Econsultancy

JANUARY 25, 2023

What are the overarching trends that will define how marketers will think and act in 2023, and the challenges and opportunities they will face? We explore four key trends. Our trends for 2023: Resisting short-termism New privacy norms.

Market Trends 138

Market Trends eCommerce Retail Influencer Marketing 138

SMEI

DECEMBER 20, 2022

As we approach the end of 2022 and look towards 2023, it’s clear that the world of marketing is constantly evolving. Here are a few significant aspects of marketing that will be advancing in 2023. Digital Transformation and its Importance in 2023.

Transform 51

Transform Marketing Marketers Manufacturing 51

The CMO Survey

APRIL 24, 2024

The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. of marketing budgets on Martech.

New Technology 246

New Technology CMO B2C Marketing 246

Econsultancy

DECEMBER 5, 2022

Every January, Econsultancy looks into the future of digital marketing and ecommerce and explores the trends expected to make waves in the year ahead. Join for the presentation of key trends followed by a panel session, where marketing leaders discuss, debate and scrutinise the issues facing our industry now.

eCommerce 83

eCommerce Digital Marketing Marketing Marketers 83

The CMO Survey

SEPTEMBER 27, 2023

AI bolsters marketing returns, weaker Diversity, Equity, and Inclusion investments and impact, and brand activism shifts to hot-button societal issues are among the results of the Fall 2023 edition. Results are based on a sample of 316 marketing leaders at for-profit U.S. in Spring 2023. in Spring 2023. from 10.9%

CMO 288

CMO Transform Customer Acquisition B2C 288

Calvyn Lee Blog

FEBRUARY 20, 2024

Are you wondering how digital marketing, advertising and sales will evolve in 2024? In this comprehensive guide, we will explore the top 5 key digital marketing trends that are poised to dominate the industry next year. It’s ideal for marketers to assist with content creation and ideation.

Market Trends 130

Market Trends Digital Marketing Transform eBook 130

Search Engine Land

OCTOBER 27, 2023

But eight surprising social video trends should astound even the most unflappable digital marketers. But this has an impact on digital marketers, too. Digital marketers can expect more developments from Facebook: “This is just the beginning. These videos got a total of 23.2 This year, 25.4

Transform 119

Transform Digital Marketing User-Generated Education 119

Search Engine Land

FEBRUARY 1, 2024

billion from its advertising services in the final quarter of 2023. Amazon’s outstanding performance helps to cement the digital advertising industry’s recovery from a challenging start to 2023. This positive trend is likely to boost confidence among cautious marketers, renewing their trust in the sector.

Advertising 115

Advertising Advertisers Search Marketers Customer 115

Digital Marketer

APRIL 18, 2024

presidential election, CMOs and marketing leaders need to prepare for a significant shift in the digital advertising landscape. Election years have always posed unique challenges for advertisers, but the growing dominance of digital media has made the impact more profound than ever before. As we march closer to the 2024 U.S.

Advertising 94

Advertising Advertisers Influencer Marketing Branding 94

Martech

DECEMBER 6, 2023

We’re excited to share WordPress VIP’s 2023 Content Marketing Tech Report. This in-depth research of over 1,500 marketing professionals reveals key insights into how top brands are leveraging martech tools and AI to drive business growth through content.

Transform 109

Transform Digital Marketing Content Marketing Marketing 109

illumin

JANUARY 16, 2024

Understanding Meta advertising trends is essential for marketers. Meta is growing and shifting alongside its user base – evolving to fit market needs. Meta holds in its hand the favor of marketers and the potential for higher ad revenue. Retail was the largest ad spending vertical in 2023, accounting for 27.9%

Advertising 104

Advertising Advertisers Retail User-Generated 104

Search Engine Land

NOVEMBER 8, 2023

We’re excited to share WordPress VIP’s 2023 Content Marketing Tech Report. This in-depth research of over 1,500 marketing professionals reveals key insights into how top brands are leveraging martech tools and AI to drive business growth through content.

Transform 109

Transform Digital Marketing Content Marketing Marketing 109

Hubspot Marketing

NOVEMBER 16, 2023

Check out this quick short where we highlight these trends: What Do the 4Ds Mean for Your Brand? We partnered with Ipsos on a few surveys between October 2022 and January 2023 to find out: In December, shoppers are more motivated than ever to finish holiday shopping. So what’s driving consumer demand in December and January?

