Marketing Insider Group

AUGUST 27, 2024

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry. This step begins with thorough market research.

Manufacturing

Hubspot Marketing

JULY 22, 2024

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should.

Marketing Plan

Hubspot Marketing

NOVEMBER 14, 2024

Those companies did below the line (BTL) marketing right. Email marketing, direct mail, events — below the line marketing includes these and similar targeted tactics to convince and convert buyers. Table of Contents What is below the line marketing? Answering “What is BTL marketing?” And where do you begin?

Direct Mail

Backlinko

NOVEMBER 8, 2024

What are the 4 Ps of marketing? For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. Well, they’re the backbone of every successful marketing strategy. Mastering these four elements is what separates good marketing from great marketing. Absolutely.

Price

Welcome Software

SEPTEMBER 4, 2024

While AI can’t do our dishes or laundry (yet), and there are real concerns when it comes to policing AI, it can make the lives of marketers way easier. That’s why it’s so important for marketers to understand all the ways AI can supplement your marketing team, not replace it.

Market Research

Martech

JULY 17, 2024

As companies scale, marketing leaders face increasing pressure to deliver results with limited resources while adapting to evolving market dynamics. Marketing must drive the transition from problem-market fit to product-market fit. Here’s why it matters and how it can be done.

Product Marketing

Scoop.it!

JULY 18, 2024

You need to do what your competitors are doing: deliver tailored, personalized marketing messages. How to use content segmentation to tailor marketing campaigns Use this step-by-step guide to tailor your marketing strategy using content segmentation. Use snappy headlines, subheadings, bullet points, and short paragraphs.

Gen Z

Martech

NOVEMBER 7, 2024

I will prove it to you in this practical demonstration, where I show you how to leverage my favorite AI models (Claude, ChatGPT and Perplexity) to transform your approach to market segmentation. Traditional segmentation approaches are limited by individual bias and time-consuming research.

Market Segmentation

SmartBrief - Marketing

JANUARY 13, 2025

Revenue, customer acquisition costs, market share. But traditional metrics dont always illuminate how to get there whether youre looking to grow market share, grow your physical footprint, grow your donor base, etc. Depending on your market this might look like leads driven from social, registrations or even direct sales.

Health

Sprout Social

JUNE 18, 2025

As with any generation, to successfully engage with them and develop an impactful social media strategy, you need to know them first. Read on to learn Gen X’s social media habits and tips to build more effective marketing strategies that resonate with this influential (and often underestimated) demographic.

User-Generated

Martech

MARCH 17, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: How are marketers using ChatGPT’s Operator function?

Marketing

Businesses Grow

NOVEMBER 25, 2024

Over the past year, my research on generational differences in perceived digital authenticity has found a few golden marketing nuggets. For Millennials, influencing and marketing are equivalent professions and they want, no expect, to a certain degree of professionalism or they just cannot take you seriously.

Gen Z

Hubspot Marketing

OCTOBER 3, 2024

Brand tracking is an essential marketing strategy for measuring brand performance, customer loyalty, and market positioning. Traditionally, companies rely on surveys, panels, and market research to gather this data. But what practical marketing applications does AI have for brand tracking — and how accurate is it?

Branding

Martech

AUGUST 7, 2024

Data-driven marketing is the right approach for running campaigns. This article is the first in a three-part series aimed at helping marketers transition to data-driven decision-making by overcoming common barriers. We begin with the initial strategy phase, which forms the foundation for successful marketing initiatives.

Key Performance Indicator

Hubspot Marketing

NOVEMBER 29, 2024

Your research and development team has been working on a new product for months and putting valuable resources into its design and manufacturing. They’ve carefully researched the market and the problem they intend to solve — and now it’s time to let your product marketing manager work their magic. Here’s what I learned.

Product Marketing

Use Insider

SEPTEMBER 13, 2024

This blog explores how incorporating game-like elements into your marketing strategy can supercharge engagement, increase customer loyalty, and deliver measurable business results—all while creating an enjoyable experience for your audience. What is Gamification in Marketing?

Transform

Backlinko

FEBRUARY 7, 2025

Marketing agency Thrive proves this perfectly. I spoke to Aaron Whittaker , the VP of Demand Gen and Marketing at Thrive, to understand how they use CI. Prospects were choosing AI marketing solutions over traditional agencies. Our takeaway was that clients often felt disconnected with AI-based marketing strategies.

Price

Hubspot Marketing

APRIL 29, 2025

Because Im a marketer, AI tools have flooded my working world with the promise of revolutionizing my department and company. Ive found AI agents helpful in some capacities saving me time, automating repetitive tasks, and assisting with research. Why are AI agents useful in marketing? Why are AI agents useful in marketing?

Price

Customers.ai

NOVEMBER 20, 2024

Their preparation got us thinking: what are the must-do steps marketing teams need to take before launching a campaign, whether it’s a Shark Tank debut, a product launch, or a big promotional push? In fact, 50% of marketers cite poor planning as the biggest reason campaigns fail. Running an ecommerce campaign?

