Duct Tape Marketing

AUGUST 30, 2023

Fractional CMOs As Strategy Architects written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Angelo Ponzi In this episode of the Duct Tape Marketing Podcast , I interview Angelo Ponzi. He is a marketing and branding strategist who works with small to middle-market companies as their Fractional CMO.

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CMO Manufacturing Management Branding 67

Search Engine Land

JANUARY 31, 2023

As Danny Sullivan reported: “Google has run a sting operation that it says proves Bing has been watching what people search for on Google, the sites they select from Google’s results, then uses that information to improve Bing’s own search listings.” Oh what a day.

Search Marketers 95

Search Marketers User-Generated Non-Profit Marketing 95

Unbounce

JUNE 23, 2023

Here’s a question that pretty much every marketer is pondering (and maybe losing some sleep over): What does the future hold for marketing in a world of AI tools ? You don’t need to polish your crystal ball, drop some tea leaves into a cup, or power up the flux capacitor in your DeLorean to find out.

Marketing 110

Marketing Marketers Customer Journey Non-Profit 110

AWeber

JULY 6, 2022

The war in Ukraine. The stock market. Looking at you, record low consumer sentiment index.) What does all this mean for creators and the creator economy? We asked them: How concerned are you about the economy in the next 6-12 months, especially for creators? Gas prices. or are they about to get hit on the chin?

Health 142

Health Price Education Customer 142

AWeber

NOVEMBER 14, 2023

You can’t go on vacation these days without seeing someone on their e-reader. The ebook market should hit $14 billion in the U.S. It will expand to an expected global market of 1.1 But even in a hefty market like that, success isn’t guaranteed. Now it’s time to talk about market liftoff.

eBook 79

eBook Real Estate Price Marketing 79

Duct Tape Marketing

DECEMBER 28, 2023

With their extensive experience in the startup world, Ash and Hasan share profound insights from their book, “ The Unfair Advantage: How You Already Have What It Takes to Succeed.” Gain valuable insights into the Miles framework, a strategic approach to identifying and leveraging your strengths.

Education 69

Education Transform Place SEO 69

Jeff Bullas

DECEMBER 7, 2022

But no one could have predicted what would have happened just 10 years later. Between 2000 and 2012, what happened in Africa was nothing short of revolutionary. A continent made of up 54 different and diverse countries comprising over 1 billion people. Corruption. Hopelessness. GDP growth across the continent slowed to 3.3%

Health 202

Health Non-Profit Food Energy 202

Exposure Ninja

AUGUST 26, 2022

Please forgive any errors you may find. If you’re responsible for writing for or managing a website with any content at all, then you’ve probably got a lot of questions, including: What is the Helpful Content Update? Which types of website are going to be affected? What is the Helpful Content Update?

Copywriting 115

Copywriting SEO User-Generated Education 115

Adobe Experience Cloud Blog

SEPTEMBER 26, 2016

Author: Chris Gillespie Sure, you look pretty great with a copy of Sun Tzu’s The Art of War on your office bookshelf, but have you actually read it? You wouldn’t be the first to admit that it’s a tough slog, and the terminology is no doubt dated. If the leads aren’t coming in, it’s marketing’s fault.

Thought Leadership 134

Thought Leadership Price Education Communications 134

Businesses Grow

JANUARY 5, 2023

“In order to be effective, you must be desperate — desperate to get your ideas that you care about into the heads of the audience. Today, you can sit in on this inspiring discussion in two ways. You can click the link below to hear the 30-minute podcast episode, or you can read a transcription in this post.

Gen Z 116

Gen Z Place Education Branding 116

Duct Tape Marketing

JANUARY 19, 2023

Uncovering The Hidden Power Of Your Unfair Advantage written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Ash Ali and Hasan Kubba In this episode of the Duct Tape Marketing Podcast , I interview Ash Ali and Hasan Kubba. Could you break that idea down? [3:37] Like this show?

Education 86

Education Place SEO eBook 86

Adobe Experience Cloud Blog

JANUARY 8, 2016

Author: Mike Tomita Since the news first broke about Disney’s acquisition of Lucasfilm in 2012, there has been a ton of speculation around whether Disney will be able to carry on the Star Wars legacy. Granted that this is the seventh installment in the Star Wars saga, so Disney had to build on the story that George Lucas had created.

