Adobe Experience Cloud Blog

AUGUST 6, 2012

by Kieran Flanagan Finding and succeeding in new markets is essential for any B2B company that wants to grow. Entering a new geographical market can open up significant opportunities to increase revenues and profits, and to offset slow growth in mature or economically sluggish territories. How to measure influence.

Marketing Strategy 132

Marketing Strategy eBook Influencer Marketing Marketers 132

Hubspot Marketing

OCTOBER 14, 2024

A good marketing framework doesn’t just give you clarity: it turns your entire strategy into a well-oiled machine, helping you run campaigns confidently and get real, measurable results. Table of Contents What is a marketing strategy framework? Promotion: How are you going to get the word out?

Marketers 122

Marketers Marketing Price User-Generated 122

Neil Patel

DECEMBER 16, 2021

It’s a great marketing strategy for building trust. Because of its separate geographic sites, Craigslist is especially useful for localized marketing efforts. Because you can anonymize yourself, it’s also a great platform to try new marketing templates and techniques. Utilize Facebook Live.

Marketing Strategy 145

Marketing Strategy Affiliate Marketing Marketers Marketing 145

SocialPilot

FEBRUARY 6, 2024

The process of finding, vetting, and selecting an influencer – as well as executing the entire influencer marketing campaign – runs more smoothly when guided by proper influencer marketing strategies. I can say the crux of our successful campaign lies in the influencer marketing strategies we follow.

Influencer Marketing 111

Influencer Marketing Marketing Strategy Marketers Marketing 111

Martech

MARCH 22, 2023

Review your price structure on promotions. Suppose implementing propensity is the right strategy to improve your marketing results; get it done. The one thing that marks a potential recession is what we saw during COVID: fast-reaction pivots that scale to a new market condition. Look at your targeting. Get MarTech!

Marketing Strategy 106

Marketing Strategy Whitepaper Marketers Marketing 106

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. What is Facebook marketing?

Gen Z 99

Gen Z User-Generated Marketers Marketing 99

Hubspot Marketing

MARCH 26, 2025

While heavy use of live video is not the norm for most companies, sprinkling it into your strategy can help corral current customers and seriously increase engagement, especially if its entertaining and personally interactive. You can quickly go live from your feed or schedule and promote a live event in the future.

Video Marketing 109

Video Marketing Entertainment Marketers Marketing 109

Exposure Ninja

AUGUST 9, 2023

A go-to-market strategy (GTM strategy) is a detailed plan that outlines how a company or organisation will introduce and promote its products or services to the target market and customers. The main goal of a go-to-market strategy is to ensure a successful product launch and a successful lifespan for the product.

Marketing Strategy 98

Marketing Strategy Marketers Marketing Communications 98

Sprout Social

AUGUST 26, 2020

This is where social—or, more specifically, social data—comes in, as esports marketers look to deepen their understanding of their target audiences and what drives fans loyalty. In this article, we’ll discuss the role social plays in the esports ecosystem and why social data is the key to success for your esports marketing strategy.

Marketing Strategy 120

Marketing Strategy Marketers Marketing B2C 120

Marketing Insider Group

OCTOBER 28, 2019

After seeing one too many products fail to meet the ads’ promises (remember New Coke?), If your content marketing strategy is more New Coke than the moneymaker it should be, read on. That’s why content marketing is a must-have for both B2C and B2B businesses. Then, document this change in your strategy.

Content Marketing 110

Content Marketing Marketing Strategy Whitepaper B2C 110

Rock Content

SEPTEMBER 20, 2023

Explore the Go-to-Market strategy concept. What Is a Go-to-Market (GTM) Strategy? A Go-to-Market (GTM) strategy is a strategic plan developed to position your new service or product for launch. Examples of when you need a GTM strategy include: Launching a completely new product or service.

Marketing Strategy 95

Marketing Strategy Customer loyalty Marketers Marketing 95

Duct Tape Marketing

NOVEMBER 15, 2012

“Don’t Wake Up With Your Website in a Ditch” Expand Your Content & Your Contributors to Keep Your Content Marketing Strategy Humming. The old saying “many hands make light work” easily applies today to a company’s content marketing strategy. Read more about the New Rules of SEO on my company’s blog.)

