Neil Patel

JANUARY 5, 2022

Are marketing degrees worth it? There’s not a definitive answer for everyone, as too many factors go into deciding which marketing career path you want to take, which marketing programs interest you the most, and which school experience is the best for you. Why Should You Get a Marketing Degree? Advertising.

Retail 114

Retail Marketing Marketers Communications 114

OnPassive Marketing

SEPTEMBER 10, 2022

There’s a lot of buzz around customer marketing, but the term can mean different things to different people. This article will cover ten customer marketing types that you should know about, from direct mail to online marketing. Customer Marketing Definition. Types Of Marketing. Push Marketing.

Customer Marketing 72

Customer Marketing Direct Mail Customer Social Media Marketing 72

Hubspot Marketing

AUGUST 21, 2023

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on the budget you'll need to secure for the projects, hiring, and outsourcing you'll encounter over the course of a year if you don't have a plan. You should.

Marketing Plan 98

Marketing Plan Marketing Marketers Social Media Marketing 98

Neil Patel

OCTOBER 7, 2021

For several years, many digital marketing teams relied on cookies for marketing. What does this mean for marketing teams, and what can you do to ensure your business keeps running smoothly when you are marketing without cookies? Beyond this, there are various ways to market without cookies. Let’s find out.

Marketing 123

Marketing Marketers Key Performance Indicator Direct Mail 123

Rock Content

JANUARY 8, 2024

Are you struggling to elevate your brand awareness and drive revenue through effective marketing? Indeed, the solution lies in efficient marketing planning. Marketing planning is the strategic heartbeat of every successful business. What are the elements of a successful marketing plan? You’re not alone.

Marketing Plan 76

Marketing Plan Shipping Marketing Mix Marketing 76

Businesses Grow

FEBRUARY 6, 2023

Like me, you’re probably ChatGPT-weary right now, but many of the articles I’ve seen for marketers are either too basic, too technical (I’m not doing any coding!), or too focused on content marketing (duh). When I presented the summary to the customer, she said it was right on target. Let’s find out.

Customer Acquisition 143

Customer Acquisition User-Generated Marketing Marketers 143

Exposure Ninja

AUGUST 9, 2023

A go-to-market strategy (GTM strategy) is a detailed plan that outlines how a company or organisation will introduce and promote its products or services to the target market and customers. The main goal of a go-to-market strategy is to ensure a successful product launch and a successful lifespan for the product.

Marketing Strategy 98

Marketing Strategy Marketing Marketers Communications 98

Rock Content

SEPTEMBER 20, 2023

Explore the Go-to-Market strategy concept. What Is a Go-to-Market (GTM) Strategy? A Go-to-Market (GTM) strategy is a strategic plan developed to position your new service or product for launch. Within this plan, you’ll identify your target audience and coordinate messaging to reach them effectively.

Marketing Strategy 52

Marketing Strategy Key Performance Indicator Customer loyalty Marketing 52

Vertical Response

MARCH 22, 2024

Identifying a niche, establishing a robust online presence, and comprehensive market research are foundational elements to launching a potentially profitable online business that operates 24/7. This is a world where your office can be anywhere with an internet connection, and your market is not restricted by geographical boundaries.

Transform 69

Transform Affiliate Marketing Shipping Education 69

Neil Patel

DECEMBER 23, 2022

What is differentiated marketing, and why does it matter? Differentiated marketing could be the way to go if you want to niche down (focus on your ideal buyers) or target a new segment of customers. What Is Differentiated Marketing, And Why Is It Useful? Differentiated vs. Undifferentiated Marketing.

Marketing 72

Marketing Marketers Market Segmentation Target Market 72

OnPassive Marketing

MAY 7, 2022

Video marketing is a strategy that can significantly impact your brand. However, many small business owners don’t know how to create the right video marketing strategies for their business. What Is Video Marketing? Video marketing is a fantastic way to reach your target audience. Benefits Of Video Marketing.

Video Marketing 94

Video Marketing Marketing Strategy Marketing Marketers 94

Customers.ai

NOVEMBER 21, 2023

In the fast-paced realm of marketing, where every click holds the potential for a sale, sophisticated retailers face a formidable challenge— converting anonymous website visitors into loyal customers. As a savvy marketer, you’re keenly aware that a substantial portion of your website traffic operates in the shadows of anonymity.

