Martech

JANUARY 13, 2022

And while marketers have developed strategies to keep up, SEO’s growing complexity has made this a more complicated marketing discipline that companies cannot afford to ignore. Read next: What do SEO platforms do and how do they help marketers get found on search engines?

Marketing Strategy 144

Marketing Strategy Transform SEO Education 144

Marketing Insider Group

NOVEMBER 6, 2023

This smart, data-driven approach is what we’re discussing today, and it’s got a name: Performance marketing. In this post, we’re exploring the essential tools, techniques, and best practices you need to elevate your performance marketing game to its peak potential. What Is Performance Marketing?

Performance Marketing 82

Performance Marketing Transform Marketing Marketers 82

ConsumerTalk

APRIL 12, 2023

Marketing strategies can confound even the savviest marketers and CPG brand leaders. With software tools built to automate and quickly manage performance marketing tasks and measure results, you can improve your CPG marketing strategy in 2023 and be on your way to meeting all your goals, no matter how ambitious.

Marketing Strategy 98

Marketing Strategy Marketing Marketers Performance Marketing 98

Martech

JULY 30, 2024

Achieving success, especially when competing against large corporations, hinges on implementing effective marketing strategies that provide a competitive advantage. Transitioning marketing as the business grows As your business expands, your marketing strategies must keep pace.

CRM 113

CRM Marketing Marketers Customer loyalty 113

Martech

MARCH 22, 2023

The post 3 recession-defeating marketing strategies appeared first on MarTech. You have that time now. What’s your plan? Get MarTech! In your inbox. Business email address Subscribe Processing.

Marketing Strategy 105

Marketing Strategy Whitepaper Thought Leadership Marketing 105

Martech

MAY 6, 2025

So before your next campaign underperforms or your next sales call goes sideways, its worth asking: Is your CRM quietly sabotaging your go-to-market strategy? High-performing marketing teams today are investing in data enrichment and hygiene platforms that: Cleanse duplicate or incorrect records. Email bounces increase.

CRM 101

CRM Performance Marketing Marketing Strategy Product 101

Martech

APRIL 27, 2023

Register and attend “Maximize ROI and Lead Gen With This Virtual Events Marketing Formula,” presented by Kaltura. The post Discover the ultimate marketing strategy for increased ROI and lead generation appeared first on MarTech. Click here to view more MarTech webinars.

Marketing Strategy 117

Marketing Strategy Event Marketing Education Marketing 117

Martech

DECEMBER 7, 2022

When was the last time you revisited your marketing strategy? No pre-pandemic marketing strategy is viable in today’s environment. If you haven’t reconsidered your strategy or if you aren’t getting the results that you want and need, it’s time for a change. What makes a good marketing strategy?

Marketing Strategy 102

Marketing Strategy Marketing Marketers Customer 102

Marketing Insider Group

JULY 22, 2024

Quality content can also drive engagement and improve overall website performance. Marketing Insider Group can take your content marketing strategy to the next level with our Content Builder Services. Reach out to learn more or book your free consultation.

User-Generated 121

User-Generated Analytics Performance Marketing Promotion 121

Martech

AUGUST 31, 2022

A solid marketing strategy should always include both of these parts of buying journeys. A video marketing strategy is more than making your brand or product findable on YouTube. The post How video SEO can boost your overall digital marketing strategy appeared first on MarTech. Conclusion.

Digital Marketing 105

Digital Marketing Marketing Strategy SEO Transform 105

Martech

JULY 26, 2024

Comprehensive analytics : Advanced analytics provide deep insights into customer behavior, allowing for fine-tuned marketing strategies that align with business objectives. Integrated ecosystems : A website serves as the nucleus of an integrated martech ecosystem, seamlessly connecting various marketing channels and tools.

Transform 129

Transform Whitepaper Thought Leadership Customer Journey 129

Martech

OCTOBER 16, 2024

While many marketers see Semrush as a software provider, it’s also a martech platform, offering tools that go beyond software to enhance marketing strategies. Earlier this year, Semrush launched its Enterprise SEO solution, providing larger teams with the advanced tools needed to elevate their SEO and search marketing efforts.

