Search Engine Land

DECEMBER 6, 2023

AI’s exceptional capacity to analyze data, forecast trends, aid content creation and automate tasks can help shift your SEO approach from reactive to proactive. Generative AI can help organize inventory, content and demand data to create the optimal internal linking structure.

SEO 127

SEO User-Generated Transform Market Trends 127

Hubspot Marketing

JANUARY 19, 2024

When I started my content creation journey, one of my friends said over brunch, "Erica is officially in her influencer era." However, the reality is that though I am a content creator, I'm not an influencer. While the terms influencer and content creator are often used interchangeably, they’re not always the same.

Gen Z 105

Gen Z Influencer Marketing PR User-Generated 105

Martech

DECEMBER 13, 2023

As the new year dawns, the confluence of AI with existing frameworks will allow many to surge forward into new content streams and opportunities to connect with audiences via new channels. Sophisticated AI connectivity AI has become a part of everyone’s workflow for SEO and marketing.

SEO 104

SEO User-Generated Manufacturing Customer Journey 104

Search Engine Land

MAY 9, 2024

The new buzzword in SEO is information gain. And like all new buzzwords, SEOs are throwing it around like we’ve just discovered fire. This patent showed that Google had developed a way to measure the “sameness” of content and either promote or demote it accordingly. But there’s a massive problem.

SEO 86

SEO User-Generated Food Advertising 86

Rock Content

APRIL 30, 2024

Your inbound content marketing strategy is a bigger part of your brand’s audience-facing image than you may realize. Amazing inbound marketing campaigns also foster lasting, powerful brand-customer connections. Amazing inbound marketing campaigns also foster lasting, powerful brand-customer connections.

Content Marketing 81

Content Marketing Inbound Marketing Outbound Marketing Direct Mail 81

Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? What challenges are they facing?

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Martech

APRIL 28, 2023

As technology and automation evolve, B2B marketers can access tools and information faster than ever. As B2B marketers, we must embrace and use this technology to our advantage. This article will cover three ways to use generative AI: keyword research, content creation and data analysis. It should never be skipped or overlooked.

Whitepaper 118

Whitepaper User-Generated Transform Marketing 118

Businesses Grow

MAY 30, 2023

I founded a community of marketing geeks called RISE and we just unleashed something wild and wonderful. It is The Most Amazing Marketing Book Ever. Before I PROVE to you that this is the most amazing marketing book, let me tell you how we got here. So you’re witnessing a new era in book writing! And I was right.

Copywriting 144

Copywriting Direct Mail Marketing Marketers 144

Rock Content

MAY 3, 2024

However, we still don’t fully understand how it’ll influence future content quality and search engines. As both a content creator and a heavy content consumer, it’s clear most perspectives are bleak. After ChatGPT came around, many content mills followed. What Does “High-Quality Content” Even Mean?

User-Generated 82

User-Generated SEO Copywriting Entertainment 82

OnPassive Marketing

AUGUST 26, 2022

For many marketers, customer marketing is just as important as the product itself and is essential for ensuring your products are successful. However, with digital products such as websites and apps becoming more prevalent today, it is becoming harder to understand the purpose of customer marketing in the digital era.

Customer Marketing 95

Customer Marketing Customer Social Media Marketing Digital Marketing 95

Duct Tape Marketing

MAY 2, 2024

Our conversation covers the ever-evolving landscape of SEO and how businesses of all sizes can adapt to the new era of consumer search behavior. From understanding the ‘dark web’ to proven strategies in repurposing content. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today!

SEO 64

SEO Whitepaper B2C Transform 64

Campaign Monitor

MARCH 21, 2024

Engaging your audience with new email marketing strategies can be exciting, but knowing where to start can be daunting. The welcome email is an opportunity for you to not only meet your customer’s expectations — but to also exceed them with engaging content that keeps them wanting to see more of your content and products.

Customer loyalty 78

Customer loyalty Promotion Fashion Email Marketing 78

Martech

SEPTEMBER 8, 2023

I was there to report on the conference, doing person-on-the-street interviews and attending as many programs as possible to write blogs and live updates for the tech company that sponsored it. After the event, what happened to all that content? That digital component means libraries of great content are just waiting to be reused.

