Marketing Insider Group

MARCH 30, 2021

Product marketers must have a solid understanding of their target audience to launch and sell products successfully. A product marketing strategy is like a roadmap that gives you what you need to position, price, and promote your products successfully. What is Product Marketing? Prep the team for launch.

Product Marketing 145

Product Marketing Marketing Strategy Product Customer 145

Hubspot Marketing

OCTOBER 3, 2024

Brand tracking is an essential marketing strategy for measuring brand performance, customer loyalty, and market positioning. Traditionally, companies rely on surveys, panels, and market research to gather this data. The future of brand tracking is here — and it’s powered by AI. Estimate your NPS score.

Branding 129

Branding Customer loyalty CMO Market Segmentation 129

Sprout Social

JUNE 11, 2025

We’ve distilled insights from seven UK influencer marketing examples to help you prepare your influencer marketing strategy: How brands work with influencers in the UK Influencer marketing campaigns, including the influencer marketing examples we’ve detailed below, come in many different forms.

Influencer Marketing 105

Influencer Marketing Gen Z Food Health 105

Marketing Insider Group

MAY 27, 2020

The digital revolution has leveled the playing field when it comes to winning at marketing. It’s no longer necessary to have a huge marketing budget and to work with a pricey agency to increase your sales. But you can’t expect to be successful in digital marketing without a solid plan. Nail Down Your Promotional Strategy.

Digital Marketing 145

Digital Marketing Marketing Strategy Marketers Marketing 145

Neil Patel

MARCH 9, 2023

Creating yo ur own group is an inexpensive and effective way to reach your target market. It’s important to have a specific target market in mind for your Facebook group. This means the photographer is okay with you using it to promote your business, or in this case, a Facebook group. Here’s a cool picture I found.

Promotion 124

Promotion User-Generated Advertisers Advertising 124

Rock Content

JUNE 1, 2024

Another common example of terms that are often confused with each other is “target market” vs ‘target audience”. Both mean different things and have different applications in your marketing and advertising strategies. What is a Target Market? Why Should You Identify Your Target Market?

Target Market 98

Target Market Advertisers Advertising Marketers 98

Martech

MAY 5, 2025

Craft marketing messages that resonate emotionally, showing empathy and understanding. Promote quality over quantity : In a climate where consumers are more selective, emphasize the quality and durability of your products. Monitor market trends and adjust your marketing strategies accordingly to remain relevant and effective.

Marketers 113

Marketers Marketing Customer loyalty Price 113

Hubspot Marketing

JULY 22, 2024

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should. Conduct a situation analysis.

Marketing Plan 105

Marketing Plan Social Media Marketing Marketers Marketing 105

Hubspot Marketing

MAY 13, 2022

Would it be correct to assume a major part of your marketing strategy today is digital? With a number of other responsibilities and tasks that you need to do, how can you also efficiently create, fine-tune, and maintain an agile digital marketing strategy? Now, let's look at digital marketing strategy.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Hubspot Marketing

NOVEMBER 14, 2024

I’m lucky if I open maybe ten percent of them — including anything promotional. Those companies did below the line (BTL) marketing right. Email marketing, direct mail, events — below the line marketing includes these and similar targeted tactics to convince and convert buyers. This tip might seem self-explanatory.

Direct Mail 122

Direct Mail Marketers Marketing Email Marketing 122

Hootsuite

JULY 21, 2022

Sharma has an easy solution: “Create and apply a new advanced segment (named ‘Traffic from Target Market’) in your Google Analytics view or profile which only shows traffic from your target market.” Total goals completions / total visits by target market) x 100. Free 30-Day Trial.

Promotion 126

Promotion Finance Analytics User-Generated 126

DIY Marketers

JANUARY 17, 2022

So, you’re ready to promote your business! Marketing can be overwhelming if you aren’t sure what marketing channel or marketing platforms are best to help you promote your business. In this guide, I’ve pulled together ways to promote your business. But where do you begin? Just look at this!

Promotion 98

Promotion Marketers Marketing Advertisers 98

Martech

JUNE 28, 2024

This phenomenon could be driven by the excitement and novelty of discovering new products or the effectiveness of targeted marketing strategies for first-time visitors. These insights underscore the importance of developing tailored strategies to address decision paralysis across different demographics.