New Markets 71

New Markets Marketers Marketing SEO 71

Hubspot Marketing

JUNE 13, 2018

Using data to optimize your content strategy spreads more awareness for your book, gets more people to subscribe to your content, converts more subscribers into buyers, and encourages more buyers to recommend your book to their friends. Buffer’s Content Marketing Strategy Template. Develop a promotional workflow.

Marketing Plan 145

Marketing Plan Energy Marketers Marketing 145

Hubspot Marketing

MAY 14, 2019

Some are definitely more effective and relevant than others, so read on to learn about the top types of marketing around today. The Ultimate List of Types of Marketing. Account-based Marketing. The website, often called an affiliate, will only get paid when their promotion generates a sale. Brand Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Neil Patel

FEBRUARY 5, 2021

If you know what makes them tick and what influences their individual buying decisions, you can adapt your marketing strategy to increase conversions. Let me show you why it’s such a valuable tool for increasing marketing effectiveness and how you can deploy it across your business. The answer? Psychometric profiling.

Marketers 145

Marketers Marketing Analytics Millennials 145

Orbit Media Studios

JANUARY 26, 2022

You have to get the most out of your growth marketing strategy to get there. This article walks you through several ways to optimize your growth marketing strategy. Know Growth Marketing Isn’t Growth Hacking. Re-focus your marketing efforts on that ideal audience. Try New Innovative Strategies.

Marketing Strategy 67

Marketing Strategy Key Performance Indicator Marketers Marketing 67

Calvyn Lee Blog

DECEMBER 10, 2023

Have you heard of the marketing mix, also known as the four Ps of marketing? This framework is a foundational model for developing a sound marketing strategy. The four Ps are product, price, place, and promotion. The four Ps of marketing create the foundation for any effective marketing strategy.

Marketing Mix 130

Marketing Mix Price Promotion Education 130

Sprout Social

JANUARY 9, 2023

We’ll walk you through those benefits and cover why they’re a valuable part of your marketing strategy. For example, you could work with a cake-decorating influencer to promote your new line of piping tips, or a Dungeons and Dragons influencer to promote your new Dungeon Master kit.

Influencer Marketing 145

Influencer Marketing Marketers Marketing Health 145

Hubspot Marketing

JUNE 24, 2022

Regardless of industry or size, all nonprofits benefit from volunteers, and marketing your organization can help bring in new hands. Nonprofit marketing promotes your services. Marketing can help with that, too. Nonprofit Marketing Plan Template. Develop a marketing strategy.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145

Orbit Media Studios

OCTOBER 30, 2024

And long before AI came along, marketers who focused solely on marketing through algorithms (social and search) were easily disrupted. The best marketing strategies may leverage social and search, but they also focus on relationship-focused channels, such as email marketing, referral partners, events and webinars.

SEO 105

SEO Branding User-Generated PR 105

Marketing Insider Group

NOVEMBER 9, 2020

In looking across our clients and some of most successful brands doing content marketing today, we have found that number is around $8,000 a month. In some cases, however, marketing spend is up. A survey from Merkle of 400 companies revealed that the majority (52%) are increasing marketing spend. Content Marketing Strategy.

CMO 140

CMO Marketers Marketing SEO 140

Neil Patel

DECEMBER 22, 2021

How Can Marketers Use NFTs (With Examples). Plenty of big brands are using this technology to drive their marketing strategies. Looking to expand your audience and reach new markets? Bicycle, one of the world’s oldest card-making companies, is looking to reach a new audience. NFTs are relatively new.

Non-Profit 144

Non-Profit Marketers Marketing Millennials 144

Power Digital Marketing

DECEMBER 14, 2022

Whether you’ve tried affiliate marketing or not, now is the ideal time to start perfecting your approach. To help you see what optimized affiliations can bring in 2023 and beyond, we’ve put together this list of six affiliate marketing strategies. At its core, an affiliate marketing strategy is a straightforward partnership.

Affiliate Marketing 52

Affiliate Marketing Marketing Strategy Marketers Marketing 52

Hubspot Marketing

MAY 26, 2017

With so many options of platforms for marketers to publish their content and even more ways to promote it, it's hard to know where to focus your efforts. Once you know you're creating the type of content your audience wants, the focus shifts to promoting it in a way that makes your audience take notice. What Can You Do?

