Business email address Subscribe Processing.

Brand Management 105

Brand Management Management Branding User-Generated 105

Martech

NOVEMBER 6, 2024

The recent launch of TikTok’s search ads and Smart+ expands business opportunities by providing greater control over ad placements, improved targeting and easier campaign management. Brands and marketing leaders who harness TikTok’s potential will reach vast audiences and position their brands for sustained success and innovation.

Transform 126

Transform Advertisers Advertising Branding 126

Search Engine Land

MARCH 11, 2024

But managing that content for various channels and platforms can be a monumental task. Enter generative AI – artificial intelligence technology so advanced and humanlike that it has changed how we create, manage and deliver content. Get the daily newsletter search marketers rely on. The digital world thrives on content.

Management 109

Management User-Generated Analytics SEO 109

Martech

OCTOBER 23, 2024

Updated campaign management tools. The new tools, like sharable ad previews and advanced asset testing, offer streamlined collaboration and optimization opportunities, while the enhanced campaign management features in Performance Max provide greater flexibility in balancing and prioritizing campaigns. Campaign management.

Advertisers 117

Advertisers Advertising Management Product 117

Search Engine Land

JULY 23, 2024

This raises an interesting point: If a generalist SEO manager were to replace you with AI, they would need to develop advanced prompt-crafting skills, potentially negating the need for specialized analysts. Currently, it seems unlikely that your manager could easily replace you with AI, at least in the short term. Processing.

SEO 108

SEO Transform Non-Profit User-Generated 108

Search Engine Land

JULY 31, 2024

Reporting is a crucial part of paid media management for communicating results to stakeholders and informing optimization decisions. While there are a number of well-made third-party reporting tools, many are pricy and inaccessible to all PPC managers, either due to budget concerns or complex approval processes. Processing. See terms.

Advertisers 110

Advertisers Advertising User-Generated Analytics 110

Search Engine Land

SEPTEMBER 23, 2024

This article will address some of the most common questions about Google Search Ads 360 and help clarify how it can enhance your marketing efforts. What is Google Search Ads 360? Search Ads 360, or SA360, is a tool created by Google to manage multiple paid ads accounts and platforms in one interface. Processing.

Advertisers 71

Advertisers Advertising Retail Management 71

Martech

DECEMBER 10, 2024

Improving your search engine rankings increases your chances of being included in some AI-generated outputs. Just as traditional SEO emphasizes relevance and quality, GEO requires a robust network of owned and managed digital assets. These include blogs, videos, whitepapers and other resources that generative models can cite directly.

Transform 136

Transform Whitepaper User-Generated CMO 136

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Content Marketing MX Store $65M Search Marketing Who Is Elijah $13M Operational Efficiency Whether your goal is to do $1M or $100M, it comes from executing the fundamentals.

eCommerce 109

eCommerce Shipping Logistics Transform 109

Search Engine Land

JULY 31, 2024

Get the newsletter search marketers rely on. Find out more on how to track and set up events and conversions in Google Analytics 4 and Google Tag Manager and how to set up event parameters. This allows you to identify where 404s are. You can replicate this process with any potential website analytics page. Processing.

SEO 124

SEO Analytics Product Advertisers 124

Search Engine Land

MAY 9, 2024

Even non-marketers use chatbots linked to platforms such as OpenAI to ask everyday questions. The search landscape is changing heavily. As a result, online reputation management (ORM) will never be the same. User-generated content and Reddit Online reputation management needs to focus on what gets the attention online.

Management 104

Management User-Generated eCommerce Affiliate Marketing 104

Martech

JANUARY 16, 2025

Ardis Technologies included Axle AI Media Asset Management with its DDP storage system. This provides users with tools to generate proxies, organize media assets and utilize powerful search features within the DDP ecosystem. Autopilot AI, an all-in-one tool that allows advertisers to manage omnichannel campaigns efficiently.

Non-Profit 114

Non-Profit Direct Mail eCommerce User-Generated 114

Search Engine Land

AUGUST 1, 2024

While the late Hamlet Batista’s archive, SEO Pythonistas, is no longer live, he has a range of tutorials here on Search Engine Land to help you kick off your learning journey. Dig deeper: 5 Python scripts for automating SEO tasks Get the newsletter search marketers rely on. Business email address Sign me up! Processing.

