Hootsuite

NOVEMBER 28, 2024

Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. What is Pinterest marketing? Affiliate marketing on Pinterest is a revenue-sharing process where Pinners earn a small commission from the clicks or sales they generate for a brand.

Gen Z 120

Gen Z Affiliate Marketing Fashion Social Media Marketing 120

illumin

JANUARY 14, 2025

In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry. According to a 2023 McKinsey study , 88% of marketing professionals believe AI will fundamentally change how advertising works. Trends for Agencies in 2025: The changing role of advertising experts a.

Gen Z 101

Gen Z Advertisers Advertising Retail 101

Martech

OCTOBER 2, 2024

The new option allows advertisers to target the most valuable shoppers using Pinterest’s predictive analytics, based on thousands of signals in Pinterest. These new features provide marketers with attractive tools to optimize and scale campaigns. Promotions. Pinterest also announced new enhancements to Pinterest Search and Home Feeds.

Shoppers 124

Shoppers User-Generated Price Promotion 124

Vertical Response

AUGUST 25, 2024

This article outlines effective marketing strategies for holidays that you can implement right away. Learn about early planning, multi-channel campaigns, personalized marketing, and more to ensure a successful festive season. Effective holiday planning can foster customer loyalty and successful marketing outcomes.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Martech

NOVEMBER 27, 2024

This is good news for marketers looking to optimize holiday campaigns. Understanding where your customers fall within these pricing and buying trends will help your brand make the most of this prosperous season. The early numbers indicate that consumers are ready to buy. Toys have seen an average discount of 14.6% so far this month.

eCommerce 128

eCommerce Shoppers Retail Analytics 128

Martech

JUNE 11, 2025

Yet, despite the opportunities to save money, shoppers are signaling fatigue. About 78% of online shopping moments are not led by price promotions, which provides brands with an opportunity for richer storytelling and value-led engagement. Ecommerce calendars have expanded significantly thanks to numerous holidays and cultural events.

eCommerce 108

eCommerce Shoppers Retail Entertainment 108

Martech

OCTOBER 1, 2024

online holiday shoppers are expected to spend $240.8 This is good news for retailers with a solid digital marketing strategy. Adobe divided goods into four price tiers.) This is because of price discounts, not because shoppers are feeling wealthier. Pricing was the top factor in holiday spending.

Gen Z 122

Gen Z Shoppers Retail Price 122

Buffer Marketing

DECEMBER 16, 2024

Whether you're managing social media content, running marketing campaigns, or just want to tidy up the links you share, we'll help you find the best URL shortener for your needs. Price: The buff.ly Price: Free for up to five custom domains and 1k total branded links. What about extra features like personalization?

Price 112

Price User-Generated Analytics Shoppers 112

Hubspot Marketing

NOVEMBER 1, 2024

When I first heard I had to write about D2C marketing, I did what many professionals do when presented with something they know nothing about — I quietly panicked and then asked ChatGPT. To my surprise, however, I learned D2C marketing isn’t as foreign to me as I thought. Table of Contents What is D2C marketing?

Manufacturing 131

Manufacturing B2C Non-Profit eCommerce 131

Customers.ai

DECEMBER 9, 2024

With years of experience helping brands like LOral thrive, shes sharing her top three lifecycle marketing strategies to help you stay ahead in 2025. Different shoppers, different behaviortailor those offers! Dynamic Pricing : Not all customers are created equal. Maryna Hradovich from Maestra has seen what works and what doesnt.

eCommerce 83

eCommerce Marketing Strategy Shoppers Outbound Marketing 83

Neil Patel

JUNE 17, 2025

It’s not about offering the lowest price or running the flashiest marketing campaigns. I’ve seen countless businesses transform their growth by attracting loyal buyers instead of constantly chasing new shoppers. It tends to focus more on price or value, making it more fleeting than brand loyalty.

Branding 90

Branding Shoppers Shipping Customer loyalty 90

Martech

AUGUST 29, 2024

Based on global statistics, around 66% of shoppers plan to buy based on price this year, an increase of 20% since 2020. Also, 43% of shoppers are carrying more debt this year than they did in 2023. Look out for TikTok which has seen a 24% growth in shoppers making purchases since April this year.

