Calvyn Lee Blog

JANUARY 28, 2023

We’ve studied algorithm updates, technological advances, and different social media feature releases to determine the marketing trends you need to be paying attention to for the coming year. According to the company’s own research, 81% of its users leverage TikTok to find new brands, products, and services.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

Sprout Social

MAY 9, 2024

The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd. We’ll explore five influencer marketing trends shaping the social media landscape in 2024. We’ll also share trends in influencer marketing by industry to help you benchmark your brand.

Influencer Marketing 127

Influencer Marketing Market Trends Gen Z Fashion 127

Duct Tape Marketing

DECEMBER 4, 2024

5 Marketing Trends That Will Disrupt 2025 (And How to Stay Ahead) written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I discuss the marketing landscape heading into 2025. Everybody talks about content.

Market Trends 66

Market Trends Transform CRM Marketing 66

Calvyn Lee Blog

JANUARY 28, 2023

As we discuss Tiktok marketing trends earlier and a few marketing trends later for this year, social commerce and accessibility are playing an important role. From ads devoid of visibly disabled people to unusable websites and apps, the industry has a history of overlooking the largest minority group in the world.

Market Trends 130

Market Trends Gen Z PR Shoppers 130

AWeber

DECEMBER 19, 2022

We’re expecting 2023 email marketing trends to be even more interesting, especially after asking 20 email marketing experts what they think will be the big in 2023. Here are the email marketing trends and technologies they think will matter most: Reduced dependence on social media. Rise of neo-brutalism design.

Market Trends 138

Market Trends Email Marketing CMO Marketing 138

Aspiration Marketing

NOVEMBER 2, 2023

Content marketing grows by leaps and bounds each year and with good reason. The internet surfing public is tired of companies forcing products in their faces when they're all looking for help solving a problem.

Market Trends 173

Market Trends Content Marketing Marketing Marketers 173

Marketing Insider Group

DECEMBER 1, 2021

For those looking for what’s in, what’s working, and what’s next, we’re sharing emerging trends in content marketing that have increased in popularity of late. And how they relate to overall digital marketing trends as we head into next year. Voice Search Will Evolve How Content Marketing Sounds.

Market Trends 145

Market Trends Content Marketing Millennials Influencer Marketing 145

Hubspot Marketing

DECEMBER 19, 2022

Few marketing trends last forever. In reality, they come and go at rapid speed — and marketers must adapt. Because marketing is always evolving, your marketing playbook should, too. Here, we'll cover five marketing trends that are losing steam and how marketers can respond.

Gen Z 140

Gen Z Market Trends Millennials Marketing 140

Hubspot Marketing

NOVEMBER 13, 2023

I send HubSpot’s Marketing Blog email newsletter daily (a not-so-subtle reminder to subscribe ). So, it’s my job to keep a pulse on the latest email marketing trends. As a marketer, I often stay on top of trends by reading up on marketing news, but when it comes to email, there's a much simpler method — scanning my inbox.

Market Trends 143

Market Trends Email Marketing Marketing Marketers 143

Calvyn Lee Blog

FEBRUARY 20, 2024

Are you wondering how digital marketing, advertising and sales will evolve in 2024? In this comprehensive guide, we will explore the top 5 key digital marketing trends that are poised to dominate the industry next year. Knowing and anticipating future marketing trends is crucial for developing an effective strategy.

Market Trends 130

Market Trends Digital Marketing Transform eBook 130

Marketing Insider Group

AUGUST 27, 2024

Industry reports help you stay informed about market trends and competitor activities. Video Source In the manufacturing industry, your target audience is companies that sell products you have the ability to manufacture. You’re trying to fill gaps in the market, so you need to know where these gaps are to capitalize on them.

Manufacturing 122

Manufacturing Whitepaper Marketing Marketers 122

Hubspot Marketing

OCTOBER 31, 2022

And according to the data, social media takes the lead in marketing investments for businesses. That's likely because three key goals B2C brands will have when running marketing campaigns in 2022, will be i ncreasing brand awareness (49%), advertising products (44%). Brands will continue to apply inbound marketing strategies.

