Hubspot Marketing

SEPTEMBER 11, 2023

After combing through major reports on inbound marketing, content marketing, social media, and online behavior, as well as gathering our own data, we’ve compiled the top visual content marketing statistics for marketers to reflect on. 80% of marketers held live events in 2022.

Content Marketing 113

Content Marketing Gen Z Health Inbound Marketing 113

Hubspot Marketing

JANUARY 16, 2023

Influencer marketing harnesses the power of word-of-mouth — and scales it via social media. As a result, it's become a leading marketing strategy in 2023. Here, we've rounded up 31 stats to give you a better picture of the influencer landscape, its effectiveness, and the platforms that get the most traction in this space.

Influencer Marketing 139

Influencer Marketing Gen Z Millennials Price 139

Marketing Insider Group

MAY 1, 2023

It’s no secret that video has taken over the world of digital marketing. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal. We have compiled a list of the can’t-miss video marketing stats that every marketer and content creator needs to know.

Video Marketing 122

Video Marketing Millennials User-Generated Education 122

Jeff Bullas

MARCH 1, 2023

Using hashtags correctly can help your content get more natural reach and engagement – even one hashtag can get you almost 13% more engagement on Instagram. Top 15 Hashtag Generator Tools Here we’ll dive into the different hashtag tools available for Instagram and what they can offer users. Do you use hashtags in your posts?

Social Media Marketing 321

Social Media Marketing User-Generated Price Analytics 321

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article.

Video Marketing 84

Video Marketing Gen Z Marketing Marketers 84

Hubspot Marketing

OCTOBER 3, 2022

In this post, we’ll explain exactly what the creator economy is, and go over key stats that marketers should know. Marketers are also impacted by the creator economy, as social media users put more trust in their favorite influencers and creators than the brands they follow. Creator Economy Stats For Marketers To Know.

Gen Z 128

Gen Z Influencer Marketing Education Marketing 128

Hootsuite

SEPTEMBER 25, 2023

average performance stats for a social platform or industry), it’s difficult to make sense of raw data. engagement rate calculator you can use to quickly double-check your own performance stats. #1 Now you’re looking at your performance report, wondering what the numbers actually mean. Is a 2% engagement rate high or low? Clear data.

Real Estate 125

Real Estate Food Analytics Entertainment 125

Hubspot Marketing

AUGUST 8, 2022

Video marketing isn't "quick." To get the most traction out of your work, it's essential to pick the best video marketing channels to leverage. Here, we'll list the best video marketing channels for your long-form, short-form, and live videos — based on ROI, engagement, and lead generation. Instagram Video.

Video Marketing 121

Video Marketing Branding User-Generated Millennials 121

Hubspot Marketing

MAY 23, 2022

As marketers find more innovative ways to attract audiences, video has become a meaningful part of the strategic conversation. Video marketing is no longer an "up-and-coming" content strategy. The HubSpot Blog surveyed 550 marketers to learn about the latest video trends. General Video Marketing Stats.

Video Marketing 139

Video Marketing Marketing Marketers Promotion 139

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08 billion USD in 2023.

Influencer Marketing 98

Influencer Marketing Gen Z Fashion Food 98

Hootsuite

SEPTEMBER 21, 2023

Not all social stats are created equal. Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. #1 The number of comments on your Instagram Story doesn’t mean much if they’re all from spam accounts.

Key Performance Indicator 107

Key Performance Indicator Social Media Marketing Marketing Marketers 107

Hootsuite

JULY 11, 2022

When it comes to marketing on the app, strategy is key. Depending on whether your brand serves cool teens or hip grandparents (or both: see stat #10) you’ll want to do some research on the app before investing your hard-earned dollars on a marketing campaign. Here are all the Snapchat stats and demographics you need to know.

Gen Z 103

Gen Z User-Generated Advertising Advertisers 103

Hootsuite

APRIL 27, 2022

A marketing solution that drives community and commerce? If you’re not using instant messaging in your business, perhaps these Facebook Messenger stats will propel you into onboarding the platform to drive clicks, commerce, and happy customers. General Facebook Messenger stats. Facebook Messenger user stats.