SEO 98

SEO PR User-Generated Education 98

Search Engine Land

AUGUST 13, 2024

When to test broad match keywords Broad match keywords offer great potential, but using them effectively requires careful management. When optimizing for seasonality or trend changes If your account experiences seasonality, broad match keywords can help you quickly adapt your targeting to reflect current search behaviors. Processing.

Management 100

Management Advertisers Advertising Branding 100

Backlinko

MARCH 26, 2025

Online reputation management (ORM) tools help you monitor brand mentions, manage reviews, and keep business details consistent across directories. Reviewflowz Best for collecting reviews on autopilot Pricing: Starts at $15 per month; 14-day free trial available Reviewflowz is a powerful review management platform.

PR 91

PR Price Real Estate Management 91

Search Engine Land

JULY 11, 2024

However, they are time-consuming – to conduct and analyze – and that generally means limiting the sample size to make things more manageable. Tools If you have the budget, a platform like Qualtrics is a great comprehensive “experience management platform.” Business email address Subscribe Processing.

Whitepaper 112

Whitepaper SEO Transform Health 112

Search Engine Land

OCTOBER 2, 2024

Traditional keyword research tools frequently lack depth, offering only limited insights into the complexities of user search behavior. As a result, PPC managers often struggle to uncover new keyword opportunities. For example, while managing an account, I noticed in the comments that customers favored products made in the U.S.

User-Generated 87

User-Generated Analytics Advertisers Advertising 87

Search Engine Land

AUGUST 2, 2024

Dig deeper: 7 proven methods to explain the value of SEO Get the newsletter search marketers rely on. Use project management tools to track tasks and milestones. Dig deeper: Mastering SEO account management: The recipe for success Business email address Sign me up! Processing.

SEO 82

SEO Communications Price Management 82

SocialPilot

JANUARY 6, 2025

BrightLocal offers a host of features, such as review management , local search marketing, and citation building. Quick Overview of BrightLocal Pricing BrightLocal pricing plan offers three tiers: Track, Manage, and Grow. Each plan’s monthly cost varies based on the number of active locations you want to manage.

Price 85

Price Non-Profit Health User-Generated 85

Search Engine Land

JULY 23, 2024

What does social media marketing include? Platform management: Promoting your brand on platforms like Facebook , X, Instagram, LinkedIn , Pinterest and others. Community engagement: Interacting with followers, responding to comments and managing your online community. Get the newsletter search marketers rely on.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Search Engine Land

OCTOBER 7, 2024

With tech giants like Google and Apple prioritizing AI-powered visual search, companies that don’t adapt risk losing visibility and relevance. Many enterprises lack the centralized strategies and governance needed to effectively manage visual assets across departments. Get the newsletter search marketers rely on.

SEO 112

SEO User-Generated Digital Marketing Management 112

Search Engine Land

AUGUST 5, 2024

It is divided into two sub-roles: Commercial pilot : Manage and monitor PPC accounts, ensuring smooth operations and addressing issues. These roles highlight the ongoing need for human expertise in PPC management, complementing the capabilities of machine learning. Business email address Sign me up! Processing.

Digital Marketing 86

Digital Marketing Transform User-Generated Marketers 86

Search Engine Land

AUGUST 14, 2024

If you haven’t been keeping up with the role of automation and AI in lead gen advertising, this article includes advice and experiences on: Managing your ad strategy. Aligning marketing and sales efforts. Managing new or smaller accounts. Let’s go over what campaign management looks like today using AI and automation.

Advertisers 116

Advertisers Advertising Branding CRM 116

Search Engine Land

OCTOBER 8, 2024

It adds color to your existing analytics setup and is an essential tool for digital marketers Seamless integration with Google Analytics 4 allows you to paint a deeper picture of your audiences and how they interact with your site. Get the newsletter search marketers rely on. What is Microsoft Clarity? Processing.

Analytics 105

Analytics User-Generated Transform eCommerce 105

Martech

SEPTEMBER 9, 2024

This change will impact how you manage your Search and Display campaigns. ECPC is a light touch of automated bid strategies, allowing you to dip your toe into automated bidding without giving Google full control by just working toward a conversion target. Google is taking that away.

Management 114

Management B2C Search Marketers Advertising 114