Vertical Response

AUGUST 25, 2024

This article outlines effective marketing strategies for holidays that you can implement right away. Learn about early planning, multi-channel campaigns, personalized marketing, and more to ensure a successful festive season. Effective holiday planning can foster customer loyalty and successful marketing outcomes.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

SMEI

MARCH 10, 2022

Learn To Create A Marketing Strategy That Gets Your Products And Services In Front Of Motivated Buyer With This 13 Step Guide. A marketing strategy is a plan of action that will help you achieve your business goals. A great marketing plan will give you a sustainable competitive advantage.

Marketing Strategy 217

Marketing Strategy Marketing Marketers Direct Mail 217

Trade Press Services Newsletter

JULY 11, 2024

Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace. Don’t forget employees.

Influencer Marketing 232

Influencer Marketing Thought Leadership Transform B2C 232

Hubspot Marketing

NOVEMBER 15, 2024

Table of Contents What is holistic marketing? Benefits of Holistic Marketing How to Apply a Holistic Marketing Approach 3 Tips for a Strong Holistic Marketing Strategy For a long time, companies divided operations into discrete business units. What does holistic marketing look like in practice?

CMO 124

CMO Traditional Marketing Communications Marketers 124

Trade Press Services Newsletter

OCTOBER 6, 2022

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan.

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Sprout Social

FEBRUARY 14, 2022

Product photos, blog posts and how-to videos. If you can’t answer these questions, then you need a content marketing plan. If you can’t answer these questions, then you need a content marketing plan. According to one recent study , only 40% of B2B marketers have a documented content marketing strategy.

Marketing Plan 121

Marketing Plan Content Marketing Whitepaper Marketers 121

Calvyn Lee Blog

DECEMBER 4, 2023

As a business owner, you need a clear, actionable marketing plan guide to reach your goals. This comprehensive guide walks through the 10 essential steps for crafting an effective marketing plan from scratch. Marketing without a plan equals planning to fail. Market to specific niches.

Marketing Plan 130

Marketing Plan eCommerce Food Marketers 130

Rock Content

APRIL 20, 2023

While business owners might think their newest product is the latest in innovation, it’s an unfortunate reality that competition continues to be stiff, with approximately 30,000 products launched every year. But how do you market a product? What Is Product Marketing?

Product Marketing 98

Product Marketing Marketing Strategy Product Whitepaper 98

Hubspot Marketing

NOVEMBER 30, 2022

Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Whether you're launching something huge, something small, or you're updating a current offering, you'll want to start your preparation well in advance of the launch date with a product launch checklist. Probably not.

Product 145

Product Food Product Marketing Market Research 145

Scoop.it!

NOVEMBER 29, 2022

With these numbers in mind, it’s clear that content marketing is a powerful lead generation method. An effective content strategy can help potential customers understand your product. SaaS companies use different types of content as a part of their everyday marketing strategy. Identify customer pain points.

Marketing Plan 115

Marketing Plan Content Marketing Whitepaper Key Performance Indicator 115

Kuno Creative

OCTOBER 30, 2024

As any marketer knows, if you can’t get your product or service in front of the right audience, the chances for your brand’s success dwindle. But there’s more to successful marketing strategies than brochures, ads and a slick website.

Digital Marketing 97

Digital Marketing Marketers Marketing Marketing Plan 97

Marketing Insider Group

NOVEMBER 30, 2021

While this is a great way to help your company grow, it isn’t the only way to keep your business and products or services top-of-mind. One area companies often neglect to invest in is customer marketing. But if you’re just learning about customer marketing, we’re here to help you understand the far-reaching benefits it can provide.

Customer Marketing 144

Customer Marketing Marketing Strategy Customer Customer loyalty 144

Vertical Response

JULY 29, 2024

Identify Your Target Audience Identifying your target audience is a critical step in the marketing campaign planning process. Understanding the specific consumers most inclined to be interested in your product or service helps create campaigns that are more engaging and relevant.

