Search Engine Land

APRIL 15, 2024

Examine how brand mentions impact search marketing, both on traditional and social search platforms. Examine how brand mentions impact search marketing, both on traditional and social search platforms. Discuss strategies for integrating brand mentions into a cohesive search marketing approach.

Branding 111

Branding Manufacturing Real Estate PR 111

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Whitepaper 108

Whitepaper Analytics User-Generated Key Performance Indicator 108

Search Engine Land

JANUARY 20, 2023

For marketers, this is a blessing and a curse. Access to data helps make savvy marketing decisions and, when analyzed correctly, aids a deeper understanding of users. For this article, I reached out to marketers and SEOs who shared the SEO metrics they’ll be tracking in 2023 and why they’re important.

SEO 120

SEO User-Generated Analytics eCommerce 120

Hubspot Marketing

JANUARY 12, 2024

In my early days as a content marketing manager, I was asked a tough question: how often should you blog to see results? Fast forward to today, I’ve helped companies build powerful content marketing engines. Read this article to unpack my advice on how often you should post a blog. How often should you blog?

Thought Leadership 112

Thought Leadership Real Estate SEO Content Marketing 112

Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? What challenges are they facing?

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

OnPassive Marketing

JANUARY 19, 2024

We’ll look into what SGE is in this blog article, discuss how it can affect organic traffic, and discuss how website owners can adjust to this major change in the digital landscape. Marketers and advertisers must adapt their strategies to cater to users who prefer concise answers as conversational search becomes more prevalent.

Transform 145

Transform User-Generated SEO Advertising 145

Marketing Insider Group

APRIL 17, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower.

Gen Z 133

Gen Z Content Marketing Marketing Marketers 133

Search Engine Land

MAY 16, 2024

After this client’s site migrated about mid-April 2023, they experienced the following results when comparing February 2023 to August 2023: A 455% increase in daily traffic. A site migration can feel like packing up your entire house and moving across the country. In this article: What is a site migration?

SEO 88

SEO Analytics Management Health 88

Hubspot Marketing

OCTOBER 11, 2023

1971 - Ray Tomlinson sent the first email, marketing the beginning of modern electronic mail. It’s one of the earliest blogging platforms and is still operational in 2023. 2003 - Myspace is introduced to the world as a platform for customizable profiles, music sharing, and blogging. A steady stream of platforms followed.

Gen Z 122

Gen Z User-Generated Transform Social Media Marketing 122

Hubspot Marketing

MARCH 8, 2023

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Masterclasses will focus on leadership, marketing, e-commerce, supply chain, and financial stability. million self-employed Black people in September 2022, an 11.9%

Non-Profit 122

Non-Profit Transform Logistics Finance 122

Hubspot Marketing

SEPTEMBER 5, 2023

Here, learn from HubSpot’s SEO experts on what types of content you'll want to start leaning into in 2023 to continue directing traffic to your website — and what to avoid. AI can't move the conversation forward into new territory with fresh, novel ideas. Fortunately, HubSpot's SEO team has taken some of the guesswork out of it.

User-Generated 123

User-Generated Thought Leadership SEO Product 123

Search Engine Land

NOVEMBER 20, 2023

The articles are AI-powered to start a conversation about various topics, then enhanced with expert perspectives and contributions from the LinkedIn community. They also launched LinkedIn Pulse many years ago, similar to a news and blogging platform for the community. You are in the right place. million organic users.

SEO 130

SEO User-Generated Affiliate Marketing Finance 130

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. Understanding and harnessing its capabilities allows marketers to achieve new levels of efficiency and creativity. Generate This is of particular interest to marketers. You are a data analyst.

User-Generated 142

User-Generated CMO Marketing Marketers 142

Hubspot Marketing

MARCH 14, 2023

ChatGPT is a conversational AI, and its celebrity comes at a time when many businesses are adopting similar time-saving tools into their marketing processes. This post will go over everything you need to know about conversational AI, including: What is conversational AI? How does conversational AI work?

User-Generated 89

User-Generated eCommerce Market Research Marketing Strategy 89

Sprout Social

JANUARY 24, 2024

We’ve also rounded up the top 30 most popular hashtags on the network so you can hop on relevant trends and boost your LinkedIn marketing strategy. How to use hashtags on LinkedIn How to find and follow new hashtags on LinkedIn Tips for optimizing your hashtags on LinkedIn The most popular LinkedIn hashtags in 2023 What are LinkedIn hashtags?

Analytics 110

Analytics Finance CRM Place 110

Rock Content

JUNE 29, 2023

Over the past decade in marketing, content formats have undergone significant transformations. According to the 2023 State of Marketing Report, 25% of marketers are planning to incorporate interviews into their strategies for the first time this year. How do I use interviews as a marketing asset?

Transform 82

Transform Promotion Education Marketing 82

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08 billion USD in 2023.

Influencer Marketing 96

Influencer Marketing Gen Z Fashion Food 96

Marketing Insider Group

MAY 1, 2023

It’s no secret that video has taken over the world of digital marketing. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal. We have compiled a list of the can’t-miss video marketing stats that every marketer and content creator needs to know.

Video Marketing 126

Video Marketing Millennials User-Generated Education 126

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. You should start by reading some impactful influencer marketing case studies.

Influencer Marketing 88

Influencer Marketing User-Generated Education CRM 88

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Video content is a must for brand awareness and reach, but to continue justifying investments, teams need strong video conversion rates too. A strong conversion rate is a quantifiable way to make a case for more video resources.

