Hubspot Marketing

MAY 16, 2023

If you're like me, you sometimes wonder if the other voice is a human or an astute AI assistant. An AI assistant mimics human-like interactions and can assist in various activities — from organizing your inbox to responding to customer queries. But how can AI assistants help marketers?

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CRM Marketing Marketers User-Generated 95

Buffer Marketing

FEBRUARY 20, 2023

Buffer’s AI Assistant. 0:00 / 1× Buffer's AI Assistant Here’s the catch though. To get the most out of AI, you need to provide the right inputs. This means taking the time to understand what information the AI system needs and how it processes that information. In one word: context.

Millennials 110

Millennials Transform Promotion Product 110

Duct Tape Marketing

MAY 1, 2023

Key Takeaway: AI prompts can help marketers generate new concepts, research thoroughly, and develop effective marketing strategies for their clients. Also, by focusing on the emotional and personal aspects of the ideal clients, marketers can create targeted campaigns that resonate with their audience. Like this show?

Marketing Strategy 82

Marketing Strategy Marketing Marketers CRM 82

Martech

MARCH 13, 2023

ChatGPT’s launch in November 2022 spurred a debate among marketers. Proponents of generative AI envision a future where these highly sophisticated tools will replace human writers. Some are confident in AI’s capability to deliver high-performing copy for ads, landing pages and even white papers and ebooks.

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Whitepaper Copywriting Transform User-Generated 91

Search Engine Land

AUGUST 14, 2023

The Google Ads help guide has a new AI assistant. Select users are currently being invited to test the AI and provide their feedback. Marketers have been widely encouraged to test new AI tools and integrate them into their daily work strategies. ” Get the daily newsletter search marketers rely on.

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User-Generated Search Marketers Product Marketing 98

Martech

MARCH 17, 2023

WriteSonic WriteSonic is one of the most affordable AI writing tools designed to generate long-form pieces of up to 3,000 words. The post More AI writing assistants in action appeared first on MarTech. In part one of this two-part article, we looked at ChatGPT, Writer and Jasper. And let’s not forget that Copy.ai

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Copywriting User-Generated B2C Price 97

Content Marketing Institute

MAY 2, 2024

Imagine you could write more quickly. Deadline stress would disappear. Hunched shoulders would relax. And your boss would smile more. Here’s how to turn that dream into a reality.

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Martech

MAY 9, 2024

AI will soon be able to handle up to 95% of the work currently done by marketing agencies, creative professionals and specialists, according to OpenAI CEO Sam Altman. This could have a radical impact on the structure of marketing departments and the daily work lives of marketers and lead to the rise of the marketing generalist.

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PR Transform CMO Marketing 64

SMEI

JANUARY 16, 2024

What is a GPT and how can it enhance my sales and marketing productivity? Personal Assistant Functions : GPT can function as a virtual assistant, scheduling appointments, reminding you of important tasks, and managing to-do lists. The post GPT Tools for Sales & Marketing appeared first on SMEI.

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Transform User-Generated Marketing Marketers 130

Calvyn Lee Blog

NOVEMBER 24, 2023

The launch of ChatGPT by OpenAI in late 2022 has sparked tremendous interest in artificial intelligence (AI) and how generative AI tools can be used for content creation and other marketing applications. As businesses explore AI applications, it’s important to evaluate both free and paid options.

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Transform Digital Marketing Key Performance Indicator User-Generated 130

Marketing Sherpa

MARCH 22, 2024

Personification is the intimate companion of imagination. Which is why so many great artists use it. For example, Jack London wrote, “But the plummet of his hearing brought nothing to him save the moaning of wind through invisible trees and the rustling of leaves on swaying branches.” You may have seen this tactic used so […]

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Martech

MARCH 28, 2024

Is your marketing team tired of hearing about AI? Marketing teams now find themselves surrounded by AI. Most notably, the introduction of ChatGPT put AI in the hands of just about anyone who wanted to use it. But ChatGPT is far from the only AI game in town. But ChatGPT is far from the only AI game in town.