Inbound Marketing 145

Inbound Marketing eBook COS Marketers 145

Hubspot Marketing

JANUARY 16, 2020

Put simply, that is market share. But how does that impact marketers? As marketers, it's important to understand market share so you know how your company ranks against competitors and can develop new marketing strategies to reach more potential customers. What is Market Share?

Law 145

Law Customer loyalty Price Food 145

Marketing Insider Group

MARCH 10, 2025

Whether managing an influx of new customers or refining loyalty programs, outsourced CRM services provide the flexibility needed to support business objectives. Expanding product lines, entering new markets, or launching promotional campaigns increases customer interactions. Book a free consultation now!

Transform 65

Transform CRM Customer Analytics 65

Neil Patel

DECEMBER 2, 2021

A comprehensive and thoughtfully crafted digital marketing strategy is necessary to make those sales rack up. That’s why today, I will run through my top digital marketing tips for the holidays. Use Promotions but Use Them Carefully. Promotions and discounts are something of a double-edged sword. Try New Platforms.

Digital Marketing 143

Digital Marketing Shoppers Marketers Marketing 143

Adobe Experience Cloud Blog

OCTOBER 3, 2017

Do you plan to send out more marketing messages next year than you did this year? If you’re like most marketers I talk to, you answered “yes.” We love to send out more marketing messages, create more content, print more brochures, and promote our products and services more now than we ever have before.

Thought Leadership 134

Thought Leadership CMO Promotion Customer 134

Adobe Experience Cloud Blog

JULY 30, 2012

This is why inbound marketing is such a great strategy for companies who are just entering a new market. It helps you build relationships with potential prospects, start to generate traffic for your local site and let’s you know what content the market is interested in.

Inbound Marketing 126

Inbound Marketing eBook User-Generated Marketers 126

Rock Content

APRIL 21, 2020

Making digital channels are a priority in your marketing strategy development. It isn’t only advised today but it is necessary to have a competitive, attractive voice to stand out in the market. So, how about knowing better what can you do to make your marketing campaign shine? Profile your target customer.

Marketing Strategy 52

Marketing Strategy Marketers Marketing Non-Profit 52

Sprout Social

APRIL 21, 2025

Listening to and interacting with these targeted communities is the basis for a niche marketing strategy. For brands, this marketing approach often looks like influencer partnerships, social and community teams interacting in/hosting niche spaces, or highly targeted social advertising. Ether explains.

Branding 101

Branding Finance Fashion Health 101

Neil Patel

OCTOBER 25, 2020

Apple drives growth with a marketing mix that does an excellent job to create raving fans even before product launches. And the overall sales it commands from its products is a direct result of the company’s marketing strategies. But before their product launches, they leverage the expertise of marketing agencies.

Market Research 145

Market Research Marketers Marketing Analytics 145

Use Insider

JANUARY 23, 2025

This includes sending personalized promotional messages, keeping customers updated with timely transactional alerts, and designing conversational shopping experiences. Additionally, BSPs that also support other channels (like Insider) can help you integrate WhatsApp into your broader marketing strategy. billion users.

eCommerce 52

eCommerce Non-Profit Shipping Price 52

Calvyn Lee Blog

JANUARY 18, 2022

What is Digital Marketing Professional Certificate (DMPC)? What you need to know is the Digital Marketing professional Certificate (DMPC) Program. You have been promoting you new “How to” e-book. As the new marketing director, you have created the buyer personas, and now is time to create the target audience.

Digital Marketing 130

Digital Marketing Inbound Marketing Customer Acquisition Marketers 130

Neil Patel

JULY 22, 2021

Its engaged, passionate community is just one of the reasons you should consider marketing on Reddit. However, the site has a tough stance on self-promotion , which makes marketing tricky, and it’s easy to fall foul of Reddit’s strict guidelines (including the unwritten rules. Reddit Marketing Etiquette.

Advertising 145

Advertising Advertisers Promotion Law 145

Hubspot Marketing

JANUARY 7, 2024

According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.

Copywriting 132

Copywriting CMO PR Social Media Marketing 132

Businesses Grow

JULY 7, 2025

As part of a leadership framework he’s developed, Daniel Nestle’s imaginative “MarkBot” could possibly sit on an advisory board in my place one day, suggest edits to documents in my voice, brainstorm marketing strategy ideas, and write articles in my style — which, in fact, Dan did. At least he told me.

Thought Leadership 76

Thought Leadership Law Entertainment User-Generated 76