Key Performance Indicator 102

Key Performance Indicator Marketers Marketing Communications 102

Sprout Social

JANUARY 11, 2022

Now, as I reflect on the past 12 months and all that we have planned for 2022, I see its significance for broader marketing strategies across industries. For marketers, it’s a framework we can use to drive alignment with sales and inspire our teams to do their best work. The rule of 78 is more than an equation.

Marketing Plan 140

Marketing Plan Energy CMO Marketers 140

Hubspot Marketing

JULY 11, 2024

Kieran and I conducted an experiment with ChatGPT to brainstorm an unconventional marketing plan. Here are four intriguing approaches it suggested using community and audience — and why we think they're valuable for marketers. It's about meeting your audience where they are and showing that you truly understand their struggles.

Transform 113

Transform Outbound Marketing Entertainment Inbound Marketing 113

Hubspot Marketing

OCTOBER 30, 2022

The top trends marketers are currently leveraging are short-form video, mobile-friendly web design, creating content that reflects their brand’s values, and using social media DMs for customer service. Not far behind are SEO, mobile messaging, influencer marketing, and selling products directly in social apps.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hubspot Marketing

MAY 13, 2022

Would it be correct to assume a major part of your marketing strategy today is digital? With a number of other responsibilities and tasks that you need to do, how can you also efficiently create, fine-tune, and maintain an agile digital marketing strategy? Now, let's look at digital marketing strategy.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Hootsuite

DECEMBER 1, 2022

A well-thought-out LinkedIn marketing strategy is the best way for you to stand out in that crowd. Building an effective strategy will require some planning and perseverance. What is a LinkedIn marketing strategy? A LinkedIn marketing strategy is a plan for using LinkedIn to reach specific marketing goals.

Marketing Strategy 145

Marketing Strategy Thought Leadership Marketers Marketing 145

Hubspot Marketing

OCTOBER 24, 2024

You can have the best product, the most data, and the biggest advertising budget, but if you can’t tell a compelling story , none of it matters. It’s such a simple yet powerful idea: no matter how great your marketing plan is, it’s always the best story that wins. Take Nike’s “Just Do It” campaign, for example.

Transform 123

Transform CMO Marketers Marketing 123

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Have a Formal Marketing Plan.

Marketing Strategy 145

Marketing Strategy Finance Marketers Marketing 145

Rock Content

JANUARY 8, 2024

The secret often lies in their marketing planning. In the business world, a well-planned marketing strategy can be the difference between failure and success. But what actually constitutes an effective marketing plan ? Now, let’s delve into the building blocks of an effective marketing plan.

Marketing Plan 96

Marketing Plan Key Performance Indicator Marketers Marketing 96

Martech

JANUARY 6, 2025

Depending on their backgrounds, marketers may not be familiar with this structure. We all get busy trying to promote this product or that service. But working as a marketing consultant for the last few years, Ive been reminded about the importance of questions particularly the FAQ document. New product or service launches.

B2C 132

B2C Communications Marketers Marketing 132

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond. However, I also need to know how to improve my marketing strategy starting in January and ensure the best outcome for my marketing programs in 2020.

Marketing Strategy 174

Marketing Strategy Transform Thought Leadership User-Generated 174

Hubspot Marketing

SEPTEMBER 26, 2023

Marketing plans provide a framework to funnel customers from awareness to decision to purchase. When it comes to software-as-a-service (SaaS) offerings, these plans must account for the recurring nature of SaaS solutions. Table of Contents What is a SaaS marketing plan? SaaS plans prioritize revenue over time.

Marketing Plan 114

Marketing Plan Gen Z User-Generated Price 114

Hubspot Marketing

AUGUST 21, 2023

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on the budget you'll need to secure for the projects, hiring, and outsourcing you'll encounter over the course of a year if you don't have a plan.