Shoppers 104

Shoppers Gen Z Branding Retail 104

Martech

NOVEMBER 28, 2023

“The 2023 holiday shopping season began with a lot of uncertainty, as consumers shifted their spending to services, while dealing with rising costs across different facets of their lives,” said Vivek Pandya, lead analyst, Adobe Digital Insights, in a release. Dig deeper: What is ecommerce and which trends are shaping its future?

eCommerce 108

eCommerce Shoppers Price Analytics 108

TechWyse

MAY 3, 2023

Digital marketing is always changing, and there are always new strategies and trends emerging. In this article, we’ll look at what’s coming up in digital marketing for 2023. By knowing about these trends, you can stay ahead of the competition and make sure your marketing is effective.

Market Trends 98

Market Trends Digital Marketing Influencer Marketing User-Generated 98

Martech

OCTOBER 18, 2022

Digital marketing talent —especially those specializing in SEO, content, email marketing, and PPC— remains in top demand. If you’re looking to advance your career, change jobs, or expand your digital marketing team, Conductor’s 2023 Digital Marketing Salary Guide has you covered.

Digital Marketing 115

Digital Marketing Marketing Marketers SEO 115

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. billion in 2023 to $7.91 Dig deeper: Does your company need a CDP? billion in 2028.

Customer 100

Customer B2C Transform Retail 100

Buffer Marketing

DECEMBER 20, 2023

As the year winds down, it's time to stroll down memory lane and revisit the moments that defined 2023 on social media. But not every trend was a welcome one. This retrospective offers a unique lens into our shared digital experience — the highs, the lows, and everything in between.  So many memes. 

Gen Z 109

Gen Z 2023 Trends User-Generated Social Media Marketing 109

Search Engine Land

APRIL 15, 2024

Examine how brand mentions impact search marketing, both on traditional and social search platforms. Discuss strategies for integrating brand mentions into a cohesive search marketing approach. Broadly speaking, brand mentions are any reference to a brand within digital content, encompassing a wide array of online interactions.

Branding 114

Branding Manufacturing Real Estate PR 114

Hubspot Marketing

OCTOBER 6, 2023

They provide essential services and goods, adding a unique flavor to local markets. 2023 continues to illustrate the importance of small businesses as they navigate through challenges and seize new opportunities. SBA , 2023) Small businesses pay 39.4% SBA , 2023) There are 33 million small businesses in the United States. (

Finance 106

Finance Food Health Price 106

Martech

FEBRUARY 6, 2024

I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy. Those trends have some common features and it’s worth looking at where they came from. The consumerization of B2B marketing will continue.

Transform 113

Transform Whitepaper Direct Mail Marketing 113

Search Engine Land

NOVEMBER 29, 2023

So, right after Halloween, most digital marketers in Old Blighty launch their Christmas ad campaigns. If digital marketers in the U.S. Boots Christmas Advert 2023 | #GiveJoy | Boots UK ,” with a CES of 7.27. Snapper: The Perfect Tree | John Lewis & Partners | Christmas Ad 2023 ,” tied with a CES of 7.11.

Shoppers 110

Shoppers Retail Digital Marketing Advertising 110

Martech

JANUARY 25, 2024

So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. 3 words for 2024 Before I signed off on 2023, I shared my views on trends and takeaways from 2023 and how we could use what we learned to inform our 2024 planning. It’s not a fad. We didn’t give up.

Email Marketing 131

Email Marketing Marketing Marketers Marketing Plan 131

Neil Patel

FEBRUARY 3, 2023

As the most effective way to reach your audience, search is critical to your digital marketing strategy and each customer journey. So, to understand future search trends, we must look at what’s shifted. Let’s see what search has in store for us in 2023 by sifting through what’s changed and where we’re headed.

User-Generated 144

User-Generated SEO Transform Entertainment 144

Search Engine Land

JANUARY 10, 2024

Gain insight into potential strategic moves, new products, markets, audiences and pivots. Economic or industry trends: Do you have the right awareness? Macro trends may have been tackled in the wider business strategy. Macro trends may have been tackled in the wider business strategy. What is the industry press saying?

