Businesses Grow

MARCH 6, 2023

wondering if social media marketing still matters. She had read my book The Tao of Twitter (which is really about social media strategy) and wondered if the book’s main ideas were still relevant in a world where it is so difficult to earn attention and connect with customers. Is it really marketing?

Social Media Marketing 145

Social Media Marketing Marketers Marketing Entertainment 145

Martech

MAY 3, 2022

Meanwhile, organic engagement is growing on newer platforms, especially through the use of influencers, allowing marketers to reach new generations of customers. billion people worldwide use social media, and the social media advertising market’s worldwide revenue was $153 billion in 2021, according to data from Hootsuite.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. Find more eye-popping stats about social media here !) Your mind is ready. Your body is ready.

Social Media Marketing 141

Social Media Marketing Marketers Marketing Education 141

Buffer Marketing

FEBRUARY 12, 2025

Social media marketing has become a necessity in most businesses' toolkits today. If you’re saying, “But we sell to other businesses, not individuals, why do we need to practice social media marketing?” Here’s why: B2B social media marketing is more complex.

B2C 95

B2C Social Media Marketing User-Generated Entertainment 95

Hubspot Marketing

NOVEMBER 25, 2024

Those traditional marketing emails are important to your overall marketing strategy, but today we’re talking about an entirely different beast. I spoke to Lia Haberman , who founded and writes the successful ICYMI newsletter and teaches social media marketing and influencer marketing at UCLA.

Promotion 93

Promotion Branding Thought Leadership Marketers 93

SocialPilot

DECEMBER 23, 2024

But, did you know: In Hubspot’s 2023 survey on The State of AI in Marketing, it was revealed that 33% of marketers use AI for idea generation, 28% for copywriting, 26% for creating marketing images, and 25% for summarizing texts. These statistics confirm that AI is becoming a non-negotiable for social media marketing.

User-Generated 124

User-Generated Social Media Marketing Promotion Transform 124

Hubspot Marketing

JANUARY 22, 2025

Lets go over what organic marketing is, how it compares to paid alternatives, and how to create your strategy. Table of Contents What is organic marketing? Organic Marketing Channels Organic Marketing Examples Organic Marketing vs. Paid Marketing Organic Marketing Strategy So, wait does organic marketing still work in 2025?

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Hootsuite

SEPTEMBER 16, 2022

To succeed in a social media, you need the right skills, the right knowledge, the right training — and the right social media marketing tools. Each social media platform operates as a silo. The right social media marketing stack quite simply makes you a better marketer.

Social Media Marketing 143

Social Media Marketing Analytics CRM Marketers 143

Hubspot Marketing

JULY 22, 2024

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should. Conduct a situation analysis.

Marketing Plan 106

Marketing Plan Social Media Marketing Marketers Marketing 106

Buffer Marketing

NOVEMBER 4, 2024

Whether you are a seasoned social media marketer, a marketer looking to venture into  social media  marketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular social media platforms out there right now.

Branding 123

Branding Social Media Marketing User-Generated Advertising 123

Sprout Social

JANUARY 31, 2025

Artificial intelligence (AI) is supercharging social media marketing. Think of AI social media tools like Sprout Social as your marketing pit crew. They can fine-tune your social media engine, swap out tired tactics and keep you running at peak performancethey just cant drive the car.

Social Media Marketing 114

Social Media Marketing User-Generated Food Branding 114

Martech

JULY 30, 2024

Achieving success, especially when competing against large corporations, hinges on implementing effective marketing strategies that provide a competitive advantage. Transitioning marketing as the business grows As your business expands, your marketing strategies must keep pace.

CRM 119

CRM Marketers Marketing Customer loyalty 119

Hootsuite

NOVEMBER 28, 2024

Pinterest marketing is a type of social media marketing where brands aim to build awareness and reach new audiences for their products or services on Pinterest. How to build a smart Pinterest marketing strategy Step-by-step, here’s how to build a results-driven Pinterest content strategy.

Gen Z 119

Gen Z Affiliate Marketing Fashion Social Media Marketing 119

SocialPilot

JANUARY 21, 2024

So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023?

