Martech

SEPTEMBER 4, 2024

Despite inflation, a volatile stock market, fragile supply chains and general economic uncertainty, ecommerce overall sees a bright future — although of course not all brands will win. That’s the message from a new report, “2024 State of the Ecommerce Industry” from marketing automation platform Klaviyo.

eCommerce 107

eCommerce Shoppers Marketing Automation Platform Price 107

Martech

OCTOBER 1, 2024

Are agents just re-packaged versions of automation? Yes Many early agents were legacy products re-launched under an AI banner, with almost everything in tech labeled as “AI” in 2023. I then constructed a different sample file that listed the product modules licensed by each account. Sample account data.

CRM 120

CRM User-Generated Marketing Automation Platform Marketing 120

Martech

AUGUST 29, 2024

Outset’s new AI-moderated usability testing feature allows researchers to leverage AI moderators to conduct testing, with the AI guiding participants through product experiences and asking contextual questions in real time. AesirX’s Marketing Automation Platform unifies digital marketing efforts across multiple channels.

Marketing Automation Platform 114

Marketing Automation Platform Influencer Marketing Advertising Advertisers 114

Chief Martec

SEPTEMBER 26, 2024

31% replaced their core marketing automation platform. Theory #1 : the industry is consolidating and people are switching off of the also-ran products in a category to go with one of the top 3-5 leaders. Theory #3 : people are switching to brand new challenger products in the category. 22% replaced their CRM.

B2C 118

B2C Marketing Automation Platform CRM Product 118

Martech

FEBRUARY 26, 2025

In a crowded market, it’s no longer enough to push out product features or ROI claims. Example If your company is a marketing automation platform, instead of claiming, “We solve all your lead generation problems,” try “We know B2B lead gen is tough right now.

Whitepaper 115

Whitepaper Thought Leadership B2C Energy 115

Martech

FEBRUARY 3, 2025

Consider the retail CMO who deployed an AI-driven recommendation engine to address product page bounce rates. According to Chiefmartec’s analysis, half of all products in enterprise martech stacks come from the industry’s long tail specialized tools solving specific problems in unique ways.

Transform 107

Transform Finance Marketing Automation Platform Health 107

Martech

JULY 11, 2024

This consolidates platforms and enhances insights and market responsiveness. Reporting and analytics Legacy reporting tools often fall short, necessitating supplementary platforms like Tableau and Looker. AI capabilities in these platforms far surpass legacy systems, increasing productivity while improving performance.

CRM 102

CRM Marketing Automation Platform User-Generated Price 102

Martech

FEBRUARY 17, 2025

Responsibilities GTM engineer / GTM ops engineer Develop and implement go-to-market strategies. Analyze market trends and customer data to inform product positioning. Collaborate with sales, marketing, and product teams to ensure alignment on GTM initiatives. Analyze performance metrics to refine growth strategies.

Customer Acquisition 114

Customer Acquisition CRM Marketing Automation Platform Analytics 114

Martech

NOVEMBER 11, 2024

Anaplan: This platform empowers marketing teams to make strategic plans, optimize budget allocation and enhance spend visibility and performance. Eloqua: Often integrated with various MPM platforms, Eloqua is a marketing automation platform that helps manage marketing campaigns and customer interactions.

Management 112

Management CMO Marketing Automation Platform Marketing 112

Martech

JANUARY 7, 2025

In B2B, where the purchase journey is longer, its not as simple as optimizing for product-related queries; its essential to incorporate educational content to ease users into the awareness and engagement stages. Lets use a marketing automation platform as an example.

SEO 112

SEO Logistics User-Generated Finance 112

Martech

JULY 19, 2024

But save some blame for a maturing market. Can you think of a lot of companies that need a CRM or marketing automation platform today but don’t have one? HubSpot was having a problem with customers downgrading their HubSpot product tiers (most likely to save money). Free users are upgrading to starter products.

CRM 116

CRM User-Generated Marketing Automation Platform Retail 116

Martech

JULY 30, 2024

Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms. Email marketing is a powerful method for nurturing leads and converting them into customers.

CRM 113

CRM Marketing Marketers Customer loyalty 113

Martech

AUGUST 7, 2024

While you need to have voices from your technical, HR and legal teams, you must surround these protectionist voices with parties interested in creating value, such as sales, marketing, customer success, sales enablement, product and more. How will you identify the productivity gained for each use case?