Shoppers 73

Shoppers Retail Price Promotion 73

Martech

JANUARY 7, 2025

The record-setting holidays were a result of strong consumer spending, not higher prices. Adobes Digital Price Index showed consumer prices have fallen for 27 consecutive months and were down in November 2.6% off the listed price. Dig deeper: 2024 holiday sales live up to record-breaking projections Inflation.

eCommerce 114

eCommerce Shoppers Price Retail 114

Martech

SEPTEMBER 4, 2024

Despite inflation, a volatile stock market, fragile supply chains and general economic uncertainty, ecommerce overall sees a bright future — although of course not all brands will win. That’s the message from a new report, “2024 State of the Ecommerce Industry” from marketing automation platform Klaviyo. Why we care.

eCommerce 109

eCommerce Shoppers Marketing Automation Platform Price 109

Customers.ai

JANUARY 3, 2025

For any marketer, understanding their journey is the key to doing the thing we all want to do – turning browsers into buyers and buyers into loyal fans. 81% of shoppers research online before making a purchase. Where It Happens : Product pages, review sites, YouTube unboxing videos, and price comparison tools.

Customer 89

Customer eCommerce Shipping Customer Journey 89

Backlinko

JANUARY 24, 2025

By limiting the options to these key choices, it avoids overwhelming shoppers. You can filter with options like: Price Features Availability of virtual audio demo Select the filters you want, and voil, you customize your search results. This reassures shoppers that a real, knowledgeable human is always ready to help.

eCommerce 101

eCommerce Shoppers Transform User-Generated 101

Hubspot Marketing

DECEMBER 23, 2024

Heres a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, theyre only using about 56% of the tools they buy. This disconnect raises important questions: Are marketers investing in the wrong tools, or are they simply not harnessing their full potential?

Transform 120

Transform User-Generated Marketing Marketers 120

Customers.ai

DECEMBER 4, 2024

Ecommerce is too competitive to rely on “spray and pray” marketing tactics that leave your ROI up to chance and broad campaigns and generic messaging aren’t just outdated, they’re wasted money. Ecommerce marketers who want a tool that combines audience segmentation with automated lead generation. See Who Is On Your Site Right Now!

eCommerce 76

eCommerce Shoppers Price Customer Journey 76

Buffer Marketing

OCTOBER 28, 2024

You've got big marketing dreams but a not-so-big budget? After 12 years of marketing for bootstrapped brands, I've learned that you don't need to spend a fortune on fancy digital marketing tools to see results. A lot of these marketing software offer free or low-cost versions. Pricing: Free plan available.

Digital Marketing 106

Digital Marketing Price User-Generated Affiliate Marketing 106

Hootsuite

MARCH 21, 2025

TL;DR Shoppers on Instagram spend more than on other platforms (40.1% Set up a shop to tap into this lucrative market. Shoppers spend more on Instagram than on other platforms: Instagram ranks highest among all social media platforms for people who spend $200 or more 40.1% of Instagram shoppers reach this threshold.

eCommerce 97

eCommerce User-Generated Shoppers Entertainment 97

Search Engine Land

OCTOBER 2, 2024

Ads are shown to shoppers based on relevant keywords or products. You can target Amazon in-market and lifestyle images, as well as product views and purchases. Sponsored Display supports cost-per-click (CPC) and cost-per-thousand viewable impression (vCPM) pricing options without minimum campaign spend requirements.

Advertisers 103

Advertisers Advertising Customer Transform 103

SmartBrief - Marketing

AUGUST 21, 2024

Our viewers are our shoppers, and our shoppers are our viewers,” said Perry. “So The service, priced at $80 a year, offers benefits valued at over $400 annually, making it a compelling proposition for Hallmark’s most dedicated fans. Moreover, Hallmark.com saw 20 million visitors.

Shoppers 98

Shoppers Transform Retail Price 98

Customers.ai

DECEMBER 11, 2024

High-intent shoppers or just window browsers? Generic marketing: Without real insights, youre stuck serving the same, uninspiring messaging to everyone, regardless of their interests. Catching a high-intent shopper at the perfect moment Meet Jake. Use this to separate high-intent shoppers from casual browsers.

Shipping 79

Shipping Shoppers Law eCommerce 79

Sprout Social

NOVEMBER 4, 2024

Social has evolved into consumers’ favorite holiday marketing resource: a one-stop destination for discovering gifts, finding the latest deals and seeking customer service. A significant 42% of shoppers are turning to social to find the perfect gift more this year compared to 2023.

Gen Z 120

Gen Z Millennials User-Generated Shoppers 120

Customers.ai

NOVEMBER 18, 2024

From email marketing to customer reviews to SEO, the possibilities are almost endless. In this post, we’re spotlighting 25 Shopify marketing apps that every ecommerce brand should know about. Integration Capabilities Your marketing apps need to play nicely with the tools you’re already using. That’s what we are here for.

eCommerce 75

eCommerce User-Generated Transform Customer loyalty 75

Litmus

OCTOBER 17, 2024

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. That’s where the email marketing funnel comes in—a framework that supports subscribers through every stage of the customer journey, which doesn’t stop once you’ve earned their business.