Social Media Marketing 111

Social Media Marketing Transform Gen Z User-Generated 111

Buffer Marketing

JULY 22, 2024

Organic social media marketing is a long game. You need to abide by a social media calendar and post consistently, hop on trends, and have a lot of patience before you see tangible results. Enter: Social media advertising. It’s a form of digital advertising done on social media.

Advertising 103

Advertising Advertisers Gen Z Social Media Marketing 103

SocialPilot

APRIL 23, 2025

With a diversified audience across different social media platforms, small businesses can’t afford a one-size-fits-all approach. Thats why we built this guide to show you how to build a social media marketing strategy that transforms followers into leads and content into conversions.

Social Media Marketing 52

Social Media Marketing Marketing Plan User-Generated Marketers 52

Buffer Marketing

NOVEMBER 14, 2024

Cross-promote your Instagram handle on other channels 5. Build an Instagram marketing strategy 7. 💡 Remember : If you’re a small business, remember that your social media marketing voice shouldn’t differ vastly from your general brand voice. Avoid buying fake followers 2.

Social Media Marketing 119

Social Media Marketing Education Analytics Entertainment 119

SocialPilot

JULY 24, 2024

16 Social Media Metrics That Businesses Always Look For Every team has its business priorities; based on them, they curate their marketing strategy. However, there are always some key metrics that all social media marketers and businesses keep track of. Be sure to check it often.

Key Performance Indicator 111

Key Performance Indicator User-Generated Analytics Advertising 111

Sachs Marketing Group

APRIL 30, 2025

Benefits of Outreach Marketing Outreach marketing is a powerful strategy for achieving key business objectives, including lead generation, brand awareness, and business growth. It involves promoting content, building relationships, and finding new clients. This helps boost your efforts to foster loyal customers.

Marketing Strategy 52

Marketing Strategy Customer loyalty Marketers Marketing 52

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The importance of social media in UK retail has only grown. In a 2022 report, it was found that 78% of consumers in the UK have upped their social media usage in the past year.

Retail 122

Retail Shoppers User-Generated Customer Journey 122

Hootsuite

OCTOBER 18, 2024

Reddit’s organic discussions are full of unique audience insights, making it a valuable tool for social listening. Engaging in Reddit communities by sharing expertise and being genuinely helpful — rather than explicitly promoting a brand, product or service — builds trust and brand loyalty over time. Reddit is… interesting.

Marketers 98

Marketers Marketing Promotion User-Generated 98

Hootsuite

APRIL 14, 2022

If you answered yes to either of these questions, then it might be time to promote your posts. Promoting an Instagram post (a.k.a. In this post, we’ll give you some tips on how to promote Instagram posts for maximum reach and impact. What is Instagram promotion (a.k.a. Benefits of promoting an Instagram post.

Promotion 143

Promotion Advertising Advertisers Analytics 143

Hootsuite

DECEMBER 1, 2022

A well-thought-out LinkedIn marketing strategy is the best way for you to stand out in that crowd. LinkedIn is a very different beast from the other social platforms. Building an effective strategy will require some planning and perseverance. What is a LinkedIn marketing strategy? Set clear goals.

Marketing Strategy 145

Marketing Strategy Thought Leadership Marketers Marketing 145

Marketing Insider Group

SEPTEMBER 3, 2024

Power Reviews reports that 87% of consumers regularly research products online before purchasing them, so mastering digital marketing is essential as you grow your business. As you focus on SEO, social media, content creation, and PPC campaigns, it’s easy to overlook critical steps.

Digital Marketing 119

Digital Marketing User-Generated Marketers Marketing 119

Martech

OCTOBER 18, 2024

Demographics and usage Culture and language LinkedIn marketing tools Company Page LinkedIn Ads Accelerate campaigns LinkedIn Sales Navigator LinkedIn Analytics LinkedIn Stories LinkedIn Showcase pages Marketing strategies for LinkedIn LinkedIn Live Employee advocacy LinkedIn Groups Marketing tips What is LinkedIn?

