Martech

APRIL 28, 2025

Picture a Baby Boomer engineer with 40+ years of experience teaming up with a Gen Z digital marketer who instinctively understands TikTok’s algorithm. Because slapping a digital marketing strategy on an outdated operational foundation is like gluing an iPad to an old car and expecting it to function like a new hybrid.

Transform 115

Transform Gen Z Manufacturing Millennials 115

Martech

AUGUST 2, 2024

The annual marketing plan’s reputation isn’t quite as respected. However, planning works better if marketers take a cue from how nature approaches change. “Oh, It’s planning and budgeting season,” said no marketer ever. However, markets are volatile, uncertain, complex and ambiguous (VUCA). Oh, goodie!

Transform 117

Transform Marketing Plan Fashion Health 117

Martech

DECEMBER 30, 2024

Studies also show that marketers are upskilling and organizations plan to continue to invest in AI in the coming year. There’s plenty of transformation underway but what does this mean practically? And they will be using data and other marketing assets in new ways to remain competitive in this changing environment.

Transform 113

Transform CMO Retail CRM 113

Martech

NOVEMBER 13, 2024

The decline of marketing as an influential business function is well documented. Among C-suite roles, chief marketing officers (CMOs) are the least likely to advance to the CEO spot and the most likely to be dismissed. The changing mandate for marketing leaders At the B2B Marcom Summit in Washington, D.C., and the U.S.

Transform 134

Transform Marketers Marketing Customer Acquisition 134

Martech

NOVEMBER 13, 2024

One day, I imagine I’ll feel the same amazement watching a fully autonomous marketing campaign unfold — from inception to optimization — without human intervention. This vision of an autonomous marketing pipeline represents the future of AI in marketing. How AI augments a traditional marketing campaign workflow.

Transform 128

Transform Marketers Marketing Inbound Marketing 128

Martech

DECEMBER 2, 2024

Generative AI is making inroads in search marketing, but it needs to win consumer trust if it wants to become a “Google killer,” according to a new study by Semrush and Statista. That said, genAI’s capabilities continue to win over digital marketers who find it a big boost to productivity and ROI. Sizeable shares of U.S. Processing.

Transform 140

Transform Search Marketers User-Generated SEO 140

Aspiration Marketing

DECEMBER 23, 2024

Digital tools have completely changed the way small businesses run, from sales to marketing, by facilitating the creation of individualized, successful marketing strategies and reaching their target audience. The following are some of the most important digital tools that are transforming small business marketing and sales.

Transform 290

Transform New Technology Marketers Marketing 290

Aspiration Marketing

AUGUST 13, 2024

The marketing battlefield is a fierce one. In this digital arena, every marketer craves a secret weapon–an edge that sets them apart and propels their brand to the forefront. Enter Artificial Intelligence (AI), the transformative technology rapidly reshaping industries, including marketing.

Transform 264

Transform Marketers Marketing Branding 264

Aspiration Marketing

SEPTEMBER 11, 2024

This is where social media and content marketing come in. By leveraging these powerful tools, you can transform your podcast from a hidden gem into a vibrant community hub, attracting new listeners and fostering engagement with your existing audience. So, you've poured your heart and soul into your podcast.

Transform 263

Transform Content Marketing Marketers Marketing 263

Aspiration Marketing

OCTOBER 15, 2024

In today's red-hot job market, 83% of recruiters report difficulty finding qualified candidates. Enter recruitment marketing, a strategic approach that transforms passive candidates into enthusiastic advocates for your company. You spend weeks crafting the perfect job description, post it on all the major boards, and… crickets.

Transform 264

Transform Marketers Marketing Branding 264

Hubspot Marketing

JULY 25, 2024

AI-generated video content is turning the marketing world on its head. But what trends should marketers be focusing on to stay ahead of the competition? If you've been following the latest buzz in AI marketing trends — and you should be — you know that AI video tools are at the forefront of this change.

Transform 130

Transform Logistics CMO Marketers 130

Martech

APRIL 18, 2025

Digital transformation has reached near-universal adoption but success remains elusive. The reasons are well-documented, but the solution lies in something more specific: shifting how transformation is delivered in practice, especially within marketing, data, martech and digital teams. The investment was, too. Processing.

Transform 88

Transform Communications Customer Journey User-Generated 88

Aspiration Marketing

SEPTEMBER 18, 2024

AI is now an indispensable tool in marketing, revolutionizing everything from data analysis to customer engagement. These advanced entities, capable of independent action and decision-making, are set to fundamentally reshape marketing. We explore the exciting shift from conversational AI, like chatbots to the rise of AI agents.

Transform 264

Transform Customer Marketing Marketers 264

Trade Press Services Newsletter

JULY 11, 2024

Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace.

Influencer Marketing 232

Influencer Marketing Thought Leadership Transform B2C 232

Hubspot Marketing

APRIL 21, 2025

It's rare that a B2B marketer is funny on LinkedIn. Heike Young Head of content, social, & integrated marketing, Microsoft Job: She leads the Microsoft teams that shape their storytelling and ensures their content strategies resonate with target audiences. And not posted a meme about ChatGPT taking over my job funny.