Law 131

Law Education Digital Marketing SEO 131

Martech

JULY 17, 2024

Systematic market research and customer feedback must guide product iterations and refine marketing strategies. This shift becomes evident in how marketing implements its measurement program. Training : Develop a skilled team to maximize the value of marketing technology investments.

Product Marketing 102

Product Marketing Product Transform Marketing 102

Marketing Insider Group

OCTOBER 1, 2024

This segmentation creates more targeted marketing efforts, ensuring the message reaches customers at the ideal time to make a sale. Increased Sales and Marketing Effectiveness Businesses can identify which sales tactics and marketing strategies are most successful when they analyze their data.

CRM 114

CRM Analytics Key Performance Indicator Transform 114

illumin

DECEMBER 5, 2024

While Google’s continuation was welcome news to marketers, they didn’t lose focus, urging advertisers to stay focused and to continue moving away from cookies. Cookieless marketing strategies for 2025 Cookieless targeting will continue to grow in popularity in 2025. It’s just a matter of time.

Advertisers 96

Advertisers Advertising Influencer Marketing Performance Marketing 96

Martech

SEPTEMBER 10, 2024

Maximizing the impact of your market research Market research is too valuable to waste. By revisiting and redoing research, you can gain new insights, improve your marketing strategies and stay competitive. Market research evolves and grows richer when companies are willing to refine their approach.

Market Research 117

Market Research Analytics Marketing Marketers 117

Martech

MARCH 12, 2025

Dig deeper: 3 recession-defeating marketing strategies Rethinking partnerships and marketing mix Inflation offers an opportunity to reassess your entire marketing ecosystem and partner relationships. These modernized companies also saw modest yet steady growth in both customer base (0.5% revenue decline.

Transform 112

Transform Finance Marketing Marketers 112

Martech

NOVEMBER 4, 2024

Tap into models to unlock ever-increasing customer insights With a solid data collection strategy, you can build models and transformations to address important gaps in your marketing strategy. Model building is essential for gaining valuable insights from your data.

Transform 120

Transform Retail Manufacturing eCommerce 120

Martech

FEBRUARY 6, 2025

Marketing strategies must be verified and proven with metrics and analytics. Dig deeper: How customer-centric marketing fuels long-term success Time to diversify your marketing strategy What does this mean for marketers adapting to todays dynamic landscape? Traditional lead generation tactics (i.e.,

Thought Leadership 91

Thought Leadership Customer Journey Customer loyalty Marketing 91

Martech

JANUARY 31, 2025

Write your success story and map your marketing efforts to guide clients toward it. Its time to make customer experience part of your marketing strategy. Deliver exceptional customer experiences Its rare that customer experience factors into a conversation about marketing. Isnt that the point of marketing?

Customer Journey 98

Customer Journey Marketing Marketers SEO 98

Martech

DECEMBER 19, 2024

Dig deeper: 7 marketing strategies to conquer decision paralysis How framing your CTA as avoiding a loss can drive action Loss aversion is a psychological principle where people are more driven to avoid losing something than to gain the same thing. Streamlined messaging helps users understand what to do and why its worth their time.

Customer Journey 123

Customer Journey Energy Communications Branding 123

Neil Patel

DECEMBER 15, 2021

Well, it’s possible, if you give performance-based marketing a shot. Let me break down how it works so you can decide if it’s a viable way to run your next digital marketing campaign. What Is Performance-Based Marketing? Performance marketing is essentially “results-based” marketing.

Marketing 134

Marketing Marketers Performance Marketing Digital Marketing 134

Duct Tape Marketing

AUGUST 22, 2024

Understanding a business’s goals and aligning marketing strategies accordingly is essential, rather than just executing tactics. [05:44] 09:15] Leadership In other words: Vision, direction setting, and aligning marketing strategies with your overarching business objectives. 09:01] Strategy First Lastly, Strategy First!

CMO 88

CMO Customer Journey Transform User-Generated 88

Martech

MAY 13, 2025

When you hammer out your overarching marketing strategy, take some time to understand why email needs a seat at the table. Dig deeper: Email marketing strategy A marketer’s guide Email is the OG digital push channel Not apps. Send another email!”? It’s time to change the narrative.

