Martech

JULY 17, 2024

Systematic market research and customer feedback must guide product iterations and refine marketing strategies. This shift becomes evident in how marketing implements its measurement program. Training : Develop a skilled team to maximize the value of marketing technology investments.

Product Marketing 103

Product Marketing Product Transform Marketers 103

Martech

JULY 26, 2024

Comprehensive analytics : Advanced analytics provide deep insights into customer behavior, allowing for fine-tuned marketing strategies that align with business objectives. Integrated ecosystems : A website serves as the nucleus of an integrated martech ecosystem, seamlessly connecting various marketing channels and tools.

Transform 131

Transform Whitepaper Thought Leadership Customer Journey 131

Martech

MARCH 12, 2025

Dig deeper: 3 recession-defeating marketing strategies Rethinking partnerships and marketing mix Inflation offers an opportunity to reassess your entire marketing ecosystem and partner relationships. These modernized companies also saw modest yet steady growth in both customer base (0.5% revenue decline.

Transform 114

Transform Finance Marketers Marketing 114

illumin

DECEMBER 5, 2024

While Google’s continuation was welcome news to marketers, they didn’t lose focus, urging advertisers to stay focused and to continue moving away from cookies. Cookieless marketing strategies for 2025 Cookieless targeting will continue to grow in popularity in 2025. It’s just a matter of time.

Advertising 96

Advertising Advertisers Influencer Marketing Performance Marketing 96

Martech

DECEMBER 19, 2024

Dig deeper: 7 marketing strategies to conquer decision paralysis How framing your CTA as avoiding a loss can drive action Loss aversion is a psychological principle where people are more driven to avoid losing something than to gain the same thing. Streamlined messaging helps users understand what to do and why its worth their time.

Customer Journey 126

Customer Journey Energy Communications Branding 126

Sachs Marketing Group

JULY 18, 2025

This reality demands that advertisers shift budget and attention toward brand-building channels, particularly video and display, while maintaining performance marketing efforts. The most effective strategies will create virtuous cycles where brand awareness fuels performance campaigns, and performance data informs brand messaging.

Digital Marketing 52

Digital Marketing Marketing Strategy Transform User-Generated 52

Martech

NOVEMBER 15, 2024

Dig deeper: How to build customer trust through data privacy and security Translating data into organic marketing strategies After collecting behavioral data, the next step is to turn those findings into specific actions that enhance engagement and improve the user journey.

Analytics 131

Analytics Law Content Placement SEO 131

Martech

SEPTEMBER 10, 2024

Maximizing the impact of your market research Market research is too valuable to waste. By revisiting and redoing research, you can gain new insights, improve your marketing strategies and stay competitive. Market research evolves and grows richer when companies are willing to refine their approach.

Market Research 120

Market Research Marketers Marketing Analytics 120

Martech

FEBRUARY 6, 2025

Marketing strategies must be verified and proven with metrics and analytics. Dig deeper: How customer-centric marketing fuels long-term success Time to diversify your marketing strategy What does this mean for marketers adapting to todays dynamic landscape? Traditional lead generation tactics (i.e.,

Thought Leadership 93

Thought Leadership Customer Journey Customer loyalty Marketers 93

Duct Tape Marketing

AUGUST 22, 2024

Understanding a business’s goals and aligning marketing strategies accordingly is essential, rather than just executing tactics. [05:44] 09:15] Leadership In other words: Vision, direction setting, and aligning marketing strategies with your overarching business objectives. 09:01] Strategy First Lastly, Strategy First!

CMO 86

CMO Customer Journey Transform User-Generated 86

Martech

JANUARY 31, 2025

Write your success story and map your marketing efforts to guide clients toward it. Its time to make customer experience part of your marketing strategy. Deliver exceptional customer experiences Its rare that customer experience factors into a conversation about marketing. Isnt that the point of marketing?

Customer Journey 100

Customer Journey Marketers Marketing SEO 100

SmartBrief - Marketing

JUNE 2, 2025

Performance > Brand building In times of economic uncertainty, marketers feel the pressure to do more. Performance marketing (i.e., paid social, affiliate marketing, a selling focus in email marketing, etc.) And, soon enough, Gen Z will be in charge. Dont ignore them. Give me that ROI!

