Search Engine Land

SEPTEMBER 27, 2024

AI can significantly streamline SEO tasks, freeing time to focus on high-impact strategies. From generating unique images to optimizing content, AI platforms like Grok, ChatGPT and Midjourney offer endless possibilities. You and your team can collaborate together within Canva while using AI tools to: Generate copy with Magic Write.

SEO

Orbit Media Studios

OCTOBER 30, 2024

No channel is more directly impacted by AI than search. Today, we explore the big topic: AI and the disruption of search marketing. Generally, these keyphrases focus on search terms where users are actively looking to visit a website rather than getting answers directly from the search engine result page (SERP).

SEO

Marketing Insider Group

JULY 22, 2024

Its purpose is to provide deeper insights into user behavior and website performance, helping you make adjustments whenever necessary. These engaged sessions go beyond simple visit counts, revealing how users interact with your content, what captures their interest, and what drives them to take action.

User-Generated

Martech

MARCH 17, 2025

No, but… Many tasks marketers typically perform can be accomplished using the standard functionality of ChatGPT. This includes generating content, answering customer inquiries and providing insights based on data analysis. However, OpenAI’s Operator introduces additional capabilities that enhance the marketing process.

User-Generated

Martech

APRIL 10, 2025

When users get a complete answer directly from an AI tool, they often stop searching AI effectively intercepts that traffic. But if the AI response cites your website (or, on occasion, includes a direct link), there’s a chance users will click through, creating AI-driven traffic. Email: Business email address Sign me up!

Transform

Search Engine Land

SEPTEMBER 25, 2024

Dig deeper: 7 reports SEO and PPC can use to help each other succeed Evaluating true ad incrementality For keywords where the brand ranks in positions 1-3, the co-optimization process evaluates whether allocating additional ad spend would generate incremental ad clicks (based on Google’s old incrementality study ). Processing.

SEO

Search Engine Land

AUGUST 1, 2024

Applying AI within SEO The AI market is expected to reach $407 billion by 2027 , and to date, half of U.S. mobile users use voice search every day. Whether you believe that ChatGPT and other LLMs are going to be viable marketing channels, your bosses probably do. Monitoring competitor websites for changes. Processing.

SEO

Search Engine Land

AUGUST 14, 2024

Lead generation advertisers today have access to tools like broad match keywords and offline conversions – powerful when used right, but chaotic and expensive if left unchecked. Marketing strategy. Here we’ll answer three questions: What is your ad strategy? I love the challenge of learning something new. Sales process.

Advertisers

Search Engine Land

JULY 15, 2024

Using content marketing and SEO together can help you create useful content for your prospective customers and make that content available at exactly the right moment as the user searches. Both approaches require you to make an investment and to be consistent – but what worthwhile marketing does not?

SEO

Sachs Marketing Group

JULY 18, 2025

What began with machine learning optimizations in bidding strategies has evolved into a complete transformation of the search experience itself. The introduction of AI Overviews (formerly Search Generative Experience) and the more recent AI Mode represent the most significant changes to Google’s core product since its inception.

Digital Marketing

Search Engine Land

SEPTEMBER 27, 2024

A website that fails to convert users won’t support the SEO strategy and vice versa. Dig deeper: Boosting search conversions: 5 behavioral strategies to test Get the newsletter search marketers rely on. This alignment between teams is vital for a successful strategy. Business email address Sign me up!

Digital Marketing

SMA Marketing

MAY 15, 2025

Why Track Marketing Campaign Performance You’re not just managing marketing activity; you’re accountable for growth, efficiency, and revenue impact. Are you generating quality leads? Return on Marketing Investment (ROMI) What it is: The ratio of revenue generated to the cost of marketing activities.

Customer Acquisition

Search Engine Land

SEPTEMBER 24, 2024

In an A/B test, two groups of users are involved: one exposed to a test condition and the other under control conditions. The study runs many iterations of the model to generate a distribution of estimated results from which a confidence interval can be built. To validate your results, you could always go back to your A/B tests.

Transform

Search Engine Land

AUGUST 12, 2024

Marketing needs to be centered around customer acquisition, retention, brand building and, ultimately, creative campaigns that move humans toward action. The pitfalls of overemphasizing efficiency Short-term gains and long-term growth are often at odds in paid search marketing. A spreadsheet provides a comprehensive overview.

Key Performance Indicator

Martech

OCTOBER 28, 2024

The modern buyer’s research path Understanding how consumers gather information before buying is critical for a successful marketing strategy. Eighty-six percent said search engines play a significant role in their decision-making when buying new products. Dig deeper: Free trial vs. demo: What’s more effective in B2B SaaS ads?

User-Generated

Search Engine Land

SEPTEMBER 9, 2024

Here are some more ways that AI is now used in content marketing: Generative AI for content marketing Creating engaging and informative content is essential for any successful marketing strategy. This is where generative AI tools like ChatGPT are revolutionizing the content creation process. Website copy.

Content Marketing

Exposure Ninja

JULY 24, 2025

NP Digital : NP Digital combines technical SEO expertise with AI content strategies, making them a solid choice for large brands wanting performance-first visibility in AI search. These agencies demonstrated a clear understanding that AI Search is its own discipline, requiring new strategies and skill sets.