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Copywriting User-Generated CRM Marketing 129

Martech

MAY 1, 2024

Rapidly advancing generative AI models promise to help scale marketing and sales functions by automating customer conversations. Are brands willing to trust digital assistants to take over the reigns for part of the customer journey? This means the engagements with the digital assistants advance customers in the journey. “We

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Customer Journey Marketing Automation Platform CRM User-Generated 102

Marketing Sherpa

MARCH 15, 2024

For example, Facebook Copywriter in MECLABS AI. When you’re concepting and brainstorming and trying to think of that next idea, wouldn’t it be great to bounce around your thoughts with a giant brain well versed in a specific topic? Well with the magic of artificial intelligence, you can. It’s totally free to use (for now). […]

Copywriting 88

Copywriting Information Technology Social Media Marketing Marketing 88

Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. Perplexity AI, a real-time AI-powered search engine for the web.

Transform 105

Transform Content Marketing Marketing Marketers 105

Martech

MARCH 6, 2024

Marketers are ready to embrace AI in the retail media space. A majority (53%) of marketers believe AI will “significantly enhance” the way shoppers are targeted and served relevant ads, according to a survey of 200 CPG advertisers commissioned by in-store media technology company Cooler Screens. Other findings.

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Retail Shoppers Transform Advertising 122

Marketing Sherpa

DECEMBER 11, 2023

In the AI Guild, Flint McGlaughlin and Guild members themselves are constantly evaluating artificial intelligence tools and services to discover how they can be used by marketers and entrepreneurs.

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Marketing Marketers Content Marketing 98

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. Understanding and harnessing its capabilities allows marketers to achieve new levels of efficiency and creativity. Generate This is of particular interest to marketers.

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Hubspot Marketing

SEPTEMBER 25, 2023

If you’ve used newly accessible generative AI tools , you've likely realized how many tasks you can streamline in just seconds. But, with so many AI platforms hitting the market, the minutes you save using ChatGPT might be eaten up by hours of vetting which AI platforms and features are right for you.

Transform 112

Transform Price User-Generated CRM 112

Search Engine Land

OCTOBER 24, 2023

AI, machine learning, robots, expert systems, knowledge engineering – these buzzwords are no longer reserved for technology. Many companies now view artificial intelligence as a standard tool, particularly in marketing and sales. While not all startups may be tech-savvy, AI can significantly enhance efficiency, even on a lean budget.

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Content Marketing User-Generated Marketing Marketers 129

Hubspot Marketing

JUNE 13, 2023

The conversational AI service amassed 1 million users in just five days, and 53% of marketers report using chatbots like ChatGPT in their role. However, you're probably curious to know if there are any ChatGPT alternatives that better suit your needs as a marketer. Bing AI Google isn't the only search engine dabbling in AI.

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User-Generated Price Marketing Marketers 125

Hubspot Marketing

DECEMBER 14, 2023

So I turned to HubSpot’s AI Blog Writer for suggestions, prompting it with the command to generate headline ideas for a blog post about integrating AI tools into marketing processes. This is just one way to leverage AI tools into your day-to-day workflow as a blog writer.

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Transform User-Generated Marketing Marketers 112

OnPassive Marketing

NOVEMBER 24, 2023

In a world where artificial intelligence (AI) is reshaping the marketing landscape, staying updated with AI advancements is no longer optional but a necessity for marketers. AI tools and technologies are reshaping the way marketing professionals approach their strategies.

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User-Generated CRM Analytics Marketing 97

Marketing Insider Group

JANUARY 8, 2024

A seismic shift is underway, brought on by one powerful acronym: AI. With the success of today’s marketers hinging on adaptability, integrating AI isn’t just an option—it’s a strategic necessity for growth. It has made marketing efforts far more manageable in some significant areas.

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Key Performance Indicator Transform Marketing Mix Marketing 102

Martech

NOVEMBER 16, 2023

The kickoff of the ChatGPT frenzy last year was Microsoft’s announcement it was adding the generative AI chatbot to its search engine Bing. This was seen as a direct challenge to Google’s domination of the search engine market. Now, here are this week’s new AI-powered martech products, features and enhancements.

