Duct Tape Marketing

OCTOBER 24, 2013

9 Things You Probably Don’t Know About Text Message Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Justin Mastrangelo – Enjoy! photo credit: Anna Bryukhanova.

Non-Profit 78

Non-Profit User-Generated Marketing Marketers 78

Neil Patel

SEPTEMBER 6, 2021

Niche marketplaces give you the opportunity to target your service offerings to the right audience—without having to compete with other non-related products and services. Because the focus of your marketplace is narrower, advertising on a niche market is easier and thus cheaper. Less Competition. Help Boost Brand Loyalty.

B2C 139

B2C Entertainment Non-Profit Transform 139

Vertical Response

DECEMBER 14, 2024

Key Takeaways Surveys marketing is essential for understanding customer preferences and improving campaign effectiveness, benefiting businesses of all sizes. Utilizing a variety of survey typessuch as CSAT, NPS, and product feedbackis crucial for gathering comprehensive insights to refine marketing strategies.

Marketing Strategy 52

Marketing Strategy Marketing Marketers Market Research 52

Search Engine Land

OCTOBER 4, 2023

Non-intrusiveness: Omnichannel does not equate to intrusive or spammy messages. A robust omnichannel loyalty program is characterized by: Non-demanding approach: Beyond just purchasing, omnichannel loyalty programs focus on building brand loyalty by providing information, sharing brand narratives and offering incentives.

Non-Profit 84

Non-Profit Customer Customer loyalty Transform 84

Search Engine Land

FEBRUARY 13, 2024

There are even phases in the marketing journey past the point of purchase, such as loyalty and advocacy, but for the sake of simplicity, we’ll focus on these three stages. Now that we have the definition of each marketing funnel stage, let’s go step by step and see what a full-funnel marketing strategy looks like in the PPC world.

Non-Profit 107

Non-Profit User-Generated Customer Journey Advertising 107

Marketing Insider Group

MARCH 28, 2023

Once you’ve identified the areas of your database in need of remediation, remove inaccurate entries, non-verifiable entries, outdated entries, and duplicate entries. Since customer retention can boost a business’ profitability, customer retention makes a huge difference for a business’s success. Remove dirty data.

Non-Profit 120

Non-Profit Direct Mail Health Management 120

Duct Tape Marketing

SEPTEMBER 22, 2016

Couple that with the fact that many modern businesses don’t have brick and mortar locations, and somewhere in the neighborhood of 50% to 90% of a company’s value is now attributed to non-tangible assets and you have a very strong case for building brand awareness. The right branding strategy leads to an increased market share.

Branding 78

Branding Non-Profit PR Price 78

Hubspot Marketing

MAY 9, 2019

Developing an End-to-End Instagram Marketing Strategy For Your Business by HubSpot Academy. Learn how to build and implement a successful organic Instagram marketing strategy. Bridge the gap between marketing and sales teams with strategies and tactics from over 25 world-renowned leaders.

Inbound Marketing 145

Inbound Marketing Finance eCommerce Non-Profit 145

Duct Tape Marketing

MARCH 6, 2025

From the dangers of relying too heavily on retainer agreements to the benefits of project-based pricing and strategic marketing leadership, Max explains why aligning with clients’ business objectives is the key to profitable, long-term success in todays fast-evolving digital agency landscape. Retainers are for the non confident.

Non-Profit 60

Non-Profit Price Finance Product 60

Duct Tape Marketing

MAY 2, 2017

Getting up in front of a highly targeted, interested group of prospects and demonstrating that you’re not only very likable but also know a lot about something they need, is one of today’s most effective forms of lead generation and conversion all rolled into one. Effective advertising can get taken care of with a strong marketing strategy.

Non-Profit 71

Non-Profit B2C Customer loyalty Marketing 71

SocialPilot

FEBRUARY 8, 2024

Businesses worldwide embrace influencer marketing to advertise their brands, products, or services to a wider audience. According to an IMH report, about 60% of brands incorporate at least ten influencers in their marketing campaigns. The purpose is to reach the target market, increase brand awareness, and boost sales.