PR

Hootsuite

DECEMBER 4, 2024

When it comes to social media marketing, the most successful campaigns (think: a viral YouTube series about financial literacy that garnered over 1.5 million views) are fueled by solid audience research. Marketing isn’t free — especially paid posts and boosted content. That’s where understanding your audience comes into play.

Non-Profit

Welcome Software

DECEMBER 18, 2024

If you work in a small business, we don't have to tell you twice about the common pain points in marketing. Optimizely is a comprehensive digital experience platform designed specifically for modern marketers who need flexibility, efficiency, and data-driven insights. 2) Mailchimp: Email marketing made easy What is Mailchimp?

Transform

Hootsuite

OCTOBER 7, 2024

Busy social marketers need effective social media analytics tools to focus their efforts. Why every marketer needs a social media analytics tool Social media analytics tools help you figure out what’s working and what’s not. Wondering which of your social media tactics are working? What are social media analytics tools?

Analytics

Martech

FEBRUARY 17, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Heres a breakdown of the responsibilities, backgrounds, skill sets, and how these roles fit into marketing and marketing operations.

Customer Acquisition

Hubspot Marketing

MAY 13, 2025

While the time lost to the scroll can feel like just another social platform, thinking of Reddit like LinkedIn or Facebook is a mistake, especially when you put on your marketing hat. The signs are clear if you have the time and budget, Reddit is worth a look, especially with people putting a growing emphasis on authentic marketing.

Copywriting

Buffer Marketing

OCTOBER 2, 2024

a) If you’re in the early stages of forming your social media marketing strategy , I’d argue you don’t need to focus on what your competitors are doing at all. Peeping at the competition’s marketing strategies should come (if it comes at all) much later. Starts at €16.58/month

Price

Lusha

DECEMBER 9, 2024

But there’s a key question you need to answer: How big is your market? Getting this wrong can lead to missed chances or putting too much money into a smaller market than you thought. The answer lies in figuring out your Total Addressable Market (TAM). Understanding the Total Addressable Market What is TAM?

Price

Neil Patel

MAY 30, 2025

Instead, it’s a marketing issue. Potential buyers now research solutions independently long before they get on the phone with a sales representative. Which means you need to invest in marketing for your manufacturing business. Digital marketing is a major focus for many manufacturing businesses. The solution?

Manufacturing

Martech

AUGUST 12, 2024

Company/Product Positioning I grew up as a marketer in high-tech startups and worked for several companies from inception to IPO or acquisition. To create a detailed view of the landscape entailed: Reading every research paper, I could get my hands on about the market and pulling out salient information. Their target audience.

User-Generated

Hubspot Marketing

AUGUST 13, 2025

For anyone struggling with using AI in Instagram marketing, now is definitely the time to learn. Nearly half of the marketers we surveyed for our 2025 State of AI Marketing report said they're already using AI for social media, with 49% using it for text-based social content and 47% for video/audio-based content.

Branding

Litmus

OCTOBER 31, 2024

For many marketers, coming up with creative email ideas is much more fun (and less confusing) than cleaning up data, tracking new metrics, and finding customer insights. In this guide, we’ll outline how to finally get and use the customer insights you need to improve your lifecycle marketing strategy.

CRM

Set Up

JANUARY 21, 2025

As part of the Set up Marketing Relationship Survey , we ask Clients what kind of work they need from their Agency partners. We also see an increased need for shopper marketing rising from 5% to 15%. In fact, Forbes predicted that the content marketing industry was projected to reach a valuation of $600 billion in 2024.

Shopper Market

Backlinko

MARCH 5, 2025

I’ve spent months testing and researching the best Similarweb alternatives to see how they compare. This guide covers the top options for: Market trends Advanced SEO analysis Ad intelligence Similarweb Limitations While Similarweb excels at competitor intelligence, it might not fit everyone. Four tools stand out as replacements.

SEO

Lynton Web

FEBRUARY 7, 2025

Critical data points that could drive strategic marketing or sales decisions remain trapped in departmental silos - engineering specifications languish in PLM systems, customer interaction histories sit in legacy CRMs, and valuable engagement metrics scatter across disconnected marketing tools.

Transform

Backlinko

AUGUST 5, 2025

If not, start here: The Complete Guide to Market Research It’ll make everything in this guide way more useful. Here are a few prompts you can try: Use Case Example Prompt What It Reveals General Discovery What are the best places to buy [your product] in [your market]? Messaging & Tone Chewy Warm, mass-market tone.

Food

Welcome Software

MARCH 12, 2025

And, though they are deceptively simple, developing a compelling product differentiation strategy requires a deep understanding of the market, the competition, and the target audience. How to create a product differentiation strategy: There are four stages involved with any product differentiation strategy.

Product

Set Up

JUNE 16, 2025

As the marketing landscape continues to shift rapidly, Set up is committed to staying on the pulse by speaking with marketers who are helping shape the future of their industries. Question #1 | How do you incorporate patient-centric approaches into your marketing strategies?

Health

Sachs Marketing Group

JANUARY 16, 2025

Whether you run a small private clinic or a large medical office, effective lead-generation strategies can help you generate leads, reach more potential patients, and ensure your practice thrives. Generate 50 new leads per month through social media marketing. Increase visibility among patients in your area.

Health