Digital Trends 99

Digital Trends Social Media Marketing Communications User-Generated 99

Hootsuite

OCTOBER 8, 2020

If you’re not sure whether Snapchat is the right social media platform for your business, knowing some Snapchat stats might help. That’s because social media statistics tell marketers how users are interacting with the platform. According to Snapchat stats from March 2020, over 4 billion snaps are created and sent daily.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketing 145

Jeff Bullas

FEBRUARY 6, 2023

Considering an Instagram growth service to take some work off of your plate? So, here’s everything you need to know about Instagram growth services – how they work, how to find the high-quality ones, and what benefits you can reap. Quick links How does an Instagram growth service work?

User-Generated 305

User-Generated Management Price Place 305

Lynton Web

FEBRUARY 21, 2024

billion social media users : Reddit, Snapchat, TikTok, Instagram, Pinterest, and more. Benefits of Social Media Using social media gives you access to an audience you may not have tapped into with other traditional forms of marketing. Lingo you use on Instagram may not resonate with the more business-minded audience on LinkedIn.

Social Media Marketing 93

Social Media Marketing Marketing Marketers User-Generated 93

Hootsuite

JANUARY 15, 2020

Fine-tune your marketing strategy. Simple: The best social media marketers know where their audience is. Instagram Demographics. The most important social media demographics for marketers. Knowing the key stats is crucial for success. Instagram demographics. 67% of Americans aged 18 to 29 now use Instagram.

Gen Z 145

Gen Z Millennials User-Generated Education 145

Hootsuite

MARCH 7, 2022

Fast forward thirteen years and WhatsApp is owned by Meta, who operates the platform as part of its Family of Apps, which also includes Facebook, Instagram, and Facebook Messenger. Whether you’re using WhatsApp for business or pleasure, marketers will find huge value in understanding the Whatsapp stats that matter most in 2022.

Digital Trends 112

Digital Trends Marketing Marketers Social Media Marketing 112

Hubspot Marketing

MARCH 21, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. If the app does get banned, it could have major repercussions for marketers who have invested heavily in the platform over the last three years.

Marketing 97

Marketing Marketers Advertising Advertisers 97

Businesses Grow

OCTOBER 3, 2022

Today I bring you a few small observations on marketing that are a little too small for a full post. Ofcom found that 15-24-year-olds spend 57 minutes a day on TikTok (more than Facebook and Instagram combined at 45 minutes). Nearly every day, I see a stat about GenZ that makes me go “wow.” Who is this person?

Gen Z 131

Gen Z Marketing Marketers Health 131

Hubspot Marketing

APRIL 4, 2022

Instagram likes to keep marketers on their toes. Now it's up to marketers to evolve their Instagram strategy to better align with audience preferences, behaviors, and habits in 2022. Here, we'll cover five main challenges marketers are facing on Instagram and the best strategies to solve them. The reason?

Influencer Marketing 111

Influencer Marketing User-Generated Marketing Marketers 111

Hootsuite

APRIL 25, 2023

Bonus: Claim your pack of free animated Instagram Reels templates created by Hootsuite’s professional designers. What are the best social media platforms for real estate marketing? Only a handful have the user base and capabilities to be effective real estate marketing channels.

Real Estate 98

Real Estate User-Generated Shoppers Marketing 98

SMA Marketing

MARCH 16, 2023

Digital marketing is a necessity for companies. A well-rounded content marketing strategy will help you connect with your ideal buyer, move potential customers through a buyer's journey, and delight your clients to improve retention. Another great way to use video marketing is on social media.

Marketing Strategy 52

Marketing Strategy Content Marketing User-Generated Marketing 52

Hootsuite

MARCH 2, 2020

We’ve rounded up the most important Pinterest stats, including proprietary data from Pinterest itself, so you can see how your marketing efforts measure up in 2020. Together, they’ll give you a sense of how Pinterest’s user stats compare with other platforms, which advertising tools drive the best ROI, and what’s trending in search.

Marketing 145

Marketing Marketers Advertising Advertisers 145

Hootsuite

MAY 7, 2020

TikTok stats are a way to see if the hype is real. But the viral video app’s success has not come at the expense of competitors like Facebook, Instagram, or even Snapchat. Instagram has Reels. Thinking about adding TikTok to your social media marketing strategy? General TikTok stats. important; }. of downloads.