Thought Leadership

Backlinko

MARCH 25, 2025

Monetization Potential (35% of Total Score) We evaluated earning potential by combining: Search volume relative to top niches (40% weight) Average cost-per-click rates (40% weight) User intent (20% weight)with commercial intent receiving higher scores Higher scores (more filled circles) indicate stronger monetization opportunities.

Real Estate

Duct Tape Marketing

FEBRUARY 26, 2025

The Zero-Click Internet: What It Means for Your Marketing Strategy written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Rand Fishkin In this episode of the Duct Tape Marketing Podcast , I interviewed Rand Fishkin, co-founder and CEO of SparkToro, an audience research software company.

Marketing Strategy

Search Engine Roundtable

JUNE 25, 2025

Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services.

Fashion

Adobe Experience Cloud Blog

MARCH 9, 2020

The search marketing industry is built to run like a macroeconomy. Search results are resources. . Users are people. . Google is a governmental body, and they work to improve market outcomes through the application of policies (algorithm updates). . This strategy shows compassion for people’s time. .

Search Marketers

Search Engine Land

NOVEMBER 17, 2023

One activation that is seeing growing prominence for brands is user-generated content (UGC). Understanding UGC Before we delve into its impact on SEO, let’s start with the basics and define what user-generated content actually is. Google is developing a UGC-prominent search feed with Perspectives.

User-Generated

Martech

JANUARY 23, 2023

Search marketing is a very big deal. Any way you slice it, it amounts to millions of searches per minute , all day, every day. And a huge percentage of those users are researching products to buy, deciding whether to buy those products, looking for options from multiple sellers and so on. billion to a truly staggering 8.5

Search Marketers

Search Engine Land

APRIL 1, 2024

User-generated content (UGC) has emerged as a powerful tool for enhancing search marketing. In a previous Search Engine Land article , I highlighted the potential of UGC in SEO. Search marketing today mirrors real-world human connections. It’s like forming friendships and relationships.

User-Generated

Neil Patel

JANUARY 19, 2022

Therefore, any digital-savvy business needs to use local search marketing to ensure that prospective customers find them first. What is local search marketing? What Is Local Search Marketing? One factor that is important to explore when talking about local marketing is something called a local pack.

Search Marketers

Marketing Insider Group

MARCH 20, 2023

We can’t bear to watch your marketing dollars go to waste on paid search marketing that isn’t generating the results you deserve. Sure, your paid search ads are getting your content front and center, but are they maximizing your conversion rate and revenue? Not exactly.

Search Marketers

Search Engine Land

AUGUST 25, 2023

“Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. So, why should we begin asking questions about our use of generations now? These are: Generational categories are not scientifically defined.

Gen Z

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy.

Digital Marketing

Search Engine Land

FEBRUARY 16, 2024

The continued flood of purchase-ready visitors makes Amazon lucrative for sellers who can stand out and generate sales from the platform. Here are six marketing strategies to help you grow your sales on Amazon in 2024. In 2024, this has become even easier with generative AI. They want customers to continue buying.

Marketing Strategy

Search Engine Land

MAY 30, 2023

This article explores a framework for maximizing GA4 to improve your digital marketing strategy. SEO, social, content or digital PR teams might say that audiences refer to a segment of users from their site who have generated similar behavioral data, share demographic data, or are important to the brand in other ways.

Digital Marketing

Search Engine Land

JULY 14, 2023

One of the fastest developing and potentially essential shifts in search marketing is artificial intelligence (AI), specifically generative AI. Generative AI is poised to change the nature of the search engine results page (SERP). Thus, strategies for managing digital marketing campaigns must also evolve.

Search Marketers

Search Engine Land

MARCH 9, 2023

Pinterest adds in-app checkout and personalized shopping recommendations 2022: Billed as a “personal shopping concierge, powered by a taste-driven algorithm,” the “Your Shop” feature was a recommendations engine designed to suggest products, brands and creators to users based on their activities and preferences. 2011: Spoiler alert: No.

Search Marketers

Search Engine Land

JUNE 12, 2024

In March 2024, SparkToro and Datos published a study revealing insights about “where users spent time vs. where traffic referrals originate.” A decrease in price and brand search shows a declining user base and a need to attract or retain users. Get the daily newsletter search marketers rely on.

SEO

Duct Tape Marketing

AUGUST 15, 2014

The Future of Mobile Search Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Justin Emig – Enjoy! The Future of Mobile Search Marketing.

Search Marketers

Search Engine Land

FEBRUARY 11, 2023

Google Mobile Image Search Adds Drop-Down & Other UI Changes 2016: Google added a drop-down menu on the image search result page for mobile devices and tweaked some more user interface features. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Plus, HubSpot's user-friendly interface sets you up for success from day one.

Marketing Strategy

Search Engine Land

MARCH 5, 2023

Google Webmaster Tools adds user administration In 2012, Google Webmaster Tools added a much-wanted feature: user administration. Read all about it in Google Webmaster Tools Finally Adds User Administration. Search and Trends On Twitter Begins Showing Up 2009: Many Twitter users were noticing the new search bar and trends tab.

Search Marketers