Welcome Software

OCTOBER 2, 2024

Cannibalization of sales: Competing channels may cause pricing conflicts and lower margins. Loss to competitors: Inconsistent messaging or pricing can harm your brand and benefit competitors. In fact, manufacturers’ websites are the top destination for B2B buyers beginning their purchase research.

Manufacturing

Hubspot Marketing

MARCH 24, 2025

Dynamic Pricing Models Hotels, ride-hailing apps, and airlines all have one thing in common: Surge pricing powered by AI agents. These companies operate on a flexible pricing structure that fluctuates based on factors like supply, demand, and user trends. Source Take Lyft for instance. If I order a ride at 2 a.m.

Health

Backlinko

FEBRUARY 7, 2025

This insight led us to emphasize transparent pricing in our marketing campaigns. For example, lets say you want to finalize a new pricing structure for your software product. Poor goal-setting: We need to know how our competitors are pricing their products. Use them to validate your differentiators, pricing, and sales process.

Price

Hubspot Marketing

AUGUST 20, 2024

those that signal high intent, like a pricing or demo page). Some of the most common are pricing or cost calculators, a builder/generator, or a “finder” that helps you identify the right product or solution for you. In fact, 74% of consumers prefer to talk to a chatbot when looking for quick answers. a button, form, etc.)

User-Generated

Martech

JULY 22, 2025

When a procurement manager logs into a manufacturer’s portal at 2 a.m. to urgently source replacement parts, they don’t want a beautiful browsing experience—they want their specific parts, with their negotiated pricing, in under 30 seconds. A distributor requires bulk pricing tiers and shipment tracking.

Transform

Backlinko

DECEMBER 27, 2024

Automotive Auto manufacturers use AI models to improve vehicle design and implement in-vehicle AI-powered virtual assistants. ss: bmw-vision-next.png] Image Source: BMW Many manufacturers also provide basic customer service using AI before involving human agents. Not sure which one to pick? appeared first on Backlinko.

Transform

Martech

APRIL 1, 2025

Pricefx is a SaaS tool for complex pricing environments, such as manufacturing and distribution, on a global scale. It promises higher margins thanks to flexible AI-supported price optimization capabilities. Here are a few example tools: Durable , an AI-driven tool that claims to build a fresh website for you from scratch.

Manufacturing

Hubspot Marketing

JUNE 17, 2025

All told, these budget-conscious prospects want great value for their money, and they’re more price-motivated than others. Economic uncertainty and rising prices have buyers snapping their wallets shut. Price is an easy way to communicate value, but it’s certainly not the only way. Price matters, but framing matters even more.”

Branding

Buffer Marketing

APRIL 29, 2025

This makes your posts shoppable — people discover your products while they’re scrolling, and when something catches their eye, they can just tap the icon to see product details and prices. Share accurate product information and avoid anything misleading, such as incorrect pricing and availability.

Gen Z

Hubspot Marketing

JULY 31, 2025

A CRM helps wholesalers streamline operations, from managing volume-based pricing to tracking shipments across multiple channels. That‘s why we’ve compiled this list of the best CRM software for wholesalers, complete with feature breakdowns, pricing comparisons, and implementation guidance.

CRM

Martech

APRIL 22, 2025

Companies get the basic website live, then the complicated stuff the schmancy personalization and omnichannel orchestration that justified that enterprise price tag? Year-one pricing is a trap. One manufacturing client finally admitted they needed help after burning nine months and getting nowhere. It sits unused. Seriously.

CMO

Martech

MAY 29, 2025

According to Gale, customer value isn’t about low price or high quality in isolation; it’s about the tradeoff customers perceive between what they get and what they give. His simple but powerful formula: Customer Value = Perceived Quality / Perceived Price That’s not quality in a vacuum or price on an invoice.

Price

Hubspot Marketing

DECEMBER 18, 2024

Early on, I wrote about newsletter pricing models, hardly a trendy topic then, but it brought in readers who were ready to engage. For one of my B2B SaaS clients, instead of competing for the best CRM software, we developed material on how to integrate CRM with ERP for manufacturing. Go beyond exact matches.

Marketing Strategy

SocialPilot

FEBRUARY 6, 2025

Comparison Tools : Users can compare businesses by ratings, reviews, and even price quotes. It covers everything from performance to pricing and serves the automotive industry, including dealerships and manufacturers where they can list their businesses. Cons: Negative reviews can heavily impact a business.

Real Estate

illumin

NOVEMBER 19, 2024

This year the cost of living will heavily impact how consumers spend, so prioritizing quality products and reasonable prices will be important. This means considering macro trends like sustainability and ethical manufacturing. Here are three essential things to consider when planning your holiday campaigns.

Shoppers

Kuno Creative

OCTOBER 11, 2024

Standardization of manufacturing processes allowed market penetration early in the lifecycle of new products and technologies as they emerged. A resultant lower purchase price offered affordability to the masses, including Ford’s own employees, with their newfound wealth and expendable income as part of a nascent middle class.

Manufacturing

Martech

APRIL 14, 2025

It might be that manufacturers aren’t making appliances as they used to, or maybe I’m just tough on them. I didn’t set out to purchase a connected or smart dishwasher, but the price was right, so I ended up with one that is both connected and smart. Email: Business email address Sign me up! Processing.

Energy

DirectMail2.0

AUGUST 7, 2024

Direct Mail 2.0 specializes in 0:26 direct mail digital integration and the utilization of Technology that increase Direct Mail response rates and drive Roi 0:33 on marketing spend our speaker today is Morgan DiGiorgio senior vice president 0:38 sales and marketing for Direct Mail 2.0

Direct Mail

SocialPilot

MARCH 6, 2025

You don’t get to pick your competitor or intervene manually – I have added a wood manufacturer and BL thinks my competitors are electricians and other non related industries – this then means that my potential citations are in the wrong industry entirely and just unusable. Jimit Bagadiya Mar 6, 2025 12 Mins.