Transform 145

Transform Price Marketing Marketers 145

Hubspot Marketing

JANUARY 13, 2023

It’s tricky being a nonprofit marketer. You’re often left wondering if it’s okay to spend part of the money on marketing your fundraisers, or if you should just spend it all on the cause itself. However, marketing — especially for nonprofits — couldn’t be more vital for the betterment of your beneficiaries. Table of Contents.

Gen Z 127

Gen Z User-Generated Millennials Marketing 127

Calvyn Lee Blog

OCTOBER 3, 2022

For example, hashtags are useful on Instagram but less effective on Facebook. Not curating user-generated content” When Buffer started curating user-generated content on Instagram, its following increased fivefold in less than six months. Check the stats, and promote the posts that already engage people.

User-Generated 130

User-Generated Promotion Branding Product 130

Hootsuite

NOVEMBER 4, 2019

Effective Facebook marketing requires an understanding of the latest Facebook statistics and how they apply to your social marketing strategy. Here, we dive in deep to explore the Facebook stats that will matter to marketers in 2020. General Facebook stats. Facebook user stats. Facebook usage stats.

User-Generated 111

User-Generated Marketing Marketers Advertising 111

Hootsuite

DECEMBER 8, 2022

The benchmark is essentially the norm for social media marketing success. Now you can see how your results compare to average performance stats within your industry. It’s important to compare like with like, so we’ve provided separate social media benchmarks for Facebook and Instagram in each category. Profile reach.

Real Estate 120

Real Estate Entertainment Retail Analytics 120

Hootsuite

FEBRUARY 20, 2020

Social media statistics are a key ingredient in any social media marketing strategy. Source note: Our stats are collected from third-party surveys, whitepapers, and financial reports from the platforms themselves. Instagram statistics. If you’re looking to impress, you want to source the freshest available. Facebook statistics.

Gen Z 145

Gen Z User-Generated Marketing Marketers 145

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. Find more eye-popping stats about social media here !) Find more eye-popping stats about social media here !) Think of us as your digital marketing doulas, here to demystify the world of social media marketing and help kickstart your journey.

Social Media Marketing 121

Social Media Marketing Marketing Marketers Education 121

Sprout Social

APRIL 19, 2019

The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Here are the important stats for marketers to know, categorized by topic and ready for you to use in your social media strategy. Facebook demographic stats. Facebook usage stats.

Advertising 111

Advertising Advertisers Marketing Marketers 111

Hubspot Marketing

JANUARY 16, 2023

Consider, for instance, how a few years ago, influencer marketing was a new and intimidating concept for many marketers. Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year. 8 Data-Backed Recommendations for Social Media Marketers in 2023.

Social Media Marketing 114

Social Media Marketing Gen Z Millennials Influencer Marketing 114

Hubspot Marketing

NOVEMBER 16, 2022

With thousands of Instagram marketing tools to choose from, how do you know which ones you need? The key to building an Instagram marketing tech stack is to ensure that you have tools that perform these core functions: research, creation, execution, measurement, and optimization. The Best Instagram Marketing Tools.

User-Generated 118

User-Generated Price Analytics Marketing 118

Hubspot Marketing

DECEMBER 6, 2023

While The Hustle talked about the business and employee implications of Spotify’s recent layoffs immediately following Wrapped, I’d like to take a look at this series of events from a marketing perspective. That’s a lot of positive engagement Spotify can count on each year.

User-Generated 100

User-Generated Branding Marketing Marketers 100

Buffer Marketing

SEPTEMBER 20, 2023

I’ll check Twitter/X, Instagram, LinkedIn, and Threads to make sure I’m covering all my bases and spending time in the best way possible. You can also use Buffer’s engagement features to reply to Instagram comments. What should I work on next? Weekly goals check-in How are you doing on your goals?

Analytics 116

Analytics Management Branding Place 116

Sprout Social

JULY 25, 2022

Not 100% sure what Instagram influencer marketing is all about? It’s no surprise that Instagram is the go-to network for influencers. It’s no surprise that Instagram is the go-to network for influencers. Recent stats say that carousels , Reels and Stories are among the most popular content types for creators.

Influencer Marketing 106

Influencer Marketing Branding User-Generated Promotion 106