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User-Generated Marketing Marketers New Technology 113

Marketing Sherpa

MARCH 1, 2024

On my marketing podcast, I have in-depth conversations with marketing leaders. Given the recent release of expert assistants by MECLABS AI (MECLABS is the umbrella organization of MarketingSherpa) I thought it would be interesting to ‘chat’ with these ‘experts.’ A little gimmicky? Somewhat, yet.

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Marketing Marketers 93

Martech

MAY 9, 2024

Kim Davis And now, here are this week’s AI-powered martech releases and news. Wix.com’s AI Portfolio Creator lets users create and showcase an online professional portfolio. Freepik , a design platform with audio-visual resources and generative AI tools, acquired Magnific, an AI image upscaler, enhancer and transformer tool.

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Transform User-Generated Branding Customer 77

TechWyse

MAY 3, 2023

Digital marketing is always changing, and there are always new strategies and trends emerging. In this article, we’ll look at what’s coming up in digital marketing for 2023. By knowing about these trends, you can stay ahead of the competition and make sure your marketing is effective. It’s hard to keep up!

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Market Trends Digital Marketing Influencer Marketing User-Generated 98

Buffer Marketing

APRIL 9, 2024

  Enter: these AI productivity tools, all of which help me streamline, automate, and optimize as much as possible. Not only can these nifty AI apps and tools help you boost productivity by organizing your time and tasks better, but they can also use machine learning to do some of those time-consuming or repetitive tasks for you.

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Product Price User-Generated Social Media Marketing 104

Martech

OCTOBER 4, 2023

I am the first generative AI chatbot for search marketers. Prompt: Latest trends in digital marketing. Answer: According to the content on martech.org, here are the latest trends in digital marketing: 1. It can optimize content and assist with the creation of digital strategies. I am trained with MarTech content.

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Digital Marketing Customer loyalty User-Generated Marketing 138

Martech

JANUARY 9, 2024

Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. One reason for this is the need to improve personalization and drive it to all parts of marketing. Download your free copy of the new report Marketing Automation Platforms: A Marketer’s Guide now.

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Marketing Automation Platform Customer Journey Marketing Marketers 126

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. It employs specialized teams to handle regulated markets such as financial services.

Customer 111

Customer B2C Transform Retail 111

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. AI has now enhanced this capability, but it also raises ethical concerns. How can marketers balance innovation and privacy? The explosion of AI tools enables us to launch more targeted and personalized marketing campaigns quickly.

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Law Marketing Marketers User-Generated 126

Martech

DECEMBER 18, 2023

Artificial intelligence is rapidly transforming marketing operations. Salesforce launched its Einstein AI capabilities back in 2016, but a lot more has happened recently. Let’s explore the current marketing applications of AI in CRMs and how you can best position your teams to capitalize on this disruptive innovation.

CRM 123

CRM Transform User-Generated Marketing 123

Martech

APRIL 11, 2024

A marketing campaign using AI to help dogs in shelters get adopted? The Adoptable campaign from PEDIGREE pet products combines AI technology with the brand’s global ad reach to create picture-perfect and location-specific ads for dogs needing a home. Fuel for your marketing strategy. EXL and Quilt.AI

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User-Generated Advertising Advertisers Digital Marketing 108

Martech

SEPTEMBER 5, 2023

A little more than half (53%) of B2B marketing managers say their budgets are up this year compared to 2022, according to a new study. Despite this, the marketers don’t believe that they’re getting the funding they need. Judging by this survey it looks like B2B marketers are being told to hold steady, but add AI.

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Social Media Marketing Marketing Marketers Market Research 130

Martech

SEPTEMBER 1, 2023

It’s been a whirlwind nine months of AI hype — so much potential and fear. AI is here to stay, poised to transform how your company operates and engages with customers. As AI-based applications make their way into enterprise organizations, here’s how to ensure you are in a position to use them properly.

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