Transform 125

Transform Marketing Marketers Marketing Automation Platform 125

Martech

NOVEMBER 13, 2024

While these solutions help increase productivity, they don’t fundamentally change workflows. Dig deeper: How to make sure your data is AI-ready Technical skills As automation grows, marketers will need stronger technical skills. They act more like co-pilots, assisting us in tasks but not taking the wheel.

Transform 126

Transform Marketing Marketers Inbound Marketing 126

Martech

JULY 24, 2024

Typically, this will be your marketing automation platform (MAP). There are many different products that can be used, and you’ll have to find a balance between cost, features, reliability and ease of use. We’ll examine how you could use two different products: Zapier and Make.

CRM 119

CRM Marketing Automation Platform Analytics Place 119

Martech

APRIL 30, 2025

These objectives could include improving email deliverability, reducing duplicate records, increasing data completeness or enhancing account profiles for better sales productivity. Understanding these needs will help you assess if a solution is necessary and prioritize features when evaluating vendors.

Marketing Plan 89

Marketing Plan Marketing Automation Platform Price CRM 89

Martech

APRIL 7, 2022

billion funding round in January 2021, digital experience platform Sitecore went on an acquisition spree, picking up CDP Boxever , headless e-commerce solution Four51, marketing automation platform Moosend and predictive digital search solution Reflektion. Get the daily newsletter digital marketers rely on.

Product 102

Product Manufacturing Marketing Automation Platform Retail 102

Martech

MARCH 7, 2023

Hopefully, I’m not the only martech or marketing operations (MOps) practitioner who sometimes feels disconnected from our companies’ products. We’re not product marketers; when we’re involved in campaign planning and execution, we’re focused on technical configurations and performance.

Product 102

Product Finance B2C Marketing Automation Platform 102

Martech

JULY 10, 2024

In the same way, the label “customer data platform” should include some things and exclude others. Companies shouldn’t call their product a CDP if it doesn’t fit the requirements. Marketing Automation Platforms (MAPs) create campaigns that are automatically triggered based on customer behavior and preferences.

Marketing Automation Platform 73

Marketing Automation Platform Analytics CRM Customer Journey 73

Martech

APRIL 21, 2025

This includes understanding target audiences, market trends and competitive landscapes. Technical proficiency: Full-stack marketers often have a good grasp of marketing technologies and tools, such as CRM systems , marketing automation platforms , analytics tools and content management systems.

Key Performance Indicator 69

Key Performance Indicator Marketing Automation Platform CRM Marketing 69

Martech

MAY 7, 2025

Amid the extremes, one category quietly surged: Product Management. underpin a new norm: brands building martech in-house with low-code platforms. Product Management is the backbone of a growing shift where brands dont just buy martech they build it. Curve 3 AI Workflows (69.8%) Automation kicks in.

B2C 75

B2C CRM Marketing Automation Platform Management 75

Martech

SEPTEMBER 21, 2021

The platforms also typically provide centralized marketing databases and a basic level of reporting on web traffic, visitor behavior and campaign results. Combined, the core features offered by most marketing automation platforms profiled in this report include: Email marketing and landing page development; Lead management (i.e.,

Marketing Automation Platform 134

Marketing Automation Platform CRM User-Generated Analytics 134

Adobe Experience Cloud Blog

DECEMBER 2, 2016

Thanks to a marketing automation platform that supports ABM , you can practice both, or just focus solely on ABM, at scale. Audience Management for Account-Based Marketing . For example, your campaign might target multiple criteria such as verticals, sub-verticals, product-fit, employee size, and more.

Marketing Strategy 134

Marketing Strategy Marketing Automation Platform Thought Leadership CRM 134

Martech

MAY 14, 2025

Marketing was already a top-five use case for Databricks customers, and today’s launch of its new Data Intelligence for Marketing platform formalizes the company’s efforts to unify marketing data in one place and make it easily accessible.

Marketing Automation Platform 66

Marketing Automation Platform Marketing Marketers Place 66

Martech

MARCH 27, 2025

We literally cannot treat it with the same care, as that would risk productivity and quality issues, and even greater brand impacts. This will include new cross-functional efforts to work with customer service and product teams that own platforms outside of the martech stack for reviews, sentiment data, research, etc.