Customer Acquisition 89

Customer Acquisition Analytics Education Entertainment 89

Hootsuite

OCTOBER 20, 2022

Two retail trends that every business can count on in 2023 are change and innovation. That’s why we’ve rounded up the latest retail trends for 2023 and served them up in an easy-to-follow blog post. Delight your customers and improve conversion rates. Retail industry trends are more than just blog post fodder.

Retail 105

Retail Shipping eCommerce Law 105

Hubspot Marketing

MAY 29, 2023

As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it. In this blog post, we'll explore the top types of AI-generated content in marketing. The following are statistics drawn from 1350+ U.S.

Whitepaper 122

Whitepaper eBook User-Generated Marketing 122

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Influencer Marketing 102

Influencer Marketing Transform Marketing Marketers 102

Hubspot Marketing

MAY 23, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Though the phrase is frequently used in conversation, it’s actually a registered trademark owned by the Wyoming-based chain Taco John’s and has been since 1989.

Food 123

Food User-Generated Marketing Marketers 123

Animalz blog

FEBRUARY 25, 2024

Content marketers fall for this same trap all the time. Most content marketers spend too much time creating great content and not enough thinking about how to get it read and seen. SEO Is No Longer the Safe Bet It Once Was There was a time, not long ago, when distribution was of less concern in content marketing. SEO arms race.

Thought Leadership 82

Thought Leadership SEO Place Content Marketing 82

Unbounce

DECEMBER 20, 2023

/ AI marketing AI in review: 10 brands that embraced AI in 2023 By Banafshe Salehi. Updated on December 22, 2023. 22 min read 2023 saw brands flocking to AI like bees to the honeycomb, buzzing with digital innovation. Canva’s AI in 2023 is all about intuitive design assistance. and there was.

Branding 52

Branding Transform User-Generated Analytics 52

Hootsuite

SEPTEMBER 25, 2023

So you’ve planned and launched a social media campaign, and waited patiently for the likes, comments, and conversions to roll in. Start free 30-day trial Average engagement rates (September 2023) Below, you’ll find the latest average engagement rates ( per post ), broken down by industry and social network. But we got you. Clear data.

Real Estate 125

Real Estate Food Analytics Entertainment 125

Marketing Insider Group

JANUARY 16, 2023

Overcoming this year’s biggest marketing challenges may not be as difficult as you think. Marketing Insider Group’s team of experts asked Open Ai’s ChatGPT to identify the biggest marketing challenges of 2023, and we’re ready to tackle them. What Are 2023’s Biggest Marketing Challenges?

Price 75

Price Marketing Marketers Market Trends 75

Martech

JUNE 22, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Thirty-five percent of chief revenue officers plan to establish a generative AI operations team in their go-to-market organization by 2025, according to Gartner. And businesses are eager to get them.

PR 95

PR User-Generated Influencer Marketing Analytics 95

Hubspot Marketing

DECEMBER 13, 2022

If you're a marketer, it's likely been a very – odd – Q4! And, to add one more complicated layer to the mix, many marketing teams are waiting in the balance to see how our uncertain economy and the continuance of unprecedented global events will impact their work. Mid-Q4 Marketing Themes. Website Conversion Rates.

Branding 112

Branding Manufacturing Health Retail 112

Digital Marketer

JUNE 15, 2023

The marketing and advertising landscape is constantly evolving. With the continuous emergence of new technologies and changes in consumer behavior, it’s super important to stay ahead of the curve by staying on top of the latest digital marketing trends. Are You Ready to Master Social Media?

Market Trends 82

Market Trends Digital Marketing Marketing Marketers 82

Hubspot Marketing

JUNE 13, 2023

The conversational AI service amassed 1 million users in just five days, and 53% of marketers report using chatbots like ChatGPT in their role. However, you're probably curious to know if there are any ChatGPT alternatives that better suit your needs as a marketer. If so, you've come to the right blog.

User-Generated 125

User-Generated Price Marketing Marketers 125

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Content Marketing 90

Content Marketing Real Estate User-Generated Marketing 90

Search Engine Land

FEBRUARY 15, 2024

Most B2B marketers, regardless of brand or agency experience, have likely faced this scenario: a marketer in charge of budget insists on investing in PPC campaigns despite evident issues that will hinder their effectiveness. We can see conversion data in each platform’s UI. However, this approach rarely succeeded.

CRM 107

CRM Education Communications Branding 107

Martech

JULY 10, 2023

I’m happy to report groups like GatherVerse actively have these difficult conversations as we speak. Here are my top five extended reality (XR) and artificial intelligence (AI) takeaways from AWE for 2023 and beyond. Think social media management, marketing briefs, email campaigns and, of course, content. That’s right.

Market Trends 133

Market Trends Law Transform User-Generated 133

Unbounce

DECEMBER 20, 2023

/ AI marketing AI in review: 10 brands that embraced AI in 2023 By Banafshe Salehi. Updated on December 21, 2023. 20 min read 2023 saw brands flocking to AI like bees to the honeycomb, buzzing with digital innovation. Canva’s AI in 2023 is all about intuitive design assistance. and there was.

Branding 52

Branding User-Generated Transform Email Marketing 52

Martech

MARCH 7, 2024

The B2B Marketing Exchange (B2BMX) conference takes place annually in late February or early March at The Phoenician hotel in Scottsdale, Ariz. I was in attendance, along with a good 250 to 300 marketers. From what I heard from vendors and marketers, the day of reckoning is upon us. It doesn’t have to be complicated.

New Technology 94

New Technology Entertainment Promotion Management 94