SEO 139

SEO PR Customer Journey Health 139

Rock Content

MARCH 22, 2024

Staying on top of B2B marketing trends is essential for any successful brand or company today. As we move further into 2024, certain trends are gaining momentum, changing the way you need to think about your digital marketing strategy. First, you don’t have to throw out your entire current B2B marketing strategy.

Customer loyalty 78

Customer loyalty Marketing Marketers CMO 78

Backlinko

JANUARY 8, 2024

In recent years, podcasts have taken the digital world by storm. With more than 460 million listeners worldwide, the podcast industry provides lucrative opportunities for both podcasters and marketers alike and offers an effective way for you to connect with your target audience. million 10.60% 2023 464.7 million * 2020 333.2

Entertainment 106

Entertainment User-Generated Advertising Advertisers 106

Hubspot Marketing

DECEMBER 20, 2023

It was an interesting year to be a marketer. Expectations were high, budgets were low, content moved at the speed of light, and marketers had to make magic happen through it all. As 2023 comes to a close, I polled the HubSpot Media Team to see what their favorite marketing campaigns of the year were.

Millennials 103

Millennials Shoppers User-Generated Marketing 103

Martech

MAY 18, 2023

digital ad spend is only expected to increase 7.8% in 2023, dropping below 10% for the first time in 14 years, according to a new forecast from eMarketer. Yearly increases in digital ad spending are predicted to hover around 10% through 2027. Digital slice of the pie. Digital media should make up 74.6%

Retail 109

Retail Shoppers Advertising Advertisers 109

Martech

OCTOBER 10, 2023

As the pandemic ended, it became clear these were not just trends but permanent changes. As a result, ecommerce and digital storefronts have surged. There are also over 16% more online shoppers in 2023 compared to 2020. To stay competitive, companies must adapt their digital marketing strategies.

Customer Journey 118

Customer Journey Shoppers CMO eCommerce 118

Martech

OCTOBER 20, 2023

Data has become the lifeblood of businesses in today’s digital age. Traditionally, analyzing data meant looking back at historical trends to inform future decisions. However, marketing analytics has evolved. Now, businesses aim to predict future trends and opportunities rather than just looking at the past.

Analytics 124

Analytics Transform Market Trends Customer 124

Hubspot Marketing

APRIL 9, 2024

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. In 2023, we saw the emergence of AI in all forms of content, the rise of personalization, augmented realities (including the metaverse), and the explosion of short-form video.

Advertising 73

Advertising Advertisers PR Millennials 73

Rock Content

MAY 25, 2023

But with that in mind, how can marketers apply their knowledge and understand how to prioritize their strategies to outperform their goals this year? So that’s why today I am excited to share the five major marketing trends for 2023 that hold the promise of delivering outstanding return on investment (ROI) for your brand or business.

Market Trends 88

Market Trends Marketing Marketers User-Generated 88

Chief Martec

NOVEMBER 10, 2022

2023 will be a fascinating but challenging year for marketing. Macroeconomic headwinds are colliding with rising customer expectations for better digital experiences. The post What to expect in martech in 2023 and how to harness it to your advantage appeared first on Chief Marketing Technologist. See you then!

Management 110

Management Product Customer Marketing 110

Search Engine Land

DECEMBER 8, 2023

Grok was developed by xAI, the artificial intelligence venture founded by Elon Musk in July 2023. Generative AI is now a crucial tool for SEO and PPC marketers. Marketers should consider incorporating Grok into their work to explore potential benefits. For example, if you were to ask “What is trending in the news today?”,

User-Generated 125

User-Generated Entertainment SEO Marketing Strategy 125

Search Engine Land

JANUARY 10, 2023

As we begin 2023, it’s a good time to reflect on the macro-level trends we’ve observed last year. Here are a few trends that I believe have some staying power and should be considered as you build out your 2023 search marketing strategies. That said, I think many digital marketers are already feeling the impact.

Market Trends 114

Market Trends Advertising Advertisers Marketing 114

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. To address these challenges, three key elements should be at the forefront of any successful digital strategy this year: Using data to inform your strategy. Reaching buyers today is difficult.

Marketing Strategy 139

Marketing Strategy Whitepaper Key Performance Indicator Analytics 139