Event Marketing 116

Event Marketing Customer Journey Content Marketing Management 116

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy.

Influencer Marketing 116

Influencer Marketing Whitepaper User-Generated Marketing 116

Marketing Insider Group

SEPTEMBER 12, 2023

But, they are playing a significant role in the future of content marketing. In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% But what does this mean for us, the marketers and content creators?

Content Marketing 109

Content Marketing User-Generated Marketing Marketers 109

Customers.ai

NOVEMBER 21, 2023

In the fast-paced realm of marketing, where every click holds the potential for a sale, sophisticated retailers face a formidable challenge— converting anonymous website visitors into loyal customers. In an era where data is king, this substantial segment represents a goldmine of untapped potential.

Transform 117

Transform Customer Journey Marketing Marketers 117

Search Engine Land

OCTOBER 24, 2023

Many companies now view artificial intelligence as a standard tool, particularly in marketing and sales. Whether it’s crafting content for pitch presentations, creating one-pager pitch documents, or developing a content calendar, AI offers numerous ways to boost productivity. The result?

Content Marketing 122

Content Marketing User-Generated Marketing Marketers 122

Martech

FEBRUARY 23, 2024

In the digital age, personalizing the user experience remains a paramount goal for marketers. In a sea of non-gated content, how can we know that our message resonates? Strategic content organization: The power of tagging Content tagging emerges as a pivotal initial step in the journey toward creating personalized user experiences.

Transform 90

Transform Customer Journey Analytics Millennials 90

SmartBrief - Marketing

JANUARY 23, 2024

In today’s digital landscape, connected TV advertising has emerged as a powerful and effective marketing strategy. With its direct-to-consumer approach, precise targeting capabilities and impressive results, CTV advertising offers brands new opportunities to connect with target audiences. billion in 2024. billion in 2024.

Shoppers 85

Shoppers Customer loyalty Advertising Advertisers 85

Internet Marketing Ninjas

DECEMBER 22, 2022

With the release of ChatGBT a few weeks ago, the world has moved into new era’s of information. AI will change the world as we know it today – I truly believe that, as it takes our intelligence to a new level. AI Generated Content Google Guidelines: Will Google Really Penalize Your Auto-Generated Content?

User-Generated 96

User-Generated SEO Communications Product 96

Martech

APRIL 3, 2023

The challenge in writing about content marketing experts is they’ve likely already written it and written it better. They write and produce content, they talk about it at conferences and they know where it’s going and why. If you want your content to connect, these are the people who can tell you how. followers) A.

Content Marketing 104

Content Marketing Transform CMO Marketing 104

Customers.ai

FEBRUARY 28, 2024

Understanding each customer’s journey, then, is absolutely key to building a better, more efficient marketing and sales process. Understanding each customer’s journey, then, is absolutely key to building a better, more efficient marketing and sales process. Even savvy companies are learning that this is easier said than done.

Customer Journey 60

Customer Journey Customer Transform Outbound Marketing 60

Rock Content

AUGUST 2, 2023

Aligned with our corporate purpose of making marketing better while having a positive impact on the world, our impact strategy centers around three core pillars: people, community, and DEI governance. Rock Content’s Social Impact report is a primary source on our Company’s global diversity, inclusion, equity, and social impact initiatives.

Non-Profit 97

Non-Profit Education Law Digital Marketing 97

Scoop.it!

JANUARY 11, 2024

era, B2B companies are struggling to get to the top of SEO rankings and stay at the top of potential customers’ minds. Only with a strategy to build the brand across all channels can marketers create brand authority. One way you can achieve this is through blogging – a crucial pillar of any effective content marketing strategy.

Branding 77

Branding Thought Leadership B2C User-Generated 77

Hubspot Marketing

JULY 24, 2023

How would that change the way we approach SEO and content creation? This means that the algorithm will change, and the strategies us marketers once used to rank on will rank on a different system. So what does that mean for marketers? However, this is often the exact type of content our personas already crave."

User-Generated 85

User-Generated SEO New Technology Education 85

Marketing Insider Group

NOVEMBER 20, 2023

At Marketing Insider Group, we believe in the power of quality. Enhanced AI performance across many tasks, whether it’s drafting compelling marketing emails, generating intricate code, or even creating captivating digital art. The Evolution of SEO At Marketing Insider Group (MIG), we’ve witnessed the fascinating journey of SEO.