Promotion 82

Promotion Education Food Email Marketing 82

Sprout Social

FEBRUARY 26, 2025

Download our free influencer marketing toolkit for your copy of the template, and use this article to tailor the template to your campaigns unique needs. Free Resource: Streamline your influencer marketing strategy with our ultimate toolkit. Usage rights often create back-and-forth between legal and marketing teams.

Affiliate Marketing 102

Affiliate Marketing Influencer Marketing Law Finance 102

Hubspot Marketing

AUGUST 17, 2022

Take 2020 for instance - when the pandemic started in March, brands were forced to pivot their marketing strategies, and in some cases, their entire business models. Optimize your marketing strategy. When you get too comfortable in your approach, that’s when you risk marketing myopia. Marketing Myopia Examples.

Branding 143

Branding Marketing Marketers Marketing Strategy 143

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Consider Account-Based Marketing.

Marketing Strategy 10

Marketing Strategy Marketing Marketers Whitepaper 10

Sprout Social

OCTOBER 31, 2023

Influencers can help balance brand and performance marketing The push and pull between brand and performance marketing is a common experience among chief marketing officers. Proving influencer marketing ROI with data insights Illustrating influencer marketing ROI is a nuanced process.

Influencer Marketing 142

Influencer Marketing Customer Journey Health Marketing 142

Sprout Social

JANUARY 30, 2025

Kaplan has shared in many interviews that he believes in balancing brand and performance marketing , and its clear the team is using that as a launch pad to unleash more brand building. Montgomery champions approaching social like a user instead of a brand, a strategy that seems to be paying off.

CMO 104

CMO Gen Z Thought Leadership Entertainment 104

Martech

OCTOBER 4, 2024

Experimentation Hub also automates the delivery of test results so that marketers do not need to do manual calculations or measure statistical significance.

Customer Acquisition 70

Customer Acquisition Retail Shoppers Marketing Strategy 70

Litmus

MARCH 15, 2024

While we’ll certainly miss the heyday of third-party cookies and their wealth of behavioral data, we can use this tectonic shift as an opportunity to accelerate digital transformation through a blend of innovative and time-tested marketing strategies. What happens when marketers lose third-party cookies?

Law 111

Law Transform Marketing Mix Marketing Strategy 111

Martech

DECEMBER 21, 2021

Many brands know marketing ops is an important piece of any campaign, but not all know how to orchestrate them effectively with high-level strategies. For instance, enterprise marketing teams spend 80% of their time on marketing ops, with only 20% used for marketing strategy, according to McKinsey.

CRM 126

CRM Marketing Marketers Performance Marketing 126

Hubspot Marketing

APRIL 18, 2022

Better Success with Influencer Marketing. When it comes to influencer marketing , B2B companies are reporting much higher return on investment than B2C companies. In fact, 25% of B2B marketers say it’s the marketing strategy they plan to leverage the most in 2022, compared to only 10% of B2C marketers.

B2C 132

B2C Market Trends Marketing Marketers 132

SmartBrief - Marketing

MAY 7, 2025

But if the need is expertise like strategy, brand positioning or creative concepting outsourcing to those who live in that space all day can make sense. Some functions like performance marketing or always-on content thrive in-house. Will this talent need to live within the brand long-term?

Shipping 61

Shipping Branding Performance Marketing Advertisers 61

Martech

APRIL 12, 2024

If the reported ongoing algorithm issues continue to impact ad performance, marketers will need to take action to reduce costs by exploring rival platforms like Google and TikTok. Meta is a global leader in digital advertising with its platforms accounting for approximately 22% of the market, according to Emarketer. “We

Advertisers 112

Advertisers Advertising Performance Marketing Marketing Strategy 112

Hootsuite

DECEMBER 10, 2019

Social marketing and performance marketing collide. Social marketing and performance marketing collide. Enter social performance marketing. In the past, social performance marketing has been handled by specialists. Brands strike a balance between public and private engagement.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Calvyn Lee Blog

NOVEMBER 24, 2023

Surprisingly, despite over a decade of digital transformation, research reveals most businesses still have significant room for improvement: Only 30% have an integrated digital marketing strategy aligned with their overall marketing strategy. For example, Persado uses AI to create higher-performing marketing messages.

Transform 130

Transform Digital Marketing Key Performance Indicator User-Generated 130