Transform 117

Transform Customer Journey Marketing Marketers 117

Digital Marketer

FEBRUARY 6, 2024

In the fiercely competitive outdoor gear market, innovative marketing strategies are essential for brand growth and customer engagement. The objectives you set will guide every aspect of the giveaway, from the choice of products to the promotional channels and the mechanics of participation.

Branding 96

Branding User-Generated Key Performance Indicator Promotion 96

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Price 94

Price Market Segmentation SEO Market Research 94

Rock Content

SEPTEMBER 20, 2023

Explore the Go-to-Market strategy concept. What Is a Go-to-Market (GTM) Strategy? A Go-to-Market (GTM) strategy is a strategic plan developed to position your new service or product for launch. Within this plan, you’ll identify your target audience and coordinate messaging to reach them effectively.

Marketing Strategy 74

Marketing Strategy Customer loyalty Key Performance Indicator Marketing 74

Neil Patel

AUGUST 24, 2021

This question and answer network allows you to help others on any topic, from digital marketing to Zumba. Why Should You Use Quora for Marketing? Quora is fantastic for marketing. Adding questions to a question and answer network is a great way to find out more about your target market. What is Quora?

Marketing 118

Marketing Marketers Promotion Product 118

Orbit Media Studios

MAY 24, 2023

Marketing is based on empathy. And empathy comes from research. The best research comes from interviews. That’s what an AI marketing persona is for. You can use AI to create an artificial version of a member of your target audience and ask them anything about sales and marketing, triggers and topics, hopes and fears.

Non-Profit 117

Non-Profit Health Finance Social Media Marketing 117

TechWyse

JANUARY 18, 2022

Part of running a business means staying up to date with all the latest industry news and marketing trends, so you can stand out from the crowd. 12 Ways to Use Content Marketing to Build Brand Awareness. Looking to up your content marketing strategy and build better brand awareness? Happy Tuesday! Wrapping Up.

Content Marketing 59

Content Marketing User-Generated Marketing Marketers 59

Adobe Experience Cloud Blog

NOVEMBER 8, 2018

Although VR has had slower growth in the past few years, the market has begun to pick up at a fast rate. As a result, VR software productions is also on the rise as the market expands. In fact, Statista projects that the industry will grow to double its size in this year alone, ballooning to $12 billion in total market value.

Product 134

Product Thought Leadership Copywriting Fashion 134

Adobe Experience Cloud Blog

NOVEMBER 21, 2016

For a long time, “influencer marketing” was about leveraging these people to get in front of their audiences, but that’s not a long-term strategy (and it’s not very nice). 3 Key Benefits of Integrating Influencer Marketing With Your Content Marketing Campaign. Influencers can keep content relevant. Attain ringing endorsements.

Content Marketing 134

Content Marketing PR Thought Leadership Transform 134

Customers.ai

NOVEMBER 21, 2023

In the fast-paced realm of marketing, where every click holds the potential for a sale, sophisticated marketers face a formidable challenge— converting anonymous website visitors into loyal customers. As a savvy marketer, you’re keenly aware that a substantial portion of your website traffic operates in the shadows of anonymity.

Transform 52

Transform Customer Journey Marketing Marketers 52

Hubspot Marketing

OCTOBER 27, 2022

Whether you're just starting out with content marketing or you've been using the same approach for a while, it never hurts to revisit your content strategy plan and make sure it's up-to-date, innovative, and engaging for your prospects and customers – no matter when or how they intend to buy. Here it is. Define your goal.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Rock Content

MAY 6, 2020

When requested to design a marketing strategy to overcome a specific problem, we marketers often confuse goals with strategy. A summary of the article: Three scenarios What is Strategy The Strategy Kernel Marketing Strategy Kernel Content Marketing Strategy Kernel Back to the Three Scenarios A dual-speed model.

Content Marketing 78

Content Marketing Marketing Marketers Marketing Strategy 78

AWeber

JANUARY 30, 2024

From putting your marketing on autopilot to exceeding your quarterly sales goals while reducing returns fraud, ecommerce tools can simultaneously save time and increase your profits. Are you looking for a tool to help with inventory management, order fulfillment, or marketing automation?

eCommerce 95

eCommerce Shipping Price User-Generated 95

DIY Marketers

JANUARY 26, 2022

What Does Pricing Mean in Marketing. Remember the 4 P’s of marketing? Product, Price, Promotion and Place (Distribution). Think of these four elements and the foundational posts that make for successful marketing. You can call this market research of sorts. But your price is just as important.

