Sprout Social

MAY 9, 2024

Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. We’ll explore five influencer marketing trends shaping the social media landscape in 2024. We’ll also share trends in influencer marketing by industry to help you benchmark your brand.

Influencer Marketing 93

Influencer Marketing Market Trends Gen Z Fashion 93

SocialPilot

FEBRUARY 21, 2024

Digital marketing is rapidly taking over the marketing industry, with influencer marketing being the most popular form. One of the best online marketing platforms is Instagram. As per the latest reports, Instagram has the highest number of influencers, and 80.8% What is Instagram Influencer Marketing?

Influencer Marketing 93

Influencer Marketing Fashion Marketing Marketers 93

Hubspot Marketing

JULY 17, 2023

We've put together this simple guide on how the algorithm works on Facebook, Twitter, Instagram, and TikTok. Below we’ll dive into the specifics of feed algorithms for Facebook, Twitter, Instagram, and TikTok, but here’s an overview of what the algorithms for these platforms factor in when prioritizing content. Let's dive in.

Entertainment 145

Entertainment Marketing Marketers Place 145

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. The biggest change social media marketers have seen in the past year is the growing importance of building active social communities.

Social Media Marketing 143

Social Media Marketing Gen Z Global Marketing Millennials 143

Buffer Marketing

JUNE 6, 2024

In this article, Val explains the importance of social proof and shares tips on how small businesses can encourage social proof on Instagram. People crave social proof, and when it comes to Instagram, they also use the platform to read what other customers think. Damian Grabarczyk, the co-founder and growth marketer of PetLab Co.

User-Generated 98

User-Generated Social Media Marketing Promotion Communications 98

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Why pay attention to the creator economy? A note on size.

Branding 124

Branding Logistics Influencer Marketing Affiliate Marketing 124

Buffer Marketing

MAY 16, 2024

Over the past decade, Instagram has grown exponentially, with more than a billion monthly active users. According to this report, as of 2019, there were approximately 95 million fake Instagram accounts, representing about 9.5% 9 ways to spot fake Instagram accounts Here are some tips for spotting fake accounts on Instagram.

User-Generated 105

User-Generated Promotion Product Social Media Marketing 105

Rock Content

MAY 14, 2024

Building a loyal following on key social media platforms like Instagram is essential for brands looking to stay relevant in 2024. Instagram’s sheer popularity and diversity make it a terrific place to connect with any target audience. It also offers marketers and creators a wealth of different content options.

Key Performance Indicator 82

Key Performance Indicator Digital Marketing Social Media Marketing Branding 82

Search Engine Land

MARCH 12, 2024

TikTok is reportedly developing a new still image app to compete with Instagram. If TikTok launches a rival to Instagram, it could offer marketers another chance to reach and connect with Gen Z, given TikTok’s popularity among this demographic. more comments 1.9x more comments 1.9x Launching soon?

Gen Z 118

Gen Z User-Generated eCommerce Influencer Marketing 118

Buffer Marketing

MARCH 18, 2024

In 2013, I started as a social media specialist at a digital marketing agency. Our main client was UNIQA, the largest insurance group in Europe, which focused on Facebook marketing. They also asked us to create an Instagram profile just to have a presence on another social media platform.  What is Instagram customer care?

Customer 110

Customer Communications Transform Social Media Marketing 110

Neil Patel

SEPTEMBER 17, 2021

If you know me, you know I love Instagram. Here’s the thing though, by automating your Instagram, you can deliver great content, and also spend less time doing it. What’s crazy is a lot of marketers don’t know how to automate their Instagram marketing beyond scheduling a few posts… which isn’t really much automation at all.

Customer loyalty 145

Customer loyalty User-Generated Education Marketing 145

Hubspot Marketing

OCTOBER 17, 2022

To keep up with TikTok, Instagram is constantly rolling out new features to benefit both brands and creators. It seems like every time I log into Instagram, I'm met with several new tools and features to create, organize, and promote my content. 11 New Instagram Features Marketers Should Be Using in 2022. Reels Template.