CRM 93

CRM Transform Whitepaper User-Generated 93

Lusha

JULY 21, 2024

Understanding Marketing Qualified Leads (MQLs) What is a Marketing Qualified Lead (MQL)? A Marketing Qualified Lead (MQL) is a prospective customer who has demonstrated a level of interest in your company’s products or services that goes beyond casual browsing. Authority (are they the decision-maker?),

Whitepaper 52

Whitepaper CRM Marketing Automation Platform Marketing 52

Marketing Insider Group

DECEMBER 28, 2020

They are quickly gaining in adoption, with 75% of all companies using marketing automation tools , according to a 2019 State of Automation survey. What Can You Do with Marketing Automation Platforms? Each platform is different and has various modules. Top Marketing Automation Platforms.

Marketing Automation Platform 145

Marketing Automation Platform CRM Analytics Marketing 145

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Nearly two-thirds of CMOs say demonstrating the impact of marketing actions on financial outcomes is their biggest communication challenge. * But only about one-fourth of all B2B product companies and one-third of B2B s ervice companies can prove the impact of marketing activities on revenues. *.

Transform 174

Transform CRM B2C CMO 174

Adobe Experience Cloud Blog

SEPTEMBER 27, 2016

Since campaign success is largely tied to consistently getting the right messages in front of target audiences, a single or even dual-channel approach to marketing is quickly becoming a thing of the past. Buyers now encounter both B2B and consumer brands across multiple touchpoints within the same sales cycle or purchase evaluation.

Direct Mail 134

Direct Mail Marketing Automation Platform Thought Leadership Communications 134

Martech

DECEMBER 13, 2023

Dig deeper: The email marketer’s guide to effective marketing automation Before you dive too quickly into lead generation and marketing automation, however, you first need to develop a deep understanding of your prospects, your customers and your sales process. The average deal size for your product/company.

Marketing Automation Platform 129

Marketing Automation Platform Key Performance Indicator B2C Marketing 129

Adobe Experience Cloud Blog

MARCH 25, 2020

No one wants to sit through a commercial for your product. This can be automated using your marketing automation platform or webinar platform. The customer feedback will facilitate sales rep follow-ups and product enhancements. A successful webinar starts with a strong webinar topic.

Thought Leadership 174

Thought Leadership Marketing Automation Platform Promotion Analytics 174

Martech

JANUARY 13, 2022

Marketo is perhaps one of the best-known marketing automation platforms for marketers. Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software. Product overview. Any Adobe product/module not packaged in the solution can also be purchased as an add-on.

Marketing Automation Platform 126

Marketing Automation Platform CRM Direct Mail Price 126

MarketingOps

JUNE 13, 2024

Here are a few ideas: Target Personas : You might hypothesize that selling services/products to Persona A will result in faster revenue attainment compared to Persona B or C. Product Focus : You could hypothesize that leading with Product A versus Product B or C generates more pipeline.

Energy 130

Energy Marketing Automation Platform Price Communications 130

Hubspot Marketing

NOVEMBER 18, 2022

And, as I discussed last year, HubSpot delivered on the promise of platform through our world-class solution that doesn’t sacrifice power for ease of use. Last year we focused on what it meant to be a valuable platform for our customers. Since then, we’ve made a number of product enhancements to double down on this promise.

Marketing Automation Platform 136

Marketing Automation Platform CRM Customer Journey Analytics 136

Marketing Insider Group

JANUARY 29, 2025

It lets businesses automate prospecting, data entry, customer management, and other time-consuming business operations. In this article, we share what you need to know about CRM and marketing automation integration, key features, and proven implementation strategies for building lasting customer relationships.

CRM 71

CRM Transform Marketing Automation Platform Marketing 71

Martech

SEPTEMBER 20, 2023

Marketing automation platforms (MAPs) save time by automating campaign processes. Brand consistency Marketing automation platforms are often the place where brand consistency is enforced. More teamwork will be needed to deploy genAI technology to automate the production of related content series.

Marketing Automation Platform 122

Marketing Automation Platform Analytics Marketing Marketers 122

Martech

JANUARY 18, 2022

Marketers have a responsibility to add more data into their decision-making processes, especially given the technologies available. Marketing automation platforms have made decision-making more effective by streamlining tasks that used to take up much of marketers’ time. Do they have products?

Marketing Automation Platform 127

Marketing Automation Platform CRM Analytics User-Generated 127