Thought Leadership 91

Thought Leadership Marketing Marketers New Technology 91

Hootsuite

DECEMBER 4, 2019

It can be challenging to find fresh social media content ideas when you have to post something every day on multiple platforms. People will be excited to see what you post next, which makes them more likely to engage with your posts—and maybe even become a customer. Live video (LinkedIn, Facebook, Instagram).

Branding 145

Branding Finance User-Generated Food 145

Hootsuite

MAY 4, 2020

How do you imagine your life with Instagram automation? Your phone’s blowing up with likes and follows, and you’re leaning back into your chaise longue, your hands behind your head, smiling the smug smile of the person whose social marketing efforts are scaling effortlessly.

Promotion 140

Promotion Law Price Branding 140

Duct Tape Marketing

OCTOBER 26, 2023

In 2015, he launched the MeasureSchool YouTube channel to reach out and teach this new way of marketing to others. In 2015, he launched the MeasureSchool YouTube channel to reach out and teach this new way of marketing to others. 04:41] About this new platform, what does it do differently, and what does it do better? [07:08]

Analytics 77

Analytics Law Management Digital Marketing 77

Rock Content

JULY 24, 2020

Have you ever stopped to think about how much content is available online today? In the article to come, you are going to understand all about the new context for Content Marketing. In the article to come, you are going to understand all about the new context for Content Marketing.

eBook 80

eBook Education User-Generated Digital Marketing 80

Duct Tape Marketing

APRIL 5, 2023

The Rise of AI in Advertising written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mike Rhodes In this episode of the Duct Tape Marketing Podcast , I interview Mike Rhodes. Questions I ask Mike Rhodes: [02:17] In the last couple of years, what are the biggest changes in digital marketing? [04:45]

Advertising 82

Advertising Advertisers Copywriting Digital Marketing 82

Adobe Experience Cloud Blog

MARCH 24, 2015

It’s a time for office bracket pools, cheering on your favorite teams, and hanging out with friends during game days. It can teach marketers valuable lessons about appealing to consumers’ emotions through interactive storytelling and creating a holistic, cross-channel campaign. What is March Madness?

Thought Leadership 134

Thought Leadership Transform Energy Marketing 134

CXL

JUNE 2, 2020

Differentiation is about standing out from the noise and giving people a reason to choose you over others. Let me tell you why that is, and how you can differentiate. What’s sameness? If you visit websites of competing companies , you’ll find that most offer no meaningful differentiation. Or email marketing tools.

Price 135

Price Manufacturing Email Marketing Branding 135

Bannerflow

APRIL 27, 2020

In this article, you’ll learn what trends are shaping the future of digital advertising and how you can embrace them to benefit your business and digital advertising strategy. This includes: Look after your data strategy – or face the consequences… Contextual advertising is back. Take in-housing to the next level.

Advertising 89

Advertising Advertisers Gen Z Place 89

Hootsuite

OCTOBER 28, 2019

Whatever Twitter’s intentions were, this is what it has become pic.twitter.com/P06aEc694u. You can be the first of your competitors on Tik Tok, but if you presence isn’t backed by a strategy, simply being there isn’t enough. Treat every series of Instagram Stories as if it’s a mini interactive blog post.

Branding 111

Branding Food Shoppers User-Generated 111

Duct Tape Marketing

APRIL 20, 2023

Navigating Uncertainty: The Art of Imperfection in Strategy written by Felipe Orrego read more at Duct Tape Marketing Marketing Podcast with Charles Conn In this episode of the Duct Tape Marketing Podcast , I interview Charles Conn. 03:59] In the subtitle of your book, you used the term uncertain times.

Finance 65

Finance Retail CRM Marketing Strategy 65

Avinash Kaushik

FEBRUARY 7, 2022

Since you're reading a blog on advanced analytics, I'm going to assume that you have been exposed to the magical and amazing awesomeness of experimentation and testing. There are fat books to teach you how to experiment ( or die! ). What does a robust experimentation program contain?

Analytics 72

Analytics PR CMO eCommerce 72

Hubspot Marketing

APRIL 24, 2018

If you're reading this blog post, chances are you already know you should incorporate more video content into your marketing. But like most new strategies, you might need to prove its ROI before you get budget. You might even need to hop on the computer for the more extensive post-production projects.

Transform 145

Transform Price Education Product 145

Welcome Software

JULY 5, 2022

Transcript: Laura Dolan ( 00:01 ): Hello, everyone and welcome to Content Intel, brought to you by Optimizely. I am your host, Laura Dolan, and we are joined by Erik Newton , VP of Marketing at Milestone Inc., How's it going, Erik? Erik Newton ( 00:16 ): It's going great. Great to be with you.

SEO 40

SEO Retail B2C Transform 40

Content Marketing Institute

JULY 11, 2018

If you want to significantly disrupt consumer shopping patterns, it doesn’t hurt to invent a sales holiday. That’s just one of the many retail marketing takeaways to learn from the success of one of retail’s most powerful forces of nature: Amazon. HANDPICKED RELATED CONTENT: No Lies: How to Get Content Marketing Right in E-Commerce.

Retail 82

Retail Customer Acquisition Shoppers User-Generated 82

Bannerflow

APRIL 27, 2020

In this article, you’ll learn what trends are shaping the future of digital advertising and how you can embrace them to benefit your business and digital advertising strategy. This includes: Look after your data strategy – or face the consequences… Contextual advertising is back. Take in-housing to the next level.

Advertising 52

Advertising Advertisers Gen Z Place 52

Content Marketing Institute

NOVEMBER 12, 2017

And what does this technology cost? HANDPICKED RELATED CONTENT: Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future. It describes itself as: “Humanizing data like never before, with technology that interprets your data and transforms it into ‘intelligent narratives’ at speed and scale.”.

Energy 108

Energy Price Transform User-Generated 108

Adobe Experience Cloud Blog

DECEMBER 8, 2015

If you’re a salesperson, this is the time for you to brush up on your preventative measures and keep your immune system happy, healthy, and fighting back. What is the rejection-flu? It’s when you start feeling down from too much rejection—day in and day out. Imagine that as your job.

Thought Leadership 91

Thought Leadership Health Product Marketing 91

Bannerflow

APRIL 27, 2020

In this article, you’ll learn what trends are shaping the future of digital advertising and how you can embrace them to benefit your business and digital advertising strategy. This includes: Look after your data strategy – or face the consequences… Contextual advertising is back. Take in-housing to the next level.

Advertising 40

Advertising Advertisers Gen Z Place 40

Duct Tape Marketing

JULY 28, 2016

How Interactive Content is Changing the Digital PR Industry written by Guest Post read more at Duct Tape Marketing. Google it and you will get a number of definitions, probably with similar undertones. Today, we have a number of personal blogging platforms, content sharing sites, social media channels, etc., says, “Web 2.0

PR 41

PR Whitepaper Transform Digital Marketing 41

Duct Tape Marketing

JUNE 14, 2018

Transcript of How to Develop the Right Idea at the Right Time written by John Jantsch read more at Duct Tape Marketing. John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing podcast. He is the CEO and founder of TrackMaven, a marketing insights platform. Back to Podcast. Transcript.

Law 60

Law PR Management Analytics 60

Duct Tape Marketing

JUNE 27, 2017

Taking Care of Your Community written by John Jantsch read more at Duct Tape Marketing. In this episode of the Duct Tape Marketing podcast, I catch up with Brian and we just talk about a whole host of things. Why don’t you sit in and listen with us? You don’t want to miss it. Always good to talk to you.

SEO 39

SEO Price Customer Content Marketing 39

Duct Tape Marketing

JULY 24, 2012

The real time publishing world of email and Twitter make it so much easier to make a mistake and so much easier for the world at large to amplify it and draw near to observe how you respond. I’ve always contended that mistakes are a part of life, it’s how you handle them and what you learn from them that tell the true measure of success.

Price 59

Price Promotion Social Media Marketing Marketing Strategy 59

Duct Tape Marketing

OCTOBER 30, 2019

Transcript of Getting the Meeting with Contact Marketing written by John Jantsch read more at Duct Tape Marketing. John Jantsch: When you work for a big brand, run your own small business, do freelance work, doesn’t matter, getting traffic to your website is always an issue. Back to Podcast.

Marketing 32

Marketing Marketers Direct Mail CMO 32

Duct Tape Marketing

AUGUST 16, 2017

Transcript of How to Create Ridiculously Good Content written by John Jantsch read more at Duct Tape Marketing. John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing podcast. Ann Handley: Well, thank you John. John Jantsch: So I’m going to start really early in the book. Back to Podcast.

Communications 36

Communications Place Fashion eBook 36

Litmus

JUNE 17, 2021

What works for one brand may not work for yours. And what does work may not always. People are changing—and your subject lines have to adapt to rise above the busy inbox and win those coveted email opens. We’re not out to mislead you, but rather, to guide you toward perfection. Focus on your subscriber.

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Shipping Copywriting Whitepaper Email Marketing 117