Social Media Marketing 135

Social Media Marketing Marketing Marketers Promotion 135

Customers.ai

JUNE 8, 2022

Today I’m going to show you how to build a digital marketing funnel so you can attract your ideal prospects, nurture qualified leads, and automate sales outreach. If you don’t have a funnel, you run the risk of wasting money and marketing resources on the wrong prospects. Do digital marketing funnels really work?

Digital Marketing 126

Digital Marketing Whitepaper Customer Journey Marketing 126

Sprout Social

OCTOBER 5, 2023

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. It has recently been renamed Meta Business Suite and combines Facebook and Instagram Creator Studio features—like planning posts and sending messages—in one place. Have multiple pages?

Key Performance Indicator 99

Key Performance Indicator Marketing Marketers Management 99

Marketing Insider Group

MAY 1, 2023

It’s no secret that video has taken over the world of digital marketing. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal. We have compiled a list of the can’t-miss video marketing stats that every marketer and content creator needs to know.

Video Marketing 122

Video Marketing Millennials User-Generated Education 122

Sprout Social

NOVEMBER 29, 2023

Automation is a close friend of any social media marketing strategy—Instagram included. However, there still needs to be a human element to your Instagram strategy. Instagram automation can alleviate some of the repetitive tasks while allowing your social mean more time to develop creative campaigns. Let’s dig in.

User-Generated 110

User-Generated Analytics Management Social Media Marketing 110

Hootsuite

JUNE 6, 2024

This data can then inform marketing. Streams helped me track fan replies and mentions of the team across Facebook, Instagram, YouTube, and X. Try Hootsuite free for 30 days Having all comments in one dashboard allowed me to reply to all fan comments from one place. Why does social media monitoring matter?

Management 99

Management Place User-Generated Health 99

Hubspot Marketing

MARCH 5, 2024

Competitor analysis helps you understand the competitive landscape for your target market. In the example below, you can see the top-ranking results for the topic “Instagram marketing,” based on the results, Adam Erhart and Learn With Shopify may be the current key competitors for this topic. billion by 2025.

Education 86

Education Communications SEO Social Media Marketing 86

SocialPilot

JANUARY 21, 2024

So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023? Why Hotel Social Media Marketing is Essential in 2023?

Social Media Marketing 92

Social Media Marketing Transform User-Generated Gen Z 92

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Influencers.

Influencer Marketing 117

Influencer Marketing Whitepaper User-Generated Marketing 117

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. Examples: Instagram, Snapchat, Pinterest and Imgur.

User-Generated 145

User-Generated Social Media Marketing Marketing Marketers 145

Buffer Marketing

APRIL 10, 2024

In 2014, making money on social media was a feat for a select few people like travel creator Gabby Beckford ( @packslight ), who made $2,000 for six Instagram posts in the same year. Top Instagram influencers reported earning as much as $92,000 per post (on the low end) and as much as $2,000,000.  Let’s get into it.

Affiliate Marketing 101

Affiliate Marketing Non-Profit Finance Promotion 101

Many Chat

JULY 17, 2022

It’s no secret Instagram is a powerful marketing tool for businesses of all sizes. With over 500 million daily active users , Instagram offers substantial potential that’s worth unlocking. To help, this article will cover some of the most important Instagram features marketers can use to grow their audience.

Real Estate 98

Real Estate User-Generated Non-Profit Marketing 98

Buffer Marketing

MARCH 14, 2024

When you think of “brands on Instagram,” you might picture fun, direct-to-consumer companies that make workout clothes or tinned fish. Many B2B companies forgo Instagram because it relies so heavily on visuals and “personality,” which is difficult to achieve when marketing payroll or restaurant software. 