B2C 145

B2C Market Trends Inbound Marketing Influencer Marketing 145

Econsultancy

APRIL 14, 2022

This is when marketers use feeds to pull in content such as product listings, job advertisements, properties, recent news directly from an organisation’s external source/website, etc. Images, links, and copy can all be added in a few clicks without the marketer having to resort to additional technology to be able to do this.

Market Trends 142

Market Trends Email Marketing Marketing Marketers 142

Martech

JULY 10, 2023

Anyone can now create beautiful images, videos, articles, 3D worlds, 3D products and more within seconds. They are creating libraries of 3D products for brands such as New Balance, Adidas, Vans, Gucci and many others. The post Top 5 XR and AI marketing trends in 2023 appeared first on MarTech. has launched.

Market Trends 136

Market Trends Law Transform User-Generated 136

Hubspot Marketing

JULY 25, 2024

AI-generated video content is turning the marketing world on its head. But what trends should marketers be focusing on to stay ahead of the competition? If you've been following the latest buzz in AI marketing trends — and you should be — you know that AI video tools are at the forefront of this change.

Transform 135

Transform Logistics CMO Marketing 135

Martech

JULY 30, 2024

Email marketing is a powerful method for nurturing leads and converting them into customers. Through targeted email campaigns, businesses can sustain direct communication with their audience, deliver personalized content and efficiently promote their products or services.

CRM 113

CRM Marketing Marketers Customer loyalty 113

Martech

MARCH 4, 2025

B2B tech marketing is shifting from a traditional, product-centric approach to a data-driven, AI-powered, customer-first model. Today, marketing is a core strategic pillar that shapes not just pipeline and revenue but also customer experience, product positioning and competitive differentiation.

Transform 123

Transform CRM Analytics User-Generated 123

Marketing Insider Group

SEPTEMBER 23, 2024

This article examines the functions and benefits of marketing management software, helping you determine when it’s the right time to integrate these tools into your strategy. These products include: Customer Relationship Management (CRM) systems to manage customer data and interactions.

Management 123

Management CRM Analytics Marketing 123

Martech

FEBRUARY 12, 2025

Understand Understanding is the foundation of all marketing activities. Knowing how customers relate to a product, identifying key pain points and crafting messaging that resonates with the target audience all stem from understanding roles. Additionally, synthetic personas help test and validate product value and messaging.

Transform 127

Transform Logistics User-Generated Marketing 127

Hubspot Marketing

OCTOBER 17, 2023

To anticipate what lies ahead, we asked experts their thoughts on emerging trends that will dominate the B2B affiliate marketing space in 2024. Top Affiliate Marketing Trends, According to Experts 1. AI will change the affiliate marketing game. “As Let’s get into it.

Affiliate Marketing 135

Affiliate Marketing Market Trends B2C Transform 135

Martech

AUGUST 8, 2024

Does your consumer product have AI? A study of 1,000 people found products described as having AI were consistently less popular than those that weren’t. “We found emotional trust plays a critical role in how consumers perceive AI-powered products.” Do yourself a favor and don’t tell anyone.

User-Generated 120

User-Generated Customer Journey Advertising Advertisers 120

Martech

OCTOBER 9, 2024

The Modern Marketing Data Stack Unveiled: Leaders and Ones to Watch See the reveal of the standout leaders and exciting up-and-comers across 10 crucial categories of the Modern Marketing Data Stack.

Transform 114

Transform Marketing Marketers Advertising 114

Martech

MAY 5, 2025

Here are several approaches marketers can take: Email: Business email address Sign me up! Emphasize value and transparency : Clearly communicate the value of your products or services. Transparency in pricing and product benefits can help consumers feel more secure in their purchasing decisions. Processing.

Marketing 113

Marketing Marketers Customer loyalty Price 113

illumin

OCTOBER 11, 2023

Retail marketing strategies These are some of the most important marketing trends in retail right now: Unique and relatable creatives While mass produced, AI driven content is tempting as a means of saving time, it risks lacking the creative input that leads to high quality content.

Retail 104

Retail Gen Z Market Trends Millennials 104

Martech

JANUARY 21, 2025

For example, a whitepaper on marketing trends could become: A blog post covering top statistics. An infographic visualizing trends over time. Technology can streamline content production, saving time and keeping processes organized. A LinkedIn post summarizing key recommendations.