User-Generated 140

User-Generated Thought Leadership Promotion Analytics 140

Sprout Social

DECEMBER 20, 2024

TikTok branded content can take several forms, including: Paid promotions : Where a creator is compensated with money or free products to feature a brand. Sprout Influencer Marketing empowers you to go beyond surface-level metrics like follower count and dive deep into the data to understand the true impact of your influencer collaborations.

Branding 126

Branding Influencer Marketing User-Generated Key Performance Indicator 126

Sprout Social

FEBRUARY 24, 2025

As a result, it can be hard to know how to tailor your digital marketing strategy accordingly. But heres the thing: social media marketing isnt just about trends and hashtags. At a time when misinformation spreads rapidly online, financial institutions can use social media to inform and protect their audiences.

Marketing Strategy 80

Marketing Strategy Gen Z Finance Social Media Marketing 80

Buffer Marketing

OCTOBER 1, 2024

Ways to use Instagram link stickers Now that you know how to add Instagram Story links, you can use this new feature to promote different types of content. Promote new blog posts Before Instagram introduced link stickers, it was tricky to share clickable links to articles, especially if you didn't have access to swipe-up links.

Promotion 115

Promotion Social Media Marketing Product Branding 115

Welcome Software

JANUARY 24, 2025

Well, we might have something for you: it's called an integrated marketing strategy --and before you ask: no, you don't need to hire 100 more marketers, and no, it won't mean you have to beg for more budget. If you'd prefer an eBook, download your integrated marketing guide here.

Marketing Strategy 52

Marketing Strategy Key Performance Indicator PR CMO 52

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. What is Facebook marketing?

Gen Z 101

Gen Z User-Generated Marketers Marketing 101

Lynton Web

MAY 8, 2025

This granular understanding helps you craft targeted campaigns that address specific motivations rather than generic promotions that fail to connect deeply with anyone. Digital Ecosystem: Building Your Online Marketing Foundation Today's recreation centers need a sophisticated digital presence that works seamlessly across multiple platforms.

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52

Rock Content

APRIL 29, 2024

Looking for essential social media marketing tips? Social media marketing is a powerful field that nearly every business leverages to connect with its target audiences. But, social media marketing varies. 7 Social Media Marketing Tips 1. More than 4.95

Social Media Marketing 98

Social Media Marketing Marketers Marketing SEO 98

Hootsuite

NOVEMBER 4, 2024

In this post, we’ll share tactical tips to help you understand specific audience data points, including: where to find them, what they can tell you, and how to use this information to refine your social media marketing efforts and improve ROI. Key takeaways Social media audience analysis is about more than just demographics.

Analytics 108

Analytics Price Social Media Marketing CRM 108

Hootsuite

NOVEMBER 7, 2024

Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. That, in turn, increases the amount that you can afford to spend on customer acquisition and increases the ROI of your social marketing strategy. Brand loyalty increases your lifetime customer value.

Branding 123

Branding Customer loyalty User-Generated Promotion 123

Hubspot Marketing

NOVEMBER 1, 2024

With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it. Table of Contents What is D2C marketing? If you’re running a D2C business or considering it, familiarize yourself with D2C marketing strategy.

Manufacturing 126

Manufacturing B2C Non-Profit eCommerce 126

Hubspot Marketing

OCTOBER 18, 2024

I didn’t know it yet, but I was about to take a crash course in event marketing. Event marketing is planning and executing an event with the goal of promoting a brand and its products and services. Integrate with your marketing tracking. Relationships and partnerships are also a free or low-cost way to market your event.

Event Marketing 130

Event Marketing Food Direct Mail Entertainment 130

Buffer Marketing

AUGUST 26, 2024

  With the rise of the LinkedIn personal brand , decentralized networks , the launch of Threads , and even long-form posts on X, the power of text-based posts on social media platforms shouldn’t be overlooked. Here’s her clever system for creating these videos). Happy experimenting!

Social Media Marketing 115

Social Media Marketing User-Generated Gen Z Thought Leadership 115