Energy 111

Energy Entertainment Product Price 111

Hubspot Marketing

OCTOBER 13, 2023

With all that consumption, more businesses turn to social media to market to their audiences. But marketing is just one aspect of the buyer's journey — what about sales? One of the best examples of social commerce is the ability to click on a product and checkout from a social media site, like Instagram or Facebook.

Gen Z 119

Gen Z Shipping Millennials Product 119

Ariyh

OCTOBER 16, 2023

This is a 3min practical summary of a scientific study 🎓 Join 22,919 evidence-based marketers that grow using science, not opinions 📈 Subscribe here Today’s insight is brought to you by… HelpDesk Struggling with customer support requests? likes, comments), post content frequently - but up to a limit.

B2C 124

B2C Price Promotion eCommerce 124

Hootsuite

FEBRUARY 5, 2024

Instagram analytics help you understand how your strategy is performing, both on an account and individual post level. Keep reading to find out how to get started with tracking Instagram analytics, learn which metrics matter the most, and get comfortable with reporting your Instagram results to your boss. Clear data.

Analytics 97

Analytics Social Media Marketing Management Promotion 97

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Influencer Marketing 120

Influencer Marketing Affiliate Marketing Marketing Marketers 120

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Influencer Marketing 93

Influencer Marketing User-Generated Key Performance Indicator Analytics 93

Hubspot Marketing

JULY 26, 2023

Continue reading to learn the marketing moves that helped Skims reach unicorn status four times over. Skims Marketing Strategies Winning on Social Instagram is Skims’ top social media channel. Skims Marketing Strategies Winning on Social Instagram is Skims’ top social media channel. With over 5.2

Gen Z 92

Gen Z Millennials Law User-Generated 92

Hubspot Marketing

APRIL 19, 2022

If you’ve been on Instagram lately, you’ve probably noticed that the app looks a bit different every time you log on. While these changes seem arbitrary, they're the crucial next steps in Instagram's evolution into a video-centric social shopping platform. Top Instagram Marketing Survey Findings.

Market Trends 113

Market Trends Marketing Marketers Affiliate Marketing 113

Hootsuite

SEPTEMBER 21, 2023

Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. #1 Examples include the number of followers, likes, or comments on social media posts. 1 Analytics Tool for Growth Beautiful reports. Clear data. Trust us. )

Key Performance Indicator 107

Key Performance Indicator Social Media Marketing Marketing Marketers 107

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. They're also a dime a dozen, so marketers must refine their approach to building and leveraging them correctly. Instagram Influencer marketers see the highest ROI through Instagram.

Branding 143

Branding Social Media Marketing User-Generated Entertainment 143

Hubspot Marketing

AUGUST 8, 2022

Video marketing isn't "quick." To get the most traction out of your work, it's essential to pick the best video marketing channels to leverage. Here, we'll list the best video marketing channels for your long-form, short-form, and live videos — based on ROI, engagement, and lead generation. Instagram Video.

Video Marketing 121

Video Marketing Branding User-Generated Millennials 121

Buffer Marketing

JANUARY 23, 2024

Threads by Instagram now has an estimated 160 million monthly active users and counting. Plus, as we’ve seen with platforms like Instagram and, more recently, TikTok, growing a following early, before the space becomes too crowded, is often a little easier — so it’s worth investing in now.  

User-Generated 125

User-Generated Promotion Management Communications 125

Customers.ai

MAY 6, 2022

If you typically market your business via channels like email, social media, or your website, you might be surprised to learn how much those traditional digital channels look like donkeys—compared to a unicorn channel like automated texting, which can drastically improve your results. What is automated text message marketing?

Marketing 117

Marketing Marketers Retail Customer 117

Neil Patel

NOVEMBER 21, 2022

As marketers, this is important to keep in mind because we tend to focus on shiny objects. So, what are marketers doing? But marketers forget is that 63% won’t buy from brands that provide irrelevant information. Now when I first started off in the digital marketing world 22 years ago marketers didn’t have this problem.

Digital Marketing 98

Digital Marketing Marketing Marketers SEO 98