Whitepaper 138

Whitepaper Analytics SEO User-Generated 138

Litmus

DECEMBER 13, 2024

With email playing such a critical role in business success, marketers need to stay on top of the latest trends and shifts in the industry. A majority of marketing teams spend two weeks or more to create a single email, from strategy to delivery. They keep customers coming back. They build trust over time. Image Carousels.

Market Trends 96

Market Trends Email Marketing Copywriting B2C 96

SmartBrief - Marketing

JULY 17, 2024

Customer satisfaction: Provide products and services that are closer to the needs of your customers. This way, using data analytics, organizations can make more informed decisions, optimize operations and foresee future trends. Increased efficiency: Streamline the operations to reduce waste and optimize resources.

Management 114

Management Analytics New Technology Market Trends 114

Martech

FEBRUARY 17, 2025

Heres a breakdown of the responsibilities, backgrounds, skill sets, and how these roles fit into marketing and marketing operations. Responsibilities GTM engineer / GTM ops engineer Develop and implement go-to-market strategies. Analyze market trends and customer data to inform product positioning.

Customer Acquisition 114

Customer Acquisition CRM Marketing Automation Platform Analytics 114

Hubspot Marketing

APRIL 18, 2022

44% of B2C marketers say leveraging IG for customer service offers high ROI and 51% say average ROI. In 2022, 34% of B2C brands are focused on advertising their products and services, compared to only 22% of B2B brands. In addition to aligning with their goals, 48% of B2C marketers say it offers a high ROI. Image Source.

B2C 135

B2C Market Trends Marketing Marketers 135

Jeff Bullas

JANUARY 10, 2023

Influencer marketing is a hugely popular marketing trend, with 93% of marketers stating they have used it in their marketing strategy. Influencer marketing has a substantial influence on consumer purchasing decisions. What is influencer marketing? Influencer marketing and the decision-making process.

Inbound Marketing 344

Inbound Marketing Gen Z Influencer Marketing Millennials 344

Backlinko

NOVEMBER 8, 2024

What are the 4 Ps of marketing? For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. People still want great products, fair prices, convenient access, and compelling reasons to buy. Mastering these four elements is what separates good marketing from great marketing.

Price 114

Price Real Estate Promotion Food 114

Hubspot Marketing

SEPTEMBER 12, 2024

Quis Quis says marketing is a complex thing that requires a lot of focus and long term vision to pan out. He pointed to initial marketing efforts for his company’s product - a set of functional beverages using Indigenous ingredients - as a costly failure. He just ordered his fourth run of 20,000 cans of his product.

Logistics 126

Logistics Finance Manufacturing Law 126

Martech

JUNE 11, 2025

Outdated success metrics force us to double down on tactics like paid advertising or AI-crafted content that do not differentiate our brand and products and propel our product message toward the wrong audiences. Experts have been discussing brand building as the future of B2B marketing for some time. It can be challenging.

Branding 113

Branding Education Thought Leadership User-Generated 113

Martech

NOVEMBER 1, 2023

Reframing your existing products or introducing new ones can help your brand pick up momentum and get some attention in the marketplace. Crafting messaging for a product pivot Crafting effective messaging for a product pivot requires a delicate balance. And it’s not just my opinion. Otherwise, it’s just more noise.

Product 117

Product Marketing Marketers Market Trends 117

Martech

NOVEMBER 7, 2024

What makes this approach particularly valuable is its ability to not just identify segments, but to predict their potential profitability based on current market trends. Consider recent trends (past 6 months) in: Content creation and strategy needs: Which segments are facing the biggest content scaling challenges?

Market Segmentation 122

Market Segmentation Non-Profit Transform Marketing 122

Hubspot Marketing

AUGUST 20, 2024

Turn product content into marketing promotional materials. So far, we’ve just talked about how you can use AI to be more productive and effective, but why not make it a part of what you put out into the world as well? They built an AI-powered product description generator that anyone can use without sharing personal information.

User-Generated 134

User-Generated Food Transform Marketing 134

Sprout Social

NOVEMBER 26, 2024

Plus, keeping up with new marketing trends and shifting guidelines across different platforms only adds to the challenge. In other words, if a content creator is paid to talk about a product, receives a free item or gets a discount, they must make it clear in their posts. DO: Be crystal-clear. Keep it simple.

Gen Z 122

Gen Z Influencer Marketing Health Promotion 122