Martech

MAY 24, 2024

B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. But generally speaking, a couple considering a B2C purchase will have an easier time coming to a decision than a business buying group with varied wants and needs in a B2B setting.

B2C 102

B2C Automobile Marketing Automation Platform Retail 102

Hubspot Marketing

JANUARY 20, 2023

Whether you have use-it-or-lose-it funds left over from the last quarter or are putting together a marketing budget for the first time, it's valuable to know which strategies will offer the highest ROI. Estimated cost: $150 User experience insight tools help you see how your audience interacts with your website.

eBook 142

eBook CRM User-Generated Marketing 142

Hubspot Marketing

APRIL 20, 2023

There’s no way around it — every business needs to drive leads to grow. However, B2B lead generation is far from a simple task. Though a complex task, having the right B2B lead generation tools can simplify and speed up the process of lead generation. In this post we’ll cover: What is B2B lead generation?

Price 107

Price CRM User-Generated B2C 107

Hubspot Marketing

JANUARY 4, 2024

Ever felt the thrill of coming into work only to notice that plenty of new leads have started signing up for a product demo through an article or asset you've created? A lot of it comes down to building the right marketing funnel strategy, i.e., deciding what types of collateral to use at which stage of a lead's readiness to buy.

eBook 118

eBook Customer Journey User-Generated Marketing 118

Hubspot Marketing

FEBRUARY 15, 2023

Effective sales lead management is one of the core principles of any successful business. When you get lead management correct, you can convert more prospects into customers, streamline operations, and improve the sales experience. But it's not always clear how to create an effective lead management process. Data storage.

Management 128

Management CRM Telemarketing Inbound Marketing 128

Calvyn Lee Blog

DECEMBER 3, 2023

One of our first B2B (Business to Business) clients typified some of the key challenges B2B marketers face. So how do you get your offering in front of the right people and educate them on why you’re the best solution? We assisted them in growing from a startup to a scaled up business. In their case, that meant HR leaders.

Content Marketing 130

Content Marketing Thought Leadership Marketing Marketers 130

Hubspot Marketing

DECEMBER 13, 2023

Born in the digital age, "Inbound Marketing” is nearing its 20th birthday. HubSpot Co-founder Brian Halligan coined the term in 2005 because the internet has forever changed buyers' journeys. As recently as 2008, influential marketers were using inbound marketing to describe drawing in customers instead of outbound mass marketing.

Inbound Marketing 79

Inbound Marketing PR Manufacturing Marketing 79

Hubspot Marketing

JULY 29, 2022

According to a 2021 HubSpot Blog Marketing Trends Report , 69% of marketers surveyed say they use automation in their marketing role. Whether automation is a new or standard practice in your company, we want to help you avoid common traps marketers often fall into. You have dirty data. You have dirty data.

CRM 98

CRM Marketing Marketers User-Generated 98

Hubspot Marketing

AUGUST 4, 2022

With automation, you can schedule emails to be sent at the perfect time, follow up with leads that have abandoned their cart, sync data between apps, and notify team members of new tasks. How can I easily implement these while keeping life simple? Set up automated email campaigns. What should I stay away from?

CRM 142

CRM Shipping Logistics Email Marketing 142

Backlinko

MAY 14, 2024

Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. This guide will teach you how to market your small business using six best practices. Here’s how: Do Market Research Market research helps you understand your target customers on a deeper level.

PR 102

PR Customer loyalty User-Generated Marketing 102

Hubspot Marketing

MAY 3, 2023

As marketers, we understand the importance of SEO in driving traffic and generating leads. That’s why many marketers use automation to streamline their SEO processes and focus on other growth strategies. Monitor how you rank for target keywords in the search engine results pages (SERPs). Let’s get started!

SEO 111

SEO Price Copywriting User-Generated 111

Neil Patel

OCTOBER 16, 2020

Marketing campaigns get more complex by the day. Which… is great news for the consumer experience but a nightmare for you as a marketing manager handling thousands of moving parts (and countless employees) on a daily basis. But thankfully more and more automation tools are popping up to make your life a bit easier.