Price 98

Price Product Transform Promotion 98

Neil Patel

APRIL 21, 2021

Influencer marketing, then, is the field of marketing in which influencers are paid (via cash or other incentives) to promote a brand or product. They usually huge followings on social media and are brand advocates as well as niche promoters. How do influencers assist with your inbound marketing ?

Fashion 133

Fashion Outbound Marketing PR Influencer Marketing 133

Businesses Grow

AUGUST 14, 2023

Another random idea … Suggestion number one is obvious, but could a restaurant create promotions that align with these other days? His ChatGPT prompt cleverly pits great marketing minds against each other to create the best web copy! Moderate marketing efforts by bicycle manufacturers and retailers.

Manufacturing 87

Manufacturing Automobile User-Generated Fashion 87

Neil Patel

MARCH 16, 2021

The tourism industry is rich and exciting, full of cultural knowledge, shared experiences, and career-building opportunities for marketers. This is called geographic targeting, and it helps you define where your ads will be seen to maximize your marketing budget. Target Certain Interests. Use Images and Video.

User-Generated 116

User-Generated Advertising Advertisers Promotion 116

Many Chat

APRIL 18, 2022

Since the social media platform was founded in 2010, 78% of marketers now use Instagram to increase brand awareness and position their businesses in front of potential customers. That being said, Instagram marketing takes time, patience, and creativity. Diversify your marketing strategy. Understand Instagram’s core users.

User-Generated 98

User-Generated Fashion Food eCommerce 98

CXL

MAY 27, 2022

Demand generation tactics address two of the biggest marketing challenges: raising brand awareness and generating leads. It uses marketing to raise brand awareness and get people excited about your products or services. Demand generation marketing isn’t one single strategy or activity. Some marketing tactics (e.g.,

Thought Leadership 96

Thought Leadership eBook User-Generated CRM 96

Hubspot Marketing

OCTOBER 2, 2019

If you're looking at rebranding your business because sales have been slow or brand awareness efforts don't seem to be paying off, you might want to reconsider -- these issues can potentially be solved by creating a new marketing strategy , or conducting market research to identify the underlying cause. Just look at Old Spice.

Food 139

Food Branding Place Product 139

Sprout Social

JANUARY 20, 2021

Knowing your audience is a lesson from effective marketing 101. Businesses can better market and sell their product or service when they have a clear understanding of customers’ pain points, business needs, goals, constraints and concerns. This is why B2B market research is critical. Refine their offerings.

Market Research 114

Market Research Customer Marketing Marketers 114

Rock Content

DECEMBER 21, 2020

What if you could consider the whole world as your operating market? This article will explain everything you need to know about global branding, showing how brands can trace an efficient strategy to conquer markets worldwide. Branding is already a challenge in local markets. Do you like the idea?

Brand Management 78

Brand Management Branding Management Logistics 78

Welcome Software

MAY 3, 2022

But that’s exactly how you’d sound if you attempted to execute a marketing campaign without a plan. A marketing campaign plan template serves as that compass, organizing all elements of your campaign, from the target audience and messaging to channels and metrics, ensuring that every effort aligns with your overarching objectives.

Key Performance Indicator 40

Key Performance Indicator Gen Z Marketing Marketers 40

Hubspot Marketing

APRIL 2, 2019

Better yet, the companies that create and market them know exactly the experience they want you to have when you make (or consider) a purchase. Branding supports your marketing and advertising efforts. It helps your promotion pack that extra punch with added recognition and impact. Do you deliver on your marketing promises?

Branding 145

Branding Shoppers Entertainment Advertising 145

Rock Content

JULY 21, 2020

An efficient Digital Marketing strategy can bring a variety of benefits to your business. With enormous reach potential, the internet is the ideal place for you to promote a positive image for your brand and, in addition, generate and convert a large number of leads. It is no use, however, to focus only on one type of content.

User-Generated 72

User-Generated Promotion Health Global Marketing 72

Content Marketing Institute

APRIL 10, 2018

We posed the stereotype-or-persona question to marketers and got their input on preferred ways to develop useful audience profiles. And, in some cases, they share why – stereotype or not – personas aren’t a good fit for their marketing. HANDPICKED RELATED CONTENT: An Alternative Approach to Developing Content Marketing Personas.

Millennials 109

Millennials Inbound Marketing PR Health 109