Transform 97

Transform User-Generated SEO Digital Marketing 97

Rock Content

MARCH 21, 2023

Content internationalization is now a common strategy in all enterprises. In this digital era it is totally normal to find companies working with content, writing for blogs and creating websites in several languages, in order to talk with different countries. This is something that Google understands pretty well.

Global Marketing 94

Global Marketing Marketing Strategy SEO User-Generated 94

Hubspot Marketing

DECEMBER 12, 2023

From weekly stand-ups to spammy emails, chatter about artificial intelligence (AI) has saturated the marketing space over the last year. In my role on the AI Marketing Solutions (AIMS) team at HubSpot, I’ve seen first-hand how integrating AI can directly improve campaign metrics. 7 Essential AI Insights for Marketers in 2024 1.

Transform 96

Transform User-Generated Marketing Marketers 96

Rock Content

DECEMBER 20, 2023

Artificial Intelligence exploded, dominating marketing and business discussions – sparking both celebration and skepticism. I’ll also share a bit about how we did it at Rock Content with one of our flagship products: WriterAccess , our content marketplace. Still, at the same time, we must admit that a lot happened in 2023.

Transform 52

Transform Pharmaceutical Branding Communications 52

Adobe Experience Cloud Blog

OCTOBER 25, 2018

Even though this suggests we might have difficulty engaging with strangers, marketers have no problem selling to strangers. So, is there actually any value in trying to go beyond one-size-fits-all marketing? In this early stage of the Relationship Era, the answer is almost certainly yes. Marketing in the Relationship Era.

Telemarketing 134

Telemarketing CRM Thought Leadership Marketing 134

Buffer Marketing

APRIL 9, 2024

But now that I’ve entered my working-mom-of-a-toddler era, it’s taken on a whole new meaning.   Of course, productivity tools are nothing new — but with the addition of artificial intelligence, they’ve become even more powerful. These are the ones I keep coming back to. 

Product 101

Product Price User-Generated Social Media Marketing 101

Hubspot Marketing

MAY 2, 2023

Provide me with a list of companies currently looking for a freelance performance marketer. Here, I step into the shoes of a performance marketing specialist who wants to get a list of potential clients. This can be a good starting point for those new to the freelance scene. How is ChatGPT being used today? What is ChatGPT?

Price 122

Price CRM Performance Marketing Advertising 122

Martech

JUNE 21, 2023

You’ve just hit the “publish” button on your company’s latest blog post. But let’s face it — the “publish and pray” era of content marketing is long gone. But let’s face it — the “publish and pray” era of content marketing is long gone.

Marketing Strategy 128

Marketing Strategy Content Marketing Marketing Marketers 128

Customers.ai

FEBRUARY 7, 2024

Ralph Burns Founder & CEO at Tier 11 Twitter / LinkedIn Expertise: Digital Advertising, Direct Response Marketing Ralph Burns turned a blogging side gig into Tier 11, a leading digital advertising firm managing over $50 million in ads annually. You’ve gotta know who to listen to. Want to navigate the ad world like a pro?

Transform 103

Transform eCommerce Non-Profit Advertising 103

Animalz blog

MAY 2, 2023

SEO is the growth engine that powers many companies, so it’s worth paying particular attention to any new technology that might change the rules of search. Massive Increase in Competition for All Search Results Generative AI will dramatically increase the amount of SEO content published each day. It’s difficult to argue otherwise.

SEO 145

SEO User-Generated Energy Health 145

Businesses Grow

NOVEMBER 27, 2023

Too short for a blog post, too important to ignore, here are a few things on my mind these days! When I started my “second career,” I dutifully created “targeted content” for my imaginary “ideal personas.” ” Every week, I blogged about what I thought this imaginary person would want to see.

Customer 72

Customer Gen Z Whitepaper Energy 72

Rock Content

OCTOBER 20, 2023

It has been a few years since influencers gained the spotlight in Digital Marketing. Now, statistics about influencers show that Influencer Marketing has already become part of companies’ strategies and is only growing. We’ll talk about the following topics: What is Influencer Marketing?

Influencer Marketing 95

Influencer Marketing Gen Z Marketing Marketers 95