Transform 105

Transform Marketers Marketing Entertainment 105

Aspiration Marketing

MAY 20, 2025

Are your marketing efforts falling flat? This disconnect often stems from a misalignment between your marketing strategy and the customer's natural journey. When integrated with inbound marketing, AIDA provides a structured approach to capturing and guiding potential customers.

Inbound Marketing 165

Inbound Marketing Transform Customer Marketers 165

Aspiration Marketing

APRIL 24, 2025

Email marketing offers a direct line to your audience, a channel where personalized messages can truly resonate. We'll explore the critical components of successful campaigns, from compelling subject lines to clear calls to action, all designed to transform your email strategy. It's about understanding what compels readers to engage.

Transform 222

Transform Email Marketing Marketing Marketers 222

Aspiration Marketing

APRIL 10, 2025

HubSpot's Spring Spotlight 2025 unveils a suite of groundbreaking tools designed to revolutionize marketing, sales, and service operations. From intelligent customer support agents to sophisticated marketing automation, HubSpot's latest releases are poised to redefine industry standards.

Transform 191

Transform Marketers Marketing Customer 191

Martech

AUGUST 22, 2024

Marketers are starting to think big about AI in marketing. Some will hire expensive consultants and embark on a massive AI transformation. The organizations that make the most progress will think big about what is possible with AI in marketing, but they will start small, incrementally achieving success.

Transform 139

Transform Copywriting User-Generated Marketers 139

Social Media Examiner

OCTOBER 16, 2024

Wondering how other marketers are leveraging generative AI? Discover how marketers are using generative AI to transform their content strategies and productivity in the first-ever 2024 Generative AI Marketing Industry Report. How Are Marketers Using Generative AI?

Transform 144

Transform Marketers Marketing Product 144

SMEI

MARCH 5, 2025

Podcast Trade wars can create significant challenges for businesses operating in international markets. Diversify Your Markets When a trade war impacts a specific country or region, over-reliance on that market can be risky. Instead, consider expanding to alternative markets that are not directly affected by trade restrictions.

Manufacturing 274

Manufacturing Finance Transform Logistics 274

Martech

JANUARY 14, 2025

Marketing budgets are down 15% year-over-year. This sparked doom-and-gloom predictions about marketing’s diminishing role in 2025. While many CMOs are stressing over shrinking percentages, the smartest are rewriting how marketing delivers and proves value. Theyre redefining marketings role in driving revenue.

Transform 128

Transform CMO Marketers Marketing 128

Martech

NOVEMBER 18, 2024

This feature is already popular in TikTok’s Chinese market for live sales streams. Multilingual support : Create videos in different languages to tap into global markets. Dig deeper: How TikTok is transforming brand advertising Why we care. However, they have great potential to simplify and scale TikTok marketing.

Transform 128

Transform Global Marketing Marketers Marketing 128

The Marketing Operations Leader

MAY 7, 2025

This event is your chance to connect with industry peers, gain fresh insights, and elevate your career in Marketing Operations. Join top marketing ops leaders and speakers from companies such as NVIDIA, Miro, Clay, Adobe, Databox, UBER, and even more! It helps you evaluate how effectively marketing is turning investment into revenue.

Transform 130

Transform Customer Acquisition Customer Journey User-Generated 130

Martech

MAY 15, 2025

Many companies are trying to implement AI transformation but most stall because the focus is on technology, not of people. Successful transformation requires rethinking roles, processes and mindsets across the organization. Why AI transformation is more complex than it looks AI transformation goes beyond using the technology.

Transform 99

Transform Communications Analytics Product 99

Martech

DECEMBER 16, 2024

The marketing world is rapidly changing, and staying ahead means focusing on what truly matters. Marketers must adopt proactive strategies as competition intensifies and the ad ecosystem becomes more complex. Dig deeper: How autonomous AI pipelines will transform marketing campaigns 2.

Transform 124

Transform Marketers Marketing Customer loyalty 124

SMEI

NOVEMBER 21, 2024

Unlocking the Potential of Bluesky Social for Sales and Marketing Professionals The digital landscape is changing, and platforms like Bluesky Social are transforming how brands connect with their audiences. This ensures your marketing campaigns resonate without breaching trust.

Transform 149

Transform Marketers Marketing Promotion 149

Martech

DECEMBER 30, 2024

As 2024 comes to a close, its impossible to ignore the central theme that has shaped marketing and technology this year: artificial intelligence. From breathtaking advancements in generative models to bold proclamations about the agentic era, the year has been dominated by promises of transformation.

Transform 126

Transform User-Generated Fashion Marketers 126

Martech

DECEMBER 10, 2024

The digital landscape is evolving rapidly, and marketers are feeling the shift. Generative AI is redefining how people search and engage with content, reshaping traditional marketing strategies. This transformation poses both challenges and opportunities for marketers. This shift gives marketers a unique advantage.

Transform 137

Transform Whitepaper User-Generated CMO 137

Martech

JANUARY 20, 2025

AI is set to transform the way we work, yet its full potential remains untapped. In marketing analytics, AI holds the promise of revolutionizing the field by: Enabling significant performance improvements. Given the potential for transformational gains, broad AI adoption should be the norm in marketing analytics.

Analytics 122

Analytics Transform Outbound Marketing Marketers 122