Marketing Strategy 120

Marketing Strategy Shoppers Marketers Marketing 120

Marketing Insider Group

AUGUST 26, 2024

Demand generation is a holistic marketing strategy aimed at creating awareness and interest in a company’s products or services. By leveraging targeted campaigns, companies can attract high-quality leads and guide them through the buyer’s journey, from awareness to decision-making. What Is Demand Generation?

Manufacturing 76

Manufacturing Transform Whitepaper Retail 76

Hubspot Marketing

OCTOBER 29, 2024

Here’s how to get your B2B ecommerce strategy right, according to industry experts. Types of B2B Ecommerce B2B Ecommerce vs. B2C Ecommerce 3 Top B2B Ecommerce Marketing Strategies B2B Ecommerce Examples B2B Ecommerce vs. B2C Ecommerce There’s more than just a single-letter difference between B2B and B2C ecommerce.

eCommerce 124

eCommerce B2C Manufacturing Retail 124

Scoop.it!

APRIL 12, 2022

This is where a content marketing strategy comes in handy. How content marketing can help your personal branding. Content marketing is a long-term approach that uses the creation and distribution of relevant, high-quality content consistently to attract and foster strong relationships with your audience.

Marketing Strategy 116

Marketing Strategy Content Marketing Branding eBook 116

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. What is Facebook marketing?

Gen Z 101

Gen Z User-Generated Marketers Marketing 101

OnPassive Marketing

MAY 7, 2022

Video marketing is a strategy that can significantly impact your brand. However, many small business owners don’t know how to create the right video marketing strategies for their business. What Is Video Marketing? Video marketing is a fantastic way to reach your target audience.

Video Marketing 94

Video Marketing Marketing Strategy Marketers Marketing 94

Lynton Web

OCTOBER 15, 2024

You must use that information creatively to drive innovative marketing initiatives that speak directly to your audience's needs and desires. Let's explore creative, data-driven marketing strategies that go beyond the basics so you can forge deeper connections with audiences and drive meaningful results. Not sure where to start?

Marketing Strategy 92

Marketing Strategy Manufacturing CRM User-Generated 92

OnPassive Marketing

APRIL 9, 2022

Marketing is all about generating, securing, and converting leads, whether it’s for a B2B or B2C company. However, if you’re a B2B marketer, you’ll need to employ specific B2B marketing strategies, which are distinct from those used by B2C businesses. Account-Based Marketing.

Promotion 59

Promotion Marketing Strategy Thought Leadership B2C 59

Exposure Ninja

AUGUST 9, 2023

A go-to-market strategy (GTM strategy) is a detailed plan that outlines how a company or organisation will introduce and promote its products or services to the target market and customers. Of course, a huge part of any go-to-marketing strategy is marketing.

Marketing Strategy 98

Marketing Strategy Marketers Marketing Communications 98

Businesses Grow

JULY 31, 2023

Today I’d like to move beyond the tips and tricks phase of AI and marketing (although that is still a lot of fun!) and provide something more advanced — how to design an AI marketing strategy. Let’s step back from the hype and take a more strategic view of how AI will be applied to strategy.

Marketing Strategy 97

Marketing Strategy Marketers Marketing CRM 97

Orbit Media Studios

DECEMBER 17, 2024

Audience research: Communities and PR opportunities This method comes from our friend, Liza Adams , who uses AI for marketing strategy and research. This may give you ideas for PR, event marketing and community engagement. We want to diversify how we reach this market and go beyond search and other digital marketing channels.

Thought Leadership 116

Thought Leadership Copywriting SEO Marketers 116

Rock Content

JULY 28, 2023

In fact, 79% of marketers surveyed by the Content Marketing Institute (CMI), stated that interactive content improves messaging retention. The Rock Content marketing team has harnessed the power of interactive elements such as quizzes, polls, calculators , and more to revolutionize the way we connect with our target market.

Marketing Strategy 98

Marketing Strategy Transform eBook User-Generated 98

Rock Content

SEPTEMBER 20, 2023

Explore the Go-to-Market strategy concept. What Is a Go-to-Market (GTM) Strategy? A Go-to-Market (GTM) strategy is a strategic plan developed to position your new service or product for launch. Within this plan, you’ll identify your target audience and coordinate messaging to reach them effectively.