Price

Welcome Software

FEBRUARY 20, 2025

Nowadays, manufacturing and distribution customers are looking for the same shopping experience they get from Amazon - customized based on past buys and a simple interface to navigate efficiently. It's also better to only display specific products that they are permitted to order (based on factors such as location, contracts, licenses, etc.)

eCommerce

SocialPilot

DECEMBER 10, 2024

Considering alternatives to BrightLocal can be a smart move, especially if youre looking for specific features or better pricing. Pricing Concerns While BrightLocal offers a robust suite of local SEO and reputation management tools, its pricing plans might not align with everyones budget.

Management

Animalz blog

AUGUST 5, 2025

Her message is either budget small but steady brand plays each quarter, or keep buying demand at full price forever. “AI So we wanted to do a roundtable where we bring in decision makers from let’s say tech and then from manufacturing and then from healthcare and then from bfsi. You know, the manufacturing plant.

Thought Leadership

Lynton Web

MARCH 4, 2025

Some shoppers abandon due to price sensitivity, others because they are distracted, and some simply forget. Include clear product images, descriptions, and prices, making it easy for them to visualize the purchase. The one-size-fits-all approach doesnt address these nuances, leading to low recovery rates.

Shoppers

Backlinko

MARCH 13, 2025

You sort the results by price. Ridge Wallet, an accessories manufacturer, does this well. If your navigation makes users rethink their next step, youre already losing them. For example, imagine youre searching for dog crates on pet company Chewys website. Thats a bad user experience. And it might cost them the sale. The solution?

eCommerce

Hubspot Marketing

MAY 5, 2025

Kevin Baragona , founder of Deep AI, says that agentic AI can help companies do that by creating what he calls synthetic audience simulators, or manufactured audiences where you can practice messaging. delays, price, bugs). Source Pricing: Custom pricing is available but remember, Sprinklr AI is enterprise-focused.

Price

Orbit Media Studios

JUNE 10, 2025

Call them out directly, high on the page, with language like “for B2B marketers” or “designed for mid-sized manufacturers.” They’re probably out of our price range.” Use data and examples that show value, calls to action that suggest price flexibility, ROI calculators or case studies. “We Is this for me? Who do you work with?

User-Generated

Welcome Software

JUNE 4, 2025

Every day, manufacturers and distributors face increasing pressure to provide more powerful digital customer experiences. Coining the term “Disconnection Debt,” the researchers described the immense price that organizations pay in terms of poor business outcomes and key performance indicators.

B2C

Orbit Media Studios

JUNE 10, 2025

Call them out directly, high on the page, with language like “for B2B marketers” or “designed for mid-sized manufacturers.” They’re probably out of our price range.” Use data and examples that show value, calls to action that suggest price flexibility, ROI calculators or case studies. “We Is this for me? Who do you work with?

User-Generated

Hubspot Marketing

FEBRUARY 10, 2025

Different influencers have different price tags and expectations. Think about it: If youre a commercial cooking knife manufacturer, it would make more sense to collaborate with a popular chef than a crypto-coin expert. Set your budget. Plus, the chefs audience would probably be far more likely to buy from you.

Influencer Marketing

Welcome Software

MAY 4, 2025

These platforms don’t have deep ERP integrations or B2B requirements like advanced contract pricing and sophisticated account structures. B2B ecommerce means expertly managing multi-region, multi-tiered distributor networks with contract-based pricing, complex product catalogs, and vendor-managed inventory. We were born here.

B2C

Lynton Web

APRIL 23, 2025

component the brand couldn't manufacture directly, that brand might engage an external distributor creating another layer of opacity in the customer journey.

Management

Lusha

NOVEMBER 18, 2024

Cost : Compare pricing plans and choose a CRM that fits your budget. Building Relationships, One Call at a Time: A Manufacturing Company’s Success A manufacturing company was relying heavily on inbound leads and referrals. Scalability : Choose a CRM that can grow with your business and meet your future needs.

CRM

SocialPilot

JULY 28, 2025

What Went Wrong: Instead of letting honest customer feedback build their reputation, Sunday Riley tried to manufacture trust. What Went Wrong: Netflix ignored the growing dissatisfaction among its customers when it announced the price hike and the separation of services. The backlash was immediate and devastating.

Management

Sales Force: CMO

JULY 17, 2025

If you’re a manufacturing firm selling industrial packaging equipment, your sales motion isn’t about winning over one buyer, but rather aligning across a multi-headed decision-making unit, where each has a different priority. What to do instead: Build stakeholder personas, not individual customer profiles. A modern framework: Listen.

Whitepaper

Welcome Software

JUNE 16, 2025

A major SaaS company switched from optimizing pricing page conversion to measuring complete consideration journeys, discovering their "winning" test created downstream friction. Manufacturing: Facilities implement guardrails to monitor production processes, prevent defects, and ensure worker safety.

Shipping

DirectMail2.0

JUNE 9, 2025

Transcript: hello everybody and welcome to another episode of Print-Fluencers a Racami 0:09 sponsored podcast where we interview the movers and shakers pushing the print and mail industry forward I’m your host 0:16 Caitlyn Shanks and today I’m joined with Brad Kugler the co-founder and CEO of 0:22 Direct Mail 2.0

Direct Mail

Martech

JUNE 3, 2025

” Hidden fees and trick pricing : Surprise charges at checkout. You tap into desires, values and motivations instead of manufacturing fake scarcity or panic. A Washington State court recently upheld a consumer complaint accusing Old Navy of using deceptive subject lines on emails promoting a deadline-driven campaign.

Manufacturing