CRM 145

CRM Marketing Marketers Customer Journey 145

Martech

AUGUST 16, 2023

With today’s powerful marketing and sales platforms at our fingertips, there’s no excuse for falling short. Understanding modern customer experience expectations How we can use marketing technology not just to meet but exceed these sky-high expectations? It’s not just about making a sale.

Customer 96

Customer Automobile CRM B2C 96

Hubspot Marketing

JULY 22, 2018

Are your contacts going with the flow, or are they just sitting dormant in your marketing database? If you don't have any automated email workflows set up, your answer is probably the latter -- which means you're missing out on some major opportunities to nurture and engage your existing contacts. there's more.

eBook 140

eBook Marketing Marketers Promotion 140

Lynton Web

JUNE 6, 2023

If you’re currently an Act-On user thinking of migrating to HubSpot, we’re here to share some main differences between the two platforms to help you decide which is better. Focuses more on marketing automation only. Reviewers of Act-On have expressed a need for interfaces and dashboards that are easier to set up, understand and manage.

Outbound Marketing 52

Outbound Marketing Inbound Marketing CRM Customer Journey 52

Hubspot Marketing

APRIL 13, 2022

To truly leverage that investment in traffic, marketers must use conversion rate optimization , or CRO, to convince said traffic to complete the desired action. The list below outlines many helpful tools for marketers looking to optimize their conversion rates. Lead Capture Tools. Research tools. Analytics tools. Price: Free.

Analytics 145

Analytics Price Real Estate Fashion 145

Neil Patel

SEPTEMBER 14, 2020

Because of that, it’s critical to understand how your customers behave and what they want from you. How to choose the best CRM software for you. If you have separate departments for marketing, sales, IT, and customer service, you need more advanced functions than a business with five employees. And helps you generate more money.

CRM 144

CRM Price Manufacturing eCommerce 144

Hubspot Marketing

FEBRUARY 22, 2023

Lead magnets, in marketing, are an effective technique for gaining a prospect's contact information. In this article, we’ll explain what a lead magnet is, as well as provide lead magnet ideas you can create today by repurposing content you already have. What is a good lead magnet? A good lead magnet should: 1.

eBook 145

eBook Finance User-Generated Transform 145

Hubspot Marketing

NOVEMBER 15, 2023

According to HubSpot’s research, 36% of marketers say data helps them reach their target audience more effectively. Data-driven decision making is used in almost all areas of business, especially marketing. Why building the right strategy will lead to solid ROI, doing so can be complex and time consuming.

Transform 86

Transform Key Performance Indicator Analytics User-Generated 86

Marketing Insider Group

AUGUST 18, 2020

The question of why Sales and Marketing need to be in sync is a no-brainer. Studies have shown that companies with “good” sales-marketing alignment achieve. 108% more acceptance of Marketing Qualified Leads (MQLs). But how exactly can sales-marketing alignment benefit YOUR organization? Set Shared Goals.

CRM 110

CRM Inbound Marketing Customer Journey Marketing 110

Lynton Web

AUGUST 4, 2023

In the world of digital marketing, managing multiple brands under a single umbrella can be a daunting task. This is where HubSpot Business Units come into play. They offer a solution for managing branding, data, visibility, and access across multiple brands within a single HubSpot portal. Who Should Use HubSpot Business Units?

CRM 52

CRM Management Email Marketing Branding 52

Hubspot Marketing

MAY 30, 2022

And then we suddenly find ourselves in the real world, only to realize that numbers do play a pivotal role in what we do — especially in digital marketing. To help those of you looking for a way to sharpen your skills, we've put together a detailed list of ways you can start using Excel to simplify your marketing tasks.

Key Performance Indicator 145

Key Performance Indicator Marketing Marketers SEO 145

Hubspot Marketing

APRIL 6, 2017

Today, most marketing teams are structured to drive traffic towards websites, which then converts into leads for the sales team to close. Once this process starts to deliver results, marketers then seek to generate even more traffic, and hopefully even more success. of new customers ÷ lead to customer close rate % = lead goal.

Price 144

Price eCommerce Global Marketing Customer 144

Sprout Social

AUGUST 28, 2023

Not only is it fundamentally shifting how we work but AI marketing tools are also reshaping marketing now and in the future. Whether you’re looking for marketing automation or to write email copy, there’s an AI marketing tool that meets your needs. And social data is at the center of many marketing transformations.