Influencer Marketing 106

Influencer Marketing Non-Profit Communications Price 106

DIY Marketers

JANUARY 5, 2023

Every business needs money to survive, and marketing activities like lead generation, customer acquisition, and customer retention are what’s going to make your business profitable. Let’s take a look at the most common questions we business owners have What marketing strategies should I focus on? Higher is better.

Non-Profit 76

Non-Profit Marketing Marketers User-Generated 76

OnPassive Marketing

MAY 18, 2022

By using this approach to sales, marketing, and new product development, companies can build healthy relationships with their customers. The Three Pillars Of An Effective Inbound Marketing Strategy. Inbound marketing channels include web content, social media, and email marketing. Define Your Target Market.

Inbound Marketing 65

Inbound Marketing Non-Profit Traditional Marketing Customer Acquisition 65

Search Engine Land

JULY 11, 2023

Then again, recently, I saw this th read on Twitter with a reply from Amanda Natividad, VP of marketing at SparkToro: That made me think about why these strategies worked/works, and if they can be replicated again under what conditions. There’s definitely a science behind that, and it’s all about the market type.”

SEO 72

SEO Non-Profit Price Marketing 72

Exposure Ninja

JUNE 30, 2022

Six Target Audience Questions. Through a short exercise with a pen and paper, you can quickly understand both who your audience is and where you should be aiming your social media marketing strategy. How Old Is Your Target Customer? Short for time? Take a look at this handy infographic covering all six questions.

Non-Profit 98

Non-Profit Price eCommerce Real Estate 98

CXL

JUNE 16, 2022

Marketing strategy. Strategy is necessary for broader playbooks, like a social media playbook. Marketing strategy should detail: Goals and objectives. How market share and revenue have grown. Target market. Generally speaking, each playbook should have five main parts. Company information.

Marketing 124

Marketing Marketers User-Generated Customer Journey 124

CXL

MAY 27, 2022

For example, customer experience platform Personify uses guides, webinars, and ebooks to educate, empower, and entertain its target audience. This is a good lead generation strategy. By asking for an email address to join a webinar after a prospect has consumed non-gated content, for example, the marketing team can secure leads.

Thought Leadership 76

Thought Leadership Real Estate Entertainment Non-Profit 76

Spiralytics

APRIL 23, 2023

Influencer Marketing Will Continue to Rise Influencer marketing combines traditional and modern marketing strategies. These new features are modeled after the short-form video platform TikTok, which has emerged as a significant player in the travel shopping market.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Rock Content

DECEMBER 21, 2020

Global branding involves planning how the brand wants to be perceived worldwide and how it will position itself in each market to generate such perception. With global marketing strategies, it is possible to transform this idea into concrete actions that impact contact points with consumers (price, product, place, and promotion).

Brand Management 78

Brand Management Branding Management Logistics 78

Duct Tape Marketing

MARCH 1, 2016

Meaning you need to find the right mix of channels that allow you to profitably attract a high enough number of leads over and over again in order to feed your growth objectives. Promoting your referral program that supports local non-profits is a great way to use PR to enhance your referral program. 3) Strategic Partners.

Non-Profit 53

Non-Profit eBook Education User-Generated 53

Unbounce

APRIL 18, 2024

Email marketing is one of the most effective and profitable ways to connect with current and potential customers, but it’s also an area rife with potential pitfalls and easy-to-make mistakes. More blog posts by Paul Park Abigail Waterer Abi Waterer is the Director of Marketing at Yola Inc. , Yeah, not ideal.

Email Marketing 52

Email Marketing Law Marketing Marketers 52

Backlinko

MAY 14, 2024

Knowing your target audience is concerned about the cost of healthy foods gives you insight into one of their challenges. And inform your marketing strategies and product offerings. Google Analytics also helps with market research. Use Semrush’s free Buyer Persona tool to create personas for your target market.

PR 113

PR Customer loyalty User-Generated SEO 113

Backlinko

MARCH 30, 2024

This is the foundation of its marketing strategy, which has allowed it to build a high level of trust with its audience. The main reason they are one of the best examples of an affiliate marketing website is the fact that they know their niche inside out and have stuck to it. The best part? Hence, a content funnel is created.

Affiliate Marketing 91

Affiliate Marketing Food User-Generated Marketing 91