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Google’s Ads Data Hub: What you need to know

Search Engine Land

To support advertisers navigating this environment, Google introduced a robust toolset designed to advance their AI-driven marketing strategies. A key part of this transformation is Ads Data Hub (ADH), a platform built on Google Cloud.

CRM 94
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Top Tips to Master Your Email Newsletter Campaign

Vertical Response

Clear objectives allow you to align your email marketing strategy with your overall business goals, ensuring that your marketing efforts are purposeful and effective. Choosing the Right Email Marketing Software Choosing the right email marketing software is a cornerstone of an effective email marketing strategy.

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How to supercharge your marketing strategy with AI automation

Sprout Social

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. AI automation has revolutionized how brands approach their business and marketing strategies. Siri and Alexa are common examples of conversational AI.

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Use personalization to fix DRIP and make your data work for you

Welcome Software

To be "information-rich," a company needs to not only collect data but also transform it into insights that clearly guide decision-making. When this step is skipped or difficult to achieve, businesses are left with data that may feel abundant but is ultimately ineffective in shaping their strategies.

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How to scale personalization efforts with data-driven marketing

Martech

But, with the right strategies in place, marketers will have a much easier time adjusting their campaigns. Adopt data-driven marketing strategies. While “data-driven marketing” sounds like a commonplace tactic, it’s actually a relatively new way of structuring campaigns. Source: Tristan Silhol.

Transform 124
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Different ways of seeing the customer: Friday’s Daily Brief

Martech

Because of the transformations underway, marketers have discovered different ways of seeing. What is call analytics and how does it deliver key insights to marketers? They rely on marketing databases and dashboards to analyze many customer channels, all to remedy any issues and understand their market segments.

Transform 114
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Why the Future of Marketing Depends on a C-suite Partnership for Long-term Growth

Marketing Insider Group

With new trends, customer behaviors, and technologies transforming the industry at top speed, there has never been a better time to be in marketing. By delivering top-line growth through marketing strategy and channels, CMOs can unify different departments to drive the company’s growth agenda.

CMO 145