Email Marketing 110

Email Marketing Customer Journey Customer loyalty eCommerce 110

Customers.ai

NOVEMBER 25, 2024

Let’s break down some of the capabilities redefining what’s possible for marketers: 1. Free Webinar: Watch Now Integrating Visitor Tracking with Your Marketing Stack: Where the Magic Happens No tool works in a vacuum, especially when it comes to ecommerce. Or maybe it’s about integrating seamlessly with your existing marketing stack.

eCommerce 89

eCommerce Price Customer Journey CRM 89

Martech

NOVEMBER 20, 2024

Key features : Google Lens now provides in-store product price comparisons. However, the enhanced price transparency and local inventory insights could drive competitive pressure, reshaping how and where consumers convert. 72% of shoppers use smartphones while in-store. Google Maps enables local product inventory searches.

Transform 75

Transform Shoppers Price Retail 75

Customers.ai

DECEMBER 23, 2024

What They Want : High-value actions, like checking out your pricing page, signing up for a demo, or downloading a resource, scream intent. What to Do : Add these insights to your CRM to create enriched profiles that help your sales and marketing teams tailor their approach. Are they glued to your product pages? Binging your blog?

Price 84

Price eCommerce Shipping Transform 84

Martech

OCTOBER 22, 2024

With about a month to go until Black Friday, marketers are wondering how this year will stack up against previous holiday seasons. and globally seemed to work well with customers, especially when prices were cut. shoppers will be in a buying mood after Election Day. sales than last year. During Prime Big Deal Days, U.S.

Shoppers 70

Shoppers Retail Health Food 70

Customers.ai

DECEMBER 24, 2024

Thats why marketers invented retargeting to swoop in to save the day. Were covering their features, pricing, and showcasing why they deserve a spot in your marketing stack. Ad remarketing software lets you target the right audience with the right message at the right timeevery marketers favorite tactic. You arent alone.

eCommerce 72

eCommerce Price User-Generated CRM 72

Martech

SEPTEMBER 13, 2024

Personal Shopper recommends products and helps with search. Those agents are: Campaign Optimizer manages and executes full campaign lifecycles. Service Agent replaces chatbots in handling customer service and replaces chatbots. Buyer helps B2B customers find products, make purchases and track orders.

Shoppers 118

Shoppers User-Generated New Technology Price 118

Power Digital Marketing

APRIL 7, 2025

One of the most intriguing trends to emerge is how TikTok fuels Amazon sales, as users see products on TikTok and then turn to Amazon to compare pricing, shipping, and availability before making a purchase. Optimized Amazon Listings: Once a TikTok-driven shopper lands on Amazon, the product listing needs to convert them.

Branding 52

Branding Shipping Transform Shoppers 52

Martech

FEBRUARY 11, 2025

Not all of them apply to marketing, but several that you might not be as familiar with can be equally powerful in shaping your subscribers’ engagement with your email. In this column, I’ll share several cognitive biases that have worked well in my own email marketing and explain how to use them ethically in your campaigns.

Transform 121

Transform Copywriting Email Marketing Shoppers 121

Hubspot Marketing

MARCH 11, 2025

A Clearer Performance Picture Knowing that roughly 41% of ad spend goes to waste , marketing teams are under serious financial pressure to perform. Psst: Subscribe to Masters in Marketing newsletter for weekly insights from top brands. When youre trying to optimize your marketing and ad spend , thats a big difference maker.

Retail 78

Retail Customer Shoppers Advertisers 78

Martech

JULY 18, 2024

Here are some highlights, the first one is especially interesting for marketers. AI shoppers kill the ad industry : “Almost 3 in 4 consumers interviewed are convinced that AI has the potential to render the entire advertising industry obsolete.” By obsolete, they mean having bots market to other bots.

Shoppers 117

Shoppers Advertisers Advertising Health 117

Customers.ai

NOVEMBER 14, 2024

Email marketing isn’t as easy as it used to be. From advanced segmentation to automation, Klaviyo and surrounding Klaviyo tools equip you to tackle the challenges of modern email marketing with ease. Key Features for Smarter Email Marketing Klaviyo has become a go-to email marketing tool for ecommerce for a reason.

Email Marketing 85

Email Marketing eCommerce Shipping Analytics 85