Transform 85

Transform Copywriting Marketing Marketers 85

Scoop.it!

DECEMBER 28, 2023

From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. Content marketing is, without a doubt, one of the best ways to achieve this goal. Let’s dive in.

eCommerce 107

eCommerce Content Marketing Customer loyalty Marketing 107

Rock Content

SEPTEMBER 30, 2020

You already know that one of the major advantages of Inbound Marketing is the opportunity to attract a large number of leads to your company. But even if you already have a strategy in place and the leads are popping up, you still have another challenge ahead: qualify each of them. What is lead scoring?

Inbound Marketing 101

Inbound Marketing Customer Acquisition CRM Place 101

Neil Patel

MARCH 28, 2023

However, with so many online options, where do you go to find potential leads? It’s a huge, ready-made market, with nearly 3 billion active monthly users, according to DataReportal. However, if you want to be successful, you need to know how to craft Facebook ads that convert.

User-Generated 145

User-Generated Advertising Advertisers eBook 145

Sprout Social

OCTOBER 25, 2022

To help, we’re breaking down the why and how behind driving and measuring brand awareness. Jokes aside, your brand awareness strategy will set the tone for a person’s entire experience with your brand. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. How to measure brand awareness.

Branding 127

Branding Customer Journey Marketing Automation Platform Fashion 127

Marketing Insider Group

JULY 3, 2023

You need to rank for current trending topics that lead to conversions. Test the features in popular marketing software and sites, such as Buzzsumo, Ahrefs, and Trends.co, to discover fresh subjects for content. You can adjust your settings for Twitter and YouTube to see what interests people in other locations. Image Source 2.

Health 102

Health Place Marketing Plan Content Marketing 102

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111

Neil Patel

JULY 28, 2021

If you’ve been looking to score the top spot or even the first page on Google, here’s one secret to improving your position: have a great content strategy. Let’s go over what a good content strategy contains and how to create one. Let’s go over what a good content strategy contains and how to create one.

User-Generated 141

User-Generated Analytics B2C Entertainment 141

Hubspot Marketing

MAY 30, 2019

In the world of search engine marketing (SEM), more and more marketers are buying into PPC campaigns. Marketers know that properly investing in PPC can result in nearly guaranteed ad placement in search engine result pages. They also know that this placement can help generate leads. You use a template! PPC Plan Template.

Management 143

Management User-Generated Education Place 143

Hubspot Marketing

AUGUST 21, 2023

As the second-largest search engine, with over 2 billion users per month, YouTube is an undeniably important channel for your marketing efforts. Knowing how to optimize your YouTube channel can help you increase your chances of discoverability and reach more people. You'll be able to add this when setting up your YouTube channel.

Millennials 98

Millennials Real Estate SEO Product 98

Hubspot Marketing

AUGUST 8, 2019

Marketers, can we be honest with each other for a second? On a scale of 1-10, how much do you really understand the world of paid advertising? But if half of small business are using it, we just can’t afford to ignore this channel, no matter how perplexing. This guide will help you grasp pay-per-click marketing in its entirety.

Advertising 104

Advertising Advertisers Inbound Marketing User-Generated 104

Neil Patel

DECEMBER 8, 2020

And then I’ll show you how to start doing that. Then you’ll see how to use your ads to promote engagement. And finally, you’ll discover how to promote the right engagement to set yourself up for future conversions. Just check out the findings from this HubSpot Research study. I know what you’re thinking.

User-Generated 145

User-Generated Shoppers Advertising Advertisers 145

Hubspot Marketing

JUNE 28, 2022

And for marketers, leveraging video not only offers the highest ROI of any media format, but it plays a key role in helping marketers exceed their goals. To learn more about the top strategies and opportunities in video marketing today, we surveyed over 500 professionals that specialize in this field. How to Make Viral Videos.

Video Marketing 123

Video Marketing Marketing Marketers Promotion 123

Rock Content

NOVEMBER 25, 2020

Marketing performance software are tools used to take your Digital Marketing efforts to the next level. Whether they are used for tracking performance or making sure your marketing campaigns reach as many people as possible, these tools are part of a successful Digital Marketing strategy.

CRM 59

CRM Marketing Marketers Analytics 59