Marketing Plan 98

Marketing Plan Social Media Marketing Marketers Marketing 98

SocialPilot

APRIL 23, 2025

Thats why we built this guide to show you how to build a social media marketing strategy that transforms followers into leads and content into conversions. We’ll cover proven strategies that work across different platforms, from Pinterest boards to Instagrams trending reels. In fact, the stats speak for themselves.

Social Media Marketing 52

Social Media Marketing Marketing Plan User-Generated Marketers 52

Rock Content

JANUARY 8, 2024

Indeed, the solution lies in efficient marketing planning. Marketing planning is the strategic heartbeat of every successful business. More than just a document outlining your marketing strategies, it serves as your guiding light in the chaotic digital marketing landscape.

Marketing Plan 96

Marketing Plan Shipping Marketing Mix Marketers 96

Hubspot Marketing

NOVEMBER 14, 2024

Many of her early-stage startup clients use below the line marketing tactics. A generic, broad message about your product that’s targeted to a very wide audience and sends people to your home page could get a lot of eyeballs and maybe some clicks, but likely won’t result in a conversion. For an early-stage company, this wastes time.

Direct Mail 123

Direct Mail Marketers Marketing Email Marketing 123

Lynton Web

MAY 8, 2025

Content Marketing Strategy Content marketing transforms your recreation center from just a facility into a trusted community resource and wellness hub. Consider investing in basic equipment and training to produce professional-quality videos in-house rather than relying on expensive production companies for every project.

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52

Hubspot Marketing

OCTOBER 14, 2024

A good marketing framework doesn’t just give you clarity: it turns your entire strategy into a well-oiled machine, helping you run campaigns confidently and get real, measurable results. Table of Contents What is a marketing strategy framework? Traditional Marketing Models 1. Place: Where are you going to sell it?

Price 116

Price Marketers Marketing User-Generated 116

SmartBrief - Marketing

MARCH 28, 2025

R ecent consumer sentiment data underscores the need for agile, data-driven marketing strategies. Marketers should transition from feature-heavy pitches to narratives that emphasize intrinsic value whether thats simplifying life, enhancing wellbeing or delivering reliable performance.

Millennials 90

Millennials Price CRM Marketers 90

Neil Patel

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. Why You Need a Digital Marketing Strategy. Think about it.

Digital Marketing 145

Digital Marketing Marketing Strategy Marketers Marketing 145

Hubspot Marketing

JANUARY 22, 2025

Lets go over what organic marketing is, how it compares to paid alternatives, and how to create your strategy. Table of Contents What is organic marketing? Organic Marketing Channels Organic Marketing Examples Organic Marketing vs. Paid Marketing Organic Marketing Strategy So, wait does organic marketing still work in 2025?

Gen Z 116

Gen Z Social Media Marketing User-Generated Inbound Marketing 116

Orbit Media Studios

MARCH 29, 2023

Really a great plan would combine all of these elements (topics, formats, promotion channels) and mix in a few more. There are at least six key aspects in the best content marketing plans. Not a plan: “Let’s make an industry report” A report is just a FORMAT for content, just like video or podcasts or case studies.

Marketing Strategy 126

Marketing Strategy Content Marketing PR Non-Profit 126

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy. of global web traffic.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Litmus

DECEMBER 15, 2023

When nearly a quarter of all email marketers routinely manage eleven essential functions in their team, having an email marketing strategy is non-negotiable to focus those important efforts and move the marketing needle! What is an email marketing strategy? Here’s what to include: Email marketing goals.

Email Marketing 103

Email Marketing Marketing Strategy Marketers Marketing 103

Rock Content

JANUARY 8, 2024

Getting your name out there, building your brand, and capturing audiences’ attention gives you the power to make your product or services viable. Despite the need for marketing , did you know that approximately 50% of small businesses don’t have a marketing plan ?

Marketing Plan 88

Marketing Plan Key Performance Indicator Marketers Marketing 88