Gen Z 114

Gen Z Market Trends Affiliate Marketing Marketers 114

Sprout Social

FEBRUARY 26, 2025

Download our free influencer marketing toolkit for your copy of the template, and use this article to tailor the template to your campaigns unique needs. Free Resource: Streamline your influencer marketing strategy with our ultimate toolkit. Usage rights often create back-and-forth between legal and marketing teams.

Affiliate Marketing 95

Affiliate Marketing Influencer Marketing Law Finance 95

Martech

JUNE 4, 2025

Molly shares insights from her career in media and marketing, including her personal journey of adapting to AI technology. Tune in to hear how these disruptors are navigating and reimagining marketing strategies in a rapidly changing digital age. Louis: A marketing unicorn. 3:31: The evolution of AI in marketing.

PR 67

PR Marketers Marketing Performance Marketing 67

Martech

OCTOBER 16, 2024

While many marketers see Semrush as a software provider, it’s also a martech platform, offering tools that go beyond software to enhance marketing strategies. Earlier this year, Semrush launched its Enterprise SEO solution, providing larger teams with the advanced tools needed to elevate their SEO and search marketing efforts.

Law 132

Law Education Digital Marketing SEO 132

Martech

NOVEMBER 4, 2024

Tap into models to unlock ever-increasing customer insights With a solid data collection strategy, you can build models and transformations to address important gaps in your marketing strategy. Model building is essential for gaining valuable insights from your data.

Transform 122

Transform Retail Manufacturing eCommerce 122

Power Digital Marketing

JUNE 6, 2025

Whether you’re already running campaigns or planning to launch one, understanding the trends and benefits of paid social media advertising can help you refine your strategy, allocate budget more effectively, and maximize ROI. Here are seven core benefits every performance marketer should leverage to get the most out of paid social.

Advertising 52

Advertising Advertisers Gen Z User-Generated 52

Exposure Ninja

MAY 2, 2025

You need a digital marketing strategy that attracts the right leads, builds trust and authority, and scales with your firm. Email marketing is what keeps your brand front of mind during these different stages. It’s also one of the highest-performing marketing channels.

Digital Marketing 52

Digital Marketing Gen Z Finance User-Generated 52

Hootsuite

OCTOBER 2, 2024

If you’re struggling to understand and achieve ROI, embrace a performance marketing strategy. Social is often about growing brand awareness and loyalty, thereby increasing lifetime customer value. Share case studies and success stories Be prepared to highlight your biggest wins.

B2C 115

B2C CMO Copywriting Analytics 115

Martech

MAY 6, 2025

So before your next campaign underperforms or your next sales call goes sideways, its worth asking: Is your CRM quietly sabotaging your go-to-market strategy? High-performing marketing teams today are investing in data enrichment and hygiene platforms that: Cleanse duplicate or incorrect records. Email bounces increase.

CRM 103

CRM Performance Marketing Marketing Strategy Product 103

Marketing Insider Group

OCTOBER 1, 2024

This segmentation creates more targeted marketing efforts, ensuring the message reaches customers at the ideal time to make a sale. Increased Sales and Marketing Effectiveness Businesses can identify which sales tactics and marketing strategies are most successful when they analyze their data.

CRM 114

CRM Analytics Key Performance Indicator Transform 114

Businesses Grow

JANUARY 20, 2025

The Real Job of Brand Marketing Today: Stop trying to control the narrative (you can’t) Start creating experiences worth talking about Give your customers something so amazing they become volunteer marketers The customer is the brand marketer. Loyalty to a brand enables consumer brand advocacy and influencer marketing.

Branding 69

Branding Non-Profit eCommerce Price 69

Animalz blog

JULY 8, 2025

In this episode, she reveals the “return on content spend” approach that converts performance-marketing skeptics into believers. Lane Scott Jones turned Zapier’s four-person blog into a 30-person content and corporate marketing team. So we used our performance marketing model to calculate the content’s return on spending.

Thought Leadership 62

Thought Leadership CMO Product User-Generated 62

Martech

OCTOBER 4, 2024

Experimentation Hub also automates the delivery of test results so that marketers do not need to do manual calculations or measure statistical significance.

Customer Acquisition 73

Customer Acquisition Retail Shoppers Marketing Strategy 73

DirectMail2.0

MARCH 26, 2025

Transcript: 0:01 all right well let’s go ahead and get started welcome everyone to our webinar we are thrilled you have chosen to spend 0:07 some time with us today and we will not disappoint in today’s marketing ecosystem there are common struggles in 0:13 the pursuit of effective strategy and use of the direct mail marketing channels (..)