Marketing Strategy 95

Marketing Strategy Customer loyalty eBook Marketers 95

Litmus

OCTOBER 16, 2024

It’s the difference between sending generic emails and creating personalized content that boosts your email marketing ROI. Audience segmentation divides your customer base into groups with similar characteristics, enabling highly targeted marketing that boosts engagement and conversions. What is audience segmentation?

Health 96

Health Customer Journey User-Generated Marketers 96

Duct Tape Marketing

JUNE 26, 2023

10 Signs You Need A Marketing Strategy and How To Get Back On Track written by John Jantsch read more at Duct Tape Marketing As a marketing consultant, I meet numerous business owners who are all set to take their companies to new heights. This is where the AI Prompts for Building a Marketing Strategy toolkit comes in!

Marketing Strategy 91

Marketing Strategy Non-Profit Key Performance Indicator Price 91

Vertical Response

JUNE 4, 2025

Keeping a close eye on these metrics can help you identify and address issues before they lead to marketing amnesia. Establishing Brand Equity Establishing brand equity is a cornerstone of any successful marketing strategy. Email marketing campaigns are an effective way to deliver engaging content directly to your customers.

Customer 59

Customer Branding Customer loyalty Email Marketing 59

OnPassive Marketing

MAY 26, 2022

Email marketing is a vital component of any online marketing strategy, and it’s constantly growing. What Is Email Marketing? Email marketing is sending email messages to a group of people to generate leads, build relationships, and deliver information. Email marketing is personal. Start With A Plan.

Email Marketing 78

Email Marketing Marketing Strategy Marketers Marketing 78

Vertical Response

APRIL 12, 2024

Are you looking to refine your marketing strategy for better results? This article cuts through the clutter to present tested marketing techniques that will help you connect with your target audience and drive your brand’s growth.

Marketing Strategy 74

Marketing Strategy Branding Market Segmentation Marketing Mix 74

OnPassive Marketing

JUNE 12, 2022

Inbound and outbound marketing strategies are two types of marketing that can be used to reach out to your target audience. Inbound marketing is about attracting potential customers to your website or blog by engaging them in conversation. Here are some tips for getting started with inbound and outbound marketing.

Outbound Marketing 69

Outbound Marketing Marketing Strategy Inbound Marketing Direct Mail 69

Vertical Response

MAY 25, 2025

Youll learn key strategies to optimize your landing page effectively. Key Takeaways Effective landing page SEO combines search engine optimization techniques and targeted marketing strategies to enhance visibility and drive conversions.

SEO 52

SEO User-Generated Analytics Transform 52

Calvyn Lee Blog

DECEMBER 4, 2023

This comprehensive guide walks through the 10 essential steps for crafting an effective marketing plan from scratch. Marketing without a plan equals planning to fail. Most business owners realize they need more sales, but few take the necessary steps to map out a marketing strategy. Market to specific niches.

Marketing Plan 130

Marketing Plan eCommerce Food Marketers 130

Sachs Marketing Group

JANUARY 13, 2025

In this blog, well explore why a multi-channel strategy is no longer optional and how Sachs Marketing Group serves as the all-in-one partner businesses need to navigate and thrive in todays dynamic world of digital marketing. Adaptability in a Fast-Changing Digital Environment The only constant in digital marketing is change.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

Marketing Insider Group

APRIL 14, 2020

It’s also essential that your marketing strategy is crafted to drive awareness and exposure of your brand to the right audience. Content marketing for startups could mean the difference between failure and success. The major aim of content marketing for businesses in the startup phase is to get the word out.

Content Marketing 145

Content Marketing Key Performance Indicator Whitepaper Marketers 145

Hubspot Marketing

OCTOBER 30, 2020

Framing your marketing around the four P's will help you learn what the competition is doing and what customers want from you. You can use the four P's to answer questions about the product, price, place, and promotion of your product or service. The place is where you market and distribute your product.

Marketing Mix 145

Marketing Mix Price B2C Marketers 145

OnPassive Marketing

JULY 13, 2022

B2B content marketing strategies can be tricky to create because they have to appeal to various customers. Some brands might want to focus on their target audience, and some may want to use a wide array of tactics. This article discusses how B2B content marketers can build an effective strategy.

Marketing Strategy 66

Marketing Strategy Whitepaper Content Marketing Marketers 66