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From newsletters and blogs to webinars and podcasts, there’s no shortage of insights shaping the future of B2B marketing. As 2024 comes to a close, we’re taking a look back at the B2B marketing content that made the biggest impact over the past year. Sign up to receive the industry’s best B2B marketing content.
Podcast Trade wars can create significant challenges for businesses operating in international markets. Diversify Your Markets When a trade war impacts a specific country or region, over-reliance on that market can be risky. Instead, consider expanding to alternative markets that are not directly affected by trade restrictions.
Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace.
2025 is here, and the landscape of B2B marketing continues to evolve at breakneck speed. Rapid technological advancements, intense shifts in consumer behavior, and trends like personalization make it difficult for marketers to keep up. A documented strategy is foundational to marketing success.
Register today and join other B2B marketers reshaping their strategies and achieving unparalleled results. On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend?
How is your marketing team using generative AI? Here are the results of a poll I did earlier this year: While this poll focused on email marketing professionals, the results align with trends across the broader marketing landscape. Casestudy Earlier this month, I created a custom “persona” GPT and named it Sarah.
New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. For small teams, account-based marketing ( ABM ) simplifies targeting and maximizes budget impact. Targeted campaigns : Focusing on specific accounts ensures marketing efforts resonate with each client’s unique needs.
Seventy-two percent of B2B marketers say they use generative AI to create content, but 61% say their organization has no guidelines for its use. Dig deeper: AI content creation: A beginner’s guide Get the daily newsletter search marketers rely on. Some of the benefits of casestudies include: Enhanced credibility.
You need to make a case by showing evidence that your brand is a trusted option. When you say it, its marketing. Nancy Harhut, Author of Using Behavioral Science in Marketing “Choose a testimonial that expresses some doubt. Here are a few tips for more effective casestudies: Link to them thoughtfully from relevant pages.
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. 🤖 AI-Powered Tools: Learn about essential AI-driven features that assist marketing and sales professionals in automating tasks, analyzing data, and enhancing customer engagement. Be part of the conversation!
The growing skill gap in marketing Having spent two decades teaching digital strategy at New York University’s School of Professional Studies, I witnessed firsthand the intense drive professionals have to develop emerging skills. It demands that marketing teams consistently have the right skills.
And that time is now, because data storytelling isnt a fairytale: its an effective visual marketing strategy that can help you build trust, engagement, and sales for your brand. We sat down with Vancouver-based digital marketing manager Leeann Froese of Town Hall Brands for expert insight on every chapter of data storytelling.
As the economic landscape remains uncertain, marketing leaders face a challenging dilemma: how to invest in technology that drives results while navigating frozen or reduced budgets. Were at a pivotal point in the evolution of marketing technology. These use cases are all about improving and enhancing current operations.
See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer: As a seasoned Chief Marketing Officer, I am particularly drawn to articles that offer actionable insights and innovative strategies relevant to my field. I am trained with MarTech content.
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results!
To adapt your content strategy, study the nature of the queries and create content that directly answers them. Incorporate supporting content like guides , casestudies, and user testimonials. Use cases in real-world scenarios. Lets use a marketing automation platform as an example.
Marketers are often asked to do more with less. After years of struggling to prepare reports for my marketing campaigns, I discovered how AI reporting can truly transform the process — and empower creativity with data-backed strategies. I’m sure every marketer agrees that traditional reporting methods are complex and time-consuming.
As genAI adoption accelerates, organizations must go beyond the hype to determine which use cases deliver real value. To provide clarity, we at MartechTribe surveyed 283 marketing professionals including CEOs, consultants, marketing directors and operations managers to understand how frequently marketers use different genAI applications.
The relationship between marketers and generative AI has been complicated from the start. Many marketers have approached AI-generated content with understandable skepticism, questioning its ability to capture the nuanced voice and creativity that great marketing demands. Marketing emails. Creating engaging imagery.
As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry. This step begins with thorough market research.
And its even tougher to sell your brand when youre selling a SaaS software service, where you can't just flash a tangible product, and instead need to highlight features and use cases on your website. This includes strategically placed call-to-action (CTA) buttons, such as Start Your Free Trial, which are clear, appealing, and actionable.
Press coverage abounds, but successful use cases are scarce. The hype cycle’s rapid pace is unsettling many companies and their marketing departments. It’s reasonable to infer that many of those laid off were in marketing and customer service roles, where AI is handling many more tasks. It begins with an innovation, such as AI.
Nisha Vora Founder Rainbow Plant Life Recipes 748K Sam Balter Head of Content Wistia Video Marketing 114.5K CaseStudy #1: Angi’s Bathroom Remodel Cost Guide Angi (formerly Angie’s List) is a home services platform that connects homeowners with local contractors. The result? What unique insights can you offer?
Like just about everything in marketing, B2B marketing is changing — and fast. So, we marketers need to get on board. Interestingly, this change in buying behavior has major implications for the role of the marketing function in the firm. Could be that marketing will enjoy an increase in power and influence in B2B?
The findings showed that, despite marketing’s best efforts to match the right content to the right stage of the buyer’s journey, they got it wrong the majority of the time. But it’s not all bad news for marketers. But it’s not all bad news for marketers. One item we consistently found is a favorite casestudy.
No marketing technology series would be complete without discussing the ever-important measurement of success or KPIs. Today, you would get no argument on the importance of building relationships with influencers across social platforms, as social media marketing ROI and KPIs have become well-established within strategic frameworks.
Guillaume Jouvencel of GHA Marketing has innovated with podcast marketing, using it to revolutionize link building and drive organic growth. (In Casestudies and results Client casestudy: Affiliate lead generation site Jouvencel shared details about a client’s success with a redacted casestudy on an affiliate lead generation site.
For marketers, AI brings both excitement and anxiety. This is especially true for content marketers and SEOs. Today, we explore the big topic: AI and the disruption of search marketing. Your marketing goals and Google’s profit model are not aligned. Other marketers will stay focused on quality. Don’t despair.
Ultimately, AI pilots lead to disconnected efforts and fail to meet the urgent demands for ROI that many marketing leaders face. Missed opportunities : Taking too long to move beyond experimentation can mean missed opportunities to capitalize on market shifts and opportunities. Prioritize use cases based on impact and feasibility.
Content marketing turns website visitors into loyal customers, but a scattered approach wastes effort. Casestudies show how others have solved similar problems. Casestudies, testimonials, and detailed how-to guides remove doubts and make action easier. Comparison posts help buyers weigh different approaches.
Change is always tiring to a degree, but thankfully, marketers are resilient to change because it's inherent to what we do. I feel like I've lived nine lives as a marketer: unpaid intern, salaried in-office employee, hybrid worker, remote contractor. Where are other marketers most productive? Here's what they had to say.
It’s iOS update season again, and email marketers need to get ready. Because the changes it’s about to wreak on Apple Mail inboxes (which, according to a recent Litmus study, account for nearly half of email client volume worldwide ) are significant. It will take time for email marketers to fully understand how to prepare.
There continues to be a lot of buzz around marketing performance optimization and testing. This approach allows you to ground you working in marketing testing in evidence, rather than assumptions. Casestudy: Building a hypothesis Heres a real-life example of how I built a hypothesis for a test years ago. Justifiably so.
Consent Mode is a solution developed by Google for customers who use audience features for the following products: Google Analytics Google Ads Floodlight Conversion Linker If you’re an advertiser, publisher, developer, or website owner with a presence in Europe, consent is usually required to carry out marketing activities.
Marketers: AI isn’t necessarily coming to replace you. But if you want to be the most skilled and well-equipped marketer in your field, you need to stay ahead of the curve with a strong command of how to use AI within your function. That’s the AI-powered culture we’re building at Sprout Social. trillion annually. trillion annually.
I’ve been an inclusive marketing strategist and consultant for seven years. Some Consumers Consistently Have Less Than Ideal Customer Experiences I conducted a research study for a client in 2022 to understand how consumers of hotels and bed and breakfasts think about belonging.
B2B newsletters serve a very different purpose from email marketing or email promotions. Think of the latter like more traditional marketing, where you’re alerting existing customers to sales or other events and trying to get readers to click out of the email. If you don’t subscribe yet, come join us! We have fun.)
Since starting the Nudge podcast, I’ve regularly interviewed researchers and other experts in order to glean insights from psychology and apply them to marketing. Once you see the science — and understand exactly why these ads work — using the same strategies to improve your own marketing messages becomes much simpler.
But, conversations are what the goals should always be with marketing.” B2C CRO Let’s face it: Conversion rates vary across markets. Even though over 60% of B2B and B2C leaders are leveraging AI tools for marketing, the marketing and conversion strategies that work well for each market are very different.
Most marketers are so focused on the visible 2% that they ignore the massive untapped opportunity sitting right under their noses! Cost-Per-Lead Reductions : Visitor identification makes your marketing more efficient, reducing how much you spend on acquiring each lead. No purchases, no sign-ups, just a blip in your traffic data.
Instead of picking a favorite content child, we’ll just say this: short and long form content both play important roles in the world of digital marketing. In some cases, long form is required—like, for example, a blog post explaining the pros, cons, and best practices for short vs long form content.
In a compelling presentation at the conference, Nenad Pavlov, founder of SimplyGrow, shared valuable insights on navigating LinkedIn for sales and marketing while maintaining your sanity.
In this episode of The B2B Sales & Marketing Hotline, Maryanne and Emily dive into the complexities of the B2B buying process, exploring the gap between the ideal scenario and the reality. While many envision a seamless journey from lead generation to closing a sale, the truth involves multiple touchpoints and extended timelines.
Random content creation is the top reason you won’t see ROI from your content marketing. Product Aware content includes: Product walkthrough videos Comparison posts and tools Influencer or customer reviews Webinars with customer casestudies Pro tip: Make comparison content a priority in your content strategy.
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