Whitepaper 52

Whitepaper Direct Mail Marketers Marketing 52

Sprout Social

JUNE 16, 2025

PI Live On October 21-22, London hosts PI Live Europe , a marketing conference that focuses on performance marketing strategies. Their speakers and exhibits focus on affiliate marketing, as well as influencer partnerships. The event also hosts 4 different networking lounges where you can connect with your peers.

Social Media Marketing 58

Social Media Marketing Marketers Marketing Affiliate Marketing 58

Animalz blog

JULY 22, 2025

Like you become really great partners with the other parts of your marketing work, integrated marketing, performance marketing, whatever it is, and figure out how you answer what they need with something that is strategic, that creates that space around topics. So this is how you solve for that. And so it was really.

SEO 57

SEO Customer Journey Thought Leadership Place 57

SmartBrief - Marketing

MAY 7, 2025

But if the need is expertise like strategy, brand positioning or creative concepting outsourcing to those who live in that space all day can make sense. Some functions like performance marketing or always-on content thrive in-house. Will this talent need to live within the brand long-term?

Shipping 61

Shipping Performance Marketing Branding Advertisers 61

Lusha

NOVEMBER 18, 2024

It’s the lifeblood that fuels the entire operation, providing the insights needed to make informed decisions and drive continuous improvement. This helps ensure everyone is on the same page, working towards the same goals, and that there’s no duplication of effort.

CRM 40

CRM Marketing Automation Platform Key Performance Indicator Customer Journey 40

Martech

MAY 13, 2025

When you hammer out your overarching marketing strategy, take some time to understand why email needs a seat at the table. Dig deeper: Email marketing strategy A marketer’s guide Email is the OG digital push channel Not apps. Send another email!”? It’s time to change the narrative.

Promotion 109

Promotion Education Food Email Marketing 109

Hubspot Marketing

NOVEMBER 25, 2024

Those traditional marketing emails are important to your overall marketing strategy, but today we’re talking about an entirely different beast. I spoke to Lia Haberman , who founded and writes the successful ICYMI newsletter and teaches social media marketing and influencer marketing at UCLA.

Promotion 97

Promotion Branding Thought Leadership Marketers 97

Martech

JUNE 9, 2025

This longer-term situation is one of the reasons for the recent focus on the 95/5 rule, which suggests that only 5% of your buyers are in the market at one time. B2B marketing strategies focused on only short-term demand capture programs sacrifice priming the 95% of the market for future buying situations.

Thought Leadership 64

Thought Leadership Transform CRM Customer Journey 64

Martech

SEPTEMBER 26, 2024

Unlike digital marketing strategies that can be somewhat standardized, PR campaigns need to be customized to connect with various audiences worldwide. PR: Cultural diplomacy for your business Today’s global business environment requires a deep understanding of cultural differences and regional sensitivities, which is where PR shines.

Marketing Mix 135

Marketing Mix Global Marketing PR Thought Leadership 135

Duct Tape Marketing

APRIL 30, 2025

While AI marketing tools are powerful, they cant replicate genuine human connection, emotional marketing, or brand experiences built around shared values and trust. Performance marketing has overshadowed the soul of branding. Word-of-mouth marketing remains massively underutilized. And I mean, it's important.

Marketers 71

Marketers Marketing Food Marketing Plan 71

Animalz blog

OCTOBER 1, 2024

If you build your career only doing SEO or social media, it’s super hard to then say, “I can take care of your entire marketing strategy and hire people in different areas.” In my last job, the main focus was SEO and content strategy. Previous job: performance marketing. ” I really did SEO.

Copywriting 52

Copywriting SEO PR Education 52

Martech

JUNE 11, 2025

The conversation also covers the rise of new search platforms like TikTok, the pitfalls of performance marketing and the importance of brand building in the current landscape. Tune in for insights on creating effective, future-proof marketing strategies.

SEO 80

SEO Performance Marketing Marketing Strategy Branding 80

Exposure Ninja

JULY 24, 2025

NP Digital (Global) NP Digital is a performance marketing agency with offices in North America, LATAM, Europe and APAC. Known for working with large and mid-market brands, NP Digital combines technical SEO, digital PR and content strategy with AI-powered tools to help businesses grow online.

Thought Leadership 52